Cap Height Body X-height

-height is the distance between the -Cap height refers to the height of a -In typography, the body height baseline of a line of type and tops capital letter above the baseline for refers to the distance between the of the main body of lower case a particular typeface top of the tallest letterform to the letters (i.e. excluding ascenders or bottom of the lowest one. descenders). Crossbar Terminal Counter

-In typography, the terminal is a In typography, the enclosed or par- The (usually) horizontal stroke type of curve. Many sources con- tially enclosed circular or curved across the middle of uppercase A sider a terminal to be just the end negative space (white space) of and H. It CONNECTS the ends and (straight or curved) of any stroke some letters such as d, o, and s is not cross over them. that doesn’t include a serif the counter. Bowl Stroke Loop

-In typography, it is the curved part -Stroke of a letter are the lines that of a letter that encloses the circular make up the character. Strokes may A curving or doubling of a line so or curved parts (counter) of some be straight, as k,l,v,w,x,z or curved. as to form a closed or partly open letters such as d, b, o, D, and B is Other letter parts such as bars, curve within itself through which the bowl. arms, stems, and bowls are collec- another line can be passed or into tively referred to as the strokes that which a hook may be hooked make up a letterform Ascender Baseline Descnder

In typography, the upward vertical Lowercases that extends or stem on some lowercase letters, such In typography, the baseline descends below the baselines as h and b, that extends above the is the imaginary line upon is the descender x-height is the ascender. which a line of a letter rest. Font family (typeface) – is a group or set of different kinds of fonts which is com- posed of glyphs that share some common designs but each type has different style, weight, height, etc.

• Serifs- has some designs and flourishes at the end of each strokes which make up the letters or symbols.

o Old styles; Garamond, Minion, Times, Century

o Modern Onyx, Bodoni

• San-serif – do not have any flourishes at the end of the stroke. Tw, cent MT condensed, Verdana,Arial

• Display - type larger than body type, used in headings, advertisements, etc. such as Avant Garde, Caesar, Garmond, that are usually larger than text fonts and give distinctive personality to a printed or displayed publication

Magneto, Jokerman, Euclid Fraktur Typography conveys a mes- sage and communicates to us. For example, it makes a very long text or paragraph easy Sans-serif Font type and fast to read. We use differ- is usally use for long ent kind of typefaces because texts, this isn’t usually each font typefaces has char- use for the titles because acters that will enhance the it doesn’t give char- text or paragraph. acters to the text as a whole. *advantages- it makes reading much more easier than plain text, it gives character to the text. *disadvantages – some font Display Font type typefaces is hard to read, some Is not recommended doesn’t fit to what the theme to use as a font for long of the text is. text, this should only be use for titles.

Serif Font type This can be used for titles or incorporating some character to make the text interesting. Kerning - is adjusting the space in between the charatecter to achieve a pleasant result.

Tracking - a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.

http://type.method.ac/ is game that is based on different font types and makes us use the kerning and tracking techniques and it will judge our score out of a 100

The blue that overlaps the white fonts suggests where he letter should be placed to make it look visually appealing.

Line Spacing and Alignment

Line spacing is the vertical distance between lines of text. Line spacing is impotant because this makes the text readable or not. This also makes the composition appealing.

Alignement is a compostion either on the sides,centere, justifies or in columns. Thia alignment adds visual appeals to the composition. Some use alignment as the one who hooks a person, they use their text and align them to have the texts shape as an object.

Stack type and Hierarchy

Hierarchy is attracts our Stack type is type is the attention. The main reason practice of aligning letters is to show vertically one on top of the the viewers what to look other fiirst and what to look last.

Typography vs. Normal text

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