An Overview Their role:

Energize , and Wrekin (also • Providing insight into local demographic for referred to as Energize or Energize STW) is the County Sports Partnership (CSP) for the sub- future engagement region. We work with a number of organisations • Mentoring and being day-today contact for within and beyond Shropshire, Telford and volunteers, along with leading on recruitment Wrekin to help people ‘Get their Hearts Beating and training Faster’, as we believe that there is an activity • Developing relationships with local out there for everyone. organisations • Securing further funding to meet the need of Energize have been working with the William developing project Penny Brookes Foundation to support with governance and specialist guidance to set up the Living Well in Wenlock project. Their independent status gives us a great deal of flexibility in who they work with to ‘Help Get Hearts Beating Faster’.

www.wpbf.co.uk 2 Prepared by: Background The aim of this report is reflect on a year of Jessica Lightwood operation for the Living Well in Wenlock Energize STW project, providing key insight and target outcomes achieved, whilst also delivering Date: recommendations for future steps and August 2017 engagement from the insight gained. Prepared for: Initially set up as the ‘Ambassadors Project’, the objective is to inspire inactive older William Penny Brookes Foundation adults to become active along with reducing social isolation and loneliness, whilst encouraging physical activity as part of a healthy lifestyle.

www.wpbf.co.uk 3 Target Outcomes Measurement Table 1- Target Outcomes Within the Project Business plan, we set ourselves targets to achieve People previously reporting that they were inactive now reporting within the one year pilot which can be seen below. that they are taking part in physical activity People using the service report improved wellbeing through The Outputs set out to be delivered by the Ambassadors Project: involvement in regular participation in S&PA A - Trained and experienced volunteers with a health and wellbeing People using the service reporting feeling less isolated and lonely focus. B - Mapped activity across , highlighting gaps in provision. C - Findings from a pilot project, which can be replicated Statistical analysis has taken place through the new activity set up in other Market towns with a similar demographic. through the project to monitor its benefit to individual lives. A baseline questionnaire was set up linking to Energize’s impact Output A measurement tool called GALAXImpact. This tool allows us to The project has successfully recruited two volunteers from the local survey individuals involved in a project and ask them questions community. A training programme was put together meeting the needs based on a number of key themes (Mental and Emotional of the project relevant to each ambassadors skills and experience. wellbeing, Physical Wellbeing, Sense of community, Life ready, Output B Behaviour change and Sport ’s measures). An extensive mapping exercise took place (See document ‘Much Wenlock Activity Mapping’), looking into the Local Strategies, Market The outcomes of these questionnaires both at baseline and 3 Segmentation, Transport links and Activities within Much Wenlock and months can be seen on the following charts and graphs with added surrounding areas. qualitative information. Output C The project has developed much insight that can be replicated within We have also developed a case study on the Active for Later Life other areas of a similar demographic, along with this it also highlights sessions at Harley to showcase impact measurement and development opportunities within the project focus area. qualitative feedback from the sessions.

www.wpbf.co.uk 4 The ALL sessions at Harley Village Hall were set up after initial conversations with Public Health, the local Community Care Coordinator, GP’s from Surgery and Shropshire Falls Prevention Coordinator. The Postural Stability based sessions were created after highlighting a gap in provision for frail, vulnerable older people who have fallen or at risk of falling. The project has engaged with over 18 members of the community since March’17, encountering clients with several complex conditions such as Parkinson’s, Stroke victims, Diabetes and various other conditions such as those suffering with long term pain. The session became oversubscribed with over 12 weekly attendees after support with referrals from local Occupational Therapists, Falls Prevention coordinator, GP’s and self referrals from the community. The impact from the sessions has been measured through Qualitative feedback from participants, and Quantitative impact measurement questions. The findings from these sessions can be found in the Active for Later Life Case Study.

5 The LWW project initially set out to develop access and Compassionate Communities – COCO have the same provision to physical activity opportunities within Much mission and aims as LWW, to reduce isolation Wenlock and the surrounding areas. supporting vulnerable people in the community. Both projects have been working together to find gaps in After developing partnerships with organisations in and around the community, the project adapted to meet the provision, highlight training needs for COCO volunteers needs of local people working towards targeting highlighted working closely with the GP surgery. gaps in provision including social engagement opportunities along with our targeted work around physical activity GP Surgery – We have had meetings with the GP provision. surgery and community care coordinator based at the Partnerships surgery, to discuss generating referrals and highlighting future activities/projects that need to be developed to Over the previous 12 months the project has developed a meet the need of the community. number of key partnerships: Shropshire Public Health – The organisation has given Clinical Commissioning Group – Working with the CCG and Better Care Fund we have highlighted Much Wenlock as an area support to various programmes explored within the to complete a rural towns pilot of the social prescribing model project such as the Harley Active for Later Life currently being piloted in . This involves working with Classes, within the initial stages brokering relationships local community groups to build on our initial activity mapping with the Falls Prevention team and GP Surgery. Earlier report to include all social engagement opportunities in the community (Arts, Cultural). It has also involved working with this year they also granted further funds to the project the GP Surgery and local Community Care Coordinator. to support with start-up activity costs.

Community Enablement Team- A Strong relationship has been Wenlock Herald – The herald have been a key partner built with the local community enablement officer, working on developed to get information out into the community. behalf of . This officer covers the Much Wenlock and Broseley area along with surrounding villages. They been supportive to promote activities, events and awareness of the LWW, proving a great way to engage The officer has given the LWW project their full support socially isolated members of the community. understanding the outcomes and joint working required to meet the shared goals. www.wpbf.co.uk 6 Recruitment Mentoring Recruited Ambassadors gained ongoing support through Ambassador roles were advertised through a few methods: various communication methods including face-to-face • Adverts within Wenlock Herald meetings, email support and calls. Initial meetings were set up with key individuals in the • Posters within local shops, library and GP Surgery community to build relationships and communication, with • Word of mouth through Foundation Trustees follow up support. These meetings included: Two individuals registered interest after seeing an advert Community Care Coordinator, within the Herald, two other individuals had been spoken to GP Practice Manager, through Trustee contacts. Clinical Commisioning Group, Community Enablement Officer, Both ambassadors currently active on the project were recruited through word of mouth which should be noted for Local Leisure Provider, future recruitment purposes. This could be because of the and various local community groups. advertising/imagery/wording on posters/adverts not proving suitable for the target audience, or shows the influence in Training having rapport and trust when committing to a new venture. The ambassadors have had a training programme put Induction together incorporating various courses relevant to their role: The induction process was delivered over a 3 hour period in a workshop style having some theoretical and practical elements. An overview of the foundation and its background was given by Chris Cannon (Wenlock Olympian Society Archivist). The volunteers then went through motivational interviewing skills, highlighting key findings from market segmentation insight, and went through gapping task relating to demographic project aims and activity mapping. www.wpbf.co.uk 7 The mapping allowed the project to develop insight to bring clarity and support to the project’s aims and objectives and is also utilised to engage partner organisations with the LWW project. The mapping incorporated exploring into age profiles and segmenting population groups to look at behaviour traits and motivations of segmented groups. An activity spreadsheet was developed looking the current offer for population groups, including type of activity, date, location and more importantly public transport methods available.

www.wpbf.co.uk 8 Focus of the project moving forward Recommendations from mapping insight Short Term Short Term Explore further activities/ sessions which are: Working with Shropshire Council Community Enablement Officer - Of low intensity Contact local providers of activities, using tool developed to Are at accessible venues using local bus routes gather insight into current participant numbers, promotional Take place during weekday daytimes or during weekends support needed and updated records to populate hyper local Gender specific activities directory. Any proposed additional activities must complement existing nearby offers. Under instruction from local GP surgery along with Clinical Any potential additional activities also require further insight Commissioning Group (Better Care Fund), to populate hyper local through local feedback. directory with the goal of piloting social prescribing model for Close working with partner organisations will be required to GP’s to support their clients. capture the target group of inactive older adults. Working with local voluntary/community groups to host a Medium / Longer Term volunteer drive within a local facility, building interest to support •Gather further insight on older adults still in employment in the sector within the locality. The event will also provide an Much Wenlock. Explore how the project encourage these adults opportunity for local organisations to network and develop into active habits which they maintain in retirement. relationships for future partnership working. This could potentially •Working with Energize to map the workforce in the area and be a role for the LWW Project/WPBF to fill a gap within the capacity to expand delivery. community to be a voice for the local voluntary sector and provide •Working with partners to develop offer for active aging within a platform to feed back to local town councils. the focus area, utilising Walking Sports. Medium / Longer Term With the success of the Active for Later Life sessions at Harley, the LWW Project will look to develop provision where required given need and demand for the activity. This will also include arts and cultural activities. Funding is already in place after a successful application to the Everyone Active Everyday fund through Shropshire Public Health. 9 Energize will be able to offer WPBF further support on the Living Well in Wenlock project to further enhance and develop the project. Some examples are included below:

Monitoring and evaluating new activity using impact tools Exploring market towns with similar demographic, completing mapping analysis and link to voluntary services to replicate Developing collaborative work LWW project with Health Champion training with Council (Public Health Level 2) Ongoing networking and signposting for funding, bid writing and training for the Ambassadors

We can work to be proactive and not reactive to funding that becomes available in the future by developing targeted work for priority audiences.

www.wpbf.co.uk 10 www.wpbf.co.uk 11 12 To find out more about the Living Well in Wenlock project or other projects we are involved with get in touch: Address: William Penny Brookes Foundation, Tickwood Hall, Wyke, Much Wenlock TF13 6NZ

Email: [email protected]

Website: www.wpbf.co.uk

www.wpbf.co.uk 13