Crows Nest retail study for North Sydney Council and the Crows Nest Mainstreet Committee Final Draft, July 2007 CITY MARKETING PTY LTD Crows Nest retail study Executive Summary Crows Nest succeeds as a shopping precinct because all Mainstreet has an important role to play in brokering this the key participants in delivering retail success: Council, kind of support to Crows Nest retailers. Mainstreet can property owners and businesses; are contributing to a act as the source of retail advice and encouragement, certain extent. whether it be from business to business or from external People Place & Partnership Pty Ltd sources. Analysis of Crows Nest from the customer’s point of Jo Kelly view shows that it could be more successful with effort Mainstreet can also act as the champion of Crows Nest, M: 0404 868 602 from all participants. encouraging Council and private building owners to present the property within their control in the best Renewed efforts by Council to maintain public spaces and E:
[email protected] fashion possible. carparks to a high standard, efforts by building owners to upgrade and maintain the visual appeal of their This report contains recommendations for all the properties, and efforts by individual retailers to improve participants in the future success of Crows Nest. City Marketing Pty Ltd their standards of business presentation are all required if Exploring these recommendations should result in a Crows Nest is to stay competitive. As other precincts more rewarding experience for all concerned, not least Ilona Van Galen and Town Centres develop their own specialist the customers without whom Crows Nest could not reputations, Crows Nest will have to work harder to stay exist at all.