PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET

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PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET https://www.surveymonkey.com/r/T7YY69D LIST OF PROPOSED SESSION TITLES (alphabetized by category) Audience Insights and Audience Development 1. Changing Media Landscape for PBS 2. PBS Audience Insights 2019 3. Streaming: Our greatest opportunity unlocked 4. The Social Media Playbook - Engagement Guidelines, Social Identity, and Voice Community Engagement and Partnerships 5. 6 Candidates, 6 Outlets, 6 Platforms: Detroit Public TV's collaborative voter education project 6. Battling Opioids: How Mission-Driven Station Collaboration Can Benefit All 7. Black in Appalachia: Bolstering Narratives Through Long-term Engagement 8. Case Study: Reach New Audiences, Make Measurable Local Impact, and Lead a National Conversation 9. Chasing the Moon: Bringing a Global Story Down to Earth 10. Emerging media as an engagement tool 11. Engage with Youth: student-led conversation about SRL youth media and fundraising 12. Engage your community to celebrate your history: The American Archive of Public Broadcasting 13. Forging New Pathways to Today's Families and Children 14. Good Neighbors, Impactful Allies: Building & Supporting Inclusive, Effective Learning Neighborhoods 15. Highway to Head Start: highlighting a partnership between Head Start and a smaller station 16. How can you better utilize your station's Community Advisory Panel/Board? 17. How Public Media can Partner with Regional Film Festivals 18. How to Create Winning Proposals: Station Grants & Payments for National Productions 19. Leveraging community partnerships to maximize fundraising events 20. Local Engagement and Building New Audiences for Stations Through THE ASIAN AMERICANS 21. Orchestrating Engagement: How We Work in Concert to Strengthen Community, Membership, Impact & Brand 22. Public Media’s Essential Value in Workforce Development 23. Straight to the Heart: Connecting with Your Community through Family Pictures 24. Strategies for Successful Events with a Small Staff and Smaller Budget 25. Workforce Development: A cross-departmental, community-wide initiative 2019 PBS AM Breakouts Voting 2019-01-07b i PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET https://www.surveymonkey.com/r/T7YY69D Content Marketing, Public Relations and Communications 26. Be a Tour Guide, Not a Librarian 27. Building non-traditional marketing campaigns for tough-to-reach audiences 28. Gear up for Country Music, a Ken Burns Film, coming Fall 2019 29. MASTERPIECE is turning 50! How can your station make the most of this public television milestone? 30. PBS Brand for the Digital Age 31. Social media management: the importance of integrating your off-platform efforts 32. Steal This Idea Development and Fundraising 33. 10,000+ Members Have Spoken: What they said about you, Passport, fundraising and more! 34. A Matter of Retention 35. Build A Neighborhood of Education Donors for Fundraising Success 36. Building an Effective Stop/Loss Program in the Age of Sustainers 37. Create simple, cost-effective content featuring local experts to drive legacy giving 38. Creative Campaigns to Fund Capital 39. Developing your own unique selling proposition for donors 40. Effective Sustainer Fundraising 41. Exploring Passport Engaged Donor Behavior 42. Groundswell: Raise More Money with Online Tools & Integrated Approaches 43. Grow and Diversify Your Donor Base with Experiential Premiums 44. How to Leverage Your Board for Sustainability 45. How to Raise $30,000 in 25 Days on Kickstarter 46. How you can use Behavioral Economics to increase your revenue 47. Is Your Team Maximizing Sustainer Growth Opportunities? 48. "Made Possible In Part By ...”: Sponsor Messaging and the PBS Audience 49. Maximizing Fundraising Potential through Collaborative Digital and Social Advertising 50. On-Air Fundraising: Looking Back and Looking Forward 51. Passport Donors: Who are they and what do they mean for your evolving donor and viewing landscapes? 52. Planned Giving for GMs and Station Leadership 53. Staffing for the Future 54. Success Continues: Pledging Strategically 55. Sustainability Course Correction 56. The Marriage of Data & Digital Fundraising 57. We Cut Pledge in Half and Still Made Money! 2019 PBS AM Breakouts Voting 2019-01-07b ii PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET https://www.surveymonkey.com/r/T7YY69D Digital Content and Services 58. Real Talk - VR/AR Content for Stations 59. [Proposal Withdrawn] 60. Virtual Reality Content Made Easy 61. When Stations Create Digital-First Series: Lessons from PBS Digital Studios Government Relations 62. Presenting Public Television's Value Proposition to Legislators Journalism and Storytelling 63. A Global Neighborhood: Putting the Editorial Principle of Inclusiveness Into Practice 64. Everything You’re Doing Wrong on Digital (and How to Fix it) 65. Local News Producer Showcase 66. PBS NewsHour/Station Collaboration - A Look Ahead to 2020 67. What is INPUT? Professional Development for Producers and Programmers Kids, Parents, Teachers and Education 68. Edcamps & More: Strong, Local Partnerships for Early Learning Professional Development 69. It's A Rainbow-Insta-YouTube Life: What Are Kids and Parents Doing When They're Not with PBS KIDS? 70. Know Your Audience? How Poverty and Adverse Childhood Experiences impact families 71. Learning For Littles: Professional Learning Experiences for Educators of Young Children 72. Leveraging PBS TeacherLine in Your Market for Local Impact and Revenue 73. Putting the Pieces Together - The Shifting Children’s Media Landscape and You 74. Rocket Fuel for Education Innovation Through Transformational Fundraising and Partnerships 75. The Whole Neighborhood: Engaging and Empowering Hard-to-Reach Families with PBS KIDS Content 76. “To Infinity and Beyond”: Math & Technology Leadership, Management and Station Strategy 77. Change Management: Hitting All The Right Notes 78. Creating a Culture of Diversity, Equity, Inclusion and Belonging in the Public Media Workplace 79. Developing Tomorrow’s Leaders Today 80. Disability Visibility: Raising the bar within media 81. How to stay out of the headlines: The importance of building a strong culture at the office. 82. Independent Producers: The Secret Sauce! 83. NextGen TV (ATSC 3.0) - What Station Leaders Should Be Considering and Doing NOW 84. Strategy to the other side of status quo, organizational barriers and naysayers. 85. Tennessee Public Safety Initiative 2019 PBS AM Breakouts Voting 2019-01-07b iii PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET https://www.surveymonkey.com/r/T7YY69D 86. The IPBS Way: Playbook for Communicating Effectively Across Your Statewide Network of Stations 87. The New Realities of Fundraising for Station Executives 88. Using Collaboration to Drive Culture Change 89. Why Mentoring Matters: Preparing the Next Generation of Public Media Leaders Local Productions 90. Constructing a Plan: Kansas City PBS Builds Content With ‘Tent Poles’ 91. How to Produce Shareable Content: Local Content for Communities Across the Country 92. INSIGHT: A partnership delivering educational programs featuring nonprofit orgs, issues & leaders 93. Live Local Productions Break Through the Clutter 94. Pitch, Please! Getting Content Partners on the Same Page 95. Think Global, Create Local: Producing for multiple audiences by merging new & existing strategies 96. Town Hall Reinvented: Innovative Model for Community and Civic Engagement 97. What Every Station Needs to Know About Starting a Podcast Technology and Station Operations 98. Buzzworthy Tech Bingo 99. Metadata 101: Creation, Presentation, and Use 2019 PBS AM Breakouts Voting 2019-01-07b iv PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET https://www.surveymonkey.com/r/T7YY69D Category: Audience Insights and Audience Development 1. Changing Media Landscape for PBS Do you remember your first TV? If it had “rabbit ears”, a channel dial, and access to only a handful of stations. Even if you didn’t have a ‘broadcast only,’ or what we now call ‘Over-the-Air’ (OTA) TV set growing up, you might now. As of May 2018, more than 16 million homes have OTA status and those numbers are on the rise. As people look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment. To really understand this trend, you need to understand what OTA homes actually look like. We will discuss in this session what we’ve found in these two segments that have emerged. OTA homes that have at least one SVOD service or no SVOD service. Key Takeaways: - How these homes interact with PBS can be a critical way to better understand your audience. - Questions we would like to answer, include but are not limited to: - How much of PBS' linear and non-linear viewing is made up in this segment? And do they view differently? - How much of PBS' donations come from OTA homes? - Which markets are OTA homes the most important for PBS? - How can we best leverage this growing segment for future PBS growth? Interactivity: Presentation, Q&A, possible polls throughout the presentation...TBD Potential Speakers: Mary McCormack, Account Manager, Nielsen Suzanne Teagle, Account Manager, Nielsen Justin Laporte, VP Local Audience Insights, Nielsen Submitted by: Mary McCormack, Nielsen 2019 PBS AM Breakouts Voting 2019-01-07b 1 PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11,
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