ACCOMMODATION GUIDE

UNRIVALLED SOLUTIONS FROM THE NATION’S FAVOURITE TEA BRAND THE OPPORTUNITY

From a quintessentially British Afternoon Tea, to a steaming brew served with a full English breakfast, the hotel sector presents the largest channel growth from a paid- for tea perspective, up 10.6% YOY*. To tap into this profitable revenue stream, it’s vital that operators continue to refine their hot OUT beverage menus to meet consumer trends.

With this in mind, Tetley has created its Accommodation Tea Guide, showcasing range, display, and marketing solutions for accommodation providers from the nation's most loved tea brand. From an explosion in demand for fruit and herbal OF blends, to the latest innovations in serve, this go-to resource aims to grow tea sales within the accommodationHOME sector. FRUIT & HERBAL ARE CONSUMED MORE IN HOTELS THAN IN ANY OTHER CHANNEL*

RELAXATION IS THE PRIMARY REASON FOR OUT DRINKING TEA IN A HOTEL* £2.33 IS THE AVERAGE SPEND PER IN HOTELS – HIGHER THAN ANY OTHER FOODSERVICE CHANNEL* 52% OF OF HOTEL GUESTS STATE QUALITY OF SERVE AS “EXTREMELY IMPORTANT” WHEN HOME IT COMES TO TEA* TOP TIPS

Business travellers make up a huge proportion of Hoteliers understand UK hotel stays. Often out the value of delivering of the door at the first exceptional in-room sign of dawn, offering experiences. One of 3 1 a tea solution that can the most requested be consumed on the improvements in a go is a great way to hotel room is the I demonstrate that you N facility to make fresh G O understand the nuanced RO CE tea and . OD T GO OM SERVI O needs of your guests.

Quality of serve is cited as Green teas and fruit one of the most important & herbal are factors when it comes to driving the move away tea purchase decisions from traditional black in hotels. With consumer 2 tea, changing the face of 4 perception often that tea

C the traditional tea menu. served out of home is r We suggest including poorer than they create e a the following blends; in-home, operators that t i e English Breakfast, Earl successfully leverage ng g QU t an Grey, Green, Fruit & AL theatre of serve and deliver he right r Herbal and Decaf. I-TEA more memorable tea experiences will delight TOPguests at tea time! TIPS With the emergence of boutique B&B’s, quirky Don’t restrict your tea country house estates and to the pot! Experiment contemporary conference 5 with different tea blends 7 hotels, from mix and match in everything from your crockery to earthenware, D cocktail, a la carte and Choosing the right serve it beauty treatment menus. S c tY wear and serve style for h t l r your business will help bring t po is ea he tea h serve w your tea offering to life.

100% of recently surveyed Brand awareness is higher business leaders stated in hotels for tea than in any engaged and motivated other category…ensure that staff are ‘very important’ 8 your guests are aware of 6 to the success of their the tea brand you stock and business*. Rival your local display your range in front S M high-street barista by H of house locations such as a O s offering staff engaging tea W N meeting rooms and lobby te a C O r te training; allowing them to AS TI areas. Work with your tea the of pass on their knowledge and E YO SOLU supplier to develop display art expertise to your guests. UR solutions that work for your TOP TIPSbusiness and its guests. BREAK-

“It’s really important to consider the different needs of your guests. Some RISE AND SHINE might be staying on business, needing nourishment in a hurry, some might be from other countries or cultures. Breakfast is often the last meal that your guests are Introduce little twists that bring likely to experience in your establishment, and is one FAST day part that shouldn’t be ignored when it comes to tea. your self-service offering to life" Done right breakfast can be a key revenue driver. Chris Roberts, Rowhill Grange Hotel & Spa THE BIG BREAKFAST OPPORTUNITY

Over 69% of hotel guests choose tea as their drink BREAKof choice at breakfast time, making it an integral - part of your early morning offering. Classic blends like English Breakfast will always be popular during this day-part, along with invigorating fruity blends that deliver a flavour explosion to kick-start the day. Presenting guests with options outside of standard will set your proposition apart from the rest.

1. Display 2. NAVIGATION 3. Service Eye catching display solutions Make sure your breakfast There’s nothing like service are a great way to attract offering delivers a smooth with a smile to start the day guests to your breakfast customer journey, offer both right. Ensure that your staff offering. Much like a shop hot and cold options, a range are knowledgeable about window, if your food and FASTof cereals and baked goods. your menu offering, and are drink looks appetising and As well as fruit juices, offer able to answer any questions easy to self-serve, they’ll keep coffee and range of tea blends. your guests might have. coming back for more. IN ROOM EXPERIENCE

From a freshly made bed, sparkling bathroom and easy to use amenities, hotel rooms are often where your guests spend the majority of their time. A room of their own in which they relax and unwind, in-room experiences can make or break a stay. It’s vital you don’t disturb your guests with a lacklustre hot beverage offering.

THE TEA TRAY Milk Hot Chocolate Kettle & Coffee Fruit & Biscuit Black Tea Sugar Sticks

Crockery IN-ROOM

TETLEY IN-ROOM SOLUTIONSOLUTIONS

Tetley have simple to navigate in-room solutions to add theatre to the customer experience.

“When it comes to self-catering or bed & breakfast accommodation, it tends to be the small touches that really enhance overall guest experiences. We’d recommend a well-stocked tea tray, with enveloped teas for guaranteed freshness, in a range of flavours to suit individual needs.”

Stephen Harris, Farm Stay UK TRENDING IN TEA

SALES OF FRUIT, HERBAL AND GREEN INFUSIONS HAVE RISEN YEAR ON YEAR AS CONSUMERS BECOME MORE ADVENTUROUS AND INCREASINGLY EDUCATED ON THE BENEFITS OF DIFFERENT OURBLENDS. BETTER TEA, TWISTS ON THE SENSORY BETTER ME TRADITIONAL EXPERIENCES Consumer demand for foods and drinks Innovation and differentiation are vital Tea time offers a little ‘me time’. that support their overall well-being is to attracting younger customers to Indulgent and sensory tea drinking at an all-time high. From championing the tea category. From cold infusions experiences support in premiumising the hydrating properties of tea or to bubble teas, new products and the tea proposition and customers adding vitamin infused blends to your formats are key to category growth. are often willing to pay a little range, tea can play an essential role more for an indulgent treat. in maintaining a healthy lifestyle. RANGE DISCOVER THE RANGE

At Tetley, we appreciate that as individuals, we all take our tea differently, and we apply that same principle to our foodservice customers. With this in mind we’ve developed a range of tea solutions ideally suited to the varied needs of accommodation providers. From in-room display and dispense equipment, to point of sale and marketing materials that showcase your tea offering, our team of tea specialists are on hand to discuss your requirements and develop a bespoke solution for your business.

TETLEY HOTEL SOLUTIONS

SALES OF FRUIT, HERBAL AND GREEN INFUSIONS HAVE RISEN YEAR ON YEAR AS CONSUMERS BECOME MORE ADVENTUROUS AND INCREASINGLY EDUCATED ON THE BENEFITS OF DIFFERENT OURBLENDS. RANGE We’ve been serving up quality cuppas to the of the Ethical Tea Partnership, Tetley also works nation since 1837. Operating across the world, we closely with other organisations including the source, buy and blend the finest tea leaves, and Rainforest Alliance, UNICEF, Farmers First Hand, promise our customers perfection with every sip. and ‘Tea 2030’ - a coalition of some of the largest tea companies, sustainability organisations, and There is nothing but joy at the bottom of academics, working together to develop solutions our teacup - for you, our farmers and the and ensure a sustainable global tea industry. environment. As one of the founding members

Love tea as much as we do at Tetley? Get in touch.

For more information visit www.tetleyfoodservice.co.uk Join the conversation @TetleyTeaOOH Follow us on LinkedIn @Tetley-Foodservice * Tetley Tea Report 2018