Mr. Marten Mickos, CEO, Mysql AB

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Monetary and Social Economics of
Information Sharing

Fujitsu Labs of America Technology Symposium 2007
Mårten Mickos, CEO, MySQL AB

The World’s Most Popular Open Source Database

"The future is here, it's just not widely distributed yet."

William Gibson

The World’s Most Popular Open Source Database

The World is Going Online

1 billion internet users - nearly 3 billion mobile phone users

The World’s Most Popular Open Source Database

Disruptive Innovations

SOFTWARE
DEVELOPMENT
MODEL
BUSINESS
MODEL

ONLINE

ROLE OF
SOFTWARE
ORGANISATIONAL
MODEL

The World’s Most Popular Open Source Database

The Internet Keeps Growing

Netcraft: Total Sites Across All Domains August 1995 - October 2007

The World’s Most Popular Open Source Database

From Web to Enterprise

66% Are Deploying MySQL or Are Planning To

The World’s Most Popular Open Source Database

Online, People ...

Communicate ... Connect ... Share ... Play ... Trade ...

craigslist

Search & Look Up

The World’s Most Popular Open Source Database

An Architecture of Participation

Time Magazine 2006 Person of the Year: You

The World’s Most Popular Open Source Database

Why Software Freedom is so Powerful

Number of developers who built our current information

Number of developers on the

society

internet today.

100X

The World’s Most Popular Open Source Database

Production by Amateurs

"The highest and best form of efficiency is the spontaneous cooperation of a free people."

Bernard Baruch, Financier and
Roosevelt advisor, 1870-1965

Alla of the above run on MySQL.

The World’s Most Popular Open Source Database

Open Source

• Not a mystery • Not a religion • Not a charity • Not anti-commercial • Not against ownership • Not socialism • Not a business model

• But

a smarter way to produce the goods and a smarter way to distribute the goods

The World’s Most Popular Open Source Database

Freedom Doesn’t Mean Free of Charge

fri ≠ gratis frjáls ≠ ókeypis vapaa ≠ ilmainen frei ≠ kostenlos libre ≠ gratuit libre ≠ gratuito libero ≠ gratis dror ≠ chinam azad ≠ rayegon aazad ≠ muft

freedom of speech free beer

swatantra ≠ vina mulya shadhi nata ≠ bine poisha sudandram ≠ ilavasam svobodnoe ≠ besplatnoe tu do ≠ mien phi

The World’s Most Popular Open Source Database

Open Source is the Building Block

“The Internet would not exist but for free and open-source software.”

Dan Gillmor,
The San Jose Mercury News

The World’s Most Popular Open Source Database

Major Technology Shifts

WAS
IS

PACKAGED
APPS

Web2.0
Enterprise2.0

JBOSS PHP MYSQL APACHE LINUX

CLOSED SOURCE
OPEN
SOURCE

COMPLEX
HARDWARE
COMMODITY HARDWARE

The World’s Most Popular Open Source Database

Pursuit of Software Freedom And Profits

We have two interconnected target groups:

1. Those who spend time to save money

2. Those who spend money to save time

The World’s Most Popular Open Source Database

Proportions

1 paying customer

10 contributing users

1 000

1 000 non-paying users

The World’s Most Popular Open Source Database

A Global Distributed Organisation

• 70% of our employees work from home in 100 major locations in 30 countries across 18 timezones

• How?

– Hire self-going people – Install strong sense of mission and company culture

– Be meta-national – Be open – Use online tools – Learn to give praise online – Arrange get-togethers

The World’s Most Popular Open Source Database

Open Source & Business

• Open source is a smarter way

– to develop software – to distribute software – to create ecosystems with powerful network effects

• Other innovators of

– production methods – distribution channels – commoditisation

The World’s Most Popular Open Source Database

Thank you!

[email protected]

"Skate to where the puck is going to be."

Wayne Gretzky

The World’s Most Popular Open Source Database

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