Mr. Marten Mickos, CEO, Mysql AB

Monetary and Social Economics of Information Sharing

Fujitsu Labs of America Technology Symposium 2007 Mårten Mickos, CEO, MySQL AB

William Gibson

1 billion internet users - nearly 3 billion mobile phone users

SOFTWARE BUSINESS DEVELOPMENT MODEL MODEL

ONLINE

ROLE OF ORGANISATIONAL SOFTWARE MODEL

Netcraft: Total Sites Across All Domains August 1995 - October 2007

66% Are Deploying MySQL or Are Planning To

Connect ...

Share ...

Play ...

Trade ... craigslist

Search & Look Up

Time Magazine 2006 Person of the Year: You

Number of developers who built our current information Number of developers on the society internet today. 100X

"The highest and best form of efficiency is the spontaneous cooperation of a free people."

Bernard Baruch, Financier and Roosevelt advisor, 1870-1965 Alla of the above run on MySQL.

• Not a mystery • Not a religion • Not a charity • Not anti-commercial • Not against ownership • Not socialism • Not a business model

•But a smarter way to produce the goods and a smarter way to distribute the goods

Copyright 2007 MySQL AB The World’s Most Popular Open Source Database 11 Freedom Doesn’t Mean Free of Charge fri ≠ gratis frjáls ≠ ókeypis vapaa ≠ ilmainen frei ≠ kostenlos libre ≠ gratuit freedom libre ≠ gratuito free libero ≠ gratis of speech dror ≠ chinam beer azad ≠ rayegon aazad ≠ muft swatantra ≠ vina mulya shadhi nata ≠ bine poisha sudandram ≠ ilavasam svobodnoe ≠ besplatnoe tu do ≠ mien phi

“The Internet would not exist but for free and open-source software.”

Dan Gillmor, The San Jose Mercury News

WAS IS

PACKAGED Web2.0 APPS Enterprise2.0

JBOSS PHP CLOSED OPEN MYSQL SOURCE SOURCE APACHE LINUX

COMPLEX COMMODITY HARDWARE HARDWARE

We have two interconnected target groups:

1. Those who spend time to save money

2. Those who spend money to save time

1 10 1 paying customer

10 contributing users 1 000

1 000 non-paying users

• 70% of our employees work from home in 100 major locations in 30 countries across 18 timezones

•How? – Hire self-going people – Install strong sense of mission and company culture – Be meta-national – Be open – Use online tools – Learn to give praise online – Arrange get-togethers

• Open source is a smarter way – to develop software – to distribute software – to create ecosystems with powerful network effects

• Other innovators of – production methods – distribution channels – commoditisation

"Skate to where the puck is going to be."

Wayne Gretzky