<p><strong>Monetary and Social Economics of </strong><br><strong>Information Sharing </strong></p><p><strong>Fujitsu Labs of America Technology Symposium 2007 </strong><br><strong>Mårten Mickos, CEO, MySQL AB </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>1</strong></p><p><strong>"The future is here, it's just not widely distributed yet." </strong></p><p><strong>William Gibson </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>2</strong></p><p>The World is Going Online </p><p>1 billion internet users&nbsp;- nearly 3 billion mobile phone users </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>3</strong></p><p>Disruptive Innovations </p><p><strong>SOFTWARE </strong><br><strong>DEVELOPMENT </strong><br><strong>MODEL </strong><br><strong>BUSINESS </strong><br><strong>MODEL </strong></p><p>ONLINE </p><p><strong>ROLE OF </strong><br><strong>SOFTWARE </strong><br><strong>ORGANISATIONAL </strong><br><strong>MODEL </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>4</strong></p><p>The Internet Keeps Growing </p><p><strong>Netcraft: Total Sites Across All Domains August 1995 - October 2007 </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>5</strong></p><p>From Web to Enterprise </p><p><strong>66% Are Deploying MySQL or Are Planning To </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>6</strong></p><p>Online, People ... </p><p>Communicate ... Connect ... Share ... Play ... Trade ... </p><p><strong>craigslist </strong></p><p>Search &amp; Look Up </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>7</strong></p><p>An Architecture of Participation </p><p><strong>Time Magazine 2006 Person of the Year: You </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>8</strong></p><p>Why Software Freedom is so Powerful </p><p><strong>Number of developers who built our current information </strong></p><p><strong>Number of developers on the </strong></p><p><strong>society </strong></p><p><strong>internet today. </strong></p><p><strong>100X </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>9</strong></p><p>Production by Amateurs </p><p><strong>"The highest and best form of efficiency is the spontaneous cooperation of a free people." </strong></p><p><strong>Bernard Baruch, Financier and </strong><br><strong>Roosevelt advisor, 1870-1965 </strong></p><p>Alla of the above run on MySQL. </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>10 </strong></p><p>Open Source </p><p>• Not&nbsp;a mystery • Not&nbsp;a religion • Not&nbsp;a charity • Not&nbsp;anti-commercial • Not&nbsp;against ownership • Not&nbsp;socialism • Not&nbsp;a business model </p><p>• But </p><p><strong>a smarter way to produce the goods and a smarter way to distribute the goods </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>11 </strong></p><p>Freedom Doesn’t Mean Free of Charge </p><p>fri ≠ gratis frjáls ≠ ókeypis vapaa ≠ ilmainen frei ≠ kostenlos libre ≠ gratuit libre ≠ gratuito libero ≠ gratis dror ≠ chinam azad ≠ rayegon aazad ≠ muft </p><p><strong>freedom of speech free beer </strong></p><p>swatantra ≠ vina mulya shadhi nata&nbsp;≠ bine poisha sudandram ≠ ilavasam svobodnoe ≠ besplatnoe tu do&nbsp;≠ mien phi </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>12 </strong></p><p>Open Source is the Building Block </p><p><strong>“The Internet would not exist but for free and open-source software.” </strong></p><p><strong>Dan Gillmor, </strong><br><strong>The San Jose Mercury News </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>13 </strong></p><p>Major Technology Shifts </p><p></p><ul style="display: flex;"><li style="flex:1"><strong>WAS </strong></li><li style="flex:1"><strong>IS </strong></li></ul><p></p><p>PACKAGED <br>APPS </p><p>Web2.0 <br>Enterprise2.0 </p><p>JBOSS PHP MYSQL APACHE LINUX </p><p>CLOSED SOURCE <br>OPEN <br>SOURCE </p><p>COMPLEX <br>HARDWARE <br>COMMODITY HARDWARE </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>14 </strong></p><p>Pursuit of Software Freedom And Profits </p><p>We have two interconnected target groups: </p><p>1. Those&nbsp;who spend time to save money </p><p>2. Those&nbsp;who spend money to save time </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>15 </strong></p><p>Proportions </p><p>1</p><p>10 </p><p>1 paying customer </p><p>10 contributing users </p><p>1 000 </p><p>1 000 non-paying users </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>16 </strong></p><p>A Global Distributed Organisation </p><p>• <strong>70% of our employees work from home in 100 major locations in 30 countries across 18 timezones </strong></p><p>• How? </p><p>– Hire&nbsp;self-going people – Install&nbsp;strong sense of mission and company culture </p><p>– Be&nbsp;meta-national – Be&nbsp;open – Use&nbsp;online tools – Learn&nbsp;to give praise online – Arrange&nbsp;get-togethers </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>17 </strong></p><p>Open Source &amp; Business </p><p>• Open&nbsp;source is a smarter way </p><p>– to&nbsp;develop software – to&nbsp;distribute software – to&nbsp;create ecosystems with powerful network effects </p><p>• Other&nbsp;innovators of </p><p>– production&nbsp;methods – distribution&nbsp;channels – commoditisation </p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>18 </strong></p><p>Thank you! </p><p><a href="mailto:[email protected]" target="_blank">[email protected] </a></p><p><strong>"Skate to where the puck is going to be." </strong></p><p><strong>Wayne Gretzky </strong></p><p><strong>Copyright 2007 MySQL AB </strong></p><p>The World’s Most Popular Open Source Database </p><p><strong>19 </strong></p>