International SAP® Conference for Chemicals

October 7–8, 2014 Amsterdam, Netherlands

In cooperation with WELCOME

Drive Agility, Performance, and Growth in the Chemical Industry with Innovations from SAP

Join us in Amsterdam on October 7–8 for the second annual International SAP Conference for Chemicals. Following the success of our inaugural event in 2013, we are happy to once again offer this conference, which is full of opportunities for you to learn from SAP experts, partners, and high-profile customers from across the global chemical industry.

With globalization and market dynamics driving a continued push for innovation in the chemical industry, our two-day agenda has been built to demonstrate how solutions from SAP are helping chemical companies to stay ahead of the competition.

Keynote presentations will be complemented by breakout tracks covering themes such as supply chain, product safety and stewardship, laboratory information management systems, and other business-focused topics. We are also happy to announce that the co-located International SAP Conference on Asset Management will feature case studies from chemical companies that are utilizing SAP® solutions to improve asset performance.

Over two information-packed days in Amsterdam, a combination of workshops, solution overviews, case studies, and live demos will allow you to discover how SAP solutions can uncover untapped potential in your organization. Don’t miss this compelling opportunity to meet with peers from around the world and become part of our growing global chemical industry community.

We look forward to welcoming you to Amsterdam.

Maher Chebbo Don Mahoney Vice President, Head of EMEA Energy & Natural Resources, Vice President and Global Head of Chemicals, Industry and Value Engineering Industry Business Solutions SAP SAP PRECONFERENCE WORKSHOPS TUESDAY, OCTOBER 7, 2014

Our half-day preconference workshops are an opportunity for you to get a deep dive into our solutions, have your questions answered by experts, and share experiences with peers. The workshops are a great opportunity to gain a comprehensive overview of how you can maximize your potential with solutions from SAP. Take this chance to take a deep dive prior to joining the main conference.

For comprehensive details relating to these workshops, please visit www.tacook.com/chemicalsworkshops. The workshops run in parallel throughout the morning, with refreshments and lunch included. Please note that you cannot switch between workshops.

If you are interested in the topics of enterprise asset management and mobile asset management, please note that the colocated International SAP Conference on Asset Management will feature preconference workshops on these topics. Delegates at the International SAP Conference for Chemicals are able to register for these workshops (which will run at the same time and will not impact your attendance at the conference). For more information please visit www.tacook.com/eamworkshops.

The following workshops will take place between 09:00 and 12:30

Workshop 1: Improving Customer Engagement Using the Cloud The goal of this workshop is to give attendees a full understanding of and the chance to learn about the latest portfolio for sales, marketing/product management, and service from SAP, including new functionality available specifically for chemical companies. Focusing on customer-centric sales and marketing, we will discuss how IT can help to actively manage and enhance the value of customer portfolios, improve share of wallet with your customers, and secure sustainable margins.

Learn how new technologies such as cloud and mobile computing, analytics, and SAP HANA® (in-memory database and technology platform) enhance customer relationship management (CRM) effectiveness and general user experience, and how these technologies can be integrated with each other. The workshop will include a brief “day in a life” demo, following the tasks of a chemical sales executive. It will also showcase new CRM functionality such as sample management or rich-text formatting for CRM reporting and notifications and will illustrate how these new technologies work smoothly together.

Key topics will include: ••Trends in the chemical industry for sales, product management, and service ••SAP product portfolio overview – focus on the SAP CRM application and the SAP Cloud for Sales solution for the chemical ••IndustryApplications, analytics, cloud, database and technology (SAP HANA), and enterprise mobility ••Chemical industry add-ons: ••Chemical sample management – learn how this new integrated CRM solution will simplify the sample order management process, improve your sales productivity, and strengthen your customer relationships ••Dynamic list upload – overcome the challenge to quickly follow up on large numbers of business leads and opportunities ••Experience and lessons learned

Dr Thorsten Wenzel, Director, Industry Business Services Chemicals, SAP Frank Kochendoerfer, Vice President, SAP Strategic Industries, Qnovate PRECONFERENCE WORKSHOPS TUESDAY, OCTOBER 7, 2014

Workshop 2: Supply Chain Management: Integrated Business Planning Today, chemical companies face increased supply chain risk due to economic uncertainty, increasing customer expectations, demand volatility, and supply variability. They must improve their ability to plan, analyze, and collaborate to ensure long-term growth and profitability.

In this preconference workshop, you will gain an understanding of how SAP’s comprehensive solution for integrated business planning helps to improve efficiency and visibility across your supply chain. Via expert presentations, case studies, and demos, you will discover how balancing demand and supply profitably and pursuing optimal product availability will allow you to integrate processes for sales, inventory, and operations, enabling collaborative decision making across your enterprise. In turn, learn how inventory and working capital can be significantly reduced, service levels optimized, and profitability and customer service improved.

The workshop will allow you to: ••Understand how you can precisely balance demand and supply by running rapid simulations and comparing planning scenarios ••in real time ••Uncover opportunities to reduce supply chain costs, prepare for changes in demand and supply before they happen, optimize ••profitability, and avoid manufacturing capacity and material shortages ••Optimize inventory and improve service-level agreement compliance by ensuring inventory is at the right place at the right time ••Make sure that strategic and tactical supply chain plans are well executed on the operational level

Hans-Heiner Wüst, Industry Solution Manager, SAP

Workshop 3: Setting Up and Running a Responsible Care Management System with SAP Software RCMS 14001 is a technical specification that combines the elements of the global chemical industry’s Responsible Care Initiative with those of ISO 14001 Environmental Management System, adding requirements to this system.

This workshop deals with those enhancements and the resulting needs, demonstrating how business applications from SAP can help you to successfully implement and run a management system according to the RCMS 14001 standard.

The workshop will allow you to: ••Understand the relationship between Responsible Care, ISO 14001, and RCMS 14001 ••Learn about the requirements for a Responsible Care management system in addition to environmental management systems ••Assess software support for those systems and their link to corresponding SAP solutions ••Hear a deep-dive discussion of selected software solutions from SAP

Dr. Marko Lange, Solution Manager, SAP AGENDA TUESDAY, OCTOBER 7, 2014

09:00 Optional preconference workshops. See previous page for more information or visit www.tacook.com/chemicalsworkshops

12:30 Conference Registration, Lunch, and Visit Exhibition

13:30 Chairman’s Opening Remarks and Welcome Jean-Marc Delbos, SAP

13:45 Profitably and Sustainably Enabling Business Transformations in the Chemical Industry ••Current challenges facing the global chemical industry and key CEO concerns ••How SAP innovation is allowing the chemical industry to simplify everything – from IT landscapes to user experience and consumption models – in order to profitably and sustainably enable business transformation ••Solution highlights ••Customer case studies Don Mahoney, SAP 14:15 IT-Led Innovation for Growth and Efficiency ••Asian Paint’s SAP framework and organizational detail ••Commercial and business context/drivers ••Road map and innovation plans Manish Choksi, Asian Paints

15:00 Afternoon Refreshments and Browse Shared Exhibition

Business in Focus Projects in Focus

15:30 SAP Management of Change – A Use Case at Finding the Right Balance in Process SABIC Standardization Ruud Verstappen, SABIC Titus Looman, DSM Maurice Deckers, Qrcus

16:15 From International to Global: The Transformation Enhancing Your Chemical Business Through the Journey of a Chemical Company Implementation of Best-in-Class Processes Speakers to be Confirmed Speakers to be Confirmed

17:00 Comfort Break

17:15 Implementation of SAP HANA at Bayer MaterialScience ••Starting point and circumstances at Bayer MaterialScience ••Insight into how Bayer MaterialScience implemented SAP HANA to run CRM, supply chain management, and ERP software ••Experiences and challenges we have faced during the implementation phases ••Expectations and next steps with SAP HANA Andreas Henjes, Bayer MaterialScience

18:00 Close of Day One and Depart for Conference Evening Event AGENDA WEDNESDAY, OCTOBER 8, 2014

08:45 Welcome Back and Chairman’s Opening Remarks Jean-Marc Delbos, SAP

09:00 Reshaping the Chemical Industry with Breakthrough Value-Driven SAP Innovations ••How the European chemical industry is adapting to challenging trends and an increasingly complex ••regulatory environment ••How SAP is supporting this with technology in the areas of health and safety and product engineering ••Innovations, Big Data, and cloud solutions ••Investments vs returns on investment ••Chemical industry benchmarks Maher Chebbo, SAP 9:30 High-Reliability Organizations – The Human Contribution to Process Excellence ••The human contribution to high reliability ••Origins of human failures and how to prevent them ••Emergence of unwanted occurrences (incidents or accidents) and how to prevent them ••Resilience – the ability of organizations to keep control when confronted with unexpected and dynamic developments Professor Dr. Toni Wäfler, University of Applied Sciences and Arts Northwestern Switzerland (FHNW) 10:00 Why SAP HANA? A Retrospective from Americas Styrenics ••A look back at our business and IT goals and the decision criteria ••Review of our accomplishments ••Looking forward – future plans Laura Tibodeau, Americas Styrenics 10:45 Morning Refreshment Break and Browse Shared Exhibition

Product Safety and Stewardship Supply Chain Management

11:15 Product Safety and Stewardship at Clariant – A From Supply Chains to Demand Networks – SAP’s Journey to Increased Efficiency Through Supply Chain Vision for the Chemical Industry Standardization Hans Thalbauer, SAP Dr. Michael Hartmann, Clariant

12:00 Modernizing SAP EHS Management with a Content Achieving Operational Excellence with Real-Time Provider to Achieve a Globally Harmonized System Data from the Shopfloor Dr. Fridtjof Schucht, Linde Speakers to be Confirmed

12:45 Networking Lunch and Browse Shared Exhibition

Laboratory Information Management Systems Security and Risk Management (LIMS)

14:00 Integrated LIMS Solution in Tasnee Managing Data Risk with Attribute-Based Dynamic Abdulgader AlHarthi, Tasnee Authorization Marko Lange, SAP E.K. Koh, NextLabs

14:45 Development and Implementation of a LIMS Based Critical Infrastructure Protection in the Cloud: How on SAP Software for Henkel’s Laundry and Home IT-OT Convergence Can Enhance Chemical Industry Care Product Development Group Cybersecurity and Identity Management Dr. Sören Hölsken, Henkel Amit Bhardwaj, Clorox Corp Jasvir Gill, AlertEnterprise

15:30 Afternoon Refreshment Break and Browse Shared Exhibition AGENDA WEDNESDAY, OCTOBER 8, 2014

16:00 Customer Approaches and Lessons Learned for Enhancing SAP CRM for the Chemical Industry ••Evaluating the benefits and value of enhancements for SAP CRM: ••Chemicals sample management: Fully integrate this critical customer-facing business process end to end, from opportunity to sample delivery and analytics ••Dynamic list upload: Import large numbers of contacts and opportunities into SAP CRM Frank Kochendoerfer, Qnovate Stefan Guertzgen, SAP

16:45 Management of Chemical Regulations: Ensuring Compliant Supply Chain Processes at BASF ••Impact of chemical regulations on supply chain processes ••System landscape: Integration of the SAP Global Trade Services application with the SAP Environment, Health, and Safety Management application ••Tracking substance volumes ••Complying with chemical inventories ••Executing trade controls Wolfram Rogge, BASF 17:30 Chairman’s Closing Remarks and Close of Conference PLATINUM SPONSOR

Qnovate

Take the Lead in a Rapidly Changing Global Market with our Customer Relationship Management (CRM), Mobile, and Analytics Solutions for the Chemical Industry based on SAP Software

Qnovate is a global provider of SAP-based solutions that leverages innovative SAP solutions and industry best practices to solve business problems for chemical companies. We deliver successful SAP projects based on our strong chemical domain experience, our cutting-edge SAP skills, and our culture of continuously building innovative SAP solutions for your competitive advantage. With a special focus on SAP solutions for the chemical industry, we understand the wide-ranging complexities associated with your business, and we know how that translates into your SAP software landscape.

We are a global SAP partner and co-innovator, committed to building and delivering SAP business solutions to meet the challenging and complex business needs of the chemical industry. Together with SAP, we are building the next generation of SAP solutions for chemical industry, leveraging the latest from SAP in analytics, the SAP HANA platform, enterprise mobility, and cloud technologies.

Qnovate’s latest co-innovation project with SAP is the SAP-certified chemical industry CRM add- on solution to meet the specific CRM needs of the chemical industry. The solution has been developed for the SAP CRM application on premise and the SAP Cloud for Customer solution and can also be deployed in hybrid scenarios. Qnovate has built QEdge Chemical Value Add-Ons for SAP CRM to help chemical organizations leverage their existing SAP CRM investments and increase the efficiency of their sales and services teams.

Qnovate has a dedicated SAP Innovation Center where our domain and SAP experts build rapid prototypes for end-to-end business scenarios for chemicals, using the latest SAP technologies.

Here are some examples:

••Customer Relationship Management (CRM) Solutions ••Cloud for Customer for Chemicals ••CRM for Chemicals ••CRM Migration to SAP HANA ••CRM On-Premise Optimization Services ••Integrated Sample Management ••QEdge Certified CRM Add-Ons for Chemicals ••Mobility Enablement for Sales and Sample Management ••Mobile Dashboards and CRM Analytics ••CRM Value Assessment Workshop

Analytics Solutions for Chemicals •• Executive Cockpit Dashboards •• Sales and Pipeline Analytics •• Sample Analytics

Platform and Technology •• SAP on SAP HANA – Proof of Concept •• SAP HANA Cloud Integration •• SAP Business Planning and Consolidation on SAP HANA – Proof of Concept, Upgrade

For more information, please visit: www.qnovate.com PREMIUM SPONSORS

AlertEnterprise

AlertEnterprise eliminates silos and uncovers blended threats across cybersecurity, physical access controls, and SCADA/DCS systems that manage chemical processes. AlertEnterprise provides continuous incident management, monitoring, and response for refineries and control rooms featuring behavior analytics for actionable intelligence. AlertEnterprise manages onboarding/offboarding of contractors and employees while automating compliance processes for CFATS and REACH.

For more information, please visit: www.alertenterprise.com

Atos SE

Atos SE (Societas Europaea) is an international information technology services company with 2013 annual revenue of €8.6 billion and 76,300 employees in 52 countries. Serving a global client base, it delivers IT services through consulting and systems integration, managed operations, and transactional services through Worldline, the European leader and a global player in the payments services industry. With its deep technology expertise and industry knowledge, it works with clients across different business sectors: manufacturing, retail, transportation, public sector and health, financial services, telcos, media, and utilities.

Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic and Paralympic Games and is listed on the NYSE Euronext Paris market. Atos operates under the brands Atos, Atos Consulting, Worldline, and Atos Worldgrid.

For more information, please visit: www.atos.net

IBM

A Smarter Approach to Chemicals We all know very well that being a successful player in the chemicals industry depends more than ever on knowing in real time your own circumstances – personnel, assets, finances, markets, skills, and commitments – and being able to accurately evaluate information from a myriad of sources. At the very heart of this challenge is the fact that companies are increasingly competing on the quantity and quality of their data.

At IBM we believe that in many industries, a company’s ability to analyze, integrate, and act upon the outcome and signals of data will separate the winners from the losers. Through extensive work with clients in the chemicals industry, IBM has developed insights and approaches that address each of these imperatives. IBM is delighted to be a sponsor of this year’s event, and our industry experts will be on hand to discuss with you the latest thinking and how IBM can help your company grow.

For more information, please visit: www.ibm.com/industries/chemicalspetroleum/ PREMIUM SPONSORS

Nextlabs NextLabs Inc. is a leading provider of policy-driven information risk management software for large enterprises. The NextLabs Entitlement Manager for SAP and NextLabs Technical Data Export Compliance Solution for SAP Global Trade Services (SAP GTS) are SAP-endorsed business solutions for information risk management. NextLabs Entitlement Manager extends standard SAP authorization to provide dynamic policy-driven, attribute-based access control to authorize user access to specific transactions and business data within SAP software. NextLabs Technical Data Export Compliance Solution works with SAP GTS to provide an end-to-end solution for export compliance, addressing the export of physical goods, digital goods, and technical data.

NextLabs solutions help chemicals companies accelerate adoption of global ERP consolidation, enable secure global collaboration, improve export and regulatory compliance, and enhance data and intellectual property security.

For more information, please visit: www.nextlabs.com

Qrcus The stronger your ambitions, the more important your SAP partner. At Qrcus our professionals work together for top-class delivery of the SAP Enterprise Asset Management (SAP EAM) solution, optimally integrated, reliable, and with utmost user experience. Qrcus can support you in all aspects of an implementation, working closely together with your organization while speaking your business language.

Qrcus has a long history in EAM varying from full integration of document management solutions, supporting management of change processes, and implementing turnaround solutions up to enduser training content and instructions.

Our professionals are more than competent, remain pragmatic, and have a no-nonsense attitude.

For more information, please visit: www.qrcus.nl

Rolta Is a multinational company with services and solutions covering the entire lifecycle for the process industries, from engineering design through to operational excellence, and including business intelligence and analytics to enable effective decision making.

Rolta has unique intellectual property in the geospatial arena, where it provides enterprise-level solutions and geographic information system (GIS) integration with ERP systems.

Rolta OneView is an innovative business intelligence (BI) solution with field-proven benefits for asset-intensive process industries including chemicals and petrochemicals, and upstream and downstream oil and gas, to significantly improve operational efficiencies and reliability.

This solution has been developed by leveraging Rolta’s deep understanding of process and power operations, coupled with its expertise in business intelligence/analytics and enterprise integration technologies. Rolta has entered a strategic partnership with SAP to deliver its business intelligence technology platform as part of Rolta OneView Enterprise Suite for customers worldwide.

For more information, please visit: www.rolta.com STANDARD SPONSORS

OM Partners OM Partners is one of the leading supply chain solution providers in the process industries (chemicals, pharma, consumer packaged goods, and food) and mill products industries (paper and packaging, metals, floor covering, and tires). OM Partners is a global player with over 600 implementations worldwide, many of these at Fortune 500 companies. Its truly integrated approach enables and optimizes demand planning, sales and operations planning, inventory optimization, network design, master planning, and scheduling. Offices are located in Antwerp, Atlanta, Shanghai, Dubai, Rotterdam, Cologne, London, and Paris.

For more information, please visit: www.ompartners.com

SI PRO Consulting SI PRO Consulting specializes in conception and implementation of the SAP Product Lifecycle Management application for research and development, including new recipe development; environment, health, and safety management; compliance; and sustainability. The consulting services cover the entire project lifecycle including documentation of functional requirements, design phase, implementation, rollout, and hypercare.

For more information, please visit: www.si-pro.de MEDIA PARTNERS

HOW TO REGISTER

Contact for Inquiries Event Venue To register online Alice Kenning This event is organized by: for this event, please visit T: +44 (0) 121 200 3810 T.A. Cook Conferences F: +44 (0) 121 212 1623 in cooperation with SAP www.tacook.com/sapchemicals E: [email protected] Steigenberger Airport Hotel The registration fee includes Amsterdam participation in the conference and/or (formerly known as Dorint workshop, lunch on both days, Amsterdam Airport Hotel) refreshments, an evening event for Stationsplein conference attendees, and ZW 951 documentation material for download. Amsterdam, NL-1117 CE Schiphol Oost Please note that costs for The Netherlands accommodation and travel are not included in the registration fee. REGISTRATION FORM Copy and Fax to INTERNATIONAL SAP CONFERENCE +44 (0) 121 212 1623 FOR CHEMICALS Register online at OCTOBER 7-8, 2014 www.tacook.com/sapchemicals

AMSTERDAM, NETHERLANDS You can register for the International SAP Conference for Treasury Management online at www.tacook.com/sapchemicals or by faxing this form to the number below. I would like to register for the International SAP Conference for Chemicals October 7–8, 2014 Amsterdam, Netherlands Please copy the form, complete it, and send it to the following address (one form for each (Please complete clearly in block capitals) participant):

Registration and Contact Office T.A. Cook Conferences. 4th Floor, Mclaren Building

Last Name First Name 46 The Priory Queensway Birmingham, B4 7LR, UK T: +44 (0) 121 200 3810 F: +44 (0) 121 212 1623 Company Job Title E: [email protected]

Registered in England and Wales Company Registration Number: 4263656 Industry Sector Street

Event Fees

City, State Zip Code, Postal Code Type SAP and SAP Partners Customers and Others

Conference € 990 € 1190 Country Phone Workshops € 300 € 350

Fax E-mail All fees are subject to 21% Netherlands VAT

Registration Cancellation and Substitutions Cancellations must be made in writing at least two weeks Date Signature before the beginning of the event. In this case we will charge a processing­ fee of € 200. Cancellations received less than two weeks be­fore the event will be liable for the full registration I wish to attend the following: fee. This also applies to registrants who do not attend the event. If a partici­pant cannot attend for whatever reason, it is Conference (7 and 8 October) of course possible to nominate a substitution. Substitutions must be received in writing, must be addressed to the Morning Half-Day Workshop (7 October A.M) registration office, and must include the names of both the original and the substitute regis­trants. Participation in an Please select from one of the 3 workshops: event is only possible if payment has already been received, or if it is submitted at the event in cash or with a collection-only W1 W2 W3 check. Please note that non-attendance for any reason is subject to the cancellation terms laid out in point above.

Evening Event (Open to conference registrants only) Organizer’s Changes We reserve the right to cancel your registration or refuse access to the event. We reserve the right to make changes to Payment Method the event program. In the unfortunate event that an event is cancelled, we are not liable for any costs incurred by Credit Card Invoice delegates in connection with their attendance.

Video and Photography Further Information We plan to take photographs and video material at the event and reproduce them in educational, news, or promotional 1. Would you like to receive further information from SAP including special offers, reports, material, whether in print, electronic, or other media, event news, and more along with information resulting from this inquiry? including event Web sites. By participating in this event, you grant us the right to use the photographs and video footage Yes, by e-mail Yes, by telephone No for such purposes. All pho­tos and videos become the property of T.A. Cook. These may be displayed, distributed, or used by T.A. Cook for any purpose. Should you wish to opt out of this, 2. Would you like to receive further information from SAP partners or other affiliated please contact us at [email protected]. companies and business partners of SAP including special offers, reports, and more along with information resulting from this inquiry?

I agree to the above terms and conditions Yes, by e-mail Yes, by telephone No (this must be ticked in order for the registration to be processed) 3. In addition to information about this event, would you like to receive news from T.A. Cook Conferences? VAT number 818 682 139

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