International SAP® Conference for Chemicals October 7–8, 2014 Amsterdam, Netherlands In cooperation with WELCOME Drive Agility, Performance, and Growth in the Chemical Industry with Innovations from SAP Join us in Amsterdam on October 7–8 for the second annual International SAP Conference for Chemicals. Following the success of our inaugural event in 2013, we are happy to once again offer this conference, which is full of opportunities for you to learn from SAP experts, partners, and high-profile customers from across the global chemical industry. With globalization and market dynamics driving a continued push for innovation in the chemical industry, our two-day agenda has been built to demonstrate how solutions from SAP are helping chemical companies to stay ahead of the competition. Keynote presentations will be complemented by breakout tracks covering themes such as supply chain, product safety and stewardship, laboratory information management systems, and other business-focused topics. We are also happy to announce that the co-located International SAP Conference on Asset Management will feature case studies from chemical companies that are utilizing SAP® solutions to improve asset performance. Over two information-packed days in Amsterdam, a combination of workshops, solution overviews, case studies, and live demos will allow you to discover how SAP solutions can uncover untapped potential in your organization. Don’t miss this compelling opportunity to meet with peers from around the world and become part of our growing global chemical industry community. We look forward to welcoming you to Amsterdam. Maher Chebbo Don Mahoney Vice President, Head of EMEA Energy & Natural Resources, Vice President and Global Head of Chemicals, Industry and Value Engineering Industry Business Solutions SAP SAP PRECONFERENCE WORKSHOPS TUESDAY, OCTOBER 7, 2014 Our half-day preconference workshops are an opportunity for you to get a deep dive into our solutions, have your questions answered by experts, and share experiences with peers. The workshops are a great opportunity to gain a comprehensive overview of how you can maximize your potential with solutions from SAP. Take this chance to take a deep dive prior to joining the main conference. For comprehensive details relating to these workshops, please visit www.tacook.com/chemicalsworkshops. The workshops run in parallel throughout the morning, with refreshments and lunch included. Please note that you cannot switch between workshops. If you are interested in the topics of enterprise asset management and mobile asset management, please note that the colocated International SAP Conference on Asset Management will feature preconference workshops on these topics. Delegates at the International SAP Conference for Chemicals are able to register for these workshops (which will run at the same time and will not impact your attendance at the conference). For more information please visit www.tacook.com/eamworkshops. The following workshops will take place between 09:00 and 12:30 Workshop 1: Improving Customer Engagement Using the Cloud The goal of this workshop is to give attendees a full understanding of and the chance to learn about the latest portfolio for sales, marketing/product management, and service from SAP, including new functionality available specifically for chemical companies. Focusing on customer-centric sales and marketing, we will discuss how IT can help to actively manage and enhance the value of customer portfolios, improve share of wallet with your customers, and secure sustainable margins. Learn how new technologies such as cloud and mobile computing, analytics, and SAP HANA® (in-memory database and technology platform) enhance customer relationship management (CRM) effectiveness and general user experience, and how these technologies can be integrated with each other. The workshop will include a brief “day in a life” demo, following the tasks of a chemical sales executive. It will also showcase new CRM functionality such as sample management or rich-text formatting for CRM reporting and notifications and will illustrate how these new technologies work smoothly together. Key topics will include: • Trends in the chemical industry for sales, product management, and service • SAP product portfolio overview – focus on the SAP CRM application and the SAP Cloud for Sales solution for the chemical • IndustryApplications, analytics, cloud, database and technology (SAP HANA), and enterprise mobility • Chemical industry add-ons: • Chemical sample management – learn how this new integrated CRM solution will simplify the sample order management process, improve your sales productivity, and strengthen your customer relationships • Dynamic list upload – overcome the challenge to quickly follow up on large numbers of business leads and opportunities • Experience and lessons learned Dr Thorsten Wenzel, Director, Industry Business Services Chemicals, SAP Frank Kochendoerfer, Vice President, SAP Strategic Industries, Qnovate PRECONFERENCE WORKSHOPS TUESDAY, OCTOBER 7, 2014 Workshop 2: Supply Chain Management: Integrated Business Planning Today, chemical companies face increased supply chain risk due to economic uncertainty, increasing customer expectations, demand volatility, and supply variability. They must improve their ability to plan, analyze, and collaborate to ensure long-term growth and profitability. In this preconference workshop, you will gain an understanding of how SAP’s comprehensive solution for integrated business planning helps to improve efficiency and visibility across your supply chain. Via expert presentations, case studies, and demos, you will discover how balancing demand and supply profitably and pursuing optimal product availability will allow you to integrate processes for sales, inventory, and operations, enabling collaborative decision making across your enterprise. In turn, learn how inventory and working capital can be significantly reduced, service levels optimized, and profitability and customer service improved. The workshop will allow you to: • Understand how you can precisely balance demand and supply by running rapid simulations and comparing planning scenarios • in real time • Uncover opportunities to reduce supply chain costs, prepare for changes in demand and supply before they happen, optimize • profitability, and avoid manufacturing capacity and material shortages • Optimize inventory and improve service-level agreement compliance by ensuring inventory is at the right place at the right time • Make sure that strategic and tactical supply chain plans are well executed on the operational level Hans-Heiner Wüst, Industry Solution Manager, SAP Workshop 3: Setting Up and Running a Responsible Care Management System with SAP Software RCMS 14001 is a technical specification that combines the elements of the global chemical industry’s Responsible Care Initiative with those of ISO 14001 Environmental Management System, adding requirements to this system. This workshop deals with those enhancements and the resulting needs, demonstrating how business applications from SAP can help you to successfully implement and run a management system according to the RCMS 14001 standard. The workshop will allow you to: • Understand the relationship between Responsible Care, ISO 14001, and RCMS 14001 • Learn about the requirements for a Responsible Care management system in addition to environmental management systems • Assess software support for those systems and their link to corresponding SAP solutions • Hear a deep-dive discussion of selected software solutions from SAP Dr. Marko Lange, Solution Manager, SAP AGENDA TUESDAY, OCTOBER 7, 2014 09:00 Optional preconference workshops. See previous page for more information or visit www.tacook.com/chemicalsworkshops 12:30 Conference Registration, Lunch, and Visit Exhibition 13:30 Chairman’s Opening Remarks and Welcome Jean-Marc Delbos, SAP 13:45 Profitably and Sustainably Enabling Business Transformations in the Chemical Industry • Current challenges facing the global chemical industry and key CEO concerns • How SAP innovation is allowing the chemical industry to simplify everything – from IT landscapes to user experience and consumption models – in order to profitably and sustainably enable business transformation • Solution highlights • Customer case studies Don Mahoney, SAP 14:15 IT-Led Innovation for Growth and Efficiency • Asian Paint’s SAP framework and organizational detail • Commercial and business context/drivers • Road map and innovation plans Manish Choksi, Asian Paints 15:00 Afternoon Refreshments and Browse Shared Exhibition Business in Focus Projects in Focus 15:30 SAP Management of Change – A Use Case at Finding the Right Balance in Process SABIC Standardization Ruud Verstappen, SABIC Titus Looman, DSM Maurice Deckers, Qrcus 16:15 From International to Global: The Transformation Enhancing Your Chemical Business Through the Journey of a Chemical Company Implementation of Best-in-Class Processes Speakers to be Confirmed Speakers to be Confirmed 17:00 Comfort Break 17:15 Implementation of SAP HANA at Bayer MaterialScience • Starting point and circumstances at Bayer MaterialScience • Insight into how Bayer MaterialScience implemented SAP HANA to run CRM, supply chain management, and ERP software • Experiences and challenges we have faced during the implementation phases • Expectations and next steps with SAP HANA Andreas Henjes, Bayer MaterialScience 18:00 Close of Day One and Depart for Conference Evening Event