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Building the Foundations for Success a Basketball Australia Strategy to Benefit the Game

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BASKETBALL AUSTRALIA STR ATEGIC PL AN 2021-2024 BUILDING THE FOUNDATIONS FOR SUCCESS A BASKETBALL AUSTRALIA STRATEGY TO BENEFIT THE GAME. 2 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 3 pg. 7 pg. 9 Basketball Building the Australia Board Foundations for Message Success, 2021-2024 pg. 10 pg. 27 Introduction Our Destination pg. 13 pg. 28 Our Opportunity Our Approach pg. 18 pg. 30 2020 - The Positives Our Focus pg. 20 pg. 33 Stakeholder Supporting Relationships Departmental Activity pg. 21 pg. 36 Assessment Diversity & Inclusion Considerations Strategy pg. 23 pg. 37 Our Vision Women & Girls High- Level Strategy pg. 24 Our Strategy pg. 38 People & Culture ACKNOWLEDGMENTS Getty Images, TLA Worldwide, Captura Marketing 4 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 5 BOARD MESSAGE BASKETBALL AUSTRALIA BOARD MESSAGE NED COTEN CHAIR, BASKETBALL AUSTRALIA The Board of Basketball Australia is proud to unveil Basketball Australia’s Strategic Plan 2021 – 2024. There has never been a more exciting time for Australian basketball; with significant growth in popularity and participation at the grassroots level, while our senior national teams continue to be ranked amongst the world’s best. The position we are in is testament to everyone connected with our sport, and it’s due in no small part to the progress we’ve made over recent years. The landscape in which we operate continues to change at a rapid rate, and our challenge is to ensure we have a united strategy that will see basketball in Australia continue to excel and reach its potential both on and off the court. This strategic plan is the result of a comprehensive and extensive level of consultation over a six-month period within the Australian basketball community, and the Board would like to acknowledge the significant contribution of Jerril Rechter AM in overseeing the development and delivery of this plan. An extensive range of stakeholders; from the Basketball Australia Board, State and Territory Associations, NBL and WNBL, commercial and government partners, to grassroots volunteers have contributed their input into this plan, which makes this a truly whole of sport roadmap. This document summarises our strategic direction for the next four years (2021 – 2024), linking our vision, mission and values with core strategic pillars that will support basketball at all levels. On behalf of the Board of Basketball Australia, I would like to thank all those who have contributed to this important strategic plan and look forward to witnessing the positive outcomes this will deliver for our sport. 6 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 7 FIBA MESSAGE FOREWARD BUILDING THE FOUNDATIONS FOR SUCCESS, 2021-2024 CAROLYN CAMPBELL INTERIM CEO, BASKETBALL AUSTRALIA Basketball in Australia is poised for significant growth as the overarching trends and social landscape is creating conditions that will allow the sport to thrive. Basketball as a sport is widely accessible regardless of age, gender, abilities and background, and it is this accessibility that is delivering one of the largest participation-based sports in Australia. Since commencing as interim CEO, it is clear all stakeholders support a growth agenda and possess a strong desire to extend upon the sport’s core markets to increase the number of people that enjoy our game. Such support will ultimately create a broader base that will further increase investment within the sport. Basketball Australia conducted an extensive whole of sport consultation process over a six-month period during 2020 to support the development of this Strategic Plan for implementation and action over the next four years. This Strategic Plan establishes a clear growth agenda and clarifies the role of Basketball Australia, defines its key goals and how they align to stakeholder priorities. On behalf of Basketball Australia, I extend thanks to the many stakeholders who participated in the lengthy consultation process and those within the organisation who worked tirelessly in developing the Strategic Plan for 2021-2024. 8 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 9 INTRODUCTION & METHODOLOGY INTRODUCTION & METHODOLOGY THIS STRATEGY WILL ENSURE THAT BASKETBALL AUSTRALIA Clearly defines our role and what Builds a strong commercial foundation to stakeholders can rely on us to do. ensure the whole game can grow into the future. INTRODUCTION Provides our Australian national high- Implements an organisation wide performance squads with the tools they A COLL ABOR ATIVE STR ATEGY strategy and planning process. require to perform on the world stage every time they represent our nation. BASKETBALL PLAYS A UNIQUE The truth for the sport is that interest in basketball has never been higher in Australia. With the ever- ROLE WITHIN COMMUNITIES increasing junior participation numbers, world-class Promotes, supports and collaborates Is communicating with the public in a ACROSS AUSTRALIA, KEEPING performances of the Australian national teams, with States & Territories to promote manner that motivates new and existing strong government commitment, collaborative participation at all levels and different fans to continue to engage with the game OVER A MILLION PEOPLE partners and stakeholders, along with a growing formats - 3x3, 5x5, social participation and inspires new fans to connect with WNBL & NBL, the signs for our sport are good. If we and everything in between. the sport. HEALTHY, HAPPY AND SOCIALLY overlay the amazing accessibility of the WNBA & NBA ENGAGED. AS STEWARDS OF THE through TV and online streaming channels and the increasing number of Australian players in the WNBA GAME, BASKETBALL AUSTRALIA & NBA; there is great opportunity to continue to grow WE HAVE CREATED THIS STRATEGY THROUGH EXTENSIVE IS COMMITTED TO FURTHER the game and attract more people to it. STAKEHOLDER CONSULTATION GROWING THE SPORT BY In order to provide a platform for all Australians to access basketball into the future and for us to This strategy wasn’t ENSURING IT BECOMES EVEN MORE grow the game effectively, the foundations of the created by a small team of DOCUMENTS ACCESSIBLE TO AUSTRALIANS OF sport need to be solid. The 2021-2024 “Building the individuals, it was created STAKEHOLDER REVIEWED & Foundations for Success” strategy has been created in consultation with the MEETINGS ALL AGES, GENDERS, ABILITIES, by Basketball Australia to uncover the key areas of basketball community. A ANALYSED BACKGROUNDS AND SKILL LEVELS. our business that need to be reinforced to achieve host of stakeholders were given the opportunity 47 85 success by 2024. to make their voice This strategy focuses on maximising the heard. This consultation BASKETBALL S&T MEETINGS opportunities that are in front of us by ensuring that, included: AUSTRALIA BOARD - CHAIRS & as stewards of the game, Basketball Australia is set MEETINGS CEO’S up for success. 5 17 LOCAL ASSOCIATIONS MEMBER MEMBER 8 CONSULTED 2 SURVEYS 1,883 RESPONSES EXTERNAL ENVIRONMENT REVIEWED APBA, FIBA, NBL, WNBL, SPONSOR MEETINGS (PESTLE ANALYSIS) 10 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 11 FIBA MESSAGE OUR OPPORTUNITY BASKETBALL OUR SPORT. FULL OF OPPORTUNITY. OUR OPPORTUNITY Today, the relevance of basketball in Australia is as big as it has ever been. While other sports must continually fight for the attention of participants, fans and volunteers in this country, we find ourselves in the unique position of being front of mind for millions of people. This is a strong footing to build our organisational foundations from. There are a variety of factors that show this relevance in action: TEAM SPORT PARTICIPATION Basketball’s participation levels for “team sports” Basketball is the game of choice for over one million are one of the largest in the country. The registered Australians. It is now one of the most popular team number of members for basketball is second only to sports for both men and women as well as boys and soccer in Australia. girls in this country. It is a truly a national sport that is played in high numbers across the country. 3.5% FOOTBALL (SOCCER) of Australians aged 15 and over are engaged in the game. The percentage of players in cities and remote BASKETBALL locations is almost exactly the same. NETBALL Basketball is also a game that champions diversity and inclusion, which has helped grow participation within different genders, backgrounds, ethnicities and abilities. We have the highest participation rate REGISTERED MEMBERS of Aboriginal and Torres Straight Islander Peoples, and over 310,000 female participants, which we’re extremely proud of. (Reference - Sport Australia AusPlay Survey 2019) REALISING OUR RELEVANCE 12 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 2021-2024 BASKETBALL AUSTRALIA STRATEGIC PLAN 13 CONTENTSOUR OPPORTUNITY NATIONAL TEAM PERFORMANCE Our Australian representative teams have consistently delivered quality performances at the top level of the sport, enhancing basketball’s popularity. Over the past 10 years, all teams have performed well at major competitions, showing that the standard of basketball in Australia is at a high level. With each tournament, our national teams are becoming stronger and more experienced. We are getting more competitive each year and our performances in recent competitions have been something for the country to be proud of. This continues to put Australian basketball on a pedestal and helps attract and inspire people to engage with the game. Ranking 2012 Olympics 2014 World Cup 2016 Olympics 2018/19 World Cup Opals 3rd 3rd 5th 2nd Boomers 7th 12th 4th 4th Rollers 2nd 1st 6th 3rd Gliders 2nd 6th DNQ 9th AUSTRALIAN WNBA & NBA TALENT 2019 Over the past 10 years, Australia’s representation in the WNBA & NBA has achieved record levels. Australia now has an array of genuine superstars in the biggest league in the world with the likes of Liz Cambage, Ezi Magbegor, Rebecca Allen, Ben Simmons, Patty Mills and Joe Ingles, testing their 2005 2019 skills against the worlds best.
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