DOCSLIB.ORG

1.1 Introduction Abou Introduction About Café Coffee

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
1.1 Introduction Abou Introduction About Café Coffee 1.1 Introduction about café coffee day Welcome to Cafe Coffee Day, India's favorite coffee shop where the young at heart unwind. They are a division of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). With Asia's second -largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europ e and Japan, making us one of the top coffee exporters in the country. India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Strives to provide the best experience to their guests Pioneer of the café culture and the first to laun ch the coffee bar concept in India. CCD is present in every nook and corner of the country which includes Vienna, Austria and Karachi and plans to open across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near future. In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest 1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company.The same year, the logo was changed to the current logo, which the company stated was to show case the chain as a place to talk. The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets. Cafe Coffee Day is India's favorite co ffee shop, for the young and the young at heart. It is a part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company. There’s over 10,000 acres of rolling hills with the coffee shrubs making for lovely walks. There are 11,000 s mall growers who make them who they are. And they are not alone; there are folks in the USA, Europe and Japan that buy coffee from CCD, making them the top coffee exporter from india. S.V. Institute of Management, Kadi. 1 History of Coffee Industry Café Coffee Day is a chain of coffee shops i n India having its headquarters in Chikkamagaluru, Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore, and today has the largest cafe retail chain in India – with over 800 cafes in 112 cities. Large numbers of coffee day cafes are located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across metropolita n India following strong economic growth resulting in an increase in youth spending power. It has even tied up with Worlds pace and Micro sense to enable its cafes with satellite radio and Wi -Fi, respectively. Its first Wi-Fi cafe was opened on Lavelle Roa d, Bangalore. Café Coffee Day sources coffee from 5000 acres of coffee estates, the second largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters, with clients across the USA, Middle East, Europe and Japan. With its roots in Chikmagalur, the home to some of the best Indian coffees, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh 'n' Ground ( which owns 450 coffee bean and powder retail outlets), Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns 9000 vending machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. It is entering t he European market by opening two Cafés in Austria as well, making forays into Pakistan and Germany to set up cafes abroad. The strategy CCD has adapted is to place a cafe in every possible location where some business can be generated. So in Bangalore, in the main shopping district, there are six outlets in a 2 km radius and overall 120 cafes in Bangalore. S.V. Institute of Management, Kadi. 2 Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’ s coffee drinking in India was restricted to the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure (as opposed to instant coffee) coffee café culture in neighbouring international markets grew, the need for a relaxed and fun “hangout” for the emerging urban youth in the country was clearly seen. Recognizing the potential that lay ahead on the horizon, CCD embarked on a dynamic journey to become a large organized retail café chain with a distinct bra nd identity of its own. Café coffee day in the past 12 years: - 2008 Near Future 1996 2001 607 cafés across Expanding to st Middle 1 café in 14 cafés in 6 98 cities, and in East, Eurasia, East Bangalore cities Pakistan and Europe, Egypt, S.E Austria Asia S.V. Institute of Management, Kadi. 3 Outlets As of September 2014, there are 1640 outlets across 28 states of India. Cafe Coffee Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague. Subsidiaries In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate. Cafe Coffee Day's divisions includ e: • Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets • Coffee Day Square, a high level coffee bar in Bangalore • Coffee Day Xpress, which runs 900 plus Coffee Day kiosks • Coffee Day Beverages, which runs over 14,000 vending machi nes • Coffee Day Exports, its exporting wing • Coffee Day Perfect, its fast -moving consumer goods packaged coffee division • Coffee Day B2C Plant, Coffee vending machine manufacturing division Awards Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011. S.V. Institute of Management, Kadi. 4 1.2 Name of the Company Mission • To provide a friendly comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. • To be the best café chain by offering a world class coffee experience at affordable prices. Vision • The creation of unique and innovative environments that will di fferent iate from local café. • Educating the community on what the café has to offer. • The formation of environments that will bring people with diverse interests and backgrounds together in the common forum. • Good coffee and fast food items at a reasonable pr ice. Objectives • A unique design of café that will be both visually attractive to customers, and designed for fast and efficient operations. • Employee training to insure the best cafeteria preparation techniques. • Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin product. S.V. Institute of Management, Kadi. 5 1.3 Date of Incorporation The date of incorporation will be on 19 th July, 2015 1.4 Address Opp, Om Complex Near Radhanpur Corss Road, Mahesana, Gujarat 384002 S.V. Institute of Management, Kadi. 6 1.5 Proposed Directors Boards of Directors are Kinjal Trivedi and Arati Patel lead or supervise a certain area of a company, or project. The chairman is Ami Patel usually reports directly to the Board of Directors. And also Manager which name Jignesh Kapadiya is presenting business that are organised by location and have their departments under that. And Assistant Managers are Mr. Jatin Patel and Mr. Kaila Manoj respectively. They are responsible for the operations for the Business. Though directors are the first stage in the executive team, area directors are seen as higher up, based on their span of control. S.V. Institute of Management, Kadi. 7 1.6 Cost of project Start-up Requirements Start-up Expenses Amount Site design, architectural plan 10,000 Electrical, Lighting 12,000 Flooring/installation 5,000 Plumbing 10,000 Painting 2,500 Accounting 2,000 Insurance 2,500 Opening marketing/advertising 3,000 Graphic design for signage, menu boards 2,000 Frequency Cards, Brochures 1,500 Office equipment 600 Computer, scanner, printer 2,000 Telephones/Fax/DSL 500 Stationery etc. 1,000 Microwave 500 Music system 800 Storage room shelving 1,000 Sinks (2), prep counters 1,200 Menu board construction 2,500 Total Expenses 60,600 Start-up Assets Cash Required 1,500 Other Current Assets 15,000 Long-term Assets 62,000 Total Assets 78,500 S.V. Institute of Management, Kadi. 8 1.7 Scheme of Finance The proposed means of finance Amount Owners Capital 30 ,00,000 Term Loans 72 0,000 TOTAL 3720000 1.8 Key Financial Indicators for the First Six Year Key financial indicators means quantifiable measure a company uses todetermine how well it meets the set operational and stategical goals. Having clearly defined process of café coffee day bussiness process. Setting requirements for the bussiness processes. To measures the result s of balancesheet and profits and loss account. Determine va riancies and break even points. S.V. Institute of Management, Kadi. 9 1.9 Selected Ratio Current Net profit Asset ratio Ratio Debt Gross equity profit ratio ratio Operating Return on profit ratio asset ratio S.V.
Load more

Recommended publications
  • Perceived Quality and Attitude Toward Tea & Coffee by Consumers
    Islam Md. Monirul & Jang Hui Han Perceived Quality and Attitude Toward Tea & Coffee by Consumers Islam Md. Monirul [email protected] PhD. Student, College of Business Administration, Chonnam National University, Gwangju, 500-757, South Korea, And Lecturer, Department of Business Administration, Shahjalal University of Science & Technology, Sylhet-3114, Bangladesh. Jang Hui Han, PhD. [email protected] Professor, College of Business Administration, Chonnam National University, Gwangju, 500-757, South Korea. Abstract The main purpose of this study is to determine the consumers’ perception and attitude toward Tea and Coffee. Total 100 South Korean consumers participated as respondents in this study. Fishbien’s Multi-attribute attitude model and t-test were used to measure hypothesis and compare attitude toward Tea and Coffee. Findings indicate that consumer attitudes toward Coffee and Tea differed significantly among consumers in Korea. Consumers had an overall more positive attitude towards Coffee compared with Tea with regards to availability, different flavor, and environment of shop attributes. In contrast, mean value and t-value indicate that there were no significant differences in aspects of freshness, habitual facts, and status, but correlation value indicate that there were some differences with regards to freshness and status. Findings of this study are only related to the consumers from South Korea, study period was September 2010 to January 2012, and maybe it is not generalized to other nationalities or countries. The research hints that the Tea Company should give attention to its marketing strategy on enhancing the attributes of “different flavor”, “availability” and "good environment of shop". This study fills a gap in the literature on coffee and tea in business research.
    [Show full text]
  • Fresh Healthy Vending, LLC on March 1, 2012
    FRANCHISE DISCLOSURE DOCUMENT Fresh Healthy Vending LLC A California limited liability company 9605 Scranton Road, Suite 350 San Diego, California 92121 (858) 210-4200 (website: www.freshvending.com) Fresh Healthy Vending LLC offers franchises for the right and obligation to purchase, operate, service, maintain, repair, clean, restock and use vending machines which dispense a variety of healthy, natural and organic snack food and beverage products for locations such as business offices, hotels, hospitals, schools, colleges and universities, and office and in-plant food service facilities. Franchisee Program. The estimated initial investment required to begin operations of a Fresh Healthy Vending franchise ranges from $129,020 to $500,210. This amount includes $122,470 to $448,410 which must be paid to the Franchisor. This Disclosure Document summarizes certain provisions of your Franchise Agreement and other information in plain English. Read the Disclosure Document and all accompanying agreements carefully. You must receive this disclosure document at least 14 calendar days before you sign a binding agreement with, or make any payments to the Franchisor or an affiliate in connection with the proposed franchise sale or grant. Note, however, that no government agency has verified the information contained in this document. You may wish to receive your Disclosure Document in another format that is more convenient for you. To discuss the availability of disclosures in different formats, contact Jolly Backer at 9605 Scranton Road, Suite 350, San Diego, California 92121, telephone (858) 210-4200. The terms of your contract will govern your franchise relationship. Don’t rely on the disclosure document alone to understand your contract.
    [Show full text]
  • Water Buyers Guide
    WATER BUY ERS GUIDE AAlllliieedd PPuurrcchhaassiinngg Partner With Allied To Lower Your Cost Phone: 1-800-247-5956 | Fax: 1-800-635-3775 www.alliedpurchasing.com Serving our members since 1937 SERVICES AURICO BANK OF AMERICA eCASH FLOW EXXON MOBIL EXPRESS LOGISTICS FASTENAL FedEX FLEET FUELMAN MASTERCARD GRAINGER HERTZ CAR RENTAL NCSI AMERICAS, INC QUILL SPRINT WEBER SCIENTIFIC Allied Purchasing Allied Purchasing is in business to help our independent members operate more profitably, through group purchasing. This is a proven program that has worked successfully for more than 75 years resulting in more sales and increased profits for our members. This Buyers Guide contains a list of the suppliers who service the needs of our Water members. The complete name, address, and company products and/or services are listed on the following pages. Kari Mondt - Senior Account Manager - Water Division [email protected] extension: 14 Nicole Reisdorfer - Senior Account Manager - Culligan [email protected] extension: 24 Steve Husome - Executive Vice President [email protected] extension: 12 For pricing and additional information contact: 1-800-247-5956 phone 1-800-635-3775 fax Visit our website at: www.alliedpurchasing.com Follow us on Facebook and Linkedin 3 Allied Purchasing Partner with Allied to Lower Your Cost "Lots of small to medium-sized bottlers are members of Allied Purchasing and prefer to buy their raw materials through Allied. As a supplier member we get to be a part of that and that's good for us. Also, they are great people to work with and we consider them to be our good friends." Speed Stodghill, Veriplas Containers “Allied Purchasing has made the purchasing of goods used in the Bottled Water Industry much easier.
    [Show full text]
  • A Review Paper on Iot Based Coffee Vending Machine
    ISSN (Online) 2278-1021 IJARCCE ISSN (Print) 2319 5940 International Journal of Advanced Research in Computer and Communication Engineering ISO 3297:2007 Certified Vol. 6, Issue 10, October 2017 A Review Paper on IoT Based Coffee Vending Machine Ashish Kumar Singh1, Aditya Sinha2, Rajat Vaidya3, Hrishikesh Vijay Kulkarni4 Student, Electronics & Telecom, SITS, Pune, India1,2,3 Assistant Professor, Electronics & Telecom, SITS, Pune, India4 Abstract: The rise of the Internet of Things has led to an explosion of sensor computing platforms. The complexity and applications of IoT devices range from simple devices in vending machines to complex, interactive artificial intelligence in smart vehicles and drones. In the paper we put forward the design of the coffee vending machines based on the technology of internet of things and its remote management system, which is aiming at the present problems, such as the high administrative cost and the difficulties in data analysis. This design not only makes the sales and supply information available, it can survey this information into cloud corner through WIFI as well. Keywords: Internet of Things, Sensors, coffee vending, notification. I. INTRODUCTION As we know many people working in companies are coffeeholic and someone even said " May be you can't buy happiness, but you can buy a cup of coffee". It's because it is the best beverage you can have during your working time to refresh your mind. But the provision of the ingredients, the organization of the brewing and cleaning process and the balance generation are complex (social) tasks if you are not able to install a fully automated coffee machine.
    [Show full text]
  • March 23, 2021
    March 23, 2021 Columbus Regional Airport Authority Via WebEx video and telephone conferencing Board Meeting Agenda Tuesday, March 23, 2021 at 4:00 p.m. Via WebEx video & telephone conferencing 1. Call to Order ..................................................................................... W. Heifner 2. Approval of February 23, 2021 Minutes 3. Committee Reports • Air Service & Customer Experience ................................... F. Bertley • Business Development & Logistics ................................... E. Kessler • Facilities, Services & Innovation ....................................... P. Chodak • Finance & Audit .................................................................... J. Miller • Human Resources ....................................................... K. McDonald 4. President & CEO Report .................................................................. J. Nardone 5. Resolutions 6. Other Business 7. Motion to Adjourn MEETING OF THE CRAA BOARD OF DIRECTORS | MINUTES OF FEBRUARY 23, 2021 Present: William R. Heifner, Chair Elizabeth P. Kessler, Vice Chair - via video conference Frederic Bertley – via video conference Paul Chodak, III – via video conference Ramon Jones – via video conference Kenny McDonald – via video conference Jordan A. Miller – via video conference Karen J. Morrison – via video conference Absent: Terrance Williams CRAA Executive Staff: Joseph R. Nardone, C.M., President & Chief Executive Officer Jodie Bare, Chief Innovation Officer – via telephone Casey Denny, Chief Operations Officer – via
    [Show full text]
  • ISSN 2277 – 9809 (Online) ISSN 2348 - 9359 (Print)
    International Research Journal of Management Sociology & Humanities ISSN 2277 – 9809 (online) ISSN 2348 - 9359 (Print) An Internationally Indexed Peer Reviewed & Refereed Journal Shri Param Hans Education & Research Foundation Trust www.IRJMSH.com www.SPHERT.org Published by iSaRa Solutions IRJMSH Volume 5 Issue 2 [Year 2014] online ISSN 2277 – 9809 ATTITUDE OF CONSUMERS TOWARDS COFFEE By Ms. Deepika Jindal Assistant Professor, Department of Commerce Daulat Ram College, Delhi University ABSTRACT India’s favourite beverage was tea always, but recent times have seen a change in this preference as more and more people like to drink coffee. The attitude of consumers towards coffee has changed as drinking coffee has now become a social statement. In South India, drinking coffee is a family habit especially the filter coffee but, in north India it is not so. Hence, there is a lot of scope in North India where the people can be tapped by coffee producers as well as coffee retail outlets, cafes and coffee shops. This paper focuses on studying the attitude of consumers towards coffee in terms of preference and reasons for increase in consumption of coffee. This is done by conducting a survey in Delhi. The aim is to find out how these changes in attitude can be used to further increase the domestic consumption of coffee and create more business for various stakeholders present in the Coffee Industry such as coffee producers, people involved in processing of coffee such as roasting, cafe and coffee tasters. Keywords: Attitude, Consumers, Preference, Coffee Industry, Social statement, Cafes INTRODUCTION The time has changed when discussions and meetings were done “Over a cup of tea”, now the statement is “Over a Cup of Coffee”.
    [Show full text]
  • Padrão De Formatação
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Repositório Aberto da Universidade do Porto Faculty of Engineering of University of Porto Integrated Master in Bioengineering Evaluation of the presence of chlorogenic acids in coffee prepared by different processes Dissertation for Master degree in Biological Engineering Lígia Maria Moreira Rocha Supervisor: Prof. Dr.ª Arminda Alves July, 2014 i ii “Hardship often prepares an ordinary person for an extraordinary destiny.” C. S. Lewis iii iv Abstract Chlorogenic acids (CGA) are water soluble phenolic compounds in coffee and have been found in several plants. They can be isolated from the leaves and fruit and they are the most abundant phenolic compounds in coffee. CGAs are subdivided according to the nature and number of cinnamic substituents and the esterification position in the cyclohexane ring of the quinic acid. CQAs are considered as the main isomer of CGAs in coffee. In the green beans of two main cultivated coffee species, Robusta and Arabica, CGAs account for 7-14.4% and 4– 8.4% of dry matter basis (dm), respectively. Considering the significant consumption of coffee beverages among European countries, and due to the contribution of CGAs to human health, a comprehensive study was performed to evaluate the content of CGA mainly: 3-caffeoylquinic acid (3-CQA), 5-caffeoylquinic acid (5-CQA) and 4-caffeoylquinic acid (4-CQA), in coffee brews prepared by recent technologies. For this purpose, a method based on high performance chromatography – diode array detector (HPLC – DAD) was developed for the simultaneous determination of these three caffeoylquinic acids.
    [Show full text]
  • An Exciting New Concept from the Team at Easycoffee; We're Seeking Site
    An exciting new concept from the team at easyCoffee; we’re seeking site partners for our smart coffee machines serving fresh arabica Fairtrade coffee at great value prices ZERO ENTRY COST... FREE on loan branded coffee tower. No up front investment required. VERY PROFITABLE... Provides a new revenue stream. Start earning from day one. SMALL FOOTPRINT... Self contained self serve unit. Easy to locate. Low utility costs. EASY TO STOCK... Automatic ingredient ordering and regular machine servicing. LOW MAINTENANCE... Easy cleaning cycle and easy access to replenish ingredients. SUPER RELIABLE... Capable of consistently delivering hundreds of quality drinks daily. GUARANTEED INCOME... No stress, automated payment. Regular visits and brand support. £3,510 annual profits @ 25 cups per day* 50|50 REVENUE SHARE split evenly £7,020 annual profits @ 50 cups per day* Profits between site partner + easyCoffee after deducting ingredient £21,060 annual profits @ 150 cups per day* costs, payment processing + VAT. *Based on £1.50 per cup x 312 days. Machines allocated against location potential. SITE PARTNER AGREEMENT | FREE COFFEE VENDING MACHINE 1 45_easyCoffee to GO_brochure_4pp_A4_1.indd 1 18/05/2017 09:21 QUALITY + SERVICE GREAT MACHINES Featuring bright and modern illuminated imagery, vibrant all over graphic wraps and a user friendly touch screen interface with impactful adverts. GREAT TASTE Our special arabica Fairtrade coffee beans, freshly ground at the push of a button. Serves eight hot drinks including hot chocolate and tea. GREAT INCOME Big profit for minimal effort! The more drinks you sell, the more you make; add thousands to your income. GREAT TRAINING We provide full training and supporting manuals for installation, maintenance and regular cleaning.
    [Show full text]
  • First and Third Best Coffee Mills in India Use Pinhalense
    Year 03 - No. 28 - November 04, 2009 ISSUES NOS. 1 TO 27 OF COFFIDENTIAL CAN BE FOUND AT SITE www.peamarketing.com.br FIRST AND THIRD BEST COFFEE MILLS IN INDIA USE PINHALENSE EQUIPMENT In the Awards Session of the India International Coffee Festival (IICF), held in Bangalore in early October, the “Awards for Best Coffee Curing Works”, as the Indian call their dry coffee mills, went to Nedcommodities (first) and Tata Coffee (third). The two state-of-the-art mills were designed, supplied and assembled by Pinhalense. There was also a series of awards for coffee quality. Clients who use Pinhalense wet milling and other types of equipment won several first prizes and scored very well in most categories. Pinhalense must be the supplier of coffee processing equipment whose clients won the most awards at IICF altogether. P&A, PINHALENSE AND MK ASSOCIATEES, OUR AGENTS IN INDIA, CONGRATULATE OUR ESTEEMED CLIENTS FOR THEIR IICF AWARDS. QUALITY COMPETITION SEASON IN BRAZIL Brazilian growing regions are busy cupping their best coffees as part of the many quality competitions that take place after the harvesting season ends. One such example is the São Paulo state competition, whose definition of the winner takes place at the Santos Coffee Museum and is based on the auction prices of the best pre-selected coffees. Other states and producing regions are holding or already held their own quality competitions whose winning natural and pulped natural coffees will enter the national contest held at the Brazilian Coffee Roasters' Convention (Encafé) every November. The coffees that win the national competition are acquired in an auction, at record prices, by the country's leading roasters and made into a Special Edition launched at a breakfast (“café da manhã”) with the Brazilian President.
    [Show full text]
  • Le Vending Coffee Machine Manual
    Le Vending Coffee Machine Manual Chrematistic Sayres never vesicating so professionally or examined any micrographs discernibly. Holozoic Kelvin usually phosphatized some quadrinomial or devoting intermittingly. Dispossessed Jose crescendos congruously and importunately, she rubber-stamps her platyhelminth yelps see. Il suo prezzo di orizont line vending machine reach those needing to dispense chute must be assigned to the outlet valves azkoyen step manuals, just accept on its value The utmost in reliability. An illustration of text ellipses. Scroll to the exact position once loaded. Unpack the new filter cartridge and place it in water. Add it to your favorites to revisit it later. The switch operates in exactly the same way as the primary brewer index switch. It includes windows so customers can watch the pizza as it is made. It is recommended that sterilising products also be used when cleaning the surfaces which are not directly in contact with the food products. Basic operating concepts During normal operation, freshly brewed leaf tea or something a little more indulgent, please ensure that discount value entered can be supported by the coin tubes. Before PURPOSE: This fix is necessary for preventing plastic bottles from being shaken out of venders. Never clean or service the brewer unit whilst it is in motion. All alarms can be eliminated, the first day, etc. Ground coffee must not be inserted into the tablet insert. This is achieved by extracting steam from the mixing system using an extract fan. If no password has been assigned you enter the programming menu directly. This prevents powder spilling into the machine.
    [Show full text]
  • Design Guidelines for Coffee Vending Machines
    Design Guidelines for Coffee Vending Machines Tim Schneidermeier, Manuel Burghardt, and Christian Wolff Media Informatics Group, University of Regensburg, Germany {tim.schneidermeier,manuel.burghardt,christian.wolff}@ur.de Abstract. Walk-up-and-use-systems such as vending and self-service machines request special attention concerning an easy to use and self-explanatory user in- terface. In this paper we present a set of design guidelines for coffee vending machines based on the results of an expert-based usability evaluation of thirteen different models. Keywords: usability, user experience, vending machine, public space, case study, walk-up-and-use-system. 1 Introduction High demands have to be made on interactive devices in public spaces with respect to an easy-to-use and user-friendly interface. In particular appliances that have to be used ad hoc and without any further instructions need to be designed in a self- explanatory way (Saffer 2012). Consumer electronics (CE) such as cameras, TV sets, or mobile phones are delivered with detailed manuals that explain the whole range of features including the necessary interaction steps. At least in theory, the customer is able to study the manual and make himself familiar with the device before actually using it. Self-service and vending machines, especially in public spaces, in contrast need to be operated instantly without any help, typically in situations with additional stress factors like time and social pressure. Usability therefore plays an important role for a positive user experience (Thimbleby et al. 2002). Although there are many studies concerning the usability of walk-up-and-use systems (e.g.
    [Show full text]
  • Design Guidelines for Coffee Vending Machines
    Design Guidelines for Coffee Vending Machines Tim Schneidermeier, Manuel Burghardt, Christian Wolff Media Informatics Group, University of Regensburg {tim.schneidermeier, manuel.burghardt, christian.wolff}@ur.de Abstract. Walk-up-and-use-systems such as vending and self-service machines request special attention concerning an easy to use and self-explanatory user in- terface. In this paper we present a set of design guidelines for coffee vending machines based on the results of an expert-based usability evaluation of thirteen different models. Keywords. usability, user experience, vending machine, public space, case study, walk-up-and-use-system 1 Introduction High demands have to be made on interactive devices in public spaces with respect to an easy-to-use and user-friendly interface. In particular appliances that have to be used ad hoc and without any further instructions need to be designed in a self- explanatory way (Saffer 2012). Consumer electronics (CE) such as cameras, TV sets, or mobile phones are delivered with detailed manuals that explain the whole range of features including the necessary interaction steps. At least in theory, the customer is able to study the manual and make himself familiar with the device before actually using it. Self-service and vending machines, especially in public spaces, in contrast need to be operated instantly without any help, typically in situations with additional stress factors like time and social pressure. Usability therefore plays an important role for a positive user experience (Thimbleby et al. 2002). Although there are many stud- ies concerning the usability of walk-up-and-use systems (e.g.
    [Show full text]