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Expo 17, a Federally Registered Entity Established for the Planning and Promotion of a World’S Fair in Canada in 2017

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Expo 17, a Federally Registered Entity Established for the Planning and Promotion of a World’S Fair in Canada in 2017 a World’s Fair in Montreal This document is the property of Expo 17, a federally registered entity established for the planning and promotion of a world’s fair in Canada in 2017. Expo 17 is not affiliated with the city of Montreal or any other city or organisation. Unless otherwise indicated, all photos contained herein are from the author, the national archives, or the Canadian Corporation for the 1967 World Exhibition. Please see additional terms on page 49. All rights to this document are reserved. Duplicates may be obtained by written request. • Revision 01 September 2007 So C iété D u h A v R e D e mont R é A l SECTION 1 • A World’S FAIR IN MONTREAL SECTION 2 • Expo 17 – A PROPOSAL SECTION 3 • AFTER THE FAIR 2 Purpose of an exhibition 18 IntRoDuCtion 46 afteR the fAiR 2 Name and type of exhibition AReA 1 48 ConCluSion 4 Timing of the exhibition 21 Background 5 Location of the exhibition 49 ContACt AnD acknowleDgementS 23 Layout and use 6 Architecture 24 Obstacles 8 Theme 25 Solutions 10 Feasibility studies and bidding 11 Financing AReA 2 15 Attendance 31 Background 17 Marketing 32 Layout and use 33 Obstacles 34 Solutions AReA 3 36 Background 37 Layout and use 38 Obstacles 38 Solutions TranSpoRtAtion 40 Background 41 Expo Express 42 Expo Express 2017 44 Summary 45 exhibition Site map Overview Montreal, 1967 n ApRil 28th, 1967, against virtually Expo 17 would achieve the following: Oimpossible odds and time constraints, the • Encourage unity and self-esteem by • Save the Saint lawrence River. expo city of Montreal officially opened the gates to one recalling the glory of Expo 67. Expo 17 would launch the environmental of the most successful world’s fairs of all time. 17 would celebrate Canada’s 150th remediation of Montreal’s southwest Expo 67 was the first Category 1 exhibition ever birthday and the 50th anniversary of shore. By utilising the same construction held in North America and it was roundly hailed Expo 67. methods which created the islands of ile as an engineering and architectural miracle. • Address changing demographics and notre Dame and ile Ste. hélène for expo Situated on two man-made islands in the middle secure the future for families and 67, the architects of Expo 17 would of the St. lawrence River, expo 67 redefined the community in Canada. This objective lower and extend the shoreline of the concept of world’s fairs while introducing a host of would be accomplished with habitat Montreal Technoparc and eliminate the cultural and technological “firsts” into the public 2017, a model urban community flow of dangerous toxins into the Saint realm, including the catchword “expo” itself. of high-density, family-oriented lawrence River. Though Expo was the crowning event of Canada’s housing based on affordability and montReAl, once the cradle of Canadian centennial, it was more than a landmark in environmental sustainability. industry and formerly the largest and most Canadian history. it contributed significantly to an • Enhance and expand montreal’s progressive metropolis in the country, is in emerging identité Québecoise and it catapulted harbourfront and public transit need of a catalyst to propel itself into the 21st Montreal onto the world stage. The improvements infrastructure. Expo 17 would enable century. A preliminary blueprint has been laid to the city and the international prestige derived the realisation of many of the objectives out by vision 2025. A major event, such as a from Expo 67 are still evident today, almost forty outlined in the vision 2025 report world’s fair, will kick-start the development of years after the exhibition officially closed its gates. published by the city and the Société du the city’s future and re-establish montreal on a This document is a proposal for another world’s havre of montreal. global scale. fair, in the year 2017, in the city of montreal. it is not a feasibility study, it is a call to action. pRopoSAl 1 So C iété D u h A v R e D e mont R é A SECTION 1 l A World’s Fair in Montreal Purpose of an Exhibition gR Traditionally, the world’s fair has functioned as transportation, and the salvation of the St. upo a showcase for technology and culture while lawrence River. these issues will be discussed Par que providing an economic boost and international in more detail in Section 2. e X po , l i prestige for the city and nation in which it SB o is held. Properly executed and sufficiently Name of the Exhibition A attended, a world’s fair can generate tourist The official name would be Expo 17. This is and other income well beyond its specified not only easier to articulate and promote than duration. “Expo 2017,” it has the added appeal of youth increasingly, the world’s fair has also facilitated and vitality, the “teens” of the new millennium. the social and environmental rehabilitation of city sectors affected by downturns or shifts Type of Exhibition in commerce and industry. Recent examples The governing body of international exhibitions, include expo 86, which revitalised the run- the paris-based Bureau des expositions down waterfront area of vancouver, and expo internationales (Bie), presently divides an 98 in Lisbon, which initiated the remediation officially sanctioned world’s fair into two of an abandoned oil storage and chemical categories: “registered” and “recognised” manufacturing site on the tagus River. expositions. A registered exposition (formally The main objectives of Expo 17 will include the “universal” exposition) is larger in magnitude and takes place for up to six months. A Before and after: Expo 98 in Lisbon was staged on a former oil and remediation of the southwest shore of Montreal, chemical storage site on the Tagus river. For the cleanup, Lisbon the creation of a model community based on recognised exposition (formally “special” adopted environmental guidelines from Canada. urban rehabilitation and sustainability, the exposition) is reduced in scale and thematic improvement and expansion of public transit structure and normally held for up to three and other forms of environmentally-conscious months. As a reference, Expo 67 in Montreal 2 pRopoSAl housing expo 2001: with the turning torso skyscraper as a centerpiece, the city of malmö converted its abandoned shipyards into the City of tomorrow. Sources: malmö, hSB turning torso (© pierre mens) iC hi R would now be classified as a registered The city of Newcastle in northern England plans o mAS exposition while expo 86 in vancouver would to hold the next housing expo around 2008. in u da be considered a recognised exposition. a recently issued invitation to tender to private the Bie also governs other forms of “special” developers, Newcastle outlined its objectives: exposition, most notably horticultural “The ambitions for a Housing Exposition exhibitions such as the international Floralies. are to act as a catalyst for regeneration in in fact, this type of horticultural exhibition, the West End of the city. The Expo is to be or “flower expo,” is beginning to rival the located in Scotswood, an area that exemplifies traditional world’s fair in size, scope and, urban decline over recent decades, with more significantly, attendance. horticultural huge population loss, high unemployment, expos are jointly regulated by the Bie and disadvantage and stigmatisation.” the international Association of horticultural This proposal will explore the three main forms producers (Aiph). of Bie exhibition as well as the international Aside from Bie expos, another form of housing exposition. emphasis will be placed exhibition has recently emerged in Europe, the on a Bie-sanctioned recognised exposition, international housing exposition. A prominent possibly combined with a horticultural and/or example of this type of expo, the “City of housing expo. This is in line with the proposed Tomorrow,” was held in 2001 in Malmö, objectives of Expo 17 and also involves one of Sweden. it involved the reclamation of a the crucial factors in staging large-scale events: waterfront industrial site and the creation of a the timing of the exhibition itself. expo 90, osaka. the international floralies, or flower expo, is brand new community based on sustainable beginning to rival the traditional world’s fair in size and scope. urban development. pRopoSAl 3 Timing of the Exhibition 1958 –––––– Brussels, Belgium Since the formation of the Bie in 1928 there in order to encourage public support and have been numerous revisions and exceptions financing and to achieve the highest attendance 1962 –––––– Seattle, uSA concerning how – and how often – a world’s possible, a hosting nation will normally link 1964 –––––– New York, uSA fair should take place. After the 1980’s, which a world’s fair to a significant event in its own 1965 ––– saw a series of back-to-back exhibitions that history. For example, Expo 67 commemorated continued into the 90’s and, at one point, ran Canada’s centennial. Expo 86 celebrated the 1967 –––––– Montreal, Canada 1968 –––––– San Antonio, uSA concurrently and in competition with one 100th anniversary of vancouver. expo 2000 another, the Bie put new regulations into force in hanover ushered in the new millennium 1970 –––––– osaka, Japan concerning the scale, classification, and timing and marked the 10th anniversary of German of international exhibitions: reunification, while expo 92 in Seville 1974 –––––– Spokane, uSA • The official span between one registered commemorated five hundred years since the 1975 –––––– okinawa, Japan exhibition and the next is five years. hanover historic voyage of Christopher Columbus. 1982 –––––– knoxville, uSA (germany) held the first expo of the new After Shanghai in 2010, the next registered millennium in 2000 and Aichi (Japan) exposition would categorically take place 1984 –––––– new orleans, uSA recently hosted Expo 2005.
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