Breakfast Cereal

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Florida WIC-Approved Cereal List 2019-2020 BREAKFAST CEREAL All cereals on this page contain no more than Cereals with contain 51% or more whole grain 6 grams of sugar per dry ounce. and credit as whole grain-rich. General Mills GF = Gluten Free Cheerios MultiGrain Blueberry Cinnamon Corn Rice Vanilla Wheat Wheaties Total Berry Berry Honey Kix GF CheeriosGF Chex GF Chex GF Chex GF Chex GF Chex GF Chex Whole Grain Kix Kix Kellogg’s All Bran Corn Crispix Frosted Mini-Wheats: Rice Krispies Special K Special K Protein: Complete Flakes Original Little Bites Touch of Fruit Original Original Honey Almond Wheat Flakes Raspberry Multi-Grain Ancient Grains Post Malt O Meal Great Grape-Nuts Grape-Nuts Honey Bunches of Oats: Corn Flakes Hot Wheat Original Farina Original Grains Flakes Honey With Vanilla Whole Grain Pecan & Banana Nut Roasted Almonds Bunches Honey Crunch Maple Crunch Brown Sugar Quaker Frosted Strawberry Cream Mini Spooners Mini Spooners Instant Grits Instant Oatmeal Life Oatmeal Squares: Original Original Original Brown Sugar Cinnamon Blueberry Mini Spooners Crispy Rice GF Any Store Brand or Ralston Foods Brand of the following: Cream of Wheat or Rice Bran Flakes MultiGrain Flakes Corn Flakes MultiGrain Medley, Tasteeos, Spins, or Toasted Cereal Corn Squares, Biscuits, Crisps, or Bites Nutty Nuggets/Crunchy Nuggets/Crunchy Wheat Crisp Rice/Crispy Rice Oat Crunch/Oat Wise/Oat Squares/Lively Oats Crispy Hexagons (Corn & Rice) Oats & More with Almonds/Almonds & Oats Essentially You/Toasted Rice Oats & More with Honey/Honey & Oats Frosted Shredded Wheat/Frosted Wheat Rice Squares, Biscuits, Crisps, or Pockets Instant Grits – Original/Regular Toasted Oats/Tasteeos/Toasted Oat Spins/Happy O’s Cream of Rice Cream of Wheat: Instant Oatmeal – Original/Regular (11.8 oz) Wheat Flakes (Crema de Whole Grain 2½ minute, 1 minute & Strawberry Frosted Shredded Wheat Wheat Squares, Biscuits, or Crisps Arroz) Stove Top & Instant Stove Top & Instant Instant GF This document has been edited for use in the Florida Child Care Food Program..

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Breakfast Cereal: Porridge
Healthy Eating/ Gola/Mr. Conlon Student: ________________ Breakfast Cereal: Porridge “Morning, Did you know that Porridge is a great way to start the day? It’s full of vitamins, minerals, fibre and low in salt and sugar. My wife here makes really tasty porridge. Here’s her recipe. Enjoy!” Colour the Bears Benefits of Porridge Oats Clean the arteries in your body Help protect against cancer & heart disease Help lower cholesterol Help keep obesity at bay Reduce blood pressure and are a good source of vitamin B1 crucial for the nervous system Colour the Pictures OATS Healthy Eating/ Gola/Mr. Conlon Student: ________________ Mama Bear’s Recipes (4 types of porridge) MMMH Ingredients MMH MMH!! For basic porridge which serves 4 bears 200 g rolled oats 750 ml milk or water sea salt Place the oats and milk/water in a pan with a small pinch of sea salt Put on a medium heat Bring to a steady simmer for 5 to 6 minutes, stirring as often as you can to give a smooth creamy porridge Add the ingredients below for blackberry and apple porridge 1 apple 2-3 tablespoons runny honey, to taste 100 g blackberries for banana, almond and cinnamon porridge 2 ripe bananas 30 g flaked almonds ½ teaspoon ground cinnamon 2 tablespoons poppy seeds 2-3 tablespoons maple syrup or runny honey, to taste for apple, maple syrup and pecan porridge 1 apple 30 g pecans 2-3 tablespoons maple syrup, to taste Healthy Eating/ Gola/Mr. Conlon Student: ________________ Answer the questions on Mama Bear’s Recipes 1.
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Product Information
BRANDED ProductRTE Information Honey Bunches of Oats Honey Roasted - Cup Post Toasted Corn & Whole Grain Flakes, Crunchy Oat Clusters, Lightly Honey Bunches of Oats Honey HOB-100 Sweetened Cereal with 3 Kinds of Flakes & Crunchy Oat Clusters Roasted Cup Baked with a Touch of Honey. 10g Whole Grain per serving. 4 Pack & Size 60 / 2 oz wholesome grains. Made with real honey. Case 28056 Case GTIN 1 08 84912 28056 2 Shipping Weight (lbs.) 9.63 Case Cube (cu. ft.) 2.05 All Family Favorite Case Dimensions LxWxH (inches) 20.69 x 11.69 x 14.63 Only 11g Sugar (less than 6g per 1 oz serving) Pallet: Tier (Cases per layer) 8 Pallet: Hi (Number of Layers) 3 Meets Military Requirements Cases per pallet 24 Allergens Present Wheat County of Origin USA oz equivalent grain 2 oz % Whole Grain < 6.99g non-creditable grains per 1 yes oz ≤ 150 calories ≤ 35% calories from fat √ ≤ 10% calories from saturated fat √ ≤ 35% sugar by weight √ 0g trans fat per serving √ Shelf Life (days) 365 Kosher Symbol Calories per serving 230 Total Fat 2g Sodium 200mg Total Carbs 46g Dietary Fiber 2g Sugar 11g Protein 4g Formulation Statement for Documenting Grains in School Meals (Crediting Standards Based on Revised Exhibit A weights per oz equivalent) Product Name: Post Honey Bunches of Oats Honey Crunch Cup Code No: 28056 Manufacturer: Post Consumer Brands Serving Size: 2 oz I. Does the product meet the Whole Grain-Rich Criteria: Yes (Refer to SP 30-2012 Grain Requirements for National School Lunch Program and School Breakfast Program.) II.
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77 Krommenhock Et Al. V. Post Foods LLC, Case No. 3:16-Cv-04958-WHO
Case 3:16-cv-04958-WHO Document 92-1 Filed 09/14/17 Page 1 of 77 1 179. In around October 2015, Post introduced the packaging pictured below. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 180. The packaging of Post Honey Bunches of Oats Cereal – With Vanilla Bunches 18 has made the following labeling claims suggesting, both individually and especially in the 19 context of the label as a whole, that the product is healthy: 20 a. “Our Post Promise | No High Fructose Corn Syrup” 21 b. “Heart Healthy” 22 c. Depictions of heart in circle 23 d. “a Touch of Honey!” 24 e. “A delicious wholesome start to your day!” 25 f. “4 Wholesome Grains” 26 g. Whole Grains Council Stamp 27 28 77 Krommenhock et al. v. Post Foods LLC, Case No. 3:16-cv-04958-WHO (JSC) SECOND AMENDED CLASS ACTION COMPLAINT Case 3:16-cv-04958-WHO Document 92-1 Filed 09/14/17 Page 2 of 77 1 7. With Apples & Cinnamon Bunches 2 181. Post introduced Post Honey Bunches of Oats Cereal – With Apples & Cinnamon 3 Bunches in around September 2014. Its initial packaging is pictured below. 4 5 6 7 8 9 10 11 12 13 14 15 16 182. In around October 2015, Post introduced the packaging pictured below. 17 18 19 20 21 22 23 24 25 26 27 28 78 Krommenhock et al. v. Post Foods LLC, Case No. 3:16-cv-04958-WHO (JSC) SECOND AMENDED CLASS ACTION COMPLAINT Case 3:16-cv-04958-WHO Document 92-1 Filed 09/14/17 Page 3 of 77 1 183.
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Comparative Study on the Physico-Chemical, Textural and Thermal Properties of Instant Porridges Based on Spelt and Oats Introduc
DOI: 10.5937/FFR1801027S UDK 641.56:633.11+633.13]:66.022.392 Original research paper COMPARATIVE STUDY ON THE PHYSICO-CHEMICAL, TEXTURAL AND THERMAL PROPERTIES OF INSTANT PORRIDGES BASED ON SPELT AND OATS Olivera D. Šimurina*, Bojana V. Filipčev, Boško D. Marić, Biljana R. Cvetković, Marija I. Bodroža Solarov University of Novi Sad, Institute of Food Technology, 21000 Novi Sad, Bulevar cara Lazara 1, Serbia *Corresponding author: Phone: +381 21 485 3778 E-mail address: [email protected] ABSTRACT: Changing of food habits and increased preference for healthy meals, along with the growth of breakfast industry has increased the size of “ready-made“ and instant porridge market in Serbia. Porridges dominantly marketed are those based on oats. However, there is a growing interest of local producers to use other cereals for porridge production. Therefore, this work was aimed to estimate the porridge-making ability of spelt wheat (Triticum aestivum spp. spelta) in comparison to that of oats. The studied porridges are instant products, based on extruded spelt or oat flour. The proximate composition, hydration properties (water absorption index-WAI and water solubility index- WSI), consistency and thermal properties were determined with the aim to compare the characteristics of the porridges. In general, the spelt-based porridge had more total and insoluble fibреs, proteins, minerals and less available carbohydrates in comparison to the oat porridge. The spelt porridge may be eligible to bear the nutritional claim „high-fibre“ which is advantageous for the market viability of the product. Both porridges had >20% of damaged starch due to high initial content in the flours and extrusion processing of flours, though spelt-based extrudate and porridge were significantly higher in this parameter.
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ANITA S. LIMA and SUSAN WRUBLEWSKI, ) Individually and on Behalf of Others Similarly Situated, ) ) Plaintiffs, ) ) V
Case 1:18-cv-12100-ADB Document 25 Filed 02/08/19 Page 1 of 30 UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS ________________________________________________ ANITA S. LIMA and SUSAN WRUBLEWSKI, ) individually and on behalf of others similarly situated, ) ) Plaintiffs, ) ) v. ) Civil Action No. 18-12100-ADB ) POST CONSUMER BRANDS, LLC, ) ) Defendant, ) ________________________________________________) FIRST AMENDED CLASS ACTION COMPLAINT AND JURY DEMAND Plaintiffs Anita S. Lima and Susan Wrublewski (collectively, “Plaintiffs”) bring suit on behalf of themselves and all persons similarly situated who purchased one or more varieties of a breakfast cereal known as “Honey Bunches of Oats,” a consumer product manufactured and marketed by Defendant. By making false, deceptive, and misleading representations, and by omitting material information, Defendant’s branding and packaging of these cereals convey that honey is the primary sweetener, or at the very least is a significant sweetener. In truth, however, the cereals are sweetened primarily with sugar, corn syrup, and other refined substances, and contain only miniscule amounts of honey. Plaintiffs and all members were harmed by paying more to purchase the cereals than they would have been willing to pay had their honey content not been misrepresented by Defendant. 1 Case 1:18-cv-12100-ADB Document 25 Filed 02/08/19 Page 2 of 30 PARTIES 1. Plaintiff Anita S. Lima is an individual who resides in Medford, Middlesex County, Massachusetts. 2. Plaintiff Susan Wrublewski is an individual who resides in Framingham, Middlesex County, Massachusetts. 3. Defendant Post Consumer Brands, LLC is a Delaware limited liability company with a principal place of business at 20802 Kensington Boulevard, Lakeville, Minnesota 55044- 8052.
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Post Foodservice 1Oz Bags Sell Sheet
GRAB-N-GO FOODSERVICE 1oz Cereal Pouches from Post Available for the 22/23 School Year Featuring one of the Largest Family and Hispanic Brands - Honey Bunches of Oats NEW! 1oz Pouch Nutrition Facts FOODSERVICE 1 pouch = 1oz EQ Grain Honey Bunches of Honey Bunches Honey Bunches of Oats GRANOLA of Oats Vanilla Oats Honey Crunch 144/1oz Pouch 96/1oz Pouch 96/1oz Pouch Code: 108-84912-37482-7 Code: 108-84912-36785-0 Code: 108-84912-36786-7 Case Dimensions 18.75 x 16 x 10.38 • Cube 1.8 Case Dimensions 18.75 x 16 x 10.38 • Cube 1.8 Case Dimensions 18.75 x 16 x 10.38 • Cube 1.8 Weight 11.4 lbs • 6 TI 4 HI • 24 cs/pallet Weight 8.13 lbs • 6 TI 4 HI • 24 cs/pallet Weight 8.13 lbs • 6 TI 4 HI • 24 cs/pallet Nutrition Facts · Whole Grain Rich Nutrition Facts · Whole Grain Rich Nutrition Facts · Whole Grain Rich Serving size 1 pouch (28g) · CACFP (6g sugar) Serving size 1 pouch (28g) · CACFP (6g sugar) Serving size 1 pouch (28g) · CACFP (6g sugar) Amount per serving & Smart Snack Amount per serving & Smart Snack Amount per serving & Smart Snack Calories 120 · Kosher Calories 110 · Kosher Calories 110 · Kosher % Daily Value* % Daily Value* % Daily Value* Total Fat 3.5g 4% · No BHT Total Fat 1.5g 2% · No BHT Total Fat 1.5g 2% · No BHT Saturated Fat 0g 0% · No Nuts Saturated Fat 0g 0% · No Nuts Saturated Fat 0g 0% · No Nuts Trans Fat 0g Trans Fat 0g Trans Fat 0g Cholesterol 0mg 0% · No Artiﬁcial Flavors Cholesterol 0mg 0% · No Artiﬁcial Flavors Cholesterol 0mg 0% · No Synthetic Colors Sodium 0mg 0% Sodium 75mg 3% Sodium 75mg 3% Total Carbohydrate 21g 8% · No Synthetic Colors Total Carbohydrate 23g 8% · No Synthetic Colors Total Carbohydrate 23g 8% Dietary Fiber 2g 6% Dietary Fiber 2g 8% Dietary Fiber 2g 8% Total Sugars 6g Ingredients: Whole Grain Rolled Oats, Sugar, Total Sugars 6g Ingredients: Whole Grain Wheat, Sugar, Total Sugars 6g Ingredients: Whole Grain Wheat, Sugar, Incl.
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The Breakfast Lab to Americans’ Tastes: by Just Adding Sugar
Biology became economically successful, the cereal world soon realized pragmatic qualities can be observed in many of those hyperactive it had to start using food science for the purpose of appealing commercials for junky cereals. While most of the marketing is The Breakfast Lab to Americans’ tastes: by just adding sugar. The first expressly directed at selling the experience of eating candy for breakfast, The History of Food Science that Gave Rise to the Modern Breakfast Cereal sweetened cereal was Ranger Joe Popped Wheat Honnies, there are still appeals to the adults in the room, hoping to sell a product that started a trend of marketing cereals to kids. a cereal’s more “nutritive” properties — take, for example, the Manufacturers soon realized that to have a lead in this race, marketing of ‘essential vitamins and minerals’ in sugary cereals.) Written by Josh Holtzman they would have to flavor their cereals with increasingly exciting Science has helped us get to a point in our gastronomic history Illustrated by Averly Sheltraw flavors. Scientists were employed across the country to synthesize where we can feasibly demand food that is both aesthetic and ave you ever wandered down the cereal aisle, at a which at the time focused on meeting the appetite and nutritional flavors that could make processed foods even more stimulating pragmatic. One may say that these two aspects of food were loss for words at the bounty of different varieties and needs of the people as cheaply and efficiently as possible. From and exciting, in sharp contrast with John Kellogg’s original goals never completely separate; however, they were treated as such, flavors? You have food science to thank for that! Food this mindset sprung theologically driven dietary trends in the for the cereal.
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2019 Annual Report
SOME OF THE PARTS Post Holdings, Inc. 2019 Annual Report NET SALES ADJUSTED EBITDA(1) OPERATING CASH FLOW (in millions) (in millions) (in millions) 718.6 688.0 6,257.2 1,230.7 1,210.4 5,681.1 989.1 5,225.8 933.9 5,026.8 502.4 4,648.2 457.7 386.7 657.4 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 NET SALES BY CATEGORY 15% Active Nutrition Post Consumer Brands 33% 16% Refrigerated Retail 29% Foodservice Weetabix 7% FINANCIAL HIGHLIGHTS 2015 2016 2017 2018 2019 (in millions except per share data) Net Sales $ 4,648.2 $ 5,026.8 $ 5,225.8 $ 6,257.2 $ 5,681.1 Gross Profit 1,180.0 1,550.5 1,570.8 1,854.0 1,792.1 Operating Profit 218.3 548.8 516.7 573.5 781.0 Net (Loss) Earnings Available to Common Shareholders (132.3) (28.4) 34.8 457.3 121.7 Diluted (Loss) Earnings per Common Share $ (2.33) $ (0.41) $ 0.50 $ 6.16 $ 1.66 Operating Cash Flow 457.7 502.4 386.7 718.6 688.0 Adjusted EBITDA(1) 657.4 933.9 989.1 1,230.7 1,210.4 Adjusted Net Earnings Available to Common Shareholders(1) 35.7 205.8 211.0 318.9 368.8 Adjusted Diluted Earnings per Common Share(1) $ 0.62 $ 2.59 $ 2.67 $ 4.20 $ 4.91 ACTIVELY POSITIONED FOR FUTURE GROWTH BellRing Brands Well positioned as a leader in convenient nutrition, Post’s historical Active Nutrition business, now named BellRing Brands, completed its initial public offering in October 2019 and now trades under the ticker symbol “BRBR” on the New York Stock Exchange.
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Company's Reportable
Post Holdings, Inc. 2020 Annual Report Thank You Net Sales This year revealed (in millions) the strength of the 800 construction of our 600 portfolio, and our 400 6,257.2 5,681.1 5,698.7 5,225.8 results give us further 5,026.8 confidence moving 200 forward. However, none 0 of this would have been 2016 2017 2018 2019 2020 possible without the Adjusted EBITDA(1) courage and dedication (in millions) of our people. 1,500 1,200 900 1,230.7 1,210.4 1,140.5 989.1 600 933.9 300 0 2016 2017 2018 2019 2020 Operating Cash Flow (in millions) 800 600 718.6 688.0 625.6 400 502.4 200 386.7 0 2016 2017 2018 2019 2020 Net Sales by Segment 17% BellRing Brands 34% Post Consumer Brands 17% Refrigerated Retail 8% Weetabix 24% Foodservice Financial Highlights (in millions except per share data) 2016 2017 2018 2019 2020 Net Sales $ 5,026.8 $ 5,225.8 $ 6,257.2 $ 5,681.1 $ 5,698.7 Gross Profit 1,550.5 1,570.8 1,854.0 1,792.1 1,787.4 Operating Profit 548.8 516.7 573.5 781.0 700.5 Net (Loss) Earnings Available to Common Shareholders (28.4) 34.8 457.3 121.7 0.8 Diluted (Loss) Earnings per Common Share $ (0.41) $ 0.50 $ 6.16 $ 1.66 $ 0.01 Operating Cash Flow 502.4 386.7 718.6 688.0 625.6 Adjusted EBITDA(1) 933.9 989.1 1,230.7 1,210.4 1,140.5 Adjusted Net Earnings Available to Common Shareholders(1) 205.8 211.0 318.9 378.0 189.8 Adjusted Diluted Earnings per Common Share(1) $ 2.59 $ 2.67 $ 4.20 $ 5.03 $ 2.71 Post Holdings, Inc.
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Cereal List Arranged Numerically Generic Default=***** Note: ### Following Codenumber Signifies That Cereal Was Not Updated in 2001, Please Choose Another Code
Cereal List arranged numerically generic default=***** Note: ### following codenumber signifies that cereal was not updated in 2001, please choose another code COMPLETE CEREAL LIST 000 ***None 000 ***Rarely 000 ***Seldom 001 All Bran (Kellogg's) 001 Kellogg's All Bran 002 ### Alpen 003 ### Alpha-Bits (Post) 003 ### Post Alpha-Bits 004 ### Apple Jacks (Kellogg's) 004 ### Kellogg's Apple Jacks 005 All Bran Bran Buds (Kellogg's) 005 Bran Buds 005 Kellogg's All Bran Bran Buds 006 Bran 006 Bran Cereal 007 100% Bran Cereal (Nabisco/Post) 007 Post 100% Bran Cereal 009 Bran Flakes 009 Complete Wheat Bran Flakes (Kellogg's)*** 009 Fiber, High 009 High Fiber 009 Kellogg's Complete Wheat Bran Flakes 011 Cap'n Crunch (Quaker) 011 Quaker Cap'n Crunch 012 ### Cap'n Crunch Crunchberries (Quaker) 012 ### Crunch Berries 012 ### Quaker Cap'n Crunch Crunchberries 013 ### Cap'n Crunch Peanut Butter (Quaker) 013 ### Quaker Cap'n Crunch Peanut Butter 014 Cheerios (General Mills) 014 General Mills Cheerios 014 Toasted Oats 015 Cocoa Krispies (Kellogg's) 015 Kellogg's Cocoa Krispies 015 Krispies, Cocoa 016 ### Cocoa Pebbles (Post) 016 ### Pebbles, Cocoa 016 ### Post Cocoa Pebbles 017 Cocoa Puffs (General Mills) 017 General Mills Cocoa Puffs 017 Puffs, Cocoa 019 Chex, Corn (General Mills) 019 Corn Chex (Ralston Purina/General Mills) 019 General Mills Corn Chex 020 Corn Flakes (Kellogg's)*** 020 Kellogg's Corn Flakes 022 Corn Total (General Mills) 022 General Mills Total Corn Flakes 022 Total Corn Flakes (General Mills) 023 ### Corn Flakes, Country (General Mills)
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Why Cereal Is NOT Your Best Breakfast Bet by Donna Gates for Bodyecology.Com
Why Cereal is NOT Your Best Breakfast Bet by Donna Gates for BodyEcology.com A recent study, sponsored by General Mills, a leader in the US ready-made cereal industry, found that (surprise!) “Eating cereal at breakfast time can help people manage their weight and eat more healthily throughout the rest of the day.” [1] The study further suggested that eating cereal at breakfast increased the consumption of fiber and milk, while reducing the consumption of meat, eggs, bread and fatty foods. What’s so interesting about this study is the company who sponsored it: General Mills. Scientific studies have been scrutinized for many years for conflicts of interest from companies that sponsor the studies. In 2003, the Journal of the American Medical Association (JAMA) scrutinized the field of biomedical research, finding “a statistically significant association between industry sponsorship and pro-industry conclusions.”[2] In a 2004 review The Canadian Medical association also found that industry-sponsored studies swayed study results.[3] And the debate continues today... The thing is, that headlines often make people believe what the study is saying. In this particular case, I definitely don’t agree that refined, extruded cereal is the key to optimal weight and health. Here’s why... Why Breakfast Cereal is NOT the Key to Optimal Weight and Health Before deciding whether to eat breakfast cereal or not, it’s import to know some key cereal nutrition facts that most companies won’t tell you: 1. Breakfast cereals go through an extrusion process . This manufacturing procedure that makes all the o's, flakes, biscuits, and other shapes of cold cereals actually destroys the fatty acids and vitamins in grains.
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Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisl E ?
Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisl e ? October 2011 e following staﬀ members helped research, write, edit, and support this report and scorecard: Charlotte Vallaeys, Director of Farm and Food Policy, principal author Mark Kastel, Senior Farm Policy Analyst Will Fantle, Research Director Lynn Buske, Research Assistant e following provided professional assistance: Michana Buchman, copyediting Jeremy Vossman, Papertree Design, www.papertreedesign.com, scorecard layout and web design e Cornucopia Institute is dedicated to the fight for economic justice for the family-scale farming community. rough research, advocacy, and economic development, our goal is to empower farmers both politically and through marketplace initiatives. e Cornucopia Institute P.O. Box 126 Cornucopia, WI 54827 608-625-2042 voice 866-861-2214 fax [email protected] www.cornucopia.org Cover photo: iStockphoto.com 2 Contents Acknowledgments . 4 Executive Summary . 5 Section I: Legal Diﬀerence between Organic and “Natural” Labels . 8 Section II: Company Definitions of “Natural” . 9 Section III: Polls Show Consumer Confusion . 10 Chart: Meaning of “natural” and organic . 10 Chart: Most desirable eco-friendly product label claim . 10 Chart: Consumers value the term “natural” over organic . 10 Section IV: Companies’ Marketing Techniques Intentionally Blur Line Between Natural and Organic . 11 Box: Rapid growth of natural foods industry . 13 Box: Beware the granola in the green boxes . 13 Section V: Company Profiles — Who Is Behind the Brands? . 14 Chart: From organic to “natural” . 17 Section VI: Price Comparisons . 18 Chart: Multigrain flakes price comparison . 19 Chart: Raisin bran price comparison .
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