Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE FIVE HYUNDAI MODELS NAMED “MOST LOVED” BY STRATEGIC VISION Jim Trainor Director (714) 5941629
[email protected] ID: 40453 Hyundai with More “Loved” Vehicles than Any Other Brand FOUNTAIN VALLEY, Calif., Feb. 14, 2014 – In celebration of Valentine’s Day, the Hyundai Elantra GT, Sonata, Genesis, Equus, and Santa Fe have all been named to Strategic Vision’s list of the “Most Loved Vehicles in America.” With five “loved” cars, Hyundai has more than any other brand. This report, from researchbased consultancy Strategic Vision, demonstrates how hard people can fall in love with the cars they drive. These five Hyundai vehicles ranked “Most Loved” in their respective segments as rated by new vehicle buyers: Small Multi Function Car (Elantra GT), MidSize Car (Sonata), NearLuxury Car (Genesis), Luxury Car (Equus), and MidSize CUV (Santa Fe). Not only did Equus win its category, but it was also the second highest scoring vehicle overall, behind only the Tesla Model S. “Hyundai owners really love their cars,” said Alexander Edwards, president, Strategic Vision. “They had more segment winners in cars than any other brand and Hyundai’s Equus premium sedan finished second overall. ‘Love’ should be on any brand’s internal scorecard and is the pinnacle of achievement. Hyundai’s results demonstrate its commitment to customers and in turn their loyalty.” “Love” scores are calculated using attributes delivered by the vehicle and the dealership experiences – commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty – to provide a Most Loved Index™.