CANDIDATE BRIEF

Development Director Amgueddfa Cymru – National Museum

Contents Page

1 Vision and Strategy 2 2 Management and Resources 4 3 The Role 6 4 The Individual 9 6 Key Criteria for Success 11 7 Remuneration and Benefits 12 8 Application Details 12 9 Organisational Chart 13

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1 Vision and Strategy

Amgueddfa Cymru - National Museum Wales is a Welsh Government Sponsored Body, and has a Board of Trustees whose role is to set the strategic direction of the organisation and ensure proper management of its resources.

Amgueddfa Cymru has 7 museums distributed across Wales: , National History Museum, the , the , the National Roman Legion Museum, Big Pit: National Coal Museum, the National Waterfront Museum; and the National Collections Centre in .

1.1 Vision

In 2015 Amgueddfa Cymru agreed a new vision to guide all future activities:

Inspiring People, Changing Lives

Our purpose is to inspire people through our museums and collections to find a sense of well-being and identity, to discover, enjoy and learn bilingually, and to understand Wales' place in the wider world. Our work is based on the principle that culture is a resource that is created by people and communities. Our collections and other resources come from the society of which we are part, and are continually renewed through our work with the public. We are accountable for our use of these resources to the nation we serve.

We have made five commitments to support the implementation of the vision. The work of every department and member of staff is directed to achieving these commitments:

1 Making a Difference to Wales: Working with local and national organisations to create a happier, healthier and more sustainable Wales, with access to culture for all, and a thriving economy.

2 Museum Experience: Visitors experience high quality museums, exhibitions and public spaces for enjoyment and learning.

3 Online Experience: Users experience a connected and accessible digital museum for engagement, creativity and learning.

4 Learning and Creativity: Everyone has a wealth of opportunity to learn, research and create.

5 Participation and Inclusion: Individuals, families and communities throughout Wales and beyond, shape and take part in inclusive and accessible cross-cultural activities for all.

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1.2 Strategic Priorities

A very exciting £25M development at St Fagans is underway; a significant project that will deliver a new National Museum of History for Wales. This project will continue to be the main priority for the Development Department until 2018, and the remaining campaign target is £1.5M. Other priorities will include revenue fundraising, European grants, temporary exhibitions, and education & community programmes.

Meanwhile, preliminary work has begun on concepts for the National Museum of Natural Sciences, as well as a smaller scale redevelopment of the National Roman Legion Museum at .

We have, over the last few years, become a national and international leader in research and practice on the role of culture in combatting the impacts of poverty on children and adults, and on co-production with communities.

Over recent years, we have also significantly expanded our exhibition programme, and in January 2016 opened a dedicated temporary exhibition space on the ground floor at National Museum Cardiff, which currently houses a new exhibition, “Treasures: Adventures in Archaeology”.

These projects are profoundly changing the work of the organisation. In order to meet the demands they create, and to continue to improve the service to the public including learning opportunities for children and adults, we are in the process of implementing a restructure of departments and a review of priorities.

This change is taking place in the context of reduced income from public funds. A key challenge for the organisation will be to generate additional money from other sources. In addition to the funds raised by the Development Department, these include our research activities (led by the Head of Research) for which the organisation has an international reputation.

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2 Management and Resources

2.1 Senior Management Structure

Amgueddfa Cymru is led by the Director General who reports to a Board of Trustees. There are four Divisional Directors who report directly to the Director General; the Director of Operations, the Director of Finance & Resources, the Director of Learning, Exhibitions & Digital Media, and the Director of Collections & Research. Whilst the Development Director will not be part of the Senior Management Team (SMT), he or she will report directly to the Director General and will become a member of the Joint Executive Group (JEG). JEG’s members include SMT and departmental managers. It approves policies and reviews significant projects and initiatives.

2.2 The Development Department

This appointee reports directly to the Director General and manages 6 Development staff. An organisational chart is set out on page 13. The department is responsible for generating additional income for Amgueddfa Cymru through a variety of fund-raising methods, including lottery funding, corporate, trusts, European, statutory, individual, direct mail, events and capital campaigns. The department also plays an increasing role in raising the profile of the organisation in Wales, the UK and internationally through developing a network of ambassadors and overseas supporters.

The Development department is supported by a Development Board, chaired by one of our trustees, with a membership that includes other trustees as well as other supporters.

2.3 Staff Training and Development

We are committed to staff training and development and to consultation with staff. The former is shown by our commitment to achieving and maintaining Investors in People status for all our museums; most have already achieved this status whilst both National Museum Cardiff and the National Collections Centre at Nantgarw are working towards achieving it. There are also regular meetings of a Staff Forum with representatives of the trade unions. Our recognised trade unions are FDA, Prospect and PCS.

2.4 Budget

Amgueddfa Cymru’s total expenditure in 2014-15 was £34.8M.

We received over £25M from the Welsh Government in revenue, specimen purchase and capital grants last year. The organisation employs around 600 staff and receives around 1.65 million visitors. The number of visits to the website was approximately 2 million.

Amgueddfa Cymru has a wholly owned trading subsidiary, National Museums and Galleries of Wales (NMGW) Enterprises Ltd, chaired by one of the trustees and with co-opted non-executive directors with relevant expertise. The main activities of the Company are sales at all our retail shops, catering, car parking charges, image licensing, corporate hire lettings, proceeds from the sale or loan of exhibitions and filming rights. The Company remits its profits to the organisation by means of Gift Aid. In 2014/15 the Company’s turnover was £2.9M.

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2.5 Collections

Individual items in our collections total over 4 million embracing fine and applied art, archaeology and numismatics, industry, geology, natural and social history. Some of the collections are of international significance. All are extremely important to Wales. The care and conservation of the collections is a considerable responsibility.

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3 The Role

3.1 Purpose of the Post

Over recent years, Amgueddfa Cymru has invested in the Development team, which has, in turn, significantly increased the funding it has raised, particularly in support of the redevelopment of St Fagans. To support our aspirations, Amgueddfa Cymru is going through a period of significant fundraising growth and needs a dynamic Development Director to build on previous successes.

The Development Director will review, develop and implement the organisation’s fundraising strategy which aims to align our fundraising activities with Amgueddfa Cymru’s vision and purpose and to deliver the income we need to achieve our strategic objectives. You will have a sound understanding of the key principles of working with individuals, corporations, trusts and foundations, government departments and their agencies to significantly increase income in all of these areas. You will also set priorities and targets which steer the organisation towards an exciting period of change and increased impact.

The post holder will provide strategic insight, creative and inspirational leadership, and effective management of the Development team and volunteers to deliver a step change in our fundraising income.

The post holder will be a constructive and active member of Amgueddfa Cymru’s management.

Working closely with marketing, you will develop a good understanding of the organisation’s brand and be responsible for articulating a variety of messages via different forms to a wide and diverse range of stakeholders. You will also be expected to develop strong relationships with key stakeholders outside the organisation, including high net worth individuals, corporate, foundations and government fundraising bodies, as well as sustaining positive and creative relationships with other departments within Amgueddfa Cymru.

3.2 Key Responsibilities

3.2.1 Business Planning and Strategy

• With the Director General and other senior managers, review, design and execute a robust fundraising strategy and a campaign plan (operating, capital, endowment) of international scope; managing the development of materials to support this

• Set and deliver short-term and long-term fundraising objectives across all sites, based on achievement of Amgueddfa Cymru’s vision. Develop an annual plan, with challenging but achievable targets to be met by the team which reflect strategic priorities

• Ensure an infrastructure is in place to support a step change in fundraising, with consistent systems and policies across the organisation to forecast, track, measure and report on all fundraising issues including prospect development and management, solicitations and other contacts

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3.2.2 New Business • Support trustees and Development Board members in developing relationships with high net worth individuals and establish high-value, long-term relationships with corporate supporters, in partnership with the Finance & Corporate Resources Division

• Work closely with senior managers and staff in the production and submission of appropriate National Lottery, European and other public and statutory funding applications and in the matching of Amgueddfa Cymru projects to the relevant source

• Liaise with and advise departments on identifying new income streams, and timescales for funding project work, and co-ordinate the process for applications

3.2.3 Leadership and Performance

• Allocate appropriately and use effectively the financial and human resources of the Department. Control and monitor financial planning and budgets, and ensure compliance with regulatory procedures as they apply to us, (particularly those embodied in the Framework Agreement with the Welsh Government and required by funding providers)

• Develop indicators of project progress and to evaluate success

• Build expertise of self and staff, and retain and promote awareness of current good practice

• Develop, inspire and motivate others to fulfil their potential and foster collaboration within a multi-disciplinary team

• Lead by example with a fresh, creative and open-minded approach to innovation so that Amgueddfa Cymru remains at the cutting edge of fundraising practice

3.2.4 Communication and Stewardship

• Prepare, present and communicate high quality, well designed information about the major components of capital developments and public programmes (displays and temporary exhibitions, education, major events and activities, and on-site and off-site partnership projects and touring programmes) in an effective manner, internally and externally

• Support and develop the Development Board and other fundraising committees:

o Consult the Development Board on strategic initiatives o Oversee all fundraising communication with the Development Board Chair and other members o Schedule and manage Development Board meetings and presentations

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o Co-ordinate reviews of major donor prospects and approaches by trustees, providing full support o Report progress on achieving targets

• Inspire all parts of the organisation as to the role and nature of fundraising in order to embed a fundraising culture throughout

• Represent Development at meetings, presenting key fundraising issues for discussion and making recommendations on the way forward

• Use regular fundraising meetings to ensure effective and co-ordinated fundraising strategy and prospect and donor management

• Provide regular concise reports to the Board of Trustees, Performance Review Committee and SMT that focus on the key metrics identified in the fundraising strategy

• Contribute to Amgueddfa Cymru’s public relations activity, particularly in relation to external liaison with appropriate contacts such as the Friends and Patrons of the Museum

• Work with colleagues in the Communications and Marketing departments to cultivate our brand, ensuring that we tell a consistent, compelling story and that all contact with stakeholders meets or exceeds their expectations and makes the greatest possible contribution to building long and mutually valuable relationships

• Lead the development, with the Corporate Communications Officer and other departments, of a single organisation-wide list of key contacts, and process for deciding invitees, for our openings and similar events

3.2.5 Other

• Contribute to the overall fundraising and development work of the organisation by keeping abreast of best practice, evaluation and other forms of monitoring so as to take lead on further discussions and planning for future developments

• To undertake any further relevant duties as required by the Director General

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4 The Individual

The post holder should be able to demonstrate a good range of the following experience, skills, qualifications and attributes.

4.1 Essential Experience & Skills

• Proven ability to develop a fundraising strategy with growing targets and to implement and achieve these targets

• Experience of successful fund raising for major capital projects or equivalent business development

• Proven success in major gift cultivation and solicitation or in securing major contracts

• Demonstrable knowledge of corporate sponsorship, fund-raising from individuals, trusts and foundations

• Demonstrable ability to think strategically and to contribute at the highest level to the development of strategic plans, and policies with an ability to identify opportunities and generate creative solutions

• Excellent inter-personal skills, including relationship building, relationship management and negotiation skills with demonstrated ability to influence and persuade at the highest level

• Exemplary communication skills, written and verbal, including presentation skills. The ability to communicate our vision effectively as a spokesperson for the organisation

• Demonstrable personal drive, creativity, initiative and self-motivation and flexibility to deal with unexpected situations, new opportunities or last-minute changes in a changing organisation

• Experience of inspiring and empowering managers within an organisation to take ownership of fundraising goals and priorities within their areas of work, and ensure that teams collaborate and share best practice effectively

• Experience and a good track record of inspiring and leading staff with varying roles to achieve growth targets and objectives

• Ability to represent the Department strongly within the organisation

• Financially literate, able to set and manage income and expenditure budgets. Able to understand financial concepts used in fundraising analysis, planning and management reporting

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4.2 Desirable Experience & Skills

• Clear and proven success in fundraising or supporting business development for large cultural and/or educational institutions

• Practical fundraising experience of direct mail and capital campaigning

• The ability to communicate in Welsh would be an advantage 4.3 Qualifications

• It is desirable that the successful candidate will be a graduate with a good first and/or post- graduate qualification in a discipline related to the work of the post or professional qualifications of equivalent standard and recognition 4.4 Attributes

• An understanding of, or an empathy for, the history and heritage of Wales and for Amgueddfa Cymru and its work, and with our aims and objectives

• An innovative and creative thinker with a proven track record which demonstrates an ability to transform ideas into practice

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5 Key Criteria for Success

After 6 months in post, the successful candidate will have:

• Gained an in-depth understanding of Amgueddfa Cymru’s vision, future strategy and plan of activities and demonstrated ability to articulate this in a compelling way both verbally and in writing

• Developed, communicated and started to implement a revised Development Strategy for the organisation. This will include a Departmental Plan, clear income and expenditure budgets, cash flow projections and data analysis, and targets for agreed key performance indicators

• Contributed to overall strategic planning

• Ensured excellent stewardship of existing partnerships, sponsors and other supporters

• Demonstrated good progress towards income targets for the fiscal year

After 12 months in post, the successful candidate will have:

• Personally initiated at least 2 major corporate partnerships which will be finalised within the next 6 months (i.e. within 18 months of the start date)

• Gained the confidence of the trustees and supported members of the Board in their fundraising efforts on the Museum’s behalf, accompanying them or pitching on their behalf once an introduction is made

• Established credibility with staff across the organisation through the development of strong professional relationships

• Set measurable objectives and KPIs for each member of the team and ensured they are being achieved through constructive management and development

• Met income targets as approved

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6 Remuneration and Benefits

Competitive salary appropriate with experience and current remuneration.

Amgueddfa Cymru offers an extensive benefits package including 27 days annual leave on appointment, rising to 32 days after 5 years’ service, plus one privilege day and 8 bank holidays (for full time staff); a career average revalued earnings (CARE) defined benefits pension scheme; enhanced sick pay; interest free season ticket loan and a range of flexible working options, including flexitime system.

The post is subject to a probationary period of 6 months.

All new appointments are subject to the receipt of satisfactory references, medical report and criminal conviction vetting clearance plus proof of eligibility to work in the UK.

8 Application Details

For an informal discussion, please contact Siân Goodson, MD of Goodson Thomas: [email protected] / 029 2029 0408 / 020 7416 6659 / 07545 850813.

To apply, email [email protected] noting GT_AmgueddfaCymru_0009 in the subject line, and attach a copy of your CV and cover letter. Please note, we will need you to submit the Vetting and Equality Monitoring Forms before we can process your application. Amgueddfa Cymru — National Museum Wales is an equal opportunities employer. Applications are welcome from all sections of the community.

All applications will be acknowledged.

Deadline for applications: 12 noon, Friday, 6 May 2016 Interviews & Assessment: Thursday, 9 June 2016

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Development Department

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