CANDIDATE BRIEF Development Director Amgueddfa Cymru – National Museum Wales Cardiff Contents Page 1 Vision and Strategy 2 2 Management and Resources 4 3 The Role 6 4 The Individual 9 6 Key Criteria for Success 11 7 Remuneration and Benefits 12 8 Application Details 12 9 Organisational Chart 13 1 1 Vision and Strategy Amgueddfa Cymru - National Museum Wales is a Welsh Government Sponsored Body, and has a Board of Trustees whose role is to set the strategic direction of the organisation and ensure proper management of its resources. Amgueddfa Cymru has 7 museums distributed across Wales: National Museum Cardiff, St Fagans National History Museum, the National Slate Museum, the National Wool Museum, the National Roman Legion Museum, Big Pit: National Coal Museum, the National Waterfront Museum; and the National Collections Centre in Nantgarw. 1.1 Vision In 2015 Amgueddfa Cymru agreed a new vision to guide all future activities: Inspiring People, Changing Lives Our purpose is to inspire people through our museums and collections to find a sense of well-being and identity, to discover, enjoy and learn bilingually, and to understand Wales' place in the wider world. Our work is based on the principle that culture is a resource that is created by people and communities. Our collections and other resources come from the society of which we are part, and are continually renewed through our work with the public. We are accountable for our use of these resources to the nation we serve. We have made five commitments to support the implementation of the vision. The work of every department and member of staff is directed to achieving these commitments: 1 Making a Difference to Wales: Working with local and national organisations to create a happier, healthier and more sustainable Wales, with access to culture for all, and a thriving economy. 2 Museum Experience: Visitors experience high quality museums, exhibitions and public spaces for enjoyment and learning. 3 Online Experience: Users experience a connected and accessible digital museum for engagement, creativity and learning. 4 Learning and Creativity: Everyone has a wealth of opportunity to learn, research and create. 5 Participation anD Inclusion: Individuals, families and communities throughout Wales and beyond, shape and take part in inclusive and accessible cross-cultural activities for all. 2 1.2 Strategic Priorities A very exciting £25M development at St Fagans is underway; a significant project that will deliver a new National Museum of History for Wales. This project will continue to be the main priority for the Development Department until 2018, and the remaining campaign target is £1.5M. Other priorities will include revenue fundraising, European grants, temporary exhibitions, and education & community programmes. Meanwhile, preliminary work has begun on concepts for the National Museum of Natural Sciences, as well as a smaller scale redevelopment of the National Roman Legion Museum at Caerleon. We have, over the last few years, become a national and international leader in research and practice on the role of culture in combatting the impacts of poverty on children and adults, and on co-production with communities. Over recent years, we have also significantly expanded our exhibition programme, and in January 2016 opened a dedicated temporary exhibition space on the ground floor at National Museum Cardiff, which currently houses a new exhibition, “Treasures: Adventures in Archaeology”. These projects are profoundly changing the work of the organisation. In order to meet the demands they create, and to continue to improve the service to the public including learning opportunities for children and adults, we are in the process of implementing a restructure of departments and a review of priorities. This change is taking place in the context of reduced income from public funds. A key challenge for the organisation will be to generate additional money from other sources. In addition to the funds raised by the Development Department, these include our research activities (led by the Head of Research) for which the organisation has an international reputation. 3 2 Management and Resources 2.1 Senior Management Structure Amgueddfa Cymru is led by the Director General who reports to a Board of Trustees. There are four Divisional Directors who report directly to the Director General; the Director of Operations, the Director of Finance & Resources, the Director of Learning, Exhibitions & Digital Media, and the Director of Collections & Research. Whilst the Development Director will not be part of the Senior Management Team (SMT), he or she will report directly to the Director General and will become a member of the Joint Executive Group (JEG). JEG’s members include SMT and departmental managers. It approves policies and reviews significant projects and initiatives. 2.2 The Development Department This appointee reports directly to the Director General and manages 6 Development staff. An organisational chart is set out on page 13. The department is responsible for generating additional income for Amgueddfa Cymru through a variety of fund-raising methods, including lottery funding, corporate, trusts, European, statutory, individual, direct mail, events and capital campaigns. The department also plays an increasing role in raising the profile of the organisation in Wales, the UK and internationally through developing a network of ambassadors and overseas supporters. The Development department is supported by a Development Board, chaired by one of our trustees, with a membership that includes other trustees as well as other supporters. 2.3 Staff Training and Development We are committed to staff training and development and to consultation with staff. The former is shown by our commitment to achieving and maintaining Investors in People status for all our museums; most have already achieved this status whilst both National Museum Cardiff and the National Collections Centre at Nantgarw are working towards achieving it. There are also regular meetings of a Staff Forum with representatives of the trade unions. Our recognised trade unions are FDA, Prospect and PCS. 2.4 Budget Amgueddfa Cymru’s total expenditure in 2014-15 was £34.8M. We received over £25M from the Welsh Government in revenue, specimen purchase and capital grants last year. The organisation employs around 600 staff and receives around 1.65 million visitors. The number of visits to the website was approximately 2 million. Amgueddfa Cymru has a wholly owned trading subsidiary, National Museums and Galleries of Wales (NMGW) Enterprises Ltd, chaired by one of the trustees and with co-opted non-executive directors with relevant expertise. The main activities of the Company are sales at all our retail shops, catering, car parking charges, image licensing, corporate hire lettings, proceeds from the sale or loan of exhibitions and filming rights. The Company remits its profits to the organisation by means of Gift Aid. In 2014/15 the Company’s turnover was £2.9M. 4 2.5 Collections Individual items in our collections total over 4 million embracing fine and applied art, archaeology and numismatics, industry, geology, natural and social history. Some of the collections are of international significance. All are extremely important to Wales. The care and conservation of the collections is a considerable responsibility. 5 3 The Role 3.1 Purpose of the Post Over recent years, Amgueddfa Cymru has invested in the Development team, which has, in turn, significantly increased the funding it has raised, particularly in support of the redevelopment of St Fagans. To support our aspirations, Amgueddfa Cymru is going through a period of significant fundraising growth and needs a dynamic Development Director to build on previous successes. The Development Director will review, develop and implement the organisation’s fundraising strategy which aims to align our fundraising activities with Amgueddfa Cymru’s vision and purpose and to deliver the income we need to achieve our strategic objectives. You will have a sound understanding of the key principles of working with individuals, corporations, trusts and foundations, government departments and their agencies to significantly increase income in all of these areas. You will also set priorities and targets which steer the organisation towards an exciting period of change and increased impact. The post holder will provide strategic insight, creative and inspirational leadership, and effective management of the Development team and volunteers to deliver a step change in our fundraising income. The post holder will be a constructive and active member of Amgueddfa Cymru’s management. Working closely with marketing, you will develop a good understanding of the organisation’s brand and be responsible for articulating a variety of messages via different forms to a wide and diverse range of stakeholders. You will also be expected to develop strong relationships with key stakeholders outside the organisation, including high net worth individuals, corporate, foundations and government fundraising bodies, as well as sustaining positive and creative relationships with other departments within Amgueddfa Cymru. 3.2 Key Responsibilities 3.2.1 Business Planning and Strategy • With the Director General and other senior managers, review, design and execute a robust fundraising strategy and a campaign plan (operating, capital, endowment) of international scope; managing the development of materials to support this