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Firepole Marketing Praise for Engagement from Scratch! "Pragmatic, appealing, pleasurable to read. Engagement from Scratch is a "must" for anyone who wants to build a business in this era of the social Internet." David Garfinkel, top copywriter, Author of Guerrilla Copywriting and many other books, and co-founder of FastEffectiveCopy.com "Engagement From Scratch will show you exactly what you need to know to build something bigger than yourself. A business. A community. A movement. I had multiple light bulbs go off within the first ten pages. This book is good. Very good. Choose to ignore the principles in this book and business will be much harder." James Clear, Passive Panda "It use to be that only marketers and rockstars had to worry about audience, but now every business and blogger needs to have one. Engagement from Scratch covers the skills that everyone should know about building an audience, whether for a company or for themselves, as explained by the people who have been there and done it." Adam Berke, President of AdRoll.com "Danny has captured the essence of what really works from a virtual who's who of super community builders. Every business, blogger, and community manager desiring to effectively grow their online influence can directly apply the wisdom found in this book." Gail Gardner, Social Media Marketing and Internet Strategist, GrowMap.com "Finally! Danny wrote a game-changing book about one of today's most important business building tools. Run, don't walk, to grab your copy!" Julie Steelman, Author of The Effortless Yes!, www.JulieSteelman.com "When I see a book that has over a dozen of contributors, skepticism is one of my first reactions. In fact, this is quite possibly the feeling that most of us have about books with multiple authors... unless, of course, they are encyclopedias or compilations of highly- targeted articles on niche topics. When putting together a book like this, there are always two risks: either running it all too shallow, or aggregating a volume of articles which, while being individually interesting, may not read well together. "Engagement from Scratch is a notable exception. Danny Iny has done an amazing job of making articles of some thirty experts flow like a well-orchestrated musical composition. This book is a must-read for every modern-day entrepreneur. In it you'll find practical, advice on how to grab people's attention, cultivate loyalty, and build what we're all ultimately after -- the ongoing engagement. Grab it before your competition does! It is an easy, yet an important read on the topic." Evgenii "Geno" Prussakov, Speaker, digital marketing consultant, author of Affiliate Program Management: An Hour a Day "After glancing over the cover for the book, I knew instantly this book was full of rock-solid information from the many blogger personalities I read already. Couldn't wait to dive in and read it. Danny certainly delivered as promised. The stories are insightful how each person engages audiences differently from the next, but the point may surprise you... "Even if you're in business to make money, you're touching each and every person with a part of you. And not only that, but the people around you connect with each other. If you truly want a memorable, engaging experience for your blog, the contributors in Danny's book use their stories to show you how to do it. I took away so many tips and insight to use as inspiration to continue growing my blog." Gabrielle Conde, Mission Engage "Danny Iny has created a forum for some dynamic thinkers to share their insights in the process of establishing yourself in that space. To be expected, some will resonate with you, and some won't. But, more than any specific tips and tricks, is the wide range of ideas here and the simple humanity required for "success". It is a testament to Danny that he could get so many to summon that into one book." Matthew Stillman, StillmanSays.com "The really cool thing about 'Engagement from Scratch' is that Danny puts me face-to-face with each of these leaders. Each chapter is a warm, by-the-fireplace experience written by someone who honestly cares about his or her community. And when I read the book, I felt like I was getting an intimate, 1-on-1 experience. This book is required for anyone hoping to give more than he takes, build more than he destroys, and produce more than he consumes." Craig A Gonzales, Craig Gonzales Tutoring "Since providing content is my bread and getting people to engage is my butter, I'd like to think I already know a fair bit about the principles of engagement, how to build community, and how to be passionate. But I was wrong. I read every word of this book, without having to fight my inner-skimmer, and I took pages of notes about best practices and ideas that will catapult my business forward. "The contributors made this book about engagement one that is truly engaging. They are masters of their craft and I appreciate Danny having them sound off in one great book." Peggy Baron, PeggyBaron.com "What's interesting about this particular publication is that the individual stories of all the contributing authors tie together and create one actionable and inspirational resource. When you see a book by one single author then there's only one approach that they give to the reader - the "good approach that has worked for me - the author". "But here, the situation is different. Different people, with different stories, so in the end you can see that each person has a unique approach to success (and all of them good), and in the end it's for you to decide what path you want to take yourself, or how to combine different advice from different people into your own plan." Karol K, online business designer and blogger, newInternetOrder.com "Engagement from Scratch! hits the mark!!! I came away with not one, not several, but MANY tips. This book is about more than just engaging, it is about caring, connecting & building. Caring about your readers, connecting in your relationships and building your audience as a community." Meo Cuenca, Progressive Mommy Blogger at Merciful Blessings "Practical and easy to read, it offers a real opportunity to learn from the experts in building a tribe. This is a book you'll come back to again and again." Claire Kerslake "Whether you’re new to blogging, have a small community of subscribers, or already have an established active audience, this book will help you identify ways to keep your audience engaged within your community. It’s undeniably a blueprint full of strategies to cross- reference and implement to mark your place in the crowded blogosphere. As a blogger I found the insights of the successful community-builders not only helpful, but practical. The versatility of the perspectives shared in this book is what makes this such an interesting read. How inspiring is it to read about the steps used by the high-profile bloggers whose content we take for granted every day?! They provide real strategies and tactics to implement as you work to build your own community. You will highlight sections and make notes in the margins like I did! "I can’t wait to get a copy of this book. I feel like I can actually build my own dynamic community. I’m new to blogging and I had not considered the possibility of my blog evolving into a community. Now it seems quite possible!" Kemya Scott, Phisco Marketing "I really enjoyed reading through the contributions of the different authors - they're very well organized, and contain a lot of useful information that I am planning on putting into practice!" Tracy Collins, Commission Maniac Blog (tlkool9.blogspot.com) "This book is the gold nugget, the missing link for online marketing for small business. I have done many courses and read many books, spending thousands of dollars and hundreds of hours trying to discover how to market online for my small business. Finally Danny has provided the answer. He has gone to the best experts for you, got the answers, and then made them cheaply and succinctly available to you. If you can read only one book this year, read this one!" Virginia Graham, Model Mortgages (.com.au) Do You Need Help Building Your Own Engaged Audience? This book contains the most important lessons learned by some of the world’s most successful audience- and community-builders about how they built an engaged and loyal audience, and how they would do it all again. To help you put their advice into practice, we’ve created a whole goodie bag of extra stuff for you: Detailed infographics clearly laying out the entire process taught in the book Worksheets to help you do everything that is discussed in the book, and do it well Templates that you can use to approach bloggers and build relationships Access to exclusive teleseminars, webinars, and coaching calls And a whole bunch of other cool stuff… Does that sound awesome or what? Go get it now: bit.ly/efs-bonus Danny Iny CO-FOUNDER OF FIREPOLE MARKETING Copyright © 2011 by Danny Iny The contents of this book are the intellectual property of the author, who deserves to be compensated for the time and energy invested in this work. Requests for permission to reproduce parts of this work should be addressed to the author. Contact information can be found on the book website: www.EngagementFromScratch.com ISBN: 978-1-4663820-0-8 If you would like to invite the author to speak at an event for your organization, please contact him via the website.
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