FOR IMMEDIATE RELEASE March 17, 2014 Contact: Zy Richardson 202-268-7841 (o) 202-590-1917 (c)
[email protected] Jean Guerin Sony Pictures Entertainment (310) 244-2923
[email protected] usps.com/news Priority Mail Gets Amazing Endorsement from Spider-Man USPS and Sony Pictures Team Up to Cross-promote Priority Mail and ‘The Amazing Spider-Man 2’ WASHINGTON — To put some Super Hero Spidey-power into its promotion of Priority Mail, the United States Postal Service (USPS) is teaming up with Sony Pictures for the release of the highly anticipated motion picture “The Amazing Spider-Man 2,” in theaters nationwide on May 2, 2014. In a campaign to promote Priority Mail and “The Amazing Spider-Man 2,” the Postal Service and Sony Pictures are collaborating on a high-profile, multi-channel marketing campaign that begins this week and continues through the end of May. “Our Priority Mail products share many qualities with a Super Hero of Spider-Man’s caliber, namely those of speed, agility and reliability,” said Nagisa Manabe, Chief Marketing and Sales Officer at USPS. “Like Spider-Man, our priority has always been the people we serve. We pride ourselves on our commitment to public service and delivering for our customers, and we are excited about enlisting Spider-Man to help promote our Priority Mail offerings.” One of the centerpieces of the campaign, which includes direct mail, digital and social media elements, is a television commercial that features Spider-Man circumventing all obstacles in delivering a Priority Mail package to a special showing for fans of “The Amazing Spider-Man 2.” USPS linked up with Sony Pictures through their mutual media agency, Universal McCann(UM), and DNA Productions to create the television spot with renowned directors, Rich Lee and Marc Webb, director of “The Amazing Spider-Man 2.