2015 ASIA PACIFIC SHOPPING CENTER AWARDS

MARKETING DESIGN RETAIL AWARDS

ASIA PACIFIC SHOPPING CENTER AWARDS WINNERS RECON ASIA | TAIPEI | 20 OCTOBER 2015

www.icsc.org/asiaawards

1 2015 ASIA PACIFIC SHOPPING CENTER AWARDS 2015 AWARDS JURY

ICSC’s Asia Pacific Shopping Centre Awards recognise excellence within the region’s shopping centre industry and honours outstanding achievements in marketing and design/ development of retail properties. ICSC thanks the 2015 Awards Jury comprising dedicated industry professionals who gave their time and expertise to undertake an exhaustive judging process of 174 entries in this year’s competition. The judges undertook remote online judging of each entry in their respective disciplines and convened with the ICSC in Singapore in September 2015 to MARKETING determine the 2015 finalists. DESIGN RETAIL AWARDS

Chair – Development Jury Chair – Marketing Jury Neville G. Beer Carol Angelosanto Managing Director – Property CEO The Gandel Group Pty Ltd. Marketing Warehouse Pty, Ltd. Australia Australia

Development Jury Marketing Jury Simon Bee Mayuree Chaipromprasith Global Design Director Senior Executive Vice President – Benoy Limited Business Promotion Siam Piwat Co., Ltd. Thailand

George Hongchoy CEO Esther Huang The Link Management Limited Manager, Group Marketing Hong Kong Communications CapitaLand Mall Asia Limited Singapore Phil Kim Co-CEO, Managing Director JERDE Paul Pozzobon Hong Kong National Marketing Manager Mirvac Real Estate Pty Ltd Australia Sarah Lee Sky Yutaka Ltd Hong Kong Rowena M. Tomeldan Vice President & Chief Operating Officer Ayala Land, Inc. Nopporn Witoonchart Philippines Chief Executive Officer Siam Future Development PLC. Thailand

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2015 Asia Pacific Shopping Center Awards BUSINESS- TO-BUSINESS

GOLD AWARD WINNER

COFCO COMMERCIAL THE STANDARD OPERATION AND MANAGEMENT MIRVAC REAL ESTATE PTY LTD WALK-DOWN SYSTEM REPORT SYDNEY, AUSTRALIA FOR APPRAISAL JOY CITY , CHINA

OWNER/MANAGEMENT COMPANY: COFCO LAND LIMITED

Joy City’s software The Standard is compiles front desk a comprehensive statistics combined customer service with backstage programme instilled analysis to form a throughout the database on each entire Mirvac retail tenant, allowing for property portfolio. This enhanced support and significant cultural shift greater understanding placed the customer of performance from experience first and management and engaged the entire operations personnel. Mirvac team and its contractors to deliver unprecedented levels of service. Customised to exceed the wants and desires of customers, the programme was developed and directly measured by customer feedback.

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2015 Asia Pacific Shopping Center Awards CAUSE RELATED MARKETING

GOLD AWARD WINNER

LARO CAMPAIGN IDEA’YALA CHIPS FOR CHANGE BOTANY TOWN CENTRE AND ANZAC DAY 2015 AND THE ALABANG TOWN CENTER AYALA MALLS BARKLY SQUARE BELLYFUL EAST AUCKLAND PEACE POPPY PROJECT MUNTINLUPA, PHILIPPINES MAKATI CITY, PHILIPPINES BRUNSWICK, AUSTRALIA COMMUNITY GARDEN BOTANY TOWN CENTRE, BOTANY TOWN CENTRE BAYFAIR SHOPPING CENTRE MANAGEMENT COMPANY: MANAGEMENT COMPANY: JLL AUCKLAND, NEW ZEALAND AND THE PALMS SHOPPING AYALA LAND, INC. OWNER: ISPT CENTRE OWNER: ALABANG MANAGEMENT COMPANY: AMP AUCKLAND, NEW ZEALAND COMMERCIAL CORPORATION CAPITAL SHOPPING CENTRES OWNER: PSPIB WAIHEKE LTD MANAGEMENT COMPANY: AMP CAPITAL SHOPPING CENTRES

Following the Ayala Mall’s innovative Barkly Square’s ‘Chips Botany Town Centre ‘The Peace Poppy disatarous typhoon in ‘Idea’yala’ programme for Change’ programme and Bellyful East Project’ held at the Philippines, Alabang engaged University invited shoppers to Auckland Community three AMP New Town Center created Students across make a purchase Garden programme Zealand Capital the kids-for-kids the Philippines to in exchange for a involved both centre Shopping centres, movement the ‘LARO compete head-to- branded chip. Three staff and locals in a encouraged shoppers Campaign’. Combining head in a contest needy community large philanthropic to construct poppies art and play, more than to showcase their groups were selected initiative, with the of remembrance, to $65,000 in funds were entrepreneurship. The as beneificaries of progamme providing serve as a poignant raised towards building programme featured the programme and food for local families reminder of the many a new family play and a series of lectures, customers were invited in need. who lost their lives cultural area on land workshops and boot to place their chips in serving their country in donated by the centre camps in a creative customised showcases the battle at Gallipoli. for 7,500 typhoon- studio environment and for their charity of More significantly, displaced families to successfully engaged, choice. Over 10,000 the initative served as enjoy. rewarded and fostered chips were deposited a major community the talents of the next raising much needed tribute to commemorate generation of property funds for local charities. the 100th Anniversary and retail entrepreneurs. of ANZAC Day.

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WE HEART HEARTKIDS CHIFLEY HIGHRIDERS LET’S EXERCISE @ H.A.N.D.S PINK POWER INITIATIVE DOGGIE WORLD CUP BROADMEADOWS SHOPPING CAMPAIGN 2015 THE LINK MANAGEMENT INORBIT MALL CENTRE CHIFLEY LIMITED MUMBAI, INDIA HONG KONG BROADMEADOWS, AUSTRALIA SYDNEY, AUSTRALIA HONG KONG OWNER/MANAGEMENT MANAGEMENT COMPANY: OWNER/MANAGEMENT MANAGEMENT COMPANY: IPOH COMPANY: INORBIT MALLS SUN HUNG KAI REAL ESTATE COMPANY: THE MERGED MANAGEMENT SERVICES PTY INDIA PVT. LTD AGENCY LTD. NOVION AND FEDERATION LTD OWNER: SUN HUNG KAI CENTRES GROUP OWNER: GIC REAL ESTATE PROPERTIES PTE LTD

Broadmeadows Chifley Towers The Link initiated ‘Let’s To increase the Mikiki, in partnership Shopping Centre commerical and retail Exercise @ H.A.N.D.S’ community’s support with a non-profit implemented a 10-day tenants united to a healthy lifestyle and bring awareness veterinary service multifaceted fundraising raise funds for the campaign motivating to the positive benefits and animal welfare campaign to support Victor Chang Cardiac communities to exercise associated with organisation, hosted HeartKids—a charity Research Institute. to burn calories for a women engaging in the ‘Doggie World that is dedicated Companies with good cause. Calories professional careers Cup’. The event to raising funds for employees sharing a burnt during the within India; Inrobit Mall staged a series of children suffering passion for cycling, campaign were tallied implemented the ‘Pink interactive programmes from heart disease. competed in sponsored and converted into food Power’ initiative. This designed to encourage The programme teams raising more donations for the needy. programme selected responsible pet featured superheroes, than $11,000 during the six entrepreneurial ownership, pet handcrafted cards, and 3-week-long campaign. women to establish a adoption, veterinary lover’s padlocks on business of their design advice and reinforce a ‘fence of strength’ in a professional retail Mikki’s pet friendly raising funds and environment, providing environment. awareness for this them with guidance and special cause. a rent-free kiosk at an Inorbit Mall.

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2015 Asia Pacific Shopping Center Awards CAUSE RELATED MARKETING

SILVER AWARD WINNER SILVER AWARD WINNER

‘INCHEON 2014 ASIAN PARA FUTURE ARCHITECTS @ SM MY HERVEY BAY: COMMUNITY ONE MAN’S WISH A KALEIDOSCOPE OF COLOURS GAMES – DARE TO DREAM’ LIFESTYLE CENTER PHOTOBOOK SUNWAY PYRAMID UNITED SQUARE SHOPPING SM LIFESTYLE CENTER STOCKLAND HERVEY BAY MALL AND VELOCITY@NOVENA HONG KONG XIAMEN, CHINA PIALBA, AUSTRALIA BANDAR SUNWAY, MALAYSIA SQUARE SINGAPORE MANAGEMENT COMPANY: MANAGEMENT COMPANY: OWNER/MANAGEMENT MANAGEMENT COMPANY: PLAZA HOLLYWOOD LIMITED XIAMEN SM CITY CO., LTD COMPANY: STOCKLAND SUNWAY REIT MANAGEMENT OWNER/MANAGEMENT OWNER: THE WHARF OWNER: SM PRIME HOLDINGS SDN BHD COMPANY: UOL GROUP LIMITED (HOLDINGS) LIMITED OWNER: RHB TRUSTEES BERHAD

The ‘INCHEON 2014 SM Lifestyle’s annual The My Hervey Bay The Sunway Pyramid UOL Group of malls Asian Para Games’ Future Architect Community Photobook team united to repair partnered with Very involving several high Competition is evolved from a a small village in a Special Arts Singapore profile sports, were designed to foster desire to engage the neighbouring remote to host ‘A Kaleidoscope staged in-centre to creative thinking community in the community desimated of Colours’—a series support and bring and design skills centre’s redevelopment. by massive flooding. of art-based activities awareness to the amongst architectural Residents were asked The centre’s team designed to raise importance and university students. The to submit their favourite undertook multiple awareness and funds success of sport to competition engaged images capturing tasks including cleaning for children with the disabled. The 2014 182 teams comprising Hervey Bay’s unique and reparing homes disabilities. Games were part of of 1,100 university coastal lifestyle and and community facilities Plaza Hollywood’s students, competing environmental beauty in in advance of the Lunar ongoing strategy to to construct a 9sqm their own photographs. New Year. The pinnacle promote sport inclusion hardboard replica A quality coffee table of the programme was for the disabled and showcasing their vision publication was the staging of a massive equality amongst all of the ‘house of the produced showcasing feast and fireworks people. future’. many images with celebration allowing customer recognition thousands of local and was utilised as a families whose lives gift during the centre’s had been desimated by opening. the natural disaster to celebrate the New Year.

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2015 Asia Pacific Shopping Center Awards 2015 ASIA PACIFIC SHOPPING CENTER AWARDS EMERGING DIGITAL TECHNOLOGY

SILVER AWARD WINNER

THREE-DIMENSIONAL SOCIAL JETSO APPS ‘U CARD APP’ JOY CITY TRAFFIC SIMULATION – ‘CREATE MEDIA VIDEOS APM CAMPAIGN 2014 AND FORECAST SYSTEM NEW MODE OF WECHAT LIFE’ AMP CAPITAL SHOPPING HONG KONG FESTIVAL WALK JOY CITY LANDMARK NORTH CENTRES HONG KONG BEIJING, CHINA HONG KONG, HONG KONG SYDNEY, AUSTRALIA MANAGEMENT COMPANY: KAI SHING MANAGEMENT SERVICES MANAGEMENT COMPANY: OWNER/MANAGEMENT MANAGEMENT COMPANY: LIMITED MAPLETREE GREATER CHINA COMPANY: COFCO LAND KAI SHING MANAGEMENT OWNER: SUN HUNG KAI REAL PROPERTY MANAGEMENT LIMITED SERVICES LIMITED ESTATE AGENCY LIMITED LIMITED OWNER: SUN HUNG KAI OWNER: MAPLETREE GREATER PROPERTIES CHINA COMMERCIAL TRUST

AMP Capital Shopping apm’s ‘Jetso Apps’ Festival Walk’s ‘U Joy City’s big data Landmark North in Centres used utilises iBeacon Card App’ was forecast system collaboration with multidimensional technology to track and specifically developed simulates and the WeChat platform technology to create a reward smartphone to innovatively target a calculates traffic launched its ‘WeChat series of short, three- users, and direct neighbouring student distribution of brand Life’ app, bringing dimensional videos them to specific market. The multitiered layout plans at the added convenience to promoting their core mall locations. This campaign incorporates drawing stage, mobile device users, principles for use on is combined with a technology, social thereby identifying whilst providing a their social media Facebook app that media and public problems and offering channel to relay retailer channels. promotes online relations to reach the optimisation and promotions. giveaways redeemable traditionally elusive adjustment solutions. in the centre. youth market segment, resulting in significant traffic and sales revenue increases.

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2015 Asia Pacific Shopping Center Awards EMERGING DIGITAL TECHNOLOGY

SILVER AWARD WINNER

HOPPY EASTER AUGMENTED MAGIC MOMENTS REALITY STOCKLAND WETHERILL PARK MIRVAC RETAIL CENTRES WETHERILL PARK, AUSTRALIA SYDNEY, AUSTRALIA MANAGEMENT COMPANY: STOCKLAND PROPERTY MANAGEMENT OWNER: STOCKLAND CORPORATION LIMITED

The ‘Hoppy Easter’ app To help launch enabled customers to Stockland Wetherill use their mobile device Park’s newest to take pictures with redevelopment project, an Augmented Reality the ‘Magic Moments’ Easter Bunny, offering initiative enticed incentives to share customers to share and them on the centre’s revisit their in-centre social media sites. experiences on the centre’s social media channels.

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2015 Asia Pacific Shopping Center Awards 2015 ASIA PACIFIC SHOPPING CENTER AWARDS GRAND OPENING, EXPANSION & RENOVATION

GOLD AWARD WINNER GOLD AWARD WINNER SILVER AWARD WINNER

EXPLORE... THE NEW EMPORIUM REIMAGINED IMMERSE YOURSELF ORION STAGE TWO ROBINSONS PLACE TACLOBAN COCKBURN GATEWAY EMPORIUM MELBOURNE OCEAN KEYS SHOPPING CONSTRUCTION CAMPAIGN RE-OPENING EVENT SHOPPING CITY MELBOURNE, AUSTRALIA CENTRE ORION SPRINGFIELD CENTRAL ROBINSONS PLACE TACLOBAN COCKBURN GATEWAY CLARKSON, AUSTRALIA SPRINGFIELD CENTRAL, PASIG CITY, PHILIPPINES SHOPPING CITY OWNER/MANAGEMENT AUSTRALIA SUCCESS, AUSTRALIA COMPANY: THE MERGED MANAGEMENT COMPANY: AMP MANAGEMENT COMPANY: NOVION AND FEDERATION CAPITAL SHOPPING CENTRES MANAGEMENT COMPANY: ROBINSONS LAND MANAGEMENT COMPANY: JLL CENTRES GROUP OWNER: AMP CAPITAL MIRVAC REAL ESTATE CORPORATION OWNER: PERRON GROUP INVESTORS OWNER: MIRVAC OWNER: JG SUMMIT HOLDINGS, INC.

Cockburn Gateway Built on a 104-year-old Located by the seaside, Wanting to engage the Normally a shopping executed a multifaceted landmark retail site in the opening of Ocean community during a centre opening is the rebranding and launch the heart of Melbourne Keys stayed true to its protracted development time for great fanfare, campaign to position The ‘Emporium community positioning. provided a unique pomp and ceremony. the redeveloped centre Reimagined’ campaign Implementing an challenge for Orion However, following the as a fresh and exciting paid respect to its engaging programme Springfield. Unique immense destruction of destination for both new location’s significance, that incuded Mermaid community initiatives Typhoon Haiyan, the re- and existing customers whilst positioning the magic, sandcastle were developed to opening of Robinsons to ‘EXPLORE’. new Emporium as a sculptures and a giant engage customers. Place Tacloban A well-rounded retail icon. Engaging treasure chest in the These included a Mini was a significant campaign utilising world renowned film mall—all elements Minders programme community milestone various traditional and producer and famous of the multilayered to allow mums to have that conveyed to innovative mediums Australian Baz Lurman campaign integrated their children minded residents a sense of helped to successfully to stage a multifaceted to successfully launch whilst they navigated normality returning to launch the centre, opening extravaganza the $108 million Ocean the massively disrupted the region, reinforcing driving exceptional provided the centre Keys Shopping Centre centre; Tradie Treats hope and optimisim. results and significant with unprecedented redevelopment. targeting construction The hand of friendship publicity. PR attention and workers to spend $’s was extended to brand positioning in-centre and Kid’s the community with commensurate with its Construction Tool Robinsons Place iconic status. Box Talks and site re-opening as the visits. Combining community’s friend these initatives and hub, where locals uniquely generated could once again enjoy engagement and themselves and come assisted with retention together to bond with of sales throughout the family and friends. redevelopment phase.

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2015 Asia Pacific Shopping Center Awards GRAND OPENING, EXPANSION & RENOVATION

STANHOPE VILLAGE STAGE 4 FULL OF LIFE – STOCKLAND LAUNCH BALDIVIS STANHOPE VILLAGE STOCKLAND BALDIVIS STANHOPE GARDENS, BALDIVIS, AUSTRALIA AUSTRALIA OWNER/MANAGEMENT MANAGEMENT COMPANY: COMPANY: STOCKLAND MIRVAC – STANHOPE VILLAGE OWNER: MIRVAC REAL ESTATE PTY LTD

Stanhope Village’s In 2014, construction Stage 4 development commenced on project included a the $116 million new internal walkway redevelopment of connecting two Stockland Baldivis with separate buildings, the existing 7000sqm additional retail Centre remaining offerings, improved mostly intact. The facilities, and a vibrant challenge was to re- new dining precinct. introduce and reposition Stanhope Village is the new Stockland located in one of the Baldivis through the fastest growing areas development of a in Sydney. The aim of cohesive Stage Two the development was and Grand Opening to exceed customer campaign delivered feedback and create with potency and a village ambience authenticity. The ‘Full engaging customers on of Life’ campaign the journey throughout combined a unique the complex. creative vision, strong events platform, and traffic and sales driving tactics, with a foundation of targeted and well-executed media strategy.

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2015 Asia Pacific Shopping Center Awards 2015 ASIA PACIFIC SHOPPING CENTER AWARDS INTEGRATED DIGITAL CAMPAIGNS

TOWNING AROUND KARRINYUP SWIM & RESORT PLAZA X LETTERLAND JOY CITY CREATES ALABANG TOWN CENTER BEACH PARADES POMPOMPURIN – CATCH PURIN NORTHLAND SHOPPING CENTRE A MARKETING MIRACLE OF MUNTINLUPA, PHILIPPINES KARRINYUP SHOPPING CENTRE IF YOU CAN! MELBOURNE, AUSTRALIA SMART SOCIAL PLATFORM KARRINYUP, AUSTRALIA METRO CITY PLAZA WITH LOW INPUT AND HIGH MANAGEMENT COMPANY: HONG KONG OWNER/MANAGEMENT RETURNS AYALA LAND, INC. MANAGEMENT COMPANY: AMP COMPANY: THE MERGED SHANGHAI JOY CITY OWNER: ALABANG CAPITAL INVESTORS MANAGEMENT COMPANY: NOVION AND FEDERATION SHANGHAI, CHINA COMMERCIAL CORPORATION OWNER: UNI SUPER GOODWILL MANAGEMENT LTD. CENTRES GROUP OWNER: HENDERSON LAND OWNER/MANAGEMENT GROUP COMPANY: COFCO LAND LIMITED

Attuned to Southern To create viral exposure Located in the heart In a bid to kick-start Shanghai Joy City’s ’s social savvy, Karrinyup created a of Tseung Kwan O’s early Christmas smart social platform Alabang Town Center unique summertime urban district, Metro spending and innovatively combines drew up a plan to fashion event. By City Plaza (MCP) is encourage consumers data from their official harness online followers taking 30 swimsuit-clad a shopping complex to choose Northland website, WeChat and take them to the models carrying retailer whose target audience over its competitors, account, and App, next level: actual mall lollipop signs to the are young consumers the centre launched to produce instant engagement. The beach for an impromptu who pursue dynamic Letterland—an and synchronized multiplatform digital fashion show, the lifestyles and live all interactive digital communications to campaign ‘Towning centre generated over Hong Kong. In an application connecting targeted audiences. The Around’ connected with significant social media effort to increase traffic, its shoppers directly smart social platform online users, mining posts and viral video sales and appeal to the to the North Pole. In realizes synchronous valuable insight the footage whilst clearly right target segment, a modern twist on and instant centre used to send capturing the attention MCP launched a the traditional letter communication of sales targeted messages of mainstream media campaign ‘Catch Purin to Santa, Letterland data, tenant information designed to increase and beach goers If You Can’, featuring an delivered digital and membership sales and visits. who witnessed the amusing, easy-to-play initiatives that spoke to management system spectacular event. game available both the core market’s desire through cross-platform online and in-centre, for innovation, unique interaction both online that gave players an shopping experiences and offline with a Omni- opportunity to win and love for digital. channel marketing PomPomPurin gifts. platform.

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2015 Asia Pacific Shopping Center Awards INTEGRATED DIGITAL CAMPAIGNS

GOLD AWARD WINNER

THE MINES SHORT FILM BRIDE-TO-BE CONTEST YANTAI JOY CITY SPRING COMPETITION VIVIANA MALL FESTIVAL RED ENVELOPES THE MINES SHOPPING MALL THANE WEST, INDIA YANTAI JOY CITY DARUL EHSAN, MALAYSIA YANTAI, CHINA OWNER/MANAGEMENT MANAGEMENT COMPANY: COMPANY: SHETH DEVELOPERS MANAGEMENT COMPANY: CAPITAMALLS MALAYSIA REIT & REALTORS I LTD YANTAI JOY CITY CO. LTD. MANAGEMENT SDN. BHD. OWNER: COFCO JOY CITY OWNER: CAPITAMALLS PROPERTY LIMITED MALAYSIA TRUST

The Mines Short Film With over 600 entries, Joy City’s Spring Competition was Viviana Mall’s ‘Bride-to- Festival campaign used organised by The Be’ featured 20 finalists a combined strategy Mines in collaboration competing to win of traditional media, with National Film the ultimate wedding social media, and Development experience. With online technology, to promote Corporation Malaysia being the only method their WeChat red (FINAS), Malaysia’s of entry, the competition envelope and coupon leading film agency offered to pay for a total initiative to their desired and authority. The wedding for 1 lucky demographic. During competition aimed to couple. Social media the Spring Festival, strengthen the mall’s sites captured the nearly 100,000 people branding by reaching journey from the point participated in getting a wider audience, in of entry to the selection red envelopes and over particular avid social of the lucky bride-to-be. 40,000 people joined media users. Via the getting card coupons. online submission of an original short film, road shows at targeted market areas, online voting and a prize presentation ceremony this unique initative met all objectives.

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2015 Asia Pacific Shopping Center Awards 2015 ASIA PACIFIC SHOPPING CENTER AWARDS MARKETING POSITIONING & BRAND AWARENESS

VITA @ – THE WORLD CLASS EXPERIENCE THIS IS OUR VILLAGE NEW HOME OF BEAUTY SIAM PARAGON ST MARYS VILLAGE SHOPPING HARBOUR CITY BANGKOK, THAILAND CENTRE HONG KONG ST MARYS, AUSTRALIA MANAGEMENT COMPANY: SIAM MANAGEMENT COMPANY: PARAGON DEVELOPMENT AND OWNER/MANAGEMENT WHARF ESTATES LIMITED THE MALL GROUP COMPANY: MIRVAC REAL OWNER: THE WHARF OWNER: SIAM PIWAT ESTATE PTY LTD (HOLDINGS) LIMITED

Harbour City’s Siam Paragon’s World The ‘This Is Our Village’ transformation of an Class Experience rebrand campaign adjoining office tower proposition was featured more than into a beauty and taken to a whole new 4,000 images of local wellness hub branded level by a unique residents going about as ‘VITA’, successfully campaign solely their daily lives, who are attracted more than 200 targeting top-spending proud to reside in the beauty brands to the customers. The World community and shop precinct. The successful Class Experience’s at St Marys Village. establishment of competition gave The integration and the VITA precinct top customers the engagement of the has positively opportunity to win community into the enhanced the centre’s one of two unique centre’s repositioning brand positioning once-in-a-lifetime was at the core of the facilitating competitive experiences—a Hong brand strategy. differentiation. Kong Gastronomy Trip or an opportunity to walk the Red Carpet at the Cannes Film Festival.

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2015 Asia Pacific Shopping Center Awards MARKETING POSITIONING & BRAND AWARENESS

GOLD AWARD WINNER

SCHOOL CAMP TURN UP AT U.P. TOWN CENTER KERRIE HESS FOR STOCKLAND MERRYLANDS U.P. TOWN CENTER WINTERGARDEN MERRYLANDS, AUSTRALIA QUEZON CITY, PHILIPPINES WINTERGARDEN BRISBANE, AUSTRALIA MANAGEMENT COMPANY: OWNER/MANAGEMENT STOCKLAND MERRYLANDS COMPANY: AYALA LAND METRO MANAGEMENT COMPANY: JLL OWNER: STOCKLAND NORTH INC. OWNER: ISPT

Identifying an UP Town Center’s Wintergarden’s opportunity to enhance unique concept, the collaboration with world community positioning first University Town renowned celebrity and grow sales during centre in Metro Manila, illustrator, Kerrie Hess, key periods; Stockland walks its talk when facilitated the delivery Merrylands launched it comes to being an of a unique Spring the ‘School Camp’ important part of the fashion campaign, programme offering a social lives of 76,000 highly complimentary variety of interactive university students in its with the brand children’s ‘camp immediate trade area. positioning of this CBD style’ entertainment Marketing initiatives centre. The campaign and activities. The are carefully crafted integrated multiple programme delivered to ensure students elements utilising an short term strategic Turn Up at UP Town innovative series of objectives and alinged Center. From events fashion illustrations that with the centre’s to partnerships, art formed the foundation family and community installations and of the strategy, with positioning mantra. social media, students tactics including a VIP are at the core of all media launch, positioning efforts and in-centre fashion branding strategies. displays and multimedia campaign.

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2015 Asia Pacific Shopping Center Awards 2015 ASIA PACIFIC SHOPPING CENTER AWARDS PUBLIC RELATIONS AND EVENTS

MOMPOWERMENT MAY THE GASTRONOMY FESTIVAL BURNSIDE VILLAGE MARKET VIVID SYDNEY AT CENTRAL PARK MAMBO: 30 YEARS OF SHELF ABREEZA MALL AYALA MALLS FEAST CENTRAL PARK INDULGENCE DAVAO CITY, PHILIPPINES MAKATI CITY, PHILIPPINES BURNSIDE VILLAGE CHIPPENDALE, AUSTRALIA CENTRAL PARK ADELAIDE, AUSTRALIA CHIPPENDALE, AUSTRALIA MANAGEMENT COMPANY: MANAGEMENT COMPANY: JLL AYALALAND INC. SUBSIDIARY OWNER/MANAGEMENT OWNER: FRASERS PROPERTY MANAGEMENT COMPANY: JLL OWNER: ACCENDO COMPANY: COHEN GROUP AUSTRALIA AND SEKISUI OWNER: FRASERS PROPERTY COMMERCIAL CORP. HOUSE LTD AUSTRALIA AND SEKISUI HOUSE LTD

Described as a Expanding beyond The Market Feast event Central Park’s first year The iconic Australian matriarchal society, Spain for the first time, was staged to promote of participation in the surf and leisurewear the Philippines is one Madrid Fusion, one the food retail & food ‘Vivid Sydney’ night brand Mambo was of the top countries of the biggest food catering merchandise lights event, brought formed in Sydney in the world where events in the world, assortment in a unique the centre to life with a in the 1980s and women are more likely was held in Manila way and assist local dynamic light projection has continued to to hold key positions in in 2015. To reinforce charities. ‘Market show, positioning successfully evolve over government, business, its position as the Feast’ was an in-centre the centre as a key the past 3 decades. To and civil society. To Philippines’s premier customer event, using destination in Sydney. celebrate 30 years in position Abreeza Mall dining destination, retailer produce to Utilising the mall and business, Central Park as the home for female Ayala Malls fully create a four-course its outdoor spaces for utilised a vacant space leaders in Davao and supported the congress meal cooked by a night markets, a pop up to exclusively host in a staunch advocate through its ‘Gastronomy local celebrity chef. A bar and more delivered Sydney the ‘Mambo: of women’s rights, a Festival’ campaign. portion of the ticket strong growth in traffic 30 Years of Shelf month-long campaign Complementing Madrid sales supported local and sales and PR. Indulgence’ exhibition was implemented. Fusion Manila, this charities. The event generating exceptional The programme used parallel series of events created a memorable media coverage and themes of gender placed the spotlight on customer experience as positioning the centre equality, maternal the country’s top chefs, well as PR attention and as a key cultural health and nutrition restaurants, and the an increased presence destination. in a month-long diverse dining options on social media. programme of events at Ayala Malls. and advertising.

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2015 Asia Pacific Shopping Center Awards PUBLIC RELATIONS AND EVENTS

GOLD AWARD WINNER

THE 25TH ANNIVERSARY OF MUST LOVE PETS: A VALENTINE THE CHRISTMAS OF HONG 60 YEARS OF MADE IN ITALY IMPRESSION OF HUI CRAYON SHINCHAN-CHAOYANG PET SOIRÉE KONG – ‘HARBOUR CITY STARRY PAVILION KL SHENZHEN YITIAN JOY CITY EASTWOOD MALL CHRISTMAS 2014’ KUALA LUMPUR, MALAYSIA HOLIDAY PLAZA CHAOYANG JOYCITY QUEZON CITY, PHILIPPINES HARBOUR CITY SHENZHEN, CHINA BEIJING, CHINA HONG KONG MANAGEMENT COMPANY: OWNER/MANAGEMENT PAVILION REIT MANAGEMENT MANAGEMENT COMPANY: MANAGEMENT COMPANY: COMPANY: MEGAWORLD MANAGEMENT COMPANY: SDN BHD SHENZHEN YITIAN HOLIDAY BEIJING HONG TAI JI YE REAL CORPORATION WHARF ESTATES LIMITED OWNER: AMTRUSTEE BERHAD PLAZA CO., LTD. ESTATE CO., LTD OWNER: THE WHARF FOR PAVILION REIT OWNER: YITIAN GROUP OWNER: COFCO (HOLDINGS) LIMITED

Chaoyang Joy City In demonstration of Hong Kong’s first To enhance the luxury Yitian Holiday teamed with comic- its commitment to Christmas theme song, fashion positioning of Plaza’s ‘Impression book giant Crayon educating pet owners and an original musical Pavillion KL following of Hui’ created an Shinchan to celebrate on responsible pet drama performed by a difficult trading authentic cultural feast their 25th anniversary ownership, Eastwood local artists across period, a major, world through a large-scale by hosting a two-month Mall pioneered a various creative exclusive event was exhibition, on-site long art exhibition and pet-centered event disciplines, were two developed and staged artwork productions staging numerous in- where pet owners and initiatives unveiled in Septmeber 2014. For by intangible cultural centre events attracting their pets had the rare during Harbour City’s the first time in Asia inheritors, art treasures widespread media chance to celebrate and Christmas campaign. the ’60 Years of ‘Made exhibition, traditional attention throughout spend Valentine’s Day in To truly differentiate In Italy’ exhibition was wedding show and the campaign. The a uniquely memorable Harbour City, the curated, showcasing 30 aesthetic activities. All programme targeted way. Must Love Pets: centre’s Christmas iconic Italian archived cultural experiences families with children, A Valentine Pet Soirée decorations were fashion pieces and were designed drawing awareness to was a monumental custom designed by a series of highly to showcase and the pressures placed on success as it gathered Hong Kong spatial and experiential events and celebrate ancient today’s youth. 1,000 pet owners from interior designer Andy exhibitions by iconic Huizhou all over Metro Manila Tong. luxury Italian houses. and culture. with their pets reveling The campaign delivered in fun and romance- excellent publicity filled activities and coverage and firmly attractions. reinforced the centre’s leadership fashion positioning.

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SILVER AWARD WINNER

THE BALVENIE CRAFT FAIR & HOOPS OF HOPE THE SHOPPES LUXURY RE- V CITY X MINI CREAM WINTER PICNIC SUNWAY PYRAMID LAUNCH: DISCOVER YOUR KEY WORLD CUP CARNIVAL STRAND ARCADE SHOPPING MALL TO A WORLD OF LUXURY V CITY SYDNEY, AUSTRALIA BANDAR SUNWAY, MALAYSIA THE SHOPPES AT MARINA HONG KONG BAY SANDS MANAGEMENT COMPANY: MANAGEMENT COMPANY: SINGAPORE MANAGEMENT COMPANY: IPOH MANAGEMENT SUNWAY REIT MANAGEMENT KAI SHING MANAGEMENT SERVICES PTY LTD SDN BHD MANAGEMENT COMPANY: THE SERVICES LTD. OWNER: GIC REAL ESTATE OWNER: RHB TRUSTEES SHOPPES AT MARINA OWNER: SUN HUNG KAI BERHAD BAY SANDS PROPERTIES OWNER: LAS VEGAS SANDS CORPORATION

The Strand Sunway Pyramid’s ‘A To celebrate the V city’s 2014 World Cup implemented a food Hoopful Christmas’ completion of a major Campaign provided strategy to highlight embraced the spirit remix and renovation, an easily accessible the centre’s enhanced of giving. Draped with The Shoppes at Marina location for youngsters provider offer. The red velvet curtains and Bay Sands hosted a and customers with Balvenie Craft Fair & adorned with bright grand one-night-only limited resources to Winter Picnic, was lights, a wishing booth re-launch event to firmly enjoy live broadcasts strategically designed appeared mysteriously consolidate the centre’s of the FIFA World to drive PR, sales and in the centre for 10 iconic positioing as Cup games for free. awareness. The four- days, giving shoppers a premier shopping To capitalise on the day event activated a the opportunity to wish destination. The event additional traffic and European food market for a gift for their loved showcased iconic celebratory mood of the across three levels ones without knowing elements of the centre’s centre’s visitors during inviting customers to if their wishes could mix at unique outposts the World Cup, outpost, ‘curate their own winter come true. Travelling that guests discovered events, competitions picnic’ across nine food over thousands of at an array of locations and interactive games stalls, then enjoy from kilometres, the Hoopful throughout the centre. were staged to enhance a picnic seating area Christmas crew carried the event’s appeal and created for the event in with them meaningful customer spending. addition to participate gifts of hope, surprising in master classes held many with the heartfelt hourly. festive wishes from their loved ones.

17 MARKETING | CATEGORY ONE

2015 Asia Pacific Shopping Center Awards SALES PROMOTION/ TRAFFIC ACTIVATION

GOLD AWARD WINNER

THE BIG DAY OFF BROADWAY’S CHRISTMAS CENTRAL PARK BECOMES A EAST POINT CITY ‘WOOLLY RM1.8MILLION GIFTS OF BIRKENHEAD POINT OUTLET CRUSADER CAMPAIGN SUMMER PLAYGROUND WONDERLAND’ PROSPERITY CENTRE BROADWAY CENTRAL PARK EAST POINT CITY PAVILION KUALA LUMPUR DRUMMOYNE, AUSTRALIA BROADWAY, AUSTRALIA CHIPPENDALE, AUSTRALIA HONG KONG KUALA LUMPUR, MALAYSIA

MANAGEMENT COMPANY: MANAGEMENT COMPANY: MANAGEMENT COMPANY: JLL MANAGEMENT COMPANY: MANAGEMENT COMPANY: ABACUS PROPERTY SERVICES MIRVAC REAL ESTATE PTY LTD OWNER: FRASERS PROPERTY SUN HUNG KAI REAL ESTATE PAVILION REIT MANAGEMENT AND MIRVAC OWNER: MIRVAC GROUP/THE AUSTRALIA AND SEKISUI AGENCY LIMITED SDN BHD OWNER: MIRVAC REAL ESTATE PERRON GROUP HOUSE LTD OWNER: SUN HUNG KAI OWNER: AMTRUSTEE BERHAD PTY LTD PROPERTIES FOR PAVILION REIT

To encourage early Broadway Shopping Central Park positioned Positioning itself as Following a difficult Christmas shopping Centres Christmas itself as a key lifestyle a family destination trading year in Malaysia with a promise of Crusader Campaign destination in Sydney at shopping mall, and a downturn in beating the rush! The was created specifically the commencement of East Point City has tourism, urgent and Big Day Off campaign in response to Spring 2014 through a been committed to strong action was was implemented consumer research multichannel ‘Summer rolling out numerous required. More than during November revealing customer Playground’ campaign family-oriented art 35,000 shoppers 2014. The campaign likes and dislikes at held in September and programmes that spark participated in Pavilion encouraged the Christmas. In response October. The campaign children’s creativity. KL’s ‘RM1.8 Million Gifts target audience to to the research, enhanced the ambient Celebrating the Year of Prosperity’campaign shop early and take Broadway introduced qualities of the centre of the Sheep in an staged in conjuntion a day off to do their six very unique and a programme of innovative and artistic with global brand Christmas shopping and non-traditional events was executed, way, East Point Crabtree & Evelyn. mid-week. During the Crusader Ambassadors. supported by a number City joined forces Offering customers campaign, customers Each ambassador of tactical initiatives with The Woolmark gifts and prizes based were rewarded with represented and driving retail spending. Company and local on sales, resulted in a incentives including provided a shopper felt artist, Debbie positive sales and traffic special offers, free services to deliver Leung, to launch a trend throughout the weekday parking and on the consumer whimsically creative campaign. a free Christmas gift- advertising proposition campaign called wrapping service. ‘Broadway is your ‘Woolly Wonderland’. Christmas Crusader’. Embracing all things wool from fashion to furnishings the event delivered sales, traffic and media attention across the region.

18 2015 ASIA PACIFIC SHOPPING CENTER AWARDS

SILVER AWARD WINNER

SUNNYBANK $2 FOOD TRAIL SUMMER PUNCH STYLE WORKOUT WINTERGARDEN CHRISTMAS SUNNYBANK PLAZA THE GALERIES WESTPOINT SHOPPING CENTRE GIFT BOX BRISBANE, AUSTRALIA SYDNEY, AUSTRALIA SYDNEY, AUSTRALIA WINTERGARDEN BRISBANE, AUSTRALIA MANAGEMENT COMPANY: MANAGEMENT COMPANY: OWNER/MANAGEMENT RETAIL FIRST PTY LTD IPOH PTY LTD COMPANY: QIC MANAGEMENT COMPANY: JLL OWNER: YFG SHOPPING OWNER: GIC REAL ESTATE OWNER: ISPT CENTRES PTY LTD PTE LTD

Sunnybank Plaza is The Galeries With the use of a 20- Wintergarden’s affectionately dubbed strategically developed foot converted shipping Christmas Gift Box the ‘real Chinatown’ of a Christmas campaign container, Westpoint experiential campaign Brisbane, located just with a point of became home to creatively encompassed 12km from the Brisbane difference. In 2014 the a unique 11-day the concept of gift CBD. The centre has theme was inspired installation celebrating giving, whilst capturing evolved with the local by a trendy take on fashion, lifestyle and the excitement of demographic, now fruit prints. ‘Summer urban culture; mixing Christmas morning boasting Brisbane’s Punch’ aimed to street style with sneaker for each and every most authentic create cut-through in a culture and a series of participant. The centre Asian dining and cluttered market with an interactive activations worked closely with a entertainment offer. In innovative, multilayered that resonated with the designer to develop an Australian first, the campaign and colourful Centre’s customers. creative collateral Sunnybank $2 Food celebration of summer. Westpoint’s ‘Style and an activation Trail was created to take Results proved Workout’ Autumn point surrounding visitors on a culinary the centre’s target Winter fashion the concept of gifting adventure. Food lovers customers enjoyed a campaign featured through the visual from all over South-East break from tradition! a unique in-centre representation of a gift Queensland converged installation celebrating box across all campaign on the precinct to fashion, lifestyle collateral. graze on a huge variety and urban culture, of $2 mini-dishes, combined with a showcasing a range of series of interactive oriental cuisines, while activations. enjoying live music, traditional dancers and entertainment.

19 DESIGN AND DEVELOPMENT | CATEGORY TWO

2015 Asia Pacific Shopping Center Awards

NEW DEVELOPMENTS

GOLD AWARD WINNER SILVER AWARD WINNER SILVER AWARD WINNER

CHENGDU IFS CHINA OVERSEAS PLAZA- FAIRVIEW TERRACES LERTHAI CENTER CHENGDU, CHINA UNIPARK QUEZON CITY, PHILIPPINES SHIJIAZHUANG, CHINA JINAN, CHINA TOTAL RETAIL SPACE: TOTAL RETAIL SPACE: TOTAL RETAIL SPACE: 210,000 SQM TOTAL RETAIL SPACE: 60,000 SQM 71,500 SQM NUMBER OF STORES: 254 8,640 SQM NUMBER OF STORES: 316 NUMBER OF STORES: 303 DEVELOPER: THE WHARF NUMBER OF STORES: 34 DEVELOPER: NORTH VENTURES DEVELOPER: LERTHAI (HOLDINGS) LIMITED DEVELOPER: CHINA OVERSEAS COMMERCIAL CORPORATION COMMERCIAL REAL ESTATE DESIGN ARCHITECTS: BENOY LTD. HOLDINGS, LTD. DESIGN ARCHITECTS: BENOY GROUP PRODUCTION/EXECUTIVE DESIGN ARCHITECTS: JERDE, PRODUCTION/EXECUTIVE DESIGN ARCHITECTS: JERDE ARCHITECTS: LWK & PARTNERS CALLISON (INTERIORS) ARCHITECTS: GF AND (HK) LTD PARTNERS ARCHITECT, CO.

This premiere The Plaza-Unipark Fairview Terraces is a Located in downtown development Jinan is a mixed-use five-storey mixed-use Shijiazhuang, The incorporates two regional city complex retail development Lerthai Center premium Grade-A office with a landmark 33-level located within a lush integrates hotels, towers, a five-star hotel, office tower and five central garden and a offices and apartments, and high-end residential levels of integrated landscaped promenade, with extensive properties with a commercial space. The with escalators that retail, dining, and flagship shopping complex includes new- seamlessly connect the entertainment offerings, centre at the heart of to-market retail shops, gardens to the inner including a 13,000 the complex. With a destination restaurants, retail areas. sqm ‘Sky Garden’. comprehensive mix a supermarket, Themed retail zones The architecture and of international luxury, department store, and surround the courtyard, design accomplishes designer fashion, a 7-screen cinema focusing activity twin goals: It provides and lifestyle brands, with a 340-seat IMAX towards the core and an accessible yet iconic combined with diverse experience. Extensive pockets of activity addition to the city’s food and beverage landscaped plazas and areas throughout the emerging commercial options, recreational, open space incorporate complex. The garden- landscape, while also public event, and community event centric design, flexible connecting and fitting in entertainment areas, pocket parks, activity areas, and with the project’s urban amenities, Chengdu water features and an accessible circulation fabric. IFS has become a ice rink. This dynamic make this a unique and prominent landmark social environment intimate urban oasis destination at the apex harmoniously combines within the city. of one of China’s most shopping, leisure and historical cities. work space with a rich collection of public amenities.

20 2015 ASIA PACIFIC SHOPPING CENTER AWARDS

SUSTAINABLE GOLD AWARD WINNER

THE PONDS SHOPPING CENTRE V CITY SYDNEY, AUSTRALIA HONG KONG

TOTAL RETAIL SPACE: TOTAL RETAIL SPACE: 7,000 SQM 24,982 SQM NUMBER OF STORES: 27 NUMBER OF STORES: 121 DEVELOPER: AUSTRALAND DEVELOPER: SUN HUNG KAI PTY LTD PROPERTIES DESIGN ARCHITECTS: NH DESIGN ARCHITECTS: BENOY ARCHITECTURE PRODUCTION/EXECUTIVE ARCHITECTS: RONALD LU & PARTNERS (HONG KONG) LIMITED

The Ponds V city’s lifestyle-oriented Shopping Centre is a mall strategically contemporary, state located above a of the art, retail, dining transport hub in Tuen and social hub boasting Mun, has links to the over 25 specialty Town Centre, public stores, cafes and parks and other restaurants including residences, and draws high profile retailers approximately 130,000 Woolworths & BWS, in visitors each day. The addition to over 7,000 interiors mimic nature— sqm of retail, food and they are curved, service outlets. A leader sun-lit and accented in environmentally by LEDs. This is a new sustainable design, the urban design concept, Ponds Shopping Centre creating a fluid, is the first and only 6 ‘hyperweb’ that weaves star Green Star rated the existing urban shopping centre as fabric with the new to certified by the Green generate the greatest Building Council of possible synergy. Australia.

21 DESIGN AND DEVELOPMENT | CATEGORY TWO

2015 Asia Pacific Shopping Center Awards RENOVATIONS/ EXPANSIONS

GOLD AWARD WINNER SILVER AWARD WINNER SILVER AWARD WINNER

AYALA CENTER CEBU LOK FU MARKET OYAMA YUEN HARVEST WALK SM MEGAMALL CEBU, PHILIPPINES HONG KONG OYAMA-SHI, JAPAN MANDALUYONG CITY, PHILIPPINES TOTAL RETAIL SPACE: TOTAL RETAIL SPACE: 1,897 SQM TOTAL RETAIL SPACE: 134,997SQM NUMBER OF STORES: 141 787,512 SQM TOTAL RETAIL SPACE: 474,224 SQM NUMBER OF STORES: 148 DEVELOPER: THE LINK NUMBER OF STORES: 65 NUMBER OF STORES: 937 DEVELOPER: CEBU MANAGMENT LIMITED DEVELOPER: JAPAN DEVELOPER: SM PRIME HOLDINGS, INC. DESIGN ARCHITECTS: GREIG & RETAIL FUND INVESTMENT HOLDINGS INC. DESIGN ARCHITECTS: ALTOON + STEPHENSON (UK) CORPORATION DESIGN ARCHITECTS: PORTER ARCHITECTS PRODUCTION/EXECUTIVE DESIGN ARCHITECTS: JTQ INC. ARQUITECTONICA PRODUCTION/EXECUTIVE ARCHITECTS: FRUIT DESIGN & PRODUCTION/EXECUTIVE PRODUCTION/EXECUTIVE ARCHITECTS: GF & PARTNERS BUILD LIMITED (HK) ARCHITECTS: NOMURA ARCHITECTS: W.V.COSCOLLUELA ARCHITECTS PRODUCTS CO., LTD. & ASSOCIATES

Ayala Center Cebu’s Lok Fu Market’s The extensive SM Megamall’s newest new expansion wing recent renovation of reconstruction of the wing includes an event houses an extensive the centre’s old and Harvest Walk landscape hall, a comprehensive combination of local aged food market, innovatively encourages retail fashion mix, Cebuano retailers and provides a wealth of pedestrian circulation a food hall, and an world-class offerings convenient and updated throughout, offering entertainment centre within a modern facilities to better residents and tenants comprising an ice rink, and graceful façade serve the more than a unique and active bowling alley, and IMAX that personifies the 70,000 neighbourhood lifestyle complex. Two and Director’s Club cosmopolitan city. The residents. This new walking paths were theatres. Its semicircular overall ambiance is generation fresh market introduced along with form represents a upscale but welcoming, helps sustain the four characteristic open break from the original reflective of the grocery retail sector spaces promoting an rectilinear mall: a Cebuano culture— and attracts a younger enjoyable shopping softer, yet noticeable bright but warm lighting; clientele. experience while geometric shape which high ceilings and wide strolling among stores stands out in its dense hallways create a in the park. urban context, and both sense of airiness and visually and physically spaciousness. creates some much- needed space around the mall.

22 RETAIL | CATEGORY THREE

2015 Asia Pacific Shopping Center Awards 2015 ASIA PACIFIC SHOPPING CENTER AWARDS NEW RETAIL CONCEPTS

SILVER AWARD WINNER

CHAOYANG JOY LIANG SHI JU CITY-JOY YARD TIANJIN, CHINA BEIJING, CHINA

With an overall Tianjin Joy City’s ‘Liang reconstruction of Shi Ju’ innovatively their 5th and 6th floor attracts online users level parking lots, to log onto the app Chaoyang Joy City-Joy to accumulate points Yard’s ‘lifestyle space’ with purchases, whilst harmoniously combines directing them to the elements of business, centre to redeem their art, culture, ecology, gifts and attend retailer and nature. events.

23 2015 Asia Pacific Shopping Center Awards AWARD CATEGORIES TRADITIONAL MARKETING Advertising: Strategic communications that advertise a shopping centre or company to its target market(s). This may include efforts in a single medium or those in a multimedia series or campaign. Business-to-Business (B2B): Marketing communications initiated by a shopping centre and directed to other businesses (not consumers), such as MARKETING retailers, specialty retailers, trade groups, investors, suppliers or other targeted DESIGN commercial interests. Cause Related Marketing: A single or ongoing event, programme or project RETAIL that primarily benefits a charitable or community need, interest or cause. AWARDS Emerging Digital Technology: The most current and innovative use of website, mobile, interactive or any other online component that creates a brand experience. Grand Opening, Expansion & Renovation: A comprehensive marketing campaign intended to introduce or reposition a new, expanded or renovated shopping centre. Integrated Digital Campaigns: Programmes consisting of an integrated online, digital or social media campaign executed as a significant component of an in- mall event or sales promotion. Marketing Positioning and Brand Awareness: This category is for sustained and consistent marketing campaigns that contain multiple integrated elements that are implemented to position an overall centre or a merchandise category within a centre to its target audience. Public Relations & Events: A planned public relations programme, event or initiative intended to primarily benefit the commercial interests of a shopping centre or company.

DESIGN & DEVELOPMENT The Design and Development category recognises retail properties for their overall design qualities and creativity in development, through renovation or expansion of an existing property or in innovative design of a new retail project.

RETAIL This Retail Store Design category recognises how professional store design contributes to the success of the retail industry and the Retail Design Concept category recognises innovative and creative new retail concepts.

ICSC Asia ICSC China International Council of Shopping Centers, Inc. 138 Cecil Street #31-08, China World Office 1 1221 Avenue of the Americas #08-02 Cecil Court No. 1 Jian Guo Men Wai Avenue 41st Floor Singapore 069538 Beijing 100004 New York, New York 10020-1099 CHINA USA Tel: +65 6532 3722 Fax: +65 6532 7355 Tel: +86 10 6505 5103, ext 105 Tel: +1 646 728 3800 Email: [email protected] Fax: +86 10 6505 5410 Fax: +1 732 694 1690 Email: [email protected] Email: [email protected]