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CSR 3 CATALYST FOR HUMAN DEVELOPMENT EDITORIAL TEAM Dr. Bhamy V. Shenoy Catalyst Chief Editor [email protected] FOR HUMAN DEVELOPMENT Ms. Bharati Kalasapudi An insight into the complex Mr. Nasy Sankagiri Ms. Aarti Iyer problems of development and an Mr. Lakshman Kalasapudi attempt to provide solutions Ms. Padmaja Ayyagari Mr. Rajesh Satyavolu Dr. Srinivasa Rao (Editor) [email protected] Advisory Board MISSION Dr. Thomas Abraham Dr. Nirupam Bajpai To present people, ideas, news and views periodically to Dr. Suri Sehgal readers to promote networking among NGOs; Mr. M. Chittaranjan Dr. Rao V.B.J. Chelikani To publish peer reviewed professional articles on the NGO movement that can promote sustainable development and best practices; Editorial Board Dr. Abraham George To disseminate information on the NGO movement to improve [email protected] communication that can, in turn, catalyze human development; Dr. Ratnam Chitturi To provide a platform for all concerned with sustainable [email protected] development to catalyze the process of human development. Mr. Anil Chug [email protected] Mr. Ram Krishnan [email protected] Published by: Mr. Balbir Mathur [email protected] Dr. Vasundhara D. Kalasapudi Bharati Seva Sadan Mr. Yogi Patel Srinivasanagar Colony [email protected] Saluru- 535 591 Vizianagaram District, A.P., India Dr. Raj Rajaram [email protected] Dr. Viral Acharya Contact: [email protected] USA Ms. Volga INDIA [email protected] Dr. Rao V.B.J. Chelikani Dr. Srinivasa Rao INTERNATIONAL FOUNDATION FOR ASSOCIATION FOR HUMAN Disclaimer HUMAN DEVELOPMENT (IFHD) DEVELOPMENT (AFHD) Catalyst for Human Development, Balaji Residency, 12-13-705/10/AB 208, Parkway Drive, Roslyn Heights its Staff or Editor assume no Gokulnagar, Tarnaka New York,11577, USA responsibility, directly or indirectly, Hyderabad - 500 017, A.P., India E-mail: [email protected] for the views and opinions expressed by the authors as well as for the pictures used in the articles. Any omission of reference to For all communication please contact: material from the Internet or other [email protected] sources is unintentional. ACKNOWLEDGEMENTS Catalyst FOR HUMAN DEVELOPMENT conveys its thanks to Media India for helping in the editorial production of all articles published herein and in the overall assistance of review and design services as well as printing of the Sixth issue. Editorial Coordination by P.S. Sundaram Former Editor, The New Indian Express & Managing Editor, Media India Editorial Team: P.S. Sundaram [email protected] P.R.K. Prasad [email protected] S. Udayini [email protected] P. Charitha [email protected] Cover & Layout Design: Venkat, Murthy & Veeru Contact: MEDIA INDIA,103, Patel’s Avenue, Lane adjacent to Sierra Atlantic , Road No 10, Banjara Hills, Hyderabad 500 034. Mail: [email protected] Phone: 91-40-2333 1212/1313 Fax: 91-40-2333 1414 Printed at: SVPCL Ltd., 206 A, Concourse, Greenlands Road, Hyderabad - 500 016, A.P., India North India Contact: E-13, Anand Niketan, New Delhi-110021, India Ph: 91-11- 65422890, 91-9868471506 E-mail: [email protected] [email protected], Website: www.responsenet.org INVITATION TO AUTHORS Catalyst For Human Development provides a platform for those people who have a concern for sustainable human development. The mission of this magazine is to disseminate information on the NGO movement and publish well-documented features and articles produced by highly qualified professionals, on various issues related to human development activity in India. The topics range from healthcare, sanitation, agriculture and housing to transportation, employment, energy, water, women and child welfare, financial matters, rural development, ecology and activities of NGOs. We invite contributors to enhance the value of the magazine and make it more purposeful - all to promote the cause of the global NGO movement. Guidelines for Contributions Article 1200-1500 words (approximately two or three printed pages) Format Double-spaced, 1 inch margin, 12 pt. text and soft copy in MS Word Artwork The two or three images (to accompany your article) should be of high resolution (300 dpi). Try to provide captions for the artwork, as needed Author Bio 50-80 words Author Photo Bust shot (high resolution) in JPEG, TIFF or BMP format Send in your contributions to [email protected] along with your postal address TITLE PAGES AND HIGHLIGHTS OF FIRST FIVE ISSUES OF Catalyst FOR HUMAN DEVELOPMENT HIGHLIGHTS OF JANUARY '06 ISSUE Scaling up Primary Education Services in Rural India Healthcare in India Water Management in 21st Century - Policy and Planning Food and Nutrition Through Value Addition to Agri Resources Scaling up Primary Health Services in Rural India Cross-Fertilization Needed Between Universities & Scientific Labs Balasakhi - A Village Voice NRI Pioneers - Catalytic Agents for Development HIGHLIGHTS OF APRIL '06 ISSUE Agenda For the Nation: An Approach Economic Reforms in India - The Unfinished Agenda A Villager's Agenda For a Healthy India Consumer Movement - An Agenda India's Development - Agenda for NRIs Stop Child Poverty Could Our Classrooms Shape India's Destiny Unscrupulous NGOs are Denting Movement HIGHLIGHTS OF OCTOBER '06 ISSUE Scaling up Primary Education Services in Rural India Healthcare in India Water Management in 21st Century - Policy and Planning Food and Nutrition Through Value Addition to Agri Resources Scaling up Primary Health Services in Rural India Cross-Fertilization Needed Between Universities & Scientific Labs Balasakhi - A Village Voice NRI Pioneers - Catalytic Agents for Development HIGHLIGHTS OF JANUARY '07 ISSUE Non-Resident Indians' contributions - Answering a Call to Action Eliminating Elephantiasis and Waterborne Diseases Association for India's Development - Improving Literacy in Rural India Leading India toward Millennium Development Goals How NRIs Can Help in Poverty Alleviation Is Mega Philanthropy Going to Make a Difference? Nobel Peace Prize 2006 - Muhammad Yunus Indian National Development Congress HIGHLIGHTS OF MARCH '07 ISSUE Safe Drinking Water in Villages: A Step Towards Rural Transformation Water Wars: National Problems from a Regional Perspective Rain Centre in Chennai, India Get real, Coke: Water Rights Protest Promoting Effective Waste Management: The Clean Himalaya Initiative Examples of Social Contribution from IIT Madras Alumni Gravity Head Ensures a Green Plant and Sustainability: A Case Study of Gangtok City Sustasinable Rural Water Management - A Replicable Case Study Catalyst MEMBERSHIP FORM FOR HUMAN DEVELOPMENT ASSOCIATION FOR HUMAN DEVELOPMENT 501c(3) Non-Profit Organization; Federal Tax ID: 20-1848083 WELCOMES YOU TO JOIN THIS PROJECT! Your memebership will help in the following ways: To publish and provide a platform through To organize an Annual Development Congress Catalyst FOR HUMAN DEVELOPMENT To conduct research on the NGO movement To support the networking of NGOs In Return You Benefit By: 1. Having copies of the magazine mailed directly to your address. (Focus areas - NRIs, Water, Poverty, Primary Education, Rural Transformation, Arts, and Human Development) 2. A FREE copy of How to Change the World Social Entrepreneurs and the Power of New Ideas by David Bornstein priced $ 30 in the US and Rs. 395 in India 3. 25% discount on all our publications and meeting registrations Name : E-mail ID : Address : City : State : Zip/Pin Code : Country: My Subscription Is: $500 $200 $100 Or : Rs.5000 Rs.1000 Rs.500 Or : Cheque enclosed Bill me later Cheques payable to - AFHD in USA Cheques payable to - IFHD in India For membership in America, mail to: For membership in India, mail to: CATALYST FOR HUMAN DEVELOPMENT CATALYST FOR HUMAN DEVELOPMENT 208, Parkway Drive, Roslyn Heights, IHFD, Balaji Residency, 12-13-705/10/AB NY, 11577, USA Gokul Nagar, Tarnaka, Hyderabad 500017, A.P., India CONTENTS 7 CATALYST FOR HUMAN DEVELOPMENT Preface: Dr. Bhamy V. Shenoy ... 8 A Better Understanding of CSR : Ruby Thapar ... 9 Magic School Bus : Evolving a CSR Model - The Bilt Forging Successful Experience : Yashashree Gurjar ...11 Partnerships: Toward CSR : Prabhudev Konana ... 15 Alison Adnitt 13 Inclusive Development As Self-sustaining Business: P.V. Indiresan ...19 2007 CSR: Interesting Revelations from a Survey ... 22 CSR to Society’s Advantage or Corporates’ ?: CSR: Two Exemplary Rajen Varada 17 Corporations: Sandhya Rawal ... 23 CSR: The Other Point Of View: Gurucharan Das ... 24 But...Tata Lays the Path ... 25 ... PM’s Word of Advice to Corporates 27 Corporate-backed China Late in Joining World of CSR : Sha Yu ... 28 Community Enterprises Unending Debate on CSR: A UNDP Report ... 29 Flourish in Southern India: Muthu Velayudham 31 CSR Contact Database Grows Further ... 33 CSR Initiatives and Examples ... 34 Zulieben’s Success Story: Jayant Shroff ... 38 Non-Functioning MPs, Indifferent Citizens: C.V . Madhukar ... 42 Yamuna River Cleanup Effort ... : Karmayog Plays Crucial Role In Resolving Subijoy Dutta 40 People’s Problems: Vinay Somani ... 43 Thanks to Infrasys Kottapalayam is Out of the Dark: Murthy Sudhakar ... 45 FEC Initiative Building Resource Alliance Helping NGOs in Business-Social Developing Countries ... 48 Partnerships: Venkatesh Raghavendra & Unfortunate Fall of an NGO Titan: Malini Sekhar 46 Lessons to learn: Dr. Bhamy V. Shenoy ... 49 Pledge 2007 - An Evening for Child Rights ... 52 Premji a Crusader for Humane Society ... 54 Book Review ... 55 ... 2007 Skoll Awards