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United We Stand UNITED WE STAND We need YOU with us on Capitol Hill 36th Annual MARCH 14-15, 2016 WASHINGTON, D.C. REGISTER NW safnow.org/congressional-action-days SOCIETY OF AMERICAN FLORISTS Follow #safcad “We owe it to our future generations to invest the time to personally address the issues that will affect them long term.” Cheryl Denham, Arizona Family Florist, Phoenix, AZ TAKE A STAND... FOR A STRONGER FLORAL INDUSTRY Register now for SAF Congressional Action Days. safnow.org/congressional-action-days | 800-336-4743, ext. 221 MONDAY, MARCH 14 7:30 – 9:00 a.m. 6:00 – 6:30 p.m. KICK-OFF BREAKFAST FIRST TIMERS’ RECEPTION Speaker: Rich Galen, Mullings.com There’s always a warm welcome waiting for new Intriguing political insight is a hallmark of CAD participants. Take this time to get to know CAD’s opening program. This year take a each other and talk with “veterans” about what to look at the 2016 political environment — expect on Capitol Hill. as seen through Rich Galen’s unique lens. 6:30 – 9:30 p.m. Galen’s eclectic career includes running the SAFPAC RECEPTION AND DINNER* political communications offices of (then) Speaker: Kevin Kallaugher, The Economist and The Speaker of the House Newt Gingrich, acting Baltimore Sun as press secretary for (then) Congressman Dan Quayle, taking an international busi- Watch, learn and laugh as internationally acclaimed ness into emerging markets, and serving in editorial cartoonist Kal Kallaugher shares insights Iraq at the request of the White House. No on politics, the economy and current events wonder “Mullings...Rich Who?” is considered while drawing live on stage. His cartoons have a must-read blog by senior reporters and engaged, enraged and entertained readers and politicos nationwide. leaders around the globe. Don’t miss this funny, memorable, interactive presentation. You might 9:30 a.m. – Noon even get a cartoon to take home. ISSUES AND ADVOCACY TRAINING *There is an additional fee to attend this special event Speakers: Shawn McBurney and Lin Schmale, celebrating SAFPAC, the floral industry’s political ac- SAF; and Stephanie Vance, Advocacy tion committee. Be sure to mark the checkbox on the Associates registration form. “Lobbying is just a form of sales — with ABOUT OUR PAC ideas as your product,” a CAD participant SAF’s Political Action Committee, once said. This enlightening session is SAFPAC, supports our lobbying where your “sales pitch” comes together for efforts and brings visibility to the the good of the floral industry. SAF lobbyists floral industry by contributing to the explain key issue talking points, and you campaigns of federal candidates. To also get a hands-on lesson in effective Hill learn more, contact Drew Gruenburg communications from professional lobbyist at 703-838-5229; [email protected]. trainer Stephanie Vance. Noon – 1:30 p.m. LUNCH Meet with attendees from your state or region over lunch so you can talk about the best way to tell the industry’s story during your congressional appointments. 1:30 – 4:30 p.m. WHITE HOUSE BRIEFING CAD attendees always get the inside scoop, but this year it’s also coming straight from the top tier. We’re heading to the Old Executive Office Building in the White House complex for an exclusive Administration briefing. Attendance is limited to the first 120 people — so indicate your interest on the registration form. (For security reasons, SAF will contact you to obtain your birthdate and Social Security number.) safnow.org/congressional-action-days | 800-336-4743, ext. 221 TUESDAY, MARCH 15 “Commit to three 30-minute meetings on Capitol Hill during CAD — you’ll know you’ve done something to help the industry and your business year-round.” Manny Gonzales, Tiger Lily Florist, Charleston, SC 7:30 – 9:00 a.m. 10:00 a.m. – 5:00 p.m. GRASSROOTS BREAKFAST HOSPITALITY SUITE INSURANCE & EMPLOYEE BENEFITS To guide and provide Speaker: Kevin Burke, Airports Council Internation- Sponsored by Hortica al-North America Insurance & Employee Benefits Get revved up for an exciting day and pick up In between appointments, the Capitol Hill Club practical tips from one of Washington’s most is your home base. Stop by the hospitality suite experienced industry lobbyists. Kevin Burke, to grab lunch or a snack, check in with fellow president and CEO of Airports Council Inter- attendees, and send thank-you messages to national-North America, explains how to put lawmakers and staff you visited. While you’re your best foot forward on Capitol Hill. Advocacy there, take a moment to share your experience “guru” Stephanie Vance will also be on hand to @safcad on Facebook and Twitter. answer questions and offer last-minute advice. 5:30 – 7:30 p.m. 10:00 a.m. – 5:00 p.m. DAY’S END RECEPTION CONGRESSIONAL APPOINTMENTS The Ritz-Carlton Pentagon City Your time to shine! Gather with fellow attendees to unwind, share Here’s where it all comes together. We give you experiences and frame the events of a very busy a flower to wear and take you to Capitol Hill to day with fascinating personal perspective. visit congressional offices as part of your state or regional delegation. “I’m constantly NEW TO “LOBBYING?” amazed by the SAF has you covered. We’ll match you access average up with a “veteran” attendee or SAF staff citizens really member who’ll be with you every step of the way on Capitol Hill. have on Capitol As you talk about what’s important to your Hill. Walk through business, you’ll also a door and you’re in the office of a n EXPAND awareness of the floral industry congressman or senator — who really n BUILD support for our most critical issues does want to know what you think.” n STRENGTHEN our foundation for future generations! Nick Fronduto, Jacobson Floral Supply, Boston, MA ADVOCACYDAY Love your smartphone? Make the most of SAF’s AdvocacyDay App: APP n Map your route to meetings n Get alerts if appointments change n Check out legislator bios, voting records, news, social media pages, and more Not into tech? No worries. SAF also provides everything you need on practical, portable paper. safnow.org/congressional-action-days | 800-336-4743, ext. 221 FRESH PERSPECTIVES ON POLITICS, GOVERNMENT AND YOUR ROLE AS A CITIZEN RICH GALEN STEPHANIE VANCE “One part Huck Finn; two parts Professional lobbyist Yoda,” is how one political writer trainer Stephanie Vance describes Rich Galen. Among founded Advocacy the storied ranks of Washington Associates, LLC, to help pundits, he is certainly unique. individual citizens fulfill More than 400,000 people — the their right to be heard nation’s top reporters and politicos among them by their lawmakers. She’s been a lobbyist, — follow Galen’s blog, “Mullings.” His perspective congressional aid, legislative director and on politics, business and international affairs has chief of staff on Capitol Hill and builds that evolved over the course of a most unusual career. first-hand expertise into fast, funny training Galen was Dan Quayle’s press secretary when the scenarios to help her audience prepare former vice president was a congressman, and for whatever comes their way on The Hill. ran the political communications office for Newt Vance’s lively, interactive programs are Gingrich when he was Speaker of the House. always full of fresh practical advice. Her When Communist governments were dissolving sessions always earn top marks from CAD in Eastern Europe, Galen was among a select veterans and first timers alike. group of Americans sent to help build democratic infrastructure. He has taken on missions KEVIN KALLAUGHER throughout the third world, successfully opened Kevin Kallaugher is the emerging markets for international businesses, international award- and did a tour of duty in Iraq at the request of the winning editorial White House. cartoonist for The Economist and The KEVIN BURKE Baltimore Sun. The first For more than three decades, resident cartoonist in The Economist’s 145- Kevin Burke, president and CEO year history, his diverse portfolio includes of Airports Council International- more than 8,000 cartoons, 140 covers, and North America has led the six books. “Commanding a masterful style, government relations efforts of Kallaugher stands among the premier national trade and professional organizations in caricaturists of the (twentieth) century,” Washington, D.C. He served for 13 years as Presi- according to the World Encyclopedia dent and CEO of American Apparel & Footwear As- of Cartoons. In a distinguished – and sociation, growing its member programs, financial syndicated – career than spans 36 years, position and standing on Capitol Hill. Burke also his work has appeared in more than 100 logged countless miles through the Halls of Con- publications worldwide, including Le gress on behalf of Food Distributors International, Monde, the International Herald Tribune, the American Bakers Association and the National New York Times, TIME, Newsweek, U.S. News Association of Broadcasters, and before that was and World Report, and the Washington Post. press secretary for Rep. Norm Lent (R-NY) “Every American citizen has a direct connection to his or her representatives in Congress. Most people don’t realize how rare that is — or how powerful.” SAF President Martin Meskers, Oregon Flowers, Inc., Aurora, OR safnow.org/congressional-action-days | 800-336-4743, ext. 221 “All of our children have been to CAD. Last year I brought my granddaughter. Going to Washington is something you have to do for the future of your family business.” Katie Kennicott, Kennicott Brothers, Chicago Registration FEES Early Bird Regular (before Feb. 19) (after Feb. 19) Your low registration Bring a first-timer SAF Member $295 $350 fee includes: with you - for Non-Member $395 $450 n Breakfast and lunch on FREE! Bring a first-timer with you - for FREE! Monday and Tuesday Your registration includes an additional FREE n Tuesday’s Hospitality Suite registration* for a second person from your n Tuesday’s Day’s End Reception company who has never attended CAD before.
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