15 PROFILES IN HEALTH AND WELLNESS

Ahold gases up sales Building Healthy living is with health initiatives, Lone Star loyalty, made ‘Simple’ for Rx-fuel reward points the H-E-B way Safeway shoppers page 2 page 3 page 5

Focus on healthcare Pharmacy Saver at Supervalu aims value charts center of Hy-Vee’s to boost customers’ fl ight path wellness business health, wellness ‘iQ’ page 2 page 4 page 5

Hannaford earns building teaches gold stars for health, a patient-care consumers how wellness programs powerhouse to eat, live well page 2 page 4 page 6

Harmons helps Food City cooks up Restructuring, new fi nd ‘Healthy wellness in Healthy format fuse wellness, Living Solutions’ Living Kitchen pharmacy at Weis page 3 page 4 page 6

Harris Teeter keeps pace Winn-Dixie regains helping achieve with innovation lost ground with ‘yourwellness’ pharmacy, design

page 3 page 5 page 6 1 • MARCH 2011 DRUGSTORENEWS.COM Ahold gases up sales with health initiatives, Rx-fuel reward points BY ALARIC DEARMENT Ahold chains also offer a number of health- and-wellness programs. In September 2010, One operator is literally driv- Giant-Carlisle and Martin’s Food Markets ing customers to its pharmacies. launched Passport to Nutrition, a Web-based Customers at Royal Ahold’s Giant-Landover program designed to educate children, parents stores can earn one Gas Rewards point for every and teachers on nutrition and healthy lifestyles, dollar spent on purchases in Giant pharmacies including lessons that cover the food pyramid in , most of , Delaware and and physical activity, food labels and portion No. OF STORES 751 Washington, D.C. With the program, for exam- control and how to eat a balanced diet. No. OF STORES WITH Rx 555 ple, a $20 pharmaceutical co-pay earns 20 points Giant-Landover is supporting the YMCA of and a $50 pharmacy purchase earns 50 points. Metropolitan Washington’s “Physical, Healthy its PHD on the Move mobile playground to sev- For every 100 Gas Rewards points earned, shop- & Driven” program, designed to help children eral Giant-Landover locations. The two also are pers save 10 cents off every gallon of gas bought integrate physical fi tness and healthy eating creating a Healthy Snack campaign to educate at Giant and participating Shell gas stations. into their daily routines. The YMCA will take families about the risks of snacking. Focus on healthcare value charts Giant Eagle fl ight path BY MICHAEL JOHNSEN that one of its 3.8 million Giant Eagle Advantage cardholders may have. “We look to [help those in Regional operator Giant Eagle always has our communities] by expanding upon the high- pushed the envelope with new store concepts, quality service found in our pharmacies, and as evidenced by its high-end Market District by continuing to develop initiatives, such as our grocery brand and Giant Eagle Express, a con- health and beauty care business, in-store venience store/gas station replete with a wide health clinics and our group of skilled dietitians,” offering of food items and a full-service, drive- said Daniel Donovan, Giant Eagle spokesman. through pharmacy. Giant Eagle also is focused on delivering health- That entrepreneurial tendency is replicated in care value to its customers with such offerings as the $8.2 billion grocer’s pharmacy department un- the $4 generic prescription program and the free No. OF STORES 228 der the direction of VP pharmacy Randy Heiser. In No. OF STORES WITH Rx 213 antibiotic initiatives. In summer 2010, Giant Eagle fall 2009, Giant Eagle put into motion the fi rst of also began offering fi ve commonly prescribed its HBW (health/beauty/wellness) pilot tests — a Led by corporate nutritionist Judy Dodd, Gi- medications for the treatment of Type 2 diabetes new wellness format that helps bridge pharmacy ant Eagle fi elds a staff of registered dietitians to — glimepiride, glipizide, glyburide, metformin and a more natural, wellness-oriented front end. help answer any food and nutrition questions and chlorpropamid — at no cost to patients. Hannaford earns gold stars for its health-and-wellness programs BY ANTOINETTE ALEXANDER cation to health and wellness really gained at- shopping lists, set preferences by dietary restric- tention in 2006 when it implemented Guiding tions and access their shopping list from their Hannaford has been an innovator in the drive Stars, the fi rst storewide nutrition navigation smart phones. to bridge food and pharmacy. The chain’s dedi- system in the . The grocer also offers free nutrition classes The star-rating system rates food products and across New England, covering such topics as prepared meals, and has become the model for “eating for healthy blood sugars” and “prenatal the rest of Delhaize’s banners. Now it is featured nutrition.” Registered dietitians lead the classes. on shelf tags and on in-store communication at In addition to offering such pharmacy services the Hannaford, , and Sweetbay as free blood-pressure checks and free fl avoring banners. As of the end of 2009, there were more of liquid medications, the grocery continues to than 16,500 food products that were “starred.” offer its Healthy Saver Plus program to help pa- No. OF STORES 177 Another key innovation, MyHannaford.com, tients save money on prescriptions, vision care, No. OF STORES WITH Rx 136 enables shoppers to make up to 10 personalized hearing aids and diabetic supplies.

2 • MARCH 2011 DRUGSTORENEWS.COM helps consumers fi nd ‘Healthy Living Solutions’ BY ALARIC DEARMENT a small handful of stores still operate the concept as a separate department. Today, customers in One chain that exemplifi es experimentation most stores can go to any aisle and fi nd both tradi- and innovation in health-and-wellness programs tional products and natural and organic products. is Harmons, which operates 13 stores in the Salt “We think a lot of the people who are interest- Lake City area. ed in quality and freshness are also interested in In 1999, the family-owned company unveiled health and wellness,” Harmons director of phar- Healthy Living Solutions. Originally a store- macy Greg Jones said. “We think a health-and- No. OF STORES 13 within-a-store concept, the department featured wellness solution needs to tie the pharmacy and No. OF STORES WITH Rx 13 natural and organic products, with the pharma- produce department and meat department.” cy manager in charge of the department. In two months, the chain will open a new the country, and we think the time is right for As business grew, the products sold in the de- store that will be the fi rst to have a full-time the market,” Jones said. Harmons also of- partment were dispersed throughout the store dietitian who will operate in an offi ce next to fers in-store immunizations and has dabbled in and given a Healthy Living Solutions tag, though the pharmacy. “It’s worked in other parts of medication therapy management. concerns itself with helping achieve ‘yourwellness’ BY JIM FREDERICK more than 300 me-too medicines for $9.99 and a new integrated pharmacy system that links all Harris Teeter describes itself as “not just a gro- of the chain’s more than 120 pharmacies. cery store,” but also “a wellness center.” The Mat- The “yourwellness” membership card pro- thews, N.C.-based supermarket retailer has taken vides customers with a broader menu of dis- big steps to provide a broader-than-usual menu counts on such healthcare services as eyeglasses, of services that blend its pharmacy assets with its contact lenses, dental cleanings, X-rays, fi llings, No. OF STORES 201 growing reach as a source of nutritional expertise. No. OF STORES WITH Rx 125 vitamins, hearing aids and diabetic supplies. Since 2006, Harris Teeter has built its health- The card is a three-tiered program, offering cus- and-wellness outreach on an integrated plat- sodium or fat, lactose-free or rich in calcium or tomers a choice of award levels. form of services it markets as “yourwellness.” vitamins. Customer advice and meal plans are Other services include follow-up calls within The program includes a free “yourwellness” provided by two nutritional experts. 48 to 72 hours after a child receives an antibiotic e-newsletter, interactive online applications Harris Teeter pharmacies offer the full range prescription, immunizations and the recent adop- and “wellness” tags on products and shelves of modern retail prescription services — an opt- tion of sophisticated electronic health record tech- throughout the store to steer customers to foods in automatic refi ll program, a Generic Prescrip- nology that gives both patients and pharmacists that are heart-healthy, organic, sugar-free, low in tion Savings Club that offers 90-day supplies of a real-time, easily accessed information platform. Building Lone Star loyalty, the H-E-B way Not many retail companies would give their pneumonia, meningitis and other conditions. customers a vote on how they design their new The chain also conducts an extensive health stores. It’s just one of many ways that H-E-B screenings program around such disease states works to cultivate millions of loyal consumers. as diabetes. Last year, H-E-B performed about No. OF STORES 330-plus The pharmacy is a focal point for those efforts. 100,000 screenings in its stores. No. OF STORES WITH Rx 212 VP pharmacy Craig Norman and other phar- Those efforts dovetail with the chain’s “Fully macy leaders have turned those large-scale drug Fit” store-branding program, which provides antees Rx Rewards cardholders discounts on all store departments into a center not only for one icons right on packaging to identify healthy branded and generic medications — including of the largest prescription businesses in the Lone food choices throughout the store. 500 generics at a 30-day price of $5 and a 90-day Star state, but also for a growing menu of health Customers also can access a range of discounts prescription rate of $9.99 — as well as discounts on and prevention services. H-E-B’s pharmacists, for and wellness offerings via the H-E-B Rx Rewards immunizations and pet medicines, a free inCon- example, provide one of the most active vaccina- Platinum card. A one-time enrollment fee of $5, trol No Coding starter kit for diabetic patients, free tion programs in the state for infl uenza, shingles, which covers every member of a household, guar- health screenings and free prenatal vitamins.

3 • MARCH 2011 DRUGSTORENEWS.COM Pharmacy Saver at center of Hy-Vee’s wellness business BY ALARIC DEARMENT nership with Omaha, Neb.-based Amber Phar- macy to offer specialty pharmacy services that Few make health and wellness also would take advantage of Hy-Vee’s ability as central to their business as Hy-Vee, a West to offer diet and nutrition services. The service, Des Moines, Iowa-based chain. called Hy-Vee Pharmacy Solutions, offers phone In December 2010, the chain announced it No. OF STORES 232 service, personal care coordinators and the op- would become one of a number of retailers — No. OF STORES WITH Rx 229 tion of having specialty medications made avail- including Kroger and Safeway — to participate able for pickup at a Hy-Vee pharmacy or delivery in Pharmacy Saver, a new program offered in scribed generic drugs to select Medicare benefi - to a patient’s home, offi ce or other location. collaboration with UnitedHealthcare, the coun- ciaries for as little as $2, and is offered on top of Healthy eating is another area where Hy-Vee try’s largest Medicare Part D insurer. The pro- Hy-Vee’s generic discount program, which of- has staked out a . It marked February as gram was launched, in part, as a response to the fers generic prescriptions for $4 for 30-day sup- American Heart Month with a special advertis- Humana -Preferred Rx Plan, launched plies and $10 for 90-day supplies. ing circular that contained nutrition informa- in late September 2010. Pharmacy Saver adds to Hy-Vee’s growing list tion, shopping tips and heart-healthy recipes Pharmacy Saver offers 366 commonly pre- of pharmacy offerings, including the chain’s part- from Hy-Vee chefs. Kroger building a patient-care powerhouse BY JIM FREDERICK for shoppers to access. “In addition to convenience, our pharmacies The nation’s largest supermarket chain wants strive to provide good value” with a $4 generic a bigger share of the U.S. pharmacy and well- pricing program that now includes more than ness market. To get it, Kroger is brandishing a 300 drugs, noted the company. “We also offer No. OF STORES 2,461 growing arsenal of health and preventive ser- 90-day supplies of many of these prescriptions No. OF STORES WITH Rx 1,950 vices, and burnishing its image for value and for $10, and we have increased the number of convenience at the prescription counter. women’s health medications that we offer at include a smoking-cessation program; a 12-week Kroger is the fi fth-largest chain pharmacy discounted prices.” fi tness, nutrition and weight-loss program; dia- operator in the United States in number of loca- Kroger also is aggressively growing its menu betes education and coaching by registered dieti- tions, and fi lled more than 136 million prescrip- of pharmacy- and clinic-based health services. tians, certifi ed diabetes educators and pharma- tions last year, worth approximately $6.9 billion. Some of its stores now offer a variety of biomet- cists with certifi cation in diabetes management; The chain has added drive-through pharmacies ric health screenings for cholesterol, diabetes and and travel vaccines and adult immunizations. to some 750 of its locations, and opened up and body fat with rapid blood-test results that can be The chain also operates 77 in-store clinics through realigned its pharmacies to make them easier forwarded to the family physician. Other services The Little Clinic, which it purchased in 2010. Food City cooks up wellness in the Healthy Living Kitchen If you ask executives at Food City, it’s part of “I think in the supermarket we should be fo- UT Medical Center, the Healthy Living Kitchen the role of a supermarket pharmacy operator to cusing on what are healthy eating habits,” Don team presents healthy cooking classes and pro- help its customers understand how healthy eat- Clark VP pharmacy services told DSN. “Obesity vides information on nutrition, label reading ing plays into overall health and wellness. It’s a in the United States is the root of a lot of these and making the right choices while grocery responsibility they take pretty seriously. health problems that we have.” shopping. The expanded program will include To help keep its end of the bargain, Food grocery shopping tours at select Food City stores City in January partnered with the University with a UT Medical Center registered dietitian. of Medical Center to expand the The program fi ts in well with Food City’s reach of Healthy Living Kitchen, a program NuVal system, which scores more than 35,000 that brings nutrition education to schools, com- food items on a scale of 1 to 100, taking into con- munity events and local Food City stores. sideration more than 30 nutrients and evaluat- No. OF STORES 106 Consisting of a registered dietitian, cardiac ing the dietary importance; the higher the score, No. OF STORES WITH Rx 73 nurse specialist and senior executive chef from the higher the nutrition.

4 • MARCH 2011 DRUGSTORENEWS.COM Publix keeps pace with innovation BY MIKE TROY pharmacy innovator. It is a company that seeks its own unique posi- Publix routinely makes strategic moves to tion in the marketplace while others follow the enhance the customer experience in the phar- leader. When Walmart launched a $4 generic No. OF STORES 1,023 macy and health-and-wellness arena that are program roughly four years ago and others No. OF STORES WITH Rx 820 rooted in the customer service mindset that has quickly followed suit, Publix charted a different made its supermarkets so popular. course with a free antibiotic program. ruary 2010. Today, the 40 clinics are operated Last fall the company introduced a new Publix also made sure it kept pace with com- by Health Solera. larger, triangular-shaped pill bottle that is de- petitive trends so its pharmacies offer fl u shots Last year, Publix launched the fi rst phase of signed to be easier to open. While the pill bottle and various other health screenings through- a multifaceted diabetes management program redesign didn’t go as far as the award-winning out the year, and was an early adopter of retail that included free metformin for Type 2 diabetes program Target introduced a few years back, clinics through an affi liation with the The Little patients in addition to resources to help manage the move underscored the fact that Publix is a Clinic, which was acquired by Kroger in Feb- medications, compliance and monitoring. Healthy living initiatives are made ‘Simple’ for Safeway shoppers BY ANTOINETTE ALEXANDER with whole grains. In January, the company in- troduced the Open Nature line, comprised of Over the past seven years, Safeway has more than 100 products made with 100%-natural demonstrated a list of accomplishments aimed ingredients from natural sources. at healthier living, including launching its O However, the health-and-wellness initiatives Organics line of USDA certifi ed-organic foods, don’t end in the food aisles for the $14-billion su- No. OF STORES 1,702 removing added trans-fats from all of its private- No. OF STORES WITH Rx 1,310* permarket pharmacy powerhouse. Safeway also label products and launching Eating Right for has been an early adopter of pharmacy-based vac- Kids, a line that contains no high fructose corn personalize the grocery shopping experience as cination programs. Last year, its pharmacies were syrup. Today, the effort shows little signs of slow- consumers increasingly are inundated with con- quick to respond to the whooping cough outbreak ing as the chain kicked off 2011 with two new ini- fl icting nutrition information. Under SimpleNu- that swept through California, making Adacel, a tiatives: SimpleNutrition and Open Nature. trition, green shelf tags highlight up to 2-of-22 booster vaccine, available at all Safeway, and SimpleNutrition, unveiled in mid-February, different nutrition and ingredient benefi ts, such pharmacies on a walk-in basis. is an at-shelf program designed to simplify and as gluten-free, organic, sodium-smart or made * DSN estimate Supervalu aims to boost customers’ health-and-wellness ‘iQ’ In an effort to deliver to shoppers a whole preventive care, diabetes care and medication 100% juice and vitamins A, C and iron. health-focused shopping experience, Super- therapy management. The chain clearly is dem- To help those customers with diabetes, the valu’s pharmacy and grocery teams are work- onstrating its focus on being a one-stop health grocer announced in late October 2010 the ing closely together to develop innovative ser- solution for its shoppers. launch of its “living healthy with my diabetes” vice offerings that cut across three platforms: Recently, Supervalu expanded its nutrition iQ program. Under this program, in-store phar- program, which initially launched in 2009 and macy services include diabetes education, dia- currently spans more than 800 stores under var- betes self-management services, blood-glucose ious banners. For 2011, the grocery retailer ex- screenings, blood-pressure monitoring and face- panded the in-store nutritional navigation pro- to-face medication reviews. gram to include the fresh food departments and “In addition to offering nutritious foods in more robust nutrition information for the center our grocery aisles, our pharmacists and di- store. The program now offers in the fresh de- etitians can help educate customers, provide partments new informational signs highlighting personalized training and guide them to the the key attributes of the foods, such as “Helps information, products and services they need No. OF STORES 2,380 support healthy digestion.” In the center store, to maintain a healthy lifestyle,” stated Chris No. OF STORES WITH Rx 816 the program has been expanded to include Dimos, Supervalu pharmacy president.

5 • MARCH 2011 DRUGSTORENEWS.COM Wegmans teaches pharmacists, consumers how to eat, live well BY MICHAEL JOHNSEN have food displays with a health story to tell, and they change with the season. Wegmans Food Markets last summer intro- In warm months, such freshly harvested duced “Eat Well. Live Well.” stations located ad- foods as berries, melons and tomatoes may ap- jacent to its pharmacies that help showcase the pear. In cold months, foods that help fi ght colds links between health, wellness and a good diet. and fl u, such as orange juice or soups, might be “There’s so much good science showing that on display. In between seasons, displays might people lower their risk of many health problems feature low-fat and fat-free dairy products or No. OF STORES 77 when they make healthy food choices and in- heart-healthy whole-grain breads and cereals. No. OF STORES WITH Rx 77 clude regular exercise in their routines,” stated Wegmans’ registered dietitians regularly meet Brian Pompo, coordinator of wellness and clini- with Pompo to review current scientifi c research ful properties of given foods or food groups,” cal services for pharmacy at Wegmans. “That’s about food, health and wellness, and to develop Pompo said. “There may be a display featuring why we’ve created our ‘Eat Well. Live Well.’ reference materials for pharmacists. “We look Wegmans products containing omega-3s. We stations near the pharmacy.” The teaching areas for well-established fi ndings about the health- provide pharmacists with the education piece.” Restructuring, new format fuse wellness, pharmacy at Weis streamlined its internal connec- such projects as Weis’ Healthy Bites publication, tion between wellness and pharmacy earlier this a free monthly magazine and social media di- year with an organizational restructuring that rective touting health and better-for-you reci- folded the Weis Lifestyle Initiatives department, pes. That directive now will contain a more clin- led by registered dietitian Karen Buch, into the ical focus, he said. “We’re also going to leverage grocer’s pharmacy division. It is the fi rst offi cial [Karen Buch’s] knowledge to educate pharma- move by a supermarket retailer to literally draw cists about how better to speak to [customers’] a direct line between food and pharmacy. dietary consideration for their disease.” “We’re looking to more closely align some of Weis Markets last year overhauled its fl ag- the initiatives in pharmacy, which are becom- ship format, featuring a redesigned pharmacy No. OF STORES 162 ing much more service oriented,” Jeff Maltese, No. OF STORES WITH Rx 123 that makes the pharmacist more accessible. Weis’ VP pharmacy, told Drug Store News. The new fl oor layout incorporates a dedicated “There’s an opportunity for us to leverage both nity to develop prevention-minded programs pharmacy consultation room that doubles as of those healthcare professionals — [the regis- for those health-savvy consumers actively look- a vaccination clinic. Medication therapy man- tered dietitian and pharmacist] — under one ing to avoid chronic illnesses, Maltese added. agement training for all Weis pharmacists will department.” There’s also signifi cant opportu- The Lifestyle Initiatives team has directed be coming this fall. Winn-Dixie regains lost ground with new pharmacy, design efforts BY JIM FREDERICK customers. For Winn-Dixie Stores, that vote of training programs both for immunizing patients confi dence came in mid-February, when its and medication therapy management. Result: all Nothing shows a retailer that its revitalization pharmacy business was among 40 U.S. compa- but about 30 of its roughly 800 pharmacists now efforts are working quite like a thumbs-up from nies honored as 2011 “customer service champi- are certifi ed to provide vaccinations, and some ons” by J.D. Power and Associates. 400 are MTM-qualifi ed. Winn-Dixie pharmacies have undergone a Winn-Dixie has launched WD RxConnect, a major transformation since John Fegan, VP phar- centralized prescription record system. Also rela- macy, joined the Jacksonville, Fla.-based chain tively new is an automated, phone-based refi ll re- two years ago. The rebuilding process, he told minder program and an optional program called Drug Store News, began with “making sure we’ve Ready Refi ll that automatically refi lls maintenance got the right people in place, and giving them the meds. Capping the latest efforts was the unveiling No. OF STORES 484 tools that would allow them to interact with the last year of a store prototype that showcases the No. OF STORES WITH Rx 379 patient.” To that end, the company invested in chain’s “Fresh & Local” market image.

6 • MARCH 2011 DRUGSTORENEWS.COM