15 Profiles in Health and Wellness
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15 PROFILES IN HEALTH AND WELLNESS Ahold gases up sales Building Healthy living is with health initiatives, Lone Star loyalty, made ‘Simple’ for Rx-fuel reward points the H-E-B way Safeway shoppers page 2 page 3 page 5 Focus on healthcare Pharmacy Saver at Supervalu aims value charts center of Hy-Vee’s to boost customers’ Giant Eagle fl ight path wellness business health, wellness ‘iQ’ page 2 page 4 page 5 Hannaford earns Kroger building Wegmans teaches gold stars for health, a patient-care consumers how wellness programs powerhouse to eat, live well page 2 page 4 page 6 Harmons helps Food City cooks up Restructuring, new fi nd ‘Healthy wellness in Healthy format fuse wellness, Living Solutions’ Living Kitchen pharmacy at Weis page 3 page 4 page 6 Harris Teeter Publix keeps pace Winn-Dixie regains helping achieve with innovation lost ground with ‘yourwellness’ pharmacy, design page 3 page 5 page 6 1 • MARCH 2011 DRUGSTORENEWS.COM Ahold gases up sales with health initiatives, Rx-fuel reward points BY ALARIC DEARMENT Ahold chains also offer a number of health- and-wellness programs. In September 2010, One supermarket operator is literally driv- Giant-Carlisle and Martin’s Food Markets ing customers to its pharmacies. launched Passport to Nutrition, a Web-based Customers at Royal Ahold’s Giant-Landover program designed to educate children, parents stores can earn one Gas Rewards point for every and teachers on nutrition and healthy lifestyles, dollar spent on purchases in Giant pharmacies including lessons that cover the food pyramid in Maryland, most of Virginia, Delaware and and physical activity, food labels and portion No. OF STORES 751 Washington, D.C. With the program, for exam- control and how to eat a balanced diet. No. OF STORES WITH Rx 555 ple, a $20 pharmaceutical co-pay earns 20 points Giant-Landover is supporting the YMCA of and a $50 pharmacy purchase earns 50 points. Metropolitan Washington’s “Physical, Healthy its PHD on the Move mobile playground to sev- For every 100 Gas Rewards points earned, shop- & Driven” program, designed to help children eral Giant-Landover locations. The two also are pers save 10 cents off every gallon of gas bought integrate physical fi tness and healthy eating creating a Healthy Snack campaign to educate at Giant and participating Shell gas stations. into their daily routines. The YMCA will take families about the risks of snacking. Focus on healthcare value charts Giant Eagle fl ight path BY MICHAEL JOHNSEN that one of its 3.8 million Giant Eagle Advantage cardholders may have. “We look to [help those in Regional operator Giant Eagle always has our communities] by expanding upon the high- pushed the envelope with new store concepts, quality service found in our pharmacies, and as evidenced by its high-end Market District by continuing to develop initiatives, such as our grocery brand and Giant Eagle Express, a con- health and beauty care business, in-store retail venience store/gas station replete with a wide health clinics and our group of skilled dietitians,” offering of food items and a full-service, drive- said Daniel Donovan, Giant Eagle spokesman. through pharmacy. Giant Eagle also is focused on delivering health- That entrepreneurial tendency is replicated in care value to its customers with such offerings as the $8.2 billion grocer’s pharmacy department un- the $4 generic prescription program and the free No. OF STORES 228 der the direction of VP pharmacy Randy Heiser. In No. OF STORES WITH Rx 213 antibiotic initiatives. In summer 2010, Giant Eagle fall 2009, Giant Eagle put into motion the fi rst of also began offering fi ve commonly prescribed its HBW (health/beauty/wellness) pilot tests — a Led by corporate nutritionist Judy Dodd, Gi- medications for the treatment of Type 2 diabetes new wellness format that helps bridge pharmacy ant Eagle fi elds a staff of registered dietitians to — glimepiride, glipizide, glyburide, metformin and a more natural, wellness-oriented front end. help answer any food and nutrition questions and chlorpropamid — at no cost to patients. Hannaford earns gold stars for its health-and-wellness programs BY ANTOINETTE ALEXANDER cation to health and wellness really gained at- shopping lists, set preferences by dietary restric- tention in 2006 when it implemented Guiding tions and access their shopping list from their Hannaford has been an innovator in the drive Stars, the fi rst storewide nutrition navigation smart phones. to bridge food and pharmacy. The chain’s dedi- system in the United States. The grocer also offers free nutrition classes The star-rating system rates food products and across New England, covering such topics as prepared meals, and has become the model for “eating for healthy blood sugars” and “prenatal the rest of Delhaize’s banners. Now it is featured nutrition.” Registered dietitians lead the classes. on shelf tags and on in-store communication at In addition to offering such pharmacy services the Hannaford, Food Lion, Bloom and Sweetbay as free blood-pressure checks and free fl avoring banners. As of the end of 2009, there were more of liquid medications, the grocery continues to than 16,500 food products that were “starred.” offer its Healthy Saver Plus program to help pa- No. OF STORES 177 Another key innovation, MyHannaford.com, tients save money on prescriptions, vision care, No. OF STORES WITH Rx 136 enables shoppers to make up to 10 personalized hearing aids and diabetic supplies. 2 • MARCH 2011 DRUGSTORENEWS.COM Harmons helps consumers fi nd ‘Healthy Living Solutions’ BY ALARIC DEARMENT a small handful of stores still operate the concept as a separate department. Today, customers in One chain that exemplifi es experimentation most stores can go to any aisle and fi nd both tradi- and innovation in health-and-wellness programs tional products and natural and organic products. is Harmons, which operates 13 stores in the Salt “We think a lot of the people who are interest- Lake City area. ed in quality and freshness are also interested in In 1999, the family-owned company unveiled health and wellness,” Harmons director of phar- Healthy Living Solutions. Originally a store- macy Greg Jones said. “We think a health-and- No. OF STORES 13 within-a-store concept, the department featured wellness solution needs to tie the pharmacy and No. OF STORES WITH Rx 13 natural and organic products, with the pharma- produce department and meat department.” cy manager in charge of the department. In two months, the chain will open a new the country, and we think the time is right for As business grew, the products sold in the de- store that will be the fi rst to have a full-time the Utah market,” Jones said. Harmons also of- partment were dispersed throughout the store dietitian who will operate in an offi ce next to fers in-store immunizations and has dabbled in and given a Healthy Living Solutions tag, though the pharmacy. “It’s worked in other parts of medication therapy management. Harris Teeter concerns itself with helping achieve ‘yourwellness’ BY JIM FREDERICK more than 300 me-too medicines for $9.99 and a new integrated pharmacy system that links all Harris Teeter describes itself as “not just a gro- of the chain’s more than 120 pharmacies. cery store,” but also “a wellness center.” The Mat- The “yourwellness” membership card pro- thews, N.C.-based supermarket retailer has taken vides customers with a broader menu of dis- big steps to provide a broader-than-usual menu counts on such healthcare services as eyeglasses, of services that blend its pharmacy assets with its contact lenses, dental cleanings, X-rays, fi llings, No. OF STORES 201 growing reach as a source of nutritional expertise. No. OF STORES WITH Rx 125 vitamins, hearing aids and diabetic supplies. Since 2006, Harris Teeter has built its health- The card is a three-tiered program, offering cus- and-wellness outreach on an integrated plat- sodium or fat, lactose-free or rich in calcium or tomers a choice of award levels. form of services it markets as “yourwellness.” vitamins. Customer advice and meal plans are Other services include follow-up calls within The program includes a free “yourwellness” provided by two nutritional experts. 48 to 72 hours after a child receives an antibiotic e-newsletter, interactive online applications Harris Teeter pharmacies offer the full range prescription, immunizations and the recent adop- and “wellness” tags on products and shelves of modern retail prescription services — an opt- tion of sophisticated electronic health record tech- throughout the store to steer customers to foods in automatic refi ll program, a Generic Prescrip- nology that gives both patients and pharmacists that are heart-healthy, organic, sugar-free, low in tion Savings Club that offers 90-day supplies of a real-time, easily accessed information platform. Building Lone Star loyalty, the H-E-B way Not many retail companies would give their pneumonia, meningitis and other conditions. customers a vote on how they design their new The chain also conducts an extensive health stores. It’s just one of many ways that H-E-B screenings program around such disease states works to cultivate millions of loyal consumers. as diabetes. Last year, H-E-B performed about No. OF STORES 330-plus The pharmacy is a focal point for those efforts. 100,000 screenings in its stores. No. OF STORES WITH Rx 212 VP pharmacy Craig Norman and other phar- Those efforts dovetail with the chain’s “Fully macy leaders have turned those large-scale drug Fit” store-branding program, which provides antees Rx Rewards cardholders discounts on all store departments into a center not only for one icons right on packaging to identify healthy branded and generic medications — including of the largest prescription businesses in the Lone food choices throughout the store.