^c[dhj^hhZ Publication of the Swiss Canadian Chamber of Commerce Toronto and Montreal Publication de la Chambre de Commerce Suisse-Canadienne de Toronto et Montréal

June/July Juin/Juillet 2009

FEATURE: Manufacturing REPORTAGE : Industrie manufacturière

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Heritage - Craftmanship - Innovation - Performance - all key elements and commitments from Wenger®, known as the Maker of the Genuine Swiss Army Knife™. The Swiss Military® Watch collection continues the tradition of quality, heritage and Swiss craftsmanship that began more than a century ago with the Swiss Army knife™. Today, the same passion for providing lasting value and timeless design exists in both the Wenger® Swiss Army Knife and the Swiss Military® watch. Visit us at www.swisspeak.com Welcome New Members Bienvenu auxnouveaux membres

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EATURE HAMBER USINESS OUVELLES OUVELLES Publication delaChambre deCommerce deToronto Suisse-Canadienne et Montréal Publication of theSwiss CanadianChamberof Commerce Toronto andMontreal 29 31 20 12 31 26 24 18 13 /R 8 6 5 4 2 A N Scholarship Fund Member Montréal: duPrésident Message /Evénéments Profi Toronto: President’s /Upcoming Message Events Trade Travel News Switzerland Fairs Newspapers inCanadaandSwitzerland Bruno’s Tip –Three easy steps to apositive you! EFTA –CanadaFree Trade Update Business News inNorthAmerica Made for CanadianMarket Stainless Will Steel Wire OpenUpfor Swiss Exporters? Manufacturing: TheYear 2008inReview Gerhard SchubertGmbH–Tackling theCanadianMarket Système –DesigningandInnovating HuntingdonInc. into theFuture Wenger, ACompany WithTraditions Manufacturing Effectiveness

D E ND EWS CONOMIQUES Manufacturing Industry /Industrie manufacturière EPORTAGE E L T Barber Glass –TheArtofBarber Glass Processing Introduction SCCC (Montreal) Inc. SCCC (Toronto) Inc. A RADE C HAMBRE N ^c[dhj^hhZ EWS le /Profi Delémont, Suisse –producteurDelémont, duvéritable couteau del’armée suisse. Delémont, SwitzerlandDelémont, –makerof thegenuine Swiss Army Knife. l d’un membre Head offi ce andmanufacturing plantof Wenger S.A., Siège social et usine de Wenger S.A., Siège socialet usinede Wenger S.A.,

CONTENTS / INDICE Swiss Canadian Chamber of Commerce (Ontario) Inc. 756 Royal York Road • Toronto, Ontario M8Y 2T6 Tel: (416) 236-0039 • Fax: (416) 236-3634 • E-mail: [email protected] • www.swissbiz.ca

BOARD OF DIRECTORS • 2009 – 2010 President: Dear Members, Hans Munger Urban Edge Shading Inc. First of all, I would like to thank the SCCC board and all of you for the 181 Amber Street, Markham ON L3R 3B4 Tel: 905-470-6901 trust and confi dence you have expressed in electing me as the new pres- E-mail: [email protected] Website: www.urbanedgeshading.com ident of our chamber. With Ernst Notz now our past president, I will have Vice-President: big shoes to fi ll. Ernst has been a great captain of the SCCC ship over the Phillip Gysling Mesh Innovations Inc. past two years and during his tenure we have successfully tackled many 174 Hallam Street, Toronto ON M6H 1X5 Tel: 416-871-8159 burning issues while setting our sails clearly towards the future. Thanks Email: [email protected] Website: www.meshinnovations.com Ernst for a job really well done! Treasurer: Urs Villiger It is my intention and my promise to you to do my best to continue on RE/MAX WEST REALTY INC. 1678 Bloor Street West, Toronto ON M6P 1A9 this path and to guide our chamber in a direction that will hopefully Tel: 416-562-7701 Email: [email protected] make you proud and glad to be a SCCC member. In order to accomplish Website: www.remaxwest.com/UVilliger this though, I will have to count on the wisdom and support not only of my colleagues on the Secretary & Legal Counsel: Bernard Lette board but also of all of you, and I will not hesitate to turn to you for help and advice if needed. Lette Whittaker 20 Queen Street West, #3300, P.O. Box 33, Toronto ON M5H 3R3 One particular area that we all need to focus on is our stagnating membership numbers. Only with Tel: 416-971-4848 Email: [email protected] a solid membership base will we be able to organize quality events and maintain a viable cham- Website: www.lette.com/ Past President: ber. You will soon hear from us how you can get involved in a renewed membership drive. Ernst Notz 2 Hunter Avenue, Toronto ON M6E 2C8 Over the past few months, we have been inundated with bad news, starting with the fi nancial Tel: 416-784-2872 Email: [email protected] markets and then continuing with a faltering economy; I am sure that some day we all wish we Website: www.nacora.com Board of Directors: had not read the newspaper or watched the news and wonder, what it will take to safely navigate Rudi Blatter through this storm! If we replace our main sail with the storm jib for a while, however, it will be Lindt & Spruengli (Canada) Inc. 181 University Avenue, Suite 900, Toronto ON M5H 3M7 a lot easier to not only stay on course with our businesses but to possibly come out stronger once Tel: (416) 351-8566 Email: [email protected] the storm has abated. Website: www.lindt.com Jean-Jacques Henchoz Swiss Reinsurance Company To add to the bad news, we are deeply saddened by the death of our dear friend and colleague 150 King Street West, # 2200, POB 50, Toronto ON M5H 1J9 Jacques Thevenoz, President of our Montreal sister Chamber. Our sincere condolences go out to his Tel: 416-408 0272 Email: [email protected] wife, children and all his extended family and friends in Montreal. We will keep a fond memory of Website: www.swissre.com Roger Hunziker Jacques! A beautiful eulogy of Jacques’ life by Olivier Schlegel can be found on page 15. The Bata Shoe Museum 327 Bloor Street West, Toronto ON M5S 1W7 Tel: 416-979-7799 x 242 It helps to focus on the bits and pieces of good news that seem hard to fi nd these days; but there Email: [email protected] are plenty, if only we care to look out for them! Website: www.batashoemuseum.ca Sandra Leuba Manulife Investments One such good-news example is the launch of comprehensive negotiations between Canada and 250 Bloor Street East, East Tower 12, Toronto ON M4W 1A5 Tel: 416-852-7707 the EU for an Economic Partnership Agreement, which could put Canada on the path for its most Email: [email protected] Website: www.manulife.ca comprehensive economic relationship with any countries outside of NAFTA. And these negotiations Ronnie Miller follow on the heels of the just ratifi ed Free Trade Agreement between Canada and the EFTA coun- Hoffmann-La Roche Ltd. 2455 Meadowpine Boulevard, Mississauga ON L5N 6L7 tries Norway, Iceland, Lichtenstein and Switzerland. Exciting times indeed, which deserve better Tel: 905-542-5522 Email: [email protected] than to simply be a side note in the print media. Even with the forecast for the European economy Website: www.rochecanada.com to shrink by 4% this year, there is plenty of reason for Canada to be looking favourably into the Fabian Richenberger 32 Duart Park Road, Toronto ON M4E 1J2 future. The economic downhill slide of our largest trading partner, the United States, is expected to Tel: 416 454 03 87 Email: frichenberger@norfi n.com slow or even bottom out towards the end of this year and Canada as a result could also be on its David Turnbull Canadian Courier & Logistics Association way to a slow recovery. Staying positive is not easy these days, but it surely helps to make sure we 169 Beechwood Avenue, Willowdale ON M2L 1J9 will be around when better economic times are here again. Tel: 416-449-2860 Email: [email protected] Nominated for Election: There is a saying in golf that easily also goes for today’s economic climate: There is no bad Julien Favre UBS weather, only bad clothing! 154 University Avenue, Toronto ON M5H 3Z4 Tel: (416) 345-7033 I wish you all the best and hope to meet many of you personally at one of our forthcoming events. Email: [email protected] Website: www.ubs.com/1/e/canada Daniel Oehy Swissmar Sincerely, 35 East Beaver Creek Road, Unit 6, Richmond Hill ON L4B 1B3 Tel: 905-764-1121 Hans Munger, President Email: [email protected] Website: www.swissmar.com Honorary Director: Bruno Ryff Consulate General of Switzerland UPCOMING EVENTS 154 University Avenue, Suite 601, Toronto ON M5H 3Y9 Tel: 416-593-5371 Email: [email protected] Website: www.eda.admin.ch June 24 Spousal Event at Gladstone Hotel in Toronto, 6pm - 9pm Liaison Offi cer Consulate General of Switzerland: Philippe Crevoisier August 18 Pub Night with the British Chamber at Duke of York Consulate General of Switzerland 154 University Avenue, Suite 601, Toronto ON M5H 3Y9 6pm - 9pm Tel: 416-593-5371 Email: [email protected] September 14 Golf Tournament at Meadowbrook Golf & Country Club Website: www.eda.admin.ch Executive Assistant: October TBA Patricia Keller Schläpfer 756 Royal York Road, Toronto ON M8Y 2T6 November 21 Dinner Dance at Le Meridien King Edward Tel: (416) 236-0039 Fax: (416) 551-1011 E-mail: [email protected] Website: www.swissbiz.ca Further Information can be found on www.swissbiz.ca/upcoming_events Electronic Typesetting and Assembly: Corporate Typesetting Services or (416) 236-0039 Printed by: J. B. Deschamp

2 I NFO SUISSE La Chambre de Commerce Canado-Suisse (Montréal) Inc. Swiss Canadian Chamber of Commerce (Montreal) Inc. 1572 Avenue Docteur Penfi eld, Montréal, Qué. H3G 1C4 • Tél: (514) 937-5822 • Fax: (514) 954-5619 • E-mail: [email protected] • Web site: www.cccsmtl.com

CONSEIL D’ADMINISTRATION / BOARD OF DIRECTORS Chers membres, 2008 – 2009 Président / President Ce fut avec un plaisir empreint de tristesse que le Conseil s’est réuni, le 20 mai dernier, Me Monica Schirdewahn pour l’Assemblée Générale Annuelle de l’année 2008 afi n de vous présenter les rapports Avocate / Lawyer annuels. Lette & Associés Au début de cette réunion, nous avons observé une minute de silence en mémoire de Tel: (514) 871-3838, # 213 Fax: (514) 876-4217 nos membres décédés au cours de la dernière année et en particulier de notre Président, E-mail: [email protected] Jacques Thevenoz, qui aurait été des nôtres sans cela, et qui aurait mis un peu de piquant Secrétaire / Secretary par son sens de l’humour et par son enthousiasme passionné pour la Chambre. Mr. Raphaël Delacombaz Ce fut un honneur pour moi, au cours de ces dernières années en tant que Vice- Director Présidente, de pouvoir travailler en étroite collaboration avec Jacques et d’être en UBS Bank (Canada) permanence inspirée et motivée par son enthousiasme et son dévouement pour la Tel: (514) 985-8104 Chambre. Toujours vibrant avec des idées et des possibilités pour la Chambre, Jacques a Fax: (514) 985-8128 E-mail: [email protected] toujours été d’une intense loyauté envers cette dernière qui représentait non seulement sa mère patrie mais aussi son pays d’adoption. Vice-présidents / Vice-Presidents Mr. Jean Serge Grisé Je suis très reconnaissante d’avoir eu l’opportunité de travailler avec lui, d’apprendre de lui et d’être inspirée par lui. Conseiller en affaires publiques J’ai aussi beaucoup apprécié la merveilleuse équipe du Conseil qui a su se soutenir mutuellement pendant ces moments Tel.: (450) 674-2251 E-mail: [email protected] diffi ciles pour continuer le travail de la Chambre. J’aimerais également vous remercier, vous les membres, pour la confi ance que vous avez mis en moi et pour m’avoir élue Présidente. J’aborde avec enthousiasme mon nouveau mandat Mr. Olivier Schlegel et j’ai hâte de travailler avec le Conseil et tous les membres de la Chambre au cours de l’année à venir. General Manager for Canada Swiss International Air Lines Pour ceux présents à l’AGM, vous avez pris connaissance du plan stratégique sur lequel nous travaillons. En fait, nous Tel: (514) 954-5600, # 6610 sommes contents de voir que la première étape, à savoir la consultation des membres et l’obtention de leur réaction Fax: (514) 954-5619 a commencé durant le cocktail qui a suivi la réunion ! Nous avons déjà recueilli quelques nouvelles idées et nous vous E-mail: [email protected] encourageons à nous contacter. Nous aurons d’autres réunions au cours de l’été pour commencer à organiser un automne Trésorier / Treasurer excitant et commencer à préparer les activités de notre 40ième anniversaire! Mr. Othmar Widmer Consultation Widmer Entretemps, un grand merci à ceux qui ont participé à notre tournoi annuel de golf et un merci tout particulier à Olivier Tel.:(514) 290-4822 Schlegel pour avoir organisé notre plus importante levée de fonds annuelle. E-mail: [email protected] Directeurs / Directors Me Jean-Marc Ferland Cordialement, Avocat Monica Schirdewahn Ferland, Marois, Lanctot Tel.: (514) 861-1110 Fax: (514) 861-1310 E-mail: [email protected] Dear Members, Mr. Moritz Gruber It was with pleasure mixed with sadness that the Board came together on May 20th to present its annual reports to you Président during the Annual General Meeting for the year 2008. System Huntingdon Inc. Tel.: (450) 264-6122 We held a minute of silence at the beginning of the meeting, in commemoration of our members who passed away Fax: (450) 264-6066 in the last year, and in particular for our President, Jacques Thevenoz, who otherwise would have been with us at the E-mail : [email protected] meeting, spicing it up with his sense of humor and passionate enthusiasm for the Chamber. Mr. Olivier Rodriguez It has been my pleasure over the last few years, as Vice-President, to have had the chance to work closely with Jacques Responsable service bourse Mirabaud Gestion Inc. and to be continuously inspired and motivated by his enthusiasm and dedication to the Chamber. Always vibrant with Tel.: (514) 393-1690 ideas and possibilities for the Chamber, Jacques maintained an intense loyalty to the Chamber that represented both his Fax: (514) 875-8942 mother and his adopted countries. E-mail: [email protected] I am very thankful to have had this opportunity to work with him, to learn from him, and to be inspired by him. Mr. Bruno Setz Consultant I am also very appreciative of the wonderful team on the Board, who has pulled together in order to continue the Tel.: (514) 767-5123 Chamber’s work through these diffi cult times. I also want to thank you, the members, for your faith in me, and for having E-mail : [email protected] elected me as President. I accept my mandate with enthusiasm, and look forward to working together with the board Mr. Paul Wieser and all the Chamber’s members throughout the coming year. PDG pour le Canada For those present at the AGM, you heard the strategic plan that we are working on. In fact, we were very pleased that Busch Vacuum Technics Inc. our fi rst step, namely the consultation of the members and obtaining feedback, was already getting started at the Tel: (450) 435-6899 cocktail reception following the meeting! We have already collected some new ideas, and encourage you to continue Fax: (450) 430-5132 E-mail: [email protected] contacting us. We will be holding meetings over the course of the summer to start preparing an exciting fall season coming up as well as the activities for the 40th anniversary of our Chamber! Mrs. Marianne Wurm International Development Consultant In the meantime, a big thank you goes out to those who participated at our annual Golf Tournament, and a special thank Wurm Développement International you to Olivier Schlegel for organizing our biggest annual fundraiser. Tel: (514) 996-8790 E-mail: [email protected] Directeur honoraire / Honorary Director Kind regards, Mr. Claude Duvoisin – Consul général Monica Schirdewahn Tel: (514) 932-7181 Fax: (514) 932-9028 E-mail: [email protected] Liaison au Consulat général de Suisse EVÉNÉMENTS / UPCOMING EVENTS Mr. Markus Osterburg – Consul Tel: (514) 932-7181 Fax: (514) 932-9028 17 septembre 2009 / Cocktail d’ouverture / Season opening cocktail E-mail: markus.osterburg@eda,admin.ch September 17th, 2009 Conseiller juridique / Legal Counsel Lette & Associés 5 novembre 2009 / Carrefour Europe / Carrefour Europe Tel: (514) 871-3838, # 213 November 5th, 2009 Fax: (514) 876-4217 E-mail: [email protected] 26 novembre 2009 / Soirée Fondue / Annual Fondue evening Responsable de l’administration / Administration Offi cer November 26th, 2009 Mr. Andreas Kräuchi Tel: (514) 937-5822 Fax: (514) 954 5619 Information et détails/and details : www.cccsmtl.com ou/or (514) 937-5822 E-mail: [email protected]

J UNE/JULY 3 Manufacturing Industry/ Industrie manufacturière

world has not seen a contraction like this trade fi nance. And nobody knows how long since the fi rst oil shock in the 1970’s – and that will last. The other drawback is that even that was not so widespread. Industries sectoral aid does not address the underlying are collapsing in many parts of the world. cause of the crisis – a fall in demand, not just Thousands of factories in Southern China are for manufactured goods, but for everything. now abandoned. Because there is too much capacity (far too Having bailed out the fi nancial system, much in the car industry), some businesses governments are now being called on to must close however much aid the govern- save industry, too. Next to scheming bankers, ment pumps in. How can governments know THIS ISSUE’S FEATURE: factory workers look positively deserving. which fi rms to save or the “right” size of any MANUFACTURING INDUSTRY Manufacturing is still a big employer and it industry? That is for the consumer to decide. By Ernst Notz1) tends to be a very visible one, concentrated in Shifting demand to the fortunate sector that places like Detroit, Stuttgart and Guangzhou. has won aid from the unfortunate one that The feature articles in this issue focus on Is it therefore right to give industry special has not will only exacerbate the upheaval. the manufacturing industry. Following are support? Despite manufacturing’s woes, the The state of the Canadian some thoughts on the enormity of the answer is debatable. There are no painless manufacturing industry present crisis in this very important sector choices, but industrial aid suffers from two On page 24 in this publication you will fi nd of our economy. big drawbacks. One is that government an analysis of the problems that presently On a more positive note, we have given programmes, which are slow to design and plague the Canadian manufacturing indus- several member companies in the manu- amend, are too cumbersome to deal with try, under the title “Manufacturing: The Year facturing fi eld (with Swiss and Canadian the varied and constantly changing diffi cul- 2008 in Review”. interests) the opportunity to present and ties of the world’s manufacturing industries. 1) Compiled from various sources by Ernst Notz ■ explain their specifi c industries and to show Part of the problem has been a drying-up of us that not everything is doom and gloom. We have tried to showcase several different and interesting fi elds as it was impossible to cover the entire spectrum of manufacturing areas in this publication.

The state of the worldwide manufacturing industry The destructive global power of the fi nancial crisis became clear last year. The immensity of the manufacturing crisis is still sinking in, largely because it is seen in national terms, i.e. often nationalistic ones. 141 Adelaide Street West, Suite 203 In fact, manufacturing is also caught up in Toronto, Ontario a global whirlwind. M5H 3L5 Industrial production fell in the latest three months by 3.6% and 4.4% respec- Telephone: 416 777-0123 Fax: 416 777-0308 tively in America and Britain (equivalent annual declines of 13.8% and 16.4% and For your investment needs please contact: it is not getting any better. Some locals blame that on Wall Street and the City. But Werner Joller David Ratcliffe the collapse is much worse in countries President Managing Director more dependent on manufacturing exports, which have come to rely on consumers in debtor countries. E.g. Germany’s industrial production in the 4th quarter of 2008 fell by www.hottinger.com 6.8%, Japan by 12% and Taiwan by 21.7%. Industrial production is volatile, but the

4 I NFO SUISSE for themselves and their loved ones possible us to see what is acceptable behaviour because of their hard work and dedication? and what is not. Let’s not disappoint them. We are in this economic situation because it is necessary. It is not because of a lack of Karin Lindner is a Human Performance resources, it is a lack of resourcefulness. I Specialist with KARICO Performance think it’s about time that we return to humil- Solutions located in Richmond Hill, ity and embrace this era of change. Ontario. She is the founder and owner So what can we do to create an environ- and her mission is to “help organiza- ment of manufacturing excellence? tions and individuals in manufacturing 1. Take the time to create a compelling environments to become the best MANUFACTURING EFFECTIVENESS – vision and communicate it effectively they can be by positively impacting EXCELLENCE IS NOT A SKILL. Everybody wants to be a part of a win- their ROI (Relationships, Outcomes and IT’S AN ATTITUDE. ning team and most people listen to the Improvements)”. Karin can be reached By Karin Lindner same radio channel – “WIIFM” (what’s in at 1-647-401-5274 or by e-mail at it for me?) [email protected]; How many of you can no longer bear to listen If we don’t know where we are going, you may also visit her website at to the daily recession updates in the media? how will we get there? The best way to www.karicosolutions.com. Do we really have no choice but to sit succeed in the future is to create it. back and wait until the recession is over? 2. Attitude is a little thing that makes a EDITOR’S NOTE ON BRUNO’S TIPS Why can’t we take the initiative and be big difference Born in Switzerland, Bruno Gideon now lives responsible for creating a positive environ- Let’s shift our focus! Focus on solutions in Toronto. His inspirational tips to help us ment of change? instead of problems, focus on what people improve our daily lives have become a regular Isn’t it true that the “Big Three” in North do well instead of their weaknesses and feature both in info suisse and on our website. America are in the position they are in focus on positive action instead of the His insight and wisdom, stemming from his because of too many years of arrogance and vast experience as a successful entrepreneur complaining and blaming game. How’s denial? There was a market of new domestic and author make us refl ect on some of our your attitude? Is it worth catching? vehicles constantly growing right before own situations where we could have used his 3. Do what you say and say what you do their eyes but they refused to listen to their advice. While these particular tips are exclu- I believe that every promise we break, no customers, suppliers and employees. sively written for our chamber, Bruno also matter how small and seemingly inconse- The unions did not help the situation has a weekly e-mail newsletter that you can quential, chips away a little at our character. either. Instead of a motivated and engaged subscribe to, free of charge, by signing up on Each time we don’t return a phone call his website www.brunogideon.com and we workforce, the unions have created a society when we said we would or miss a meet- encourage you to do so. of entitlement Companies and employees ing we promised to attend, we will lose His books, “Wet Behind the Ears”, “Not would benefi t more from a positive employee trust and credibility. at My Expense” and “Don’t Take No for an relations program than from a union. 4. Listen to employees and get to know Answer!” are also highly recommended The focus in my business is employee them and can be ordered directly through Bruno’s engagement and motivation which is tied Listen twice as much as you speak and website. very closely to the bottom line. It is devas- tap into the unused brainpower of your tating for me to see morale at an all-time employees. Ontario has a diverse work- low in many corporations. Most organiza- WELCOME NEW MEMBERS force which means that we have a global tions are faced with the same problem and advantage right here. Incredulously, we SCCC (TORONTO) INC. that is how managers, employees and the consciously choose not to take advan- workforce demonstrate their actions: It is ME New Personal Member tage of this huge competitive edge. fi rst, TEAM second, VISION last. In order to Suzanne Schurmann 5. Don’t expect others to do things, you be successful, shouldn’t it be the other way I Love To Travel Group don’t do around? VISION fi rst, TEAM second, ME last? 920 Yonge Street, Suite 607 Lead by example and don’t expect others Toronto, ON M4W 3C7 What has happened to innovation and to become anything more than you are Phone: (416) 968-2636 x 225 creativity? Isn’t Canada the country of end- willing to become yourself. Never forget Email: [email protected] less possibilities? Isn’t this a country that was Website: http://www.ilovetotravel.ca that people are watching us. They look to built by immigrants who made a better life

J UNE/JULY 5 Manufacturing Industry/ Industrie manufacturière

and become a distributor of a great variety of pocket, butcher, kitchen and speciality knives. The famous pocket knife occupies a major part of Wenger’s production. In 1901, Wenger was able to obtain the confi dence of the Swiss Army. Thanks to its high quality standards and expert knowl- edge, Wenger became one of only two suppliers of the Swiss Army knife. This fi rst Swiss Army knife was equipped with a blade, a screwdriver, a can opener and a reamer. The principle of condensing a multitude of 150 countries worldwide through a certifi ed functions into the smallest space possible sales network. WENGER, A COMPANY was born. Today, Wenger offers over 150 In 1989 Wenger started selling watches WITH TRADITIONS different models of the world famous Swiss under the Wenger and Swiss Military brands. Army knife. Wenger’s most complex Swiss Today the collection consists of 150 dif- A BRIEF REVIEW OF OVER 100 YEARS Army knife model includes 87 tools and 141 ferent models ranging from SFr. 100.00 to OF HISTORY functions. It is known as “Giant Knife” and SFr. 550.00. Following the principles set By Daniel Oehy, President Swissmar/Swiss Peak was awarded the prize of world largest Swiss by the Swiss Army knife all watches are Wenger was founded in 1893 in what is Army knife by the Guinness World Records. designed and built to last and perform know today as the Jura region, in the heart Although widely imitated since its ini- during outdoor activities. Wenger watches of the Swiss watch-making and micro-tech- tiation, the Swibo® was the fi rst butcher’s are sold in over 90 countries throughout nology industry. Innovation, precision, qual- knife to adopt a synthetic, ergonomic handle the world. ity of craftsmanship and high technical and with a seal on the blade, becoming consider- In the mid-1980’s Wenger began its suc- aesthetic requirements have always been ably safer and more hygienic. A similar line cessful Canadian partnership with a Swiss very important values for watch-making as of knives, more oriented towards profes- ex-pat, Daniel Oehy, owner/operator of well as for the cutlery industry. They are also sional chefs’ and discriminating amateur Swissmar/Swiss Peak in Canada. Located the attributes upon which Wenger is based. cooks’ needs, was developed under the in Richmond Hill, Ontario, Daniel Oehy’s The Wenger Company is located in Delémont Grand Maître® label. Additionally, Wenger companies brought the Genuine Swiss Army and with its 160 employees, is one of Jura’s also produces leading knives for the food Knives™ and the affi liated brand, Swiss most important enterprises of the manu- industry under the trademark Swibo® and a Military® Watches to Canada, distribut- facturing industry and the regional labour complete line of kitchen knives for passion- ing product across the country through market. Over the course of its history, the ate chefs, bearing the name Grand Maitre®. the sporting and jewelry retail channels. company has expanded its range of products Wenger products are now distributed in over Swissmar also distributes the Swibo® and Grand Maitre® knife brands in Canada and the United States to consumers and the food industry.

Wenger, Production Plant Wenger – Swiss Army Knife Production

6 I NFO SUISSE Quality is important in the company’s wants to bring them exactly what they processes and service. Not only does need. They are constantly in communication Wenger invest in superior after sales service with the consumers. During trips that bring but in all company services. Whether it is a Wenger’s staff around the world, they visit call from an overseas distributor, a retailer shops and speak with shop owners and in Switzerland or an end consumer, Wenger consumers and listen to their questions and takes each call equally seriously and works ideas. This is how great new products often hard to provide the service needed. Wenger start taking form. Wenger’s own employees makes a substantial investment to train are also coming up with great ideas all the their people in order to ensure this quality time. Their fantasy knows almost no limits! throughout their organization. Matching Wenger’s internal know how with Swissmar/Swiss Peak Head offi ce, All this investment in quality would these ideas has made it possible for them Richmond Hill, Ontario be worthless if it did not go hand in hand to introduce new and innovative solutions In 2003 Wenger began offering tents, with innovation. Consumers are waiting for during recent years and they will continue sleeping bags and backpacks in the United new ideas and new products and Wenger to do so in the future. ■ States for the outdoor experience. Shortly thereafter, a complete line of travel equip- ment, computer bags, etc. completed the I B

assortment of Wenger products in North ALI America. In summer 2008, a new line of trekking and sports shoes was added to the Entre la banque fondée à Genève en 1819 et la marque désormais présente sur 3 continents, collection. Finally, during the upcoming il y a tout un monde de nouvelles opportunités pour nos clients. Mais c’est toujours avec la même volonté d’excellence que Mirabaud peut, aujourd’hui, vous faire profiter de ses months, Wenger, together with its part- compétences sur un large territoire de produits et services financiers: gestion privée et ners will launch the full product range to institutionnelle, fonds traditionnels et alternatifs. widen the distribution of these products to new markets! The competition in the knife market is tough with a large offering of knives coming from the Far East. But not unlike the Swiss watch industry, Wenger proved that it is pos- Ouverture & équilibre sible to produce knives in Switzerland and sell them successfully all over the world. Quality and innovation are the key words. All of Wenger’s products must be of excellent quality; no compromise is allowed. The realization of a high quality product starts with the development process and continues in the materials that are being used. Every step of production in their fac- tory is controlled to ensure that only perfect pieces arrive at the assembly stations. Each assembled Swiss Army knife goes through a rigorous QC process and is tested for 100% functionality by Wenger’s trained employees before they deliver the product to their clients around the world. This is why they can grant a life-long warranty for their MIRABAUD Gestion Inc. Yves Erard pocket knives. 1501, avenue McGill College Bureau 2220 Montréal (Québec) H3A 3M8 T +1 514 393-9748 F +1 514 393-1828 www.mirabaud.com

J UNE/JULY 7 Business News

Genentech and Roche have reached agree- industries, has entered into an agreement to and underlines the point that good education ment to combine the two organizations and buy oil testing labs in Denver, Burlington, fundamentals and high levels of technologi- create a leader in healthcare innovation. Ontario and Montreal from GE Energy. cal readiness and innovation are essential Roche will acquire the outstanding publicly engines of growth needed to overcome the EMD Serono, the Swiss-German based drug held shares for a reported total payment of current economic crisis. fi rm, has opened a new research facility US $46.8 billion. As a result of the mega deal, in Cambridge, MA. The Cambridge lab, Switzerland, Austria and Germany have the Roche will reportedly close its manufacturing which will cover 18,000 square feet, will most attractive environments for developing operations in Nutley during 2010 and reposi- eventually house nearly 50 scientists across the travel and tourism industry, according to tion the long established New Jersey site to disciplines including neurobiology, pharma- the 2009 Travel & Tourism Competitiveness focus on cancer treatment and R&D. cology and chemistry. Report, published by the World Economic Vevey, Switzerland based Nestle SA has Forum. Among the top 10 countries, France Zurich Financial Services will purchase opened a new factory and beverage distri- (4), Canada (5), Sweden (8) and Singapore the car insurance unit, 21st Century, bution centre in Anderson, Indiana. (10) have also registered improvements. from American International Group for a Pharmaceutical giant Novartis has acquired reported $1.9 billion. 21st Century, based in The Cushman & Wakefi eld “Offi ce Space the exclusive option to the lead product Wilmington, DE, operates in 49 states and around the World” survey for 2009 ranks focusing on treatments for kidney and vascu- Washington, D.C. Zurich 12th in a list of the most expensive lar diseases of Waltham, MA based Proteon cities in 57countries. In the country compila- Switzerland ranks third in Europe behind Therapeutics, Inc. The ultimate deal could be tion Zurich and Geneva are listed with annual Denmark and Sweden in the 2008-2009 worth in excess of $500 million. rents at $87.96 and $77.62 per square foot Global Information Technology Report issued respectively per year. ■ Rapperswil-based Weidmann Electrical, by the World Economic Forum in cooperation a global leader in insulation materials and with INSEAD and sponsored by Cisco Systems. technology for the energy and manufacturing The report covers 134 economies worldwide

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8 I NFO SUISSE 184x127_IN4L_A4h_Canada_e.indd 1 16.1.2009 15:16:39 Uhr Manufacturing Industry/ Industrie manufacturière

BARBER GLASS – The Art of Glass demanding landscape of high performance large sizes of glass, exceptional knowhow, Processing glass for commercial projects, the techno- experience and the supporting technology logically-advanced plant represents a signifi - are required. Let’s take a look at some of the By Ralph Pichler cant milestone for the company. The facility intricacies in glass processing. will provide the company with the means Architectural custom glass often has dif- for a greater presence in the much-sought- ferent size requirements and requires jumbo after North American architectural glass size sheets of glass (130” x 240”/3.3m products market. x 6.1m). They are stored on racks in an Various glass manufacturers deliver their automated storage system. After receiving glass to Barber Glass’ plants in Guelph or a specifi c order, the sheets are cut to the Collingwood and rely on Barber Glass’ exper- requested sizes at the computerized cut- tise. To be able to process these customized ting table. Next in line is the preparation

Barber Glass Industries Inc. of Guelph, Ontario, specializes in custom glass fabrica- tions to exact architectural specifi cations, providing extraordinary services and quality products over the past 125 years to its cus- tomers all over North America. Barber Glass Industries Inc. has been What if you can’t find the 32 hidden risks in this picture? a Canadian run family business since its ••• founding in 1883 by Dr. R.H. Barber. Initially a painting, glazing and decorating store which became the nucleus for Barber Glass Industries Inc., it developed in the late 1930’s into a retail glass shop. From there the company evolved into a full service glass business, selling commercial and retail glazing and decorative mirrors. The current owner John Ross Barber took over the business in 1990, and continuously transformed the company into an industry leader in the architectural area of custom glass fabrications. Even though they have a niche special- We know where to look. izing in architectural glass, which is currently If you look at a successful company, you will most likely find it offers underserviced in the glass industry, Barber something special. For us, that’s providing insurance insight. To help our Glass considers it crucial to maintain an edge customers understand where risks are hidden, we offer one of the largest and most advanced global risk management networks in the world. on its competition. Recently, the company Through a Relationship Leader who serves as a single point of entry, took another major step forward when it you get access to highly trained professionals who know your industry, began work on a 170,000-square-foot plant know where to look for risks and what solutions you should consider. in Collingwood, Ontario, converting the for- In a world where risks are changing all the time, that is special indeed. www.zurichcanada.com mer Alcoa wheel manufacturing factory into a high-tech glass processing plant.

® ® Designed to fabricate insulated glass Because change happenz and Zurich are trademarks of Zurich Insurance Company units for customers who operate in the

J UNE/JULY 9 An investment in research is an investment in hope.

Roche is a leader in the research and development of pharmaceutical and diagnostic solutions that look beyond today’s horizons and make a profound difference in people’s lives.

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10 I NFO SUISSE Manufacturing Industry/ Industrie manufacturière

of the edges. Edges which are going to be For other applications, glass sheets can visible, i.e. glass tables, glass stairs or rail- be laminated together by applying a PVB ings, shower doors need polishing while interlayer. This is done at the so-called edges which are not visible will be grinded. laminating line. Two or more pieces of glass Grinding and polishing take place on fully can be laminated together of up to 80mm automated equipment as well. At the same or 3 ½” thicknesses. Such a structure is time, holes or notches can be cut, i.e. to very solid; the PVB inter-layers will keep attach hardware. the structure from falling apart in case of After each of these processes, the glass breakage. This type of glass is also called gets washed in horizontal or vertical wash “hurricane glass” because it is often used in machines. The next step is to get the glass natural disaster environments like Florida. Glass Protection in Sports Arenas tempered or heat strengthened which is Another usage for laminated glass can be to done mainly for safety reasons. Once the prevent break-ins. of the glass than can be handled. Barber glass is tempered, it will only break into Insulated glass - most of us are familiar Glass is equipped to process the largest pieces of approximately ¼ of an inch. For with this type because it is nowadays often glass sizes in Canada and in the U.S. The some applications like table tops and shower installed in the windows of our homes potential for architectural glass applications doors, the process is complete once the glass – is another important part of Barber Glass is huge. Architects and builders are looking has been tempered. Industries Inc. This type of glass insulates for larger glass units. These days, glass is homes from cold or hot outdoor tempera- more often integrated in structures of build- tures. The latest techniques are providing ings. It is perceived as a clean, modern and very high insulation value (R factor). affordable material with endless possibilities The factor that separates Barber Glass for applications. Industries from its competition is the size Ralph Pichler is the mechanical engi- neer who leads the expansion project for Barber Glass Industries Inc. to build the technologically-advanced processing plant in Collingwood, Ontario. Ralph is the former pilot of the famous Pichler Bobsled Crews who racked up many victories for the Swiss bobsled sport in the 1980’s, both in the 2-men and the 4-men discipline, such as The picture shows employees laying a PVB two-time World champions in the 2-men interlayer between two sheets of glass for an architectural application Glass Walls and Structures at Toronto Pearson as well as European Champions in the International Airport, Terminal 1 4-men bob. Ralph is a two-time Olympian for Switzerland. ■

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J UNE/JULY 11 EFTA – Canada Free Trade Update

free trade agreement Canada has ever com- to tap directly into EFTA value chains, but also pleted with European countries—will open indirect access to the European Union,” said more doors for Canadian producers and Minister Day. “The Government of Canada is exporters by increasing their access to the committed to opening up new markets for NEW FREE TRADE AGREEMENT OPENS wealthy and sophisticated EFTA markets.” Canadian business and expanding existing DOORS FOR CANADIAN BUSINESS IN Canada’s producers and exporters will ones. During this period of extraordinary ICELAND, LIECHTENSTEIN, NORWAY benefi t immediately from the elimination global economic challenges and uncertainty, AND SWITZERLAND of duties on all Canadian non-agricultural it is more important than ever that we pur- The Honourable Stockwell Day, Minister merchandise exports upon entry into force sue international trade opportunities.” of International Trade and Minister for the of the FTA. Tariffs will also be eliminated or Together, the EFTA countries were Canada’s Asia-Pacifi c Gateway, announced recently reduced on selected Canadian agricultural seventh-largest merchandise export destina- that the free trade agreement (FTA) with the exports such as durum wheat, frozen French tion in 2008. Canada exported $4.2 billion in states of the European Free Trade Association fries, beer and crude canola oil. As well, merchandise to the EFTA countries in 2008, (EFTA)—Iceland, Liechtenstein, Norway and Canadian companies will be able to access with two-way merchandise trade valued at Switzerland—has received Royal Assent. The innovative technologies and other inputs $13.2 billion. agreement is on track to come into effect on from EFTA markets at lower costs, including SECO has also published a brochure “EFTA- July 1, 2009. through the importation of machinery and Canada Free Trade Agreement: Opportunities “Trade is extremely important to Canada’s scientifi c and precision instruments. for Swiss Business” with important contribu- continued prosperity,” said Minister Day. “This agreement will provide not only a tions by the Swiss Consulate General in ■ “Implementing this agreement—the fi rst strategic opportunity for Canadian companies Toronto to Chapters III and IV. Five places to buy authentic Swiss masterpieces. 1. Lindt Boutique, Toronto Eaton Centre 290 Yonge Street, Toronto, Ontario 416.593.7719 (inside Sears, Minus 1 Level) 2. Lindt Outlet Boutique, Scarborough 2250 Markham Road, Scarborough, Ontario 416.292.4029 (just south of Finch Ave. E) 3. Lindt Warehouse Outlet Boutique, Mississauga 7090 Kennedy Road, Mississauga, Ontario 905.696.8143 (just north of Derry Rd) 4. Lindt Outlet Boutique, Kitchener Tulane Power Centre 500 King Street East, Unit 4 Kitchener, Ontario 519.650.9141 5. Lindt Outlet Boutique, Pointe-Claire Méga Centre des Sources 58, boul. Brunswick, unité B Pointe-Claire, Québec 514.695.3392 (Boulevard des Sources et Autoroute 40)

12 I NFO SUISSE Manufacturing Industry/ Industrie manufacturière

SYSTÈME HUNTINGDON INC. - a tried and true recipe which includes the eye out for the next thing that will set them DESIGNING AND INNOVATING INTO following ingredients: apart from the competition. THE FUTURE Uniqueness. First, they recognized the Innovation and Pro-activeness. By con- By April M. Stewart, CPRS possibilities of combining the three essential stantly evaluating clients’ needs, looking at services – design, printing and manufacture things from different angles, and keeping After almost 35 years in business, Système – under one roof. Secondly, as a company an eye out for new opportunities it is easy Huntingdon Inc., located in Huntingdon, that has always concentrated on the modular to become at once pro-active and create Québec remains at the forefront of turn-key element of their kiosks, they quickly discov- opportunities in which to reinvent your commercial environment manufacturers ered the benefi ts of focusing on this unique products and services. Système Huntingdon (exposition kiosks, component of their products: an entirely new expanded their design department graduat- showrooms and display market. To further augment their unique ing from a company that simply produces units). They are also edge they created the digitally printed high the product to one that offers clients custom the creators of two pressure laminate process called Folia. This solutions, taking the time to consult with extremely durable cutting edge technology fuses the design them throughout every stage of their proj- graphic mediums: Alto into the melamine resin of the panel so that ect. To further simplify their clients’ lives, and Folia. By capitalizing the clients’ brand image can be incorporated they maintain a permanent in-house team on their creative abili- in places not possible with other mediums: of designers. With all key project players ties, they have managed exterior information panels for use at parks under one roof they can minimize consulta- to retain their title as and zoos, city and hotel signage, portable tion delays between design and implemen- a market leader in what has become an fl oors, permanent murals and fl oors, show- tation and eliminate major price increases. increasingly competitive marketplace. They rooms and stores, restaurant tabletops, etc. They can therefore offer the best quality to attribute much of their success to following Système Huntingdon is always keeping an price ratio, the shortest production delays,

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J UNE/JULY 13 Manufacturing Industry/ Industrie manufacturière

and an unparalleled turn-around time on ing your company’s promotional tools. For last minute design changes. example, they are currently working on Relevance. The image a company por- brochures that highlight their standard turn- trays is the crux to being contemporary. One key products some of which are always kept of today’s business realities is that buyers in inventory so they can reduce the delay are looking for environmentally respon- between order placement and delivery. The sible companies. For many years Système only thing required of the client is their input Huntingdon has offered long-lasting panels as to what visual material they require on and versatile modular designs that allow the design surface. Système Huntingdon has units to be updated without replacing with their clientele. Système Huntingdon become more than just a supplier; they have them entirely. Furthermore, they recently discovered that their clientele were divided become a business partner who anticipates amalgamated their three performance cri- into different markets and that it was more their clients’ needs. teria into one product: Alto – a unique and profi table to designate a sales representative Without a doubt, qualifi ed and pas- innovative process involving digital images to each market as opposed to assigning them sionate employees are crucial ingredients being cooked into, among other things, to territories. Each representative can then when aspiring to offer a quality service. For metal or glass, both of which are durable and specialize within their fi eld and is therefore Système Huntingdon their primary objective recyclable materials. The Alto process does better equipped to consult with their clients. has always been and will continue to be not emit any volatile organic compounds, Over the last 35 years Système Huntingdon inspiring people with their daring designs. utilizes water-based inks, and offers spec- has completed many projects for the plumb- While this has been the main factor contrib- tacular results whether on panels, tabletops, ing industry which subsequently permitted uting to their world-renowned reputation signage or fl oors. It also offers more versatil- them to understand what those market buy- they stress the importance of adapting to ity than any other printing process as it can ers were looking for. With that experience other circumstantial elements along the be applied to three dimensional or textured they concentrated a large part of their sales way. By using the combination of the above products. Système Huntingdon believes in efforts on how to approach this market and ingredients you, too, can ensure your com- the importance of meeting contemporary honed the services they wished to offer new pany will innovate its way into the future. ■ market demands while maintaining their clients. At the end of the day they fi rmly www.systemeinc.com image as a market leader. believe it is possible to nurture pro-active Partnership. Companies have everything business relationships as well as create a to gain by maintaining healthy relationships unique market approach simply by minimiz-

14 I NFO SUISSE Récemment la Chambre de Commerce Canado-Suisse de Montréal perdait son président, Jacques Thévenoz. Afi n de rendre hommage à Jacques, la rédaction de notre magazine a choisi de publier le très beau texte que notre collègue et grand ami de Jacques, Olivier Schlegel, a livré lors des obsèques de celui qui fut l’un des membres de la communauté suisse de Montréal les plus dévoués à notre Chambre. Salut et Merci Jacques

Un beau jour de février 1986, dans le silence enneigé de professeur. Pour suivre Jacques à vélo, il fallait « se lever tôt » l’hiver, les habitants de Montréal ont entendu comme un bruit et les quelques amateurs qui sont ici aujourd’hui pourront en inhabituel, puissant et communicatif résonner dans les rues témoigner : Jacques était un excellent rouleur ! de la ville : en fait de bruit, c’était un immense éclat de rire. Le golf, qu’il pratiquait assidûment, aura certainement été son Jacques Thévenoz, vêtu d’un grand manteau de fourrure, venait sport préféré. Membre en règle du Club de golf de Whitlock, d’arriver à Montréal pour s’y installer. Le rire, la joie de vivre, ses amis du club se rappelleront d’un très bon joueur, toujours la bonne humeur contagieuse, l’amitié, la générosité : voilà prêt pour une ronde de 18 trous et volontaire pour le 19ème ! quelques uns des traits de caractère notoires de notre cher C’était aussi un amuseur public : Je me rappellerai toujours des Jacques. éclats de rire des participants à une ronde de golf qui avait été Laughing, joy of life, contagious good mood and friendship, organisée en l’honneur d’un ancien ambassadeur de Suisse. Au generosity; these are just some traits of moment de son coup de départ, Jacques lui Jacques’ personality. Chacune et chacun proposa d’essayer son « driver ». Alors que d’entre-nous réunis ici aujourd’hui se celui faisait un coup de pratique, Jacques rappelleront certainement avec émotion remplaça la balle par une balle « explosive quelques instants privilégiés passés en sa » et lorsque l’ambassadeur frappa la balle compagnie, dans le cadre d’activités pro- celle-ci se désintégra avec un coup de fessionnelles, corporatives ou sportives, tonnerre ! L’ambassadeur tomba par terre celles-ci allant parfois de pair, lors de de surprise. Le succès de la journée et la réunions familiales et entre amis ou encore bonne humeur étaient garantis ! d’événements sociaux. Jacques a toujours Golf was certainly Jacques’ favorite sport. voulu et su s’impliquer avec passion et Active member of Whitlock Golf and Country succès dans tout ce qu’il entreprenait : Club, his golf buddies will remember him Tout d’abord EUROPACK, la compagnie as a great golfer, always ready to go for a de transports et déménagements inter- round and volunteering for the 19th hole! nationaux qu’il créa il y a une vingtaine Jacques avait beaucoup d’amis dont il aimait d’années et dont les employés garderont s’entourer pour partager les bons moments le souvenir ému d’un patron déterminé et généreux. de la vie avec sa chère Madeleine et ses fi lles Chloé, Jessica et Jacques has always been involved succesfully and with passion Valérie et nombreux sont ceux et celles ici présents qui se sou- in several projects, among them EUROPACK, the international viendront de ces merveilleux instants de bonheur, de rire et de moving company he created twenty years ago. His employees plaisir lors des fameuses Raclettes, soirées fondues ou autres will remember his determination and generosity with emotion. Party de Homards autour du “Doghouse” à Saint-Lazare ! Il s’inscrivit à la Chambre de Commerce Canado-Suisse dès son Jacques’ many friends often met at Saint-Lazare for memorable arrivée au Canada et fut membre du conseil d’administration Raclette, Fondue or Lobster parties. Today they all cherish the durant de nombreuses années. Jacques en fut le Président à wonderful memories of the time spent there with his wife deux reprises et durant ses mandats Jacques s’est dévoué pas- Madeleine and his daughters Chloé, Jessica and Valérie. sionnément au développement des relations canado-suisses. Pour tous ces souvenirs, nous aimerions te dire MERCI Jacques ! Une autre grande passion de Jacques fut la Suisse, son pays Merci de ta générosité, merci de ton amitié, merci de nous d’origine dans lequel il retournait régulièrement avec toute sa avoir fait partager tes passions et ta joie de vivre ! famille pour y passer des vacances de ski au chalet de Ninette à Veysonnaz en Valais. Grand sportif, il excellait dans tous les Aujourd’hui, une nouvelle étoile scintille dans le ciel. Pour nous sports qu’il pratiquait : le ski, le tennis, le cyclisme et le golf, tous, elle brillera toujours un peu plus que les autres, comme la motoneige, le Canadien de Montréal. Jaques fi t du ski de l’éclat de tes yeux et de ton sourire. compétition au niveau national et fut également instructeur de l’Ecole Suisse de Ski. Jacques était également champion Montréal, le 23 avril 2009/ Olivier Schlegel régional de l’après-ski, version sportive du 5 à 7. Au tennis, sa forme physique en faisait un adversaire redoutable et un bon

J UNE/JULY 15 OVERSEAS MOVING

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16 I NFO SUISSE Bruno’s Tip Three easy steps to a positive you!

this is true, life is not pretty right now but is only temporary. And surprise – by looking the worst you can do is to see everything forward and focusing on the solution, your in black. Negative thinking is as pervasive negative thoughts are history and you have as the fl u but it is far more damaging and become a positive person. Congratulations! you can’t prevent it with a fl u shot. We Now comes the bonus – the third and often don’t realize it but when our mind is very important step and if you were still tattooed with negative thoughts we practice consumed with negativity you wouldn’t self-hypnosis and create damaging self-ful- be able to see it. The third step is about fi lling prophecies. learning what went wrong. You need to ask But how can we get out of this vicious yourself some questions. Why did it happen? circle? First: accept reality, even if it hurts Why didn’t I see it coming? What mistakes at fi rst. Stop butting your head up against did I make? Did I have a gut feeling? And if the things that can’t be changed. The worst so, why didn’t I listen to it? THREE EASY STEPS TO A would be to try to suppress your problems. Now, that you are no longer stuck in This would just send them underground negative territory you will fi nd answers that POSITIVE YOU! and wreak havoc in the subconscious. The are very important to you. Good luck! By Bruno Gideon sooner you can accept reality, the better. No We invite you to subscribe to Bruno’s Minute, Bruno WHETHER YOU THINK YOU CAN OR YOU poor me, no fi nger pointing, please. Useless Gideon’s free, weekly newsletter that will help you THINK YOU CAN’T, YOU’RE RIGHT! distraction from the real problem. improve your life. It is currently read every week by – HENRY FORD Second step: focus on fi nding a solution. thousands of people from 23 countries. Bruno Gideon is a Swiss-Canadian entrepreneur and author. Please visit Feeling down? Having fi nancial problems? There is ALWAYS a solution, maybe not on www.brunogideon.com to subscribe. You can contact Lost your job? Health problems? Or perhaps the surface so you will need to dig. And you Bruno directly at [email protected] ■ a lightning bolt of fate has hit you? If any of might have to take one step back, but this

J UNE/JULY 17 Manufacturing Industry/ Industrie manufacturière

use of exchangeable tools and individual the Canadian manufacturing industry. With a software. Many of the functions of the TLM workforce of only 4, SPA is the youngest and machine generation are performed in the smallest of the 3 subsidiaries. The other two machine software and consequently not are located in the USA and England. exposed to any disturbing infl uences. Starting up a new company and getting Schubert’s main expertise is in primary and established in the market as a newcomer secondary packaging of Food, confectionary, certainly has its challenges. But being pharmaceutical and personal care products, the subsidiary of a well known and well cosmetics, consumer products and beverage respected parent company like Schubert with focus on pick and place, tray loading, car- made opening doors much easier, especially tooning, case-packing and thermoforming. with the big multi national companies. Most GERHARD SCHUBERT of them already have had dealings with GMBH – TACKLING THE THE CANADIAN SCHUBERT ARM Schubert in other parts of the world. CANADIAN MARKET In 2006, Schubert Packaging Automation Then there are the many co-packing (SPA) was established as the subsidiary to By Fritz Kipfer companies which manufacture, as a sub- market and service Schubert equipment to contractor, for other companies, distributors Schubert is one of the manufacturers of packaging machine who helped establish what has become known over the last years as Packaging Valley, an area lying in the triangle between Heilbronn, Stuttgart and Ansbach in the northeast of Baden- Württemberg and western Bavaria. Founded 43 years ago, the company has developed from a special purpose machine engineering fi rm to the series machine manufacturer it is today. It is currently employing a workforce of close to 900. At the beginning of the eighties, Schubert constructed the world’s fi rst packaging robot. The launch of a series produced optical detection system in the mid eighties marked the start of a rapid upward development. The end of the nineties saw the introduction of the PC control system, also an internal development, which subsequently culmi- nated in the development of the TLM Top Loading Machine. TLM packaging machines are based on the realization that maximum fl exibility is the result of simple mechanical engineer- ing coupled with intelligent control and exchangeable tools. The TLM machine system comprises just seven system components, each of which is an exchangeable packaging robot. TLM pack- aging machines are controlled and driven fully electronically and are assembled in the same way as automobiles on an assembly line. Individual adjustment in line with the packaged product takes place through the

18 I NFO SUISSE assembly plant that will supply Schubert equipment to the North American market. Even though most of the equipment will be sold to US customers, Schubert believes that manufacturing here in Ontario has its advantages. The key factor in producing high-tech equipment is a qualifi ed workforce. Many young people graduating from local colleges and universities and the area itself and supermarket chains. These compa- be achieved. This has not changed with the has a well based labor pool in the high-tech nies manufacture almost anything from economic downturn. What has changed is fi eld, which will be critical for successfully pharmaceuticals to pastry sold at the Tim that many companies put a freeze on capital launching this operation in the future. Horton’s store. spending where it is possible. Perhaps a Geographically, southern Ontario is quite product is packed by hand and automation close to the main US market, which is just TOTAL COST OF OWNERSHIP is put on hold, or old equipment which was across the border, in the Northeastern corner Today, when purchasing equipment, more scheduled to be replaced is being maintained of the country. In Canada manufacturing and more companies are looking at the to last another year or two. is very concentrated along a small strip of Total Cost of Ownership over the life cycle In the Schubert group, this reduction in the main highway corridor from Windsor to of the equipment, not just the initial capital capital spending has had an impact on the Quebec City, with just a small portion located investment. Factors like effi ciency, energy recent order intake, especially in the US mar- outside this area. consumption, maintenance downtime and ket and in Europe, but also here in Canada. Two young Canadian engineers are cost, operator requirements, change over The questions which are hard to answer already at Schubert in Germany for a multi time and fl exibility to adapt to new products right now are: ‘When is it going to turn year training program. or formats are then considered as well. around?’ and ‘Will there be a vacuum in The current market situation has an By including all these factors, the demand for equipment after the market impact on the timeline to move forward with purchasing cost of the equipment is then recovers?’ putting these plans into reality. Timing will just a small percentage of the total cost of be based on the time and rate of recovery ownership and it becomes very clear, that THE FUTURE PLANS FOR SCHUBERT IN and reassessment of the market potential.■ investing in top of the line, state of the art NORTH AMERICA technology is at the end, usually by far the In 2007, after a successful start in Canada Fritz Kipfer, a Swiss National, is the manag- most cost effi cient solution. and setting goals for the North American ing director of Schubert Canada, responsible market based on its potential, the decision for setting up their Canadian operation. THE CURRENT MARKET SITUATION was made to start planning for a Canadian Companies invest in capital equipment where the biggest return on investment can

Seit über 20 Jahren in Ontario zugelassener, deutschsprechender Anwalt und Notar bietet Ihnen persönliche Betreuung und fachliche Kompetenz.

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J UNE/JULY 19 Newspapers in Canada and in Switzerland

Although English is the unoffi cial fi fth lan- H]VgZd[VYkZgi^h^c\WnbZY^V guage in Switzerland, no newspaper in this +% language is published. The same situation *% applies to several foreign linguistic minori- )% (% ties, although they have signifi cantly more EZgXZci '% speakers than the Romansh language has. &% Like in Canada, the largest daily in % 9V^an Di]Zgeg^ci IZaZk^h^dc GVY^d >ciZgcZi Switzerland is a free newspaper (20 Minuten) cZlheVeZgh bZY^V with almost 530’000 copies per day, but 8VcVYV Hl^ioZgaVcY only from Monday to Friday. The largest paid By Kurt Schläpfer, Switzerland Advertising expenditures in percentage newspaper is a Sunday paper (Sonntags- If a Canadian resident is going to Switzerland, for different media Blick) with 262’000 copies. Among the paid does he fi nd a Swiss newspaper in English? (Spanish), Corriere Canadese (Italian), Korea daily newspapers, Blick has the highest The short answer is “No”. If a Swiss immi- Times Daily (Korean) and Gazeta (Polish). circulation (231’000) followed by the Tages- grant arrives in Canada, will he fi nd a Interestingly enough, the German language Anzeiger (214’000 copies). Since no daily Canadian newspaper in German? The answer is spoken by far more people than the newspaper appears on Sunday, the reader in is again “No”. Apart from this, what are the Korean or Polish language is, however, a Switzerland has to subscribe to two newspa- typical newspapers in both countries and are German newspaper does not exist. Is this a pers to obtain a newspaper every day, which there differences in the supply and usage of sign that German speaking people are bet- is clearly more expensive than to pay for news media? ter integrated than people of other linguistic minorities? Canada is also the home of a rich NEWSPAPERS IN CANADA variety of aboriginal languages, but none of As a multi-cultural country, Canada is proud them is used by more than 50,000 people on to offer newspapers in different languages. a daily basis. Accordingly, the economic basis While English and French newspapers cover for a newspaper in one of these languages is the national languages, there is a wide too small. There is only one weekly bilingual range of daily and weekly newspapers newspaper (Nunatsiaq News) published in published in the languages of major minor- English and in Inuktitut (the second most ity groups. In the fi rst place are Chinese The two largest daily newspapers in Switzerland: important native language), serving the newspapers the two largest of which have a They appear in a smaller newspaper format, the population of the territory of Nunavut. total circulation of nearly 340,000 copies per so-called tabloid size. As in many other countries, there are day. They are published for 790,000 Chinese traditional newspapers based on a paid one newspaper with 7 editions per week. speaking people (2.6 % of the Canadian subscription and free newspapers. Metro is A considerable proportion of the Sunday population). The second largest minority the leading title under the free dailies with a papers’ circulation is sold by vending-boxes, group with 279,000 people is speaking nationwide circulation of more than 500,000 where a price of CHF 3.50 (Sonntags-Blick) is Punjabi and is served by the daily Canadian copies per day (without Saturday and more than double of the vending-box price Punjabi Post. Other linguistic minorities can Sunday). The largest paid daily newspaper for a daily newspaper in Canada. rely on newspaper titles such as El Popular is the Toronto Star with a daily circulation of Switzerland seems to have more avid 437,000 copies. It appears 7 days a week newspaper readers than Canada, as the ratio with a peak circulation of 643,000 copies of daily printed papers is nearly 5 copies per on Saturday. Most major dailies (but not the 10 inhabitants, compared to only 2 copies free dailies) have seven editions per week, per 10 inhabitants in Canada. But Switzerland replacing special Sunday newspapers which has a larger proportion of free dailies (38 % must be additionally subscribed. of the total circulation) than Canada (25 %), making these fi gures diffi cult to gauge. NEWSPAPERS IN SWITZERLAND Newspapers in Switzerland are only pub- NEWSPAPERS TODAY AND TOMORROW The two largest Canadian daily newspapers and lished in the four national languages. The The economic backbones of newspapers are the only weekly newspaper published partly in an aboriginal language (Inuktitut) smallest linguistic group, the Romanshs, is the advertisements. In the pre-TV era, adver- only served by one daily (La Quotidiana). tising expenditures spent on media went pre-

20 I NFO SUISSE dominantly into the print media, particularly must have a sizable circulation. The relevant It is often said that the traditional news- into the daily press. The newspapers were measure is the number of readers rather than papers are lacking young readers. But young thus primarily fi nanced by advertisements. the number of printed copies. The number readers become older and may change their As a rule of thumb, the reader paid less of readers determines the price for an ad, habits in consuming media. And as the pro- than 20% of the total production cost, while portion of the older generation increases, it the remainder was covered by advertising. “My doctors told me this morning my blood is expected that newspapers will remain a pressure is down so low that I can start reading the In other words: The reader did not even newspapers.” primary source of information despite the pay for the paper on which the news was Ronald Reagan, US President, 1987 electronic communication channels available printed. With the advent of commercial TV today. For many people, a PC screen cannot channels, this proportion has changed and because the advertiser wants to know how replace what you can read “in cold print”, as is still changing. In Canada, the advertising many readers can be reached at a certain newspapers provide information in a much expenditures spent on television have out- price. This explains why free newspapers more compact form. ■ numbered those spent on the daily press. In with their higher circulation can cover their Switzerland, this ratio is still in favour of the productions costs solely by advertisements. daily newspapers, but TV advertising gains But their existence is only possible because an increasing market share, threatening the they have a much poorer editorial content existence of newspapers in the long term. To than paid newspapers. be attractive for the advertiser, a newspaper

Daily newspapers in Canada and in Switzerland Canada Switzerland Population 33.4 million 7.5 million Number of paid daily newspapers 98 84 Number of free daily newspapers 36 8 Circulation of paid dailies per day 4.67 million 2.27 million Circulation of free dailies per day 1.54 million 1.42 million Share of free dailies in relation to the total daily circulation 25 % 38 % Total daily circulation per 100 inhabitants 18.6 copies 49.2 copies Largest paid daily newspaper Toronto Star Blick Largest free daily newspaper Metro 20 Minuten

11 RULES OF LIFE – REALITY CHECK FOR STUDENTS A well know business leader in the com- FINECAST puter industry, recently gave a speech at a High School about 11 things they did High Precision Machining / Machinage de Haute Précision not, and will not learn in school. He talked about how feel-good, politi- Our consultative approach, our complete solution-based machining service, and cally correct teachings created a genera- our innovative abilities in technological multi-sector industries continue to expand tion of kids with no concept of reality and our horizons. how this concept set them up for failure in the real world. Notre approche consultative, notre service d’usinage à base d’une solution complète et nos capacités novatrices dans les industries multi-sectorielles Rule 1: Life is not fair – get used to it! continuent à développer nos horizons. Rule 2: The world won’t care about your ______‘self-esteem’. The world will expect you 208 Migneron Tel : 514-331-0322 to accomplish something BEFORE you feel Saint-Laurent, QC Fax : 514-331-0261 good about yourself. H4T 1Y7 www.finecast.ca [email protected] Continued on page 31

J UNE/JULY 21 Member Profile

By the year 2000, Silent Gliss Canada had ventured from window treatment systems for the architectural building industry into developing and manufacturing shading devices and sun visors for buses, coaches, transit vehicles, recreational vehicles and agricultural tractors. As a result of its growth of 30-40% per year, a separate business unit under the name Auto-Motion Shade Canadian head offi ce, Markham, Ontario In 1980, Hans Munger immigrated to Canada to take over a struggling URBAN EDGE SHADING little company with 3 employees, which was the Canadian subsidiary of Silent Gliss SYSTEMS INC. International AG of Bern, Switzerland, a Hans Munger, President and CEO global manufacturer of sophisticated win- Urban Edge Shading Systems Inc. and Auto-Motion Shade Inc. dow treatment systems. The company grew quite rapidly and in Urban Edge Shading Systems Inc. is a very 1993, Hans was able to undertake a man- young company with a long history. This agement buyout of the company, continuing may sound odd, but its background will its relationship with Silent Gliss under a Motorized sunscreen shading project explain why. licence agreement. Scarborough Town Centre, Scarborough, Ontario

22 I NFO SUISSE been in preparation for some time, with uniquely different, complimentary products being sold next to Silent Gliss systems for some time under the Urban Edge collection label. The step at the end of December from the Urban Edge collection to a full program under Urban Edge Shading Inc. was therefore a relatively smooth transition.

Manufacturing plant was established. AMS relocated to a sepa- rate manufacturing plant across the street and separate management teams were appointed for the two divisions. Today, AMS Cold bending of hospital bedside privacy holds a 90% market share in manual and curtain track motorized sun visors in the North American Europe, while other hardware is being pro- transit vehicle market. duced exclusively for Urban Edge by Auto- At the end of December 2008, the licence Testing of roller shade system Motion Shade’s own manufacturing plant in agreement with Silent Gliss International Today, despite a somewhat sluggish the P.R. of China. ■ was terminated and on 1st January 2009 construction market, Urban Edge Shading Urban Edge Shading Inc. was incorporated, Inc. remains very successful in working with Please visit the Urban Edge website at becoming the offi cial successor of Silent Gliss architects and designers to provide sophis- www.urbanedgeshading.com for Canada Limited, without the proprietary ticated, high-quality and unique products more information or talk to Hans Silent Gliss products (The AMS division was for homes, offi ces, public buildings as well at (905) 470-6901 (ext. 233). also incorporated under the name Auto- as the institutional and health care market. Motion Shade Inc.). This changeover had Many of its components are produced in

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J UNE/JULY 23 Manufacturing Industry/ Industrie manufacturière

MANUFACTURING: THE YEAR products by 22.2% to an unprecedented Saskatchewan and Alberta all reported 2008 IN REVIEW $81.5 billion, the seventh annual increase in sharply higher manufacturing sales. This was a row. The value of petroleum products sales due in part to high prices, as well as busy By Russell Kowaluk and Rob Larmour, surpassed that of food and motor vehicles, refi neries and strong demand for chemical Manufacturing and Energy Division, Canada’s previous biggest players. Primary and primary metal products for most of the Statistics Canada metals and chemical products industries year. Key indicators of the Canadian manufactur- also benefi ted from robust demand for most In Quebec, robust growth in the aero- ing sector’s health declined on nearly every of the year, both registering increases just space and petroleum products industries front in 2008 from the volume of sales to above 4.0%. contributed to a 1.8% rise in total sales to employment and labour productivity. It was Large gains in petroleum, primary metal $150.9 billion. In Ontario, sharply reduced also a year of contrast with uneven growth and chemical products industries boosted sales of motor vehicles, auto parts, plastics over the course of the year and across sales in several provinces. Newfoundland and rubber products contributed to a 4.6% industries. and Labrador, New Brunswick, Nova Scotia, Steep price increases in the oil and pri- mary metals industries in the fi rst half of the year pushed up the total value of sales while volume of sales grew at a slower pace. In the second half of the year, both the value and volume of sales declined. In total, manufacturing sales remained relatively stable in 2008, decreasing by a modest 0.4% from 2007 to $604.7 billion. •••Et si vous ne pouviez pas trouver les 32 risques cachés dans cette image? The volume of goods sold fell 6.7% to $546.4 billion, the lowest level since 2001. It was also the third successive annual decline in sales volume. A sharp reduction in foreign and domestic demand during the second half of the year further contributed to the slowdown of activity in Canadian factories. Sales of industries driven by discretionary consumer spending such as motor vehicles and wood products were in decline through- out much of 2008. But these declines were offset by exceptional price increases and strong demand for goods from commodity- based industries such as petroleum products Nous sommes de fins limiers. and primary metals in the fi rst half of the Qui dit société prospère, dit souvent société qui sort des sentiers battus year. However, by the third quarter of 2008, et se singularise. Chez nous, ce petit quelque chose d’inhabituel se demand had quickly disappeared as the nomme «sixième sens de l’univers de l’assurance». Expliquons-nous. scope of the global downturn widened. Pour que nosclients comprennent mieux les risques qui se dissimulent, nous mettons à leur disposition l’un des plus vastes et des plus In 2008, 13 of the 21 manufacturing perfectionnés réseaux de gestion des risques du monde. Un leader de industries posted sales declines. Most nota- la relation clients, seule source douée de ce sixième sens, vous met en bly, manufacturing sales of motor vehicles contact avec des professionnels chevronnés pour lesquels l’industrie fell 22.0% to $47.3 billion in 2008, a 14-year n’a plus de secrets, qui savent où débusquer les risques et vous suggèrent des solutions. Dans un monde où les risques sont en low. The wood products industry was on the constante mutation, c’est décidément quelque chose d’inhabituel. decline for a fourth year in a row, as sales www.zurichcanada.com continued to fall by 13.1% to $21.7 billion

in 2008. Because change happenz® et Zurich® sont des marques déposées de «Zurich» Compagnie d’Assurances By contrast, higher prices pushed up manufacturing sales of petroleum and coal

24 I NFO SUISSE drop in total manufacturing sales to $278.3 Employment in the manufacturing sector Labour productivity in manufacturing fell billion, the lowest level since 1998. continued to decline in 2008, shrinking by 0.7% in 2008, the fi rst decline since 2001. Canadian and US manufacturing sectors about 84,800 to 1.7 million. Employment At the same time, there were declines in both experienced signifi cant drops in sales has declined at an annual average rate of both investment in plant and equipment in the second half of 2008: 2.4% since peaking at 2.0 million in 2000. and the industrial capacity utilization rates in manufacturing. Manufacturers’ operating profi ts remained almost unchanged in 2008 at $46.3 billion. Excluding motor vehicles and parts industries, operating profi ts increased 10.7% in 2008 compared with 5.4% for the economy as a whole. This article is a summery of the authors’ full analysis of the performance of Canada’s manufacturing sector in 2008, using data mainly from the Monthly Survey of Manufacturing. For the full article, go to http://www.statcan.gc.ca/pub/11-621- m/11-621-m2009077-eng.htm ■

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J UNE/JULY 25 Manufacturing Industry/ Industrie manufacturière

less steel wire that was commenced by the fi ling of case briefs by interested parties, the Canada Border Services Agency (CBSA) and the opportunity to participate in a public on November 21, 2003. The investigation hearing before the CITT commencing on June involved a review of alleged dumping of the 9, 2009. goods of Korea, Switzerland and the United During the original investigation, which States, and a review of alleged subsidization lead to the anti-dumping duties being of the goods by India. imposed in 2004, the CBSA indicated that no The CITT announced its intention to initi- exporters from Switzerland provided a com- ate an “expiry review” of the fi nding, by plete submission to the CBSA. Again in the way of a notice dated November 12, 2008. 2009 investigation, no Swiss exporters par- Since that time, the CBSA conducted an ticipated. As a result, all stainless steel wire WILL CANADIAN MARKET FOR investigation and determined on March 12, exports from Switzerland were declared to STAINLESS STEEL WIRE OPEN UP FOR 2009 that the expiry of the fi ndings is “likely be subject to anti-dumping duties of 181%, SWISS EXPORTERS? to result in the continuation or resumption of which effectively shut the Swiss exporters By Greg Kanargelidis dumping of the goods from the Republic of out of the Canadian market. By contrast, Korea, Switzerland and the United States of certain exporters based in the United On July 29, 2009, exporters of stainless America, and the subsidizing of such product States who cooperated with the CBSA were steel wire in Switzerland will know whether from India.” assigned anti-dumping duty rates as low they may once again sell their products This conclusion was based on a combina- as 10.2%. This demonstrates that the best into the Canadian market. On that date, tion of the substantial production capacity course of action that exporters can follow in the Canadian International Trade Tribunal of Swiss exporters, signifi cant volumes of dumping cases is to cooperate fully with the (CITT) is scheduled to release their decision Swiss steel wire in the U.S. market (where CBSA in order to have the best opportunity on whether anti-dumping duties of 181% no duties are in place), evidence that Swiss to eliminate or minimize determinations of should continue to apply (for another 5 exporters would be unable to compete in dumping or subsidization. years) on stainless steel wire made in or Canada at non-dumped prices and the pres- Greg Kanargelidis is a Partner with Blake, exported from Switzerland, or whether the ence of low-priced stainless steel wire from Cassels & Graydon LLP in the Toronto Offi ce. duties should instead be rescinded. other countries with which exporters from Greg practises exclusively in the areas of The duties have been in place on a per- Switzerland would likely have to compete in international trade, customs, and commod- manent basis since July 30, 2004. On that order to secure sales in Canada. As a result of ity tax. He is a leading expert in his areas of date, the CITT made a fi nding that Swiss the CBSA’s fi nding, on March 13, 2009, the expertise and appears in Lexpert, Chambers stainless steel wire was causing “material CITT initiated an inquiry and the schedule Global, Best Lawyers in Canada, and the injury” to the Canadian manufacturers of and important milestones are accessible Lexpert/American Lawyer Leading 500 such products. The CITT’s fi nding was made from the CITT’s website at www.citt.gc.ca. Lawyers in Canada, among other directories. in the fi nal phase of an investigation into The CITT phase of the expiry review involves Greg can be reached at 416-863-4306 or at the dumping and subsidization of stain- the completion of certain questionnaires, [email protected] ■

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TICINO: INTERNATIONAL STARS AT LAKE GENEVA REGION: From May 30 to September 27, 2009 the MOON + STARS IN LOCARNO THE LAVAUX VINORAMA Switzerland Transport Museum in coop- 8 - 19 July 2009 The «Fondation les Moulins de Rivaz», is eration with the Swiss travel system and The Ticinese festival “Moon & Stars” will located between Lausanne and Montreux, RailAway will offer an exclusive jubilee round continue its success story this year with a announces the opening of «Lavaux Vinorama» trip from the Transport Museum Lucerne to well-chosen combination of international in September 2009. The new and unique the majestic mountain top Rigi on historical rock and pop stars. The festival will show- center in the heart of the terraced vineyards trains and ships. The most intriguing part case popular music celebrities from July 8 of Lavaux (a UNESO World Heritage Site) is of the journey will be a ride on the famous to 19, 2009. The English rock band Deep entirely dedicated to the local wine growing. Steam Locomotive No. 7 from the year 1873. Purple, the Latin-Queen Gloria Estefan, the Over 300 different wines of the region are Please visit www.verkehrshaus.ch for more singer Tracy Chapman and the dialect rocker also available for tasting and for sale, and a information. Gölä will perform on the Piazza Grande. The documentary fi lm shows one year in the life TICINO: MENDRISIO UCI ROAD WORLD sixth edition of the festival will open with of a local vintner’s family. CHAMPIONSHIP, MENDRISIO the Italian Pop singer Laura Pausini. Among More information at: 23 - 27 September 2009 the other live acts are Amy MacDonald, www.lavaux-vinorama.ch The UCI Road World Championships will Katie Melua, Aimee Anne Duffy and the rock be held from 23-27 September 2009 in band Placebo. “Moon & Stars” attracted a CENTRAL SWITZERLAND: Mendrisio (Ticino – Italian speaking part of record number of 86,600 visitors last year. TRANSPORT MUSEUM CELEBRATES Switzerland). According to the experts, the Approximately 12,000 persons can be 50TH ANNIVERSARY topography offers challenging and techni- accommodated during each performance on Nostalgic Ride up the Rigi with Historical cally demanding race circuits. the Piazza Grande in Locarno. For more info Mountain Trains visit www.moonandstarslocarno.ch

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055_300_HUB_191.77x127_InfoSuiss1 1 20.3.2007 14:36:49 Uhr 28 I NFO SUISSE The organizers are expecting at least 250,000 spectators. Over 100 television BIENVENUE AUX NOUVEAUX MEMBRES stations will broadcast the races worldwide. SCCC (MONTREAL) INC. Visit www.mendrisio09.ch for additional Individual members / membres individuels information. M. André Nadeau ZURICH: NEW SWISS HISTORY Représentant, Développement AND COLLECTION EXHIBITION des affaires Imprimerie L’Empreinte AT SWISS NATIONAL MUSEUM 409, boul. Lebeau Covering 1,435 sq. yards (1,200 sq. m), Saint-Laurent, QC H4N 1S2 the Swiss history exhibition guides visitors Tél. : (514) 334-5590, # 153 NEW MONTE ROSA HUT E-mail : [email protected] along a timeline through four key areas. Projectmanager: Marcel Baumgartner, dipl. Web : www.empreinte.ca Both spatially and thematically, it focuses on Architekt ETH M. Yves-Martial Girod the emergence of the political culture that, Concept and Design, Prof. Andrea Deplazes, Project Engineer in the form of the Swiss consensus system, GEA Barr-Rosin Inc. Departement Architektur, ETH Zürich ■ literally made history. The common thread 92, Prévost Boisbriand, QC J7G 2S2 running through it all is the internal and Tél. : (450) 437 5252, # 2252 external connections that bound together a Fax : (450) 437 6740 country in the making. E-mail : [email protected] The new collection exhibition, compris- Web : www.bar-rosin.com ing 20 selected display collections, provides a representative overview of the museum’s many and varied holdings, and also sheds light on various aspects of Swiss cultural his- tory. www.slmnet.ch WWW.LETTE.CA VALAIS: MONTE ROSA HUT – SUSTAINABILITY AND COMFORT IN LOFTY HEIGHT Above Zermatt - in the midst of a world of glaciers - an energy-conserving wonder is coming into existence to be opened in fall For over 50 years, many of Europe's largest corporate groups, as well as numerous 2009. The well-worn Monte Rosa mountain small and medium-size companies, have counted on Lette to provide them with hut (2883m/9459ft) will make way for a practical, sophisticated and cost-effective legal advice in Canada. high tech building, which produces its own energy on site. This is one of many projects initiated to mark the 150th anniversary of the ETH Zurich. It is an ambitious building Contact at project by the forward-looking Swiss Alpine Bernard Lette Club. Surrounded by solar cells and equipped [email protected] with its own heat and power station, 90% Toronto: +1.416.971.4898 of the hut’s energy and heat requirements Montréal: +1.514.871.3838 ext 202 will be met this way. With this prestigious project the builders and engineers will prove that sustainable construction is possible even under extreme conditions. For more infor- Lette & Associés s.e.n.c.r.l. Lette Whittaker LLP Montréal Toronto mation visit the website of the Swiss Alpine Club at www.sac-cas.ch or go to www.esc. Lette Alérion Lette & Knorr Paris München / ulm ethz.ch/research/energyservices/build- ings/monterosa

J UNE/JULY 29 Corporate Typesetting Services

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30 I NFO SUISSE Manufacturing Industry/ Industrie manufacturière

MADE IN NORTH AMERICA This survey is a fi rst step to help North have put North American manufacturers American manufacturers better assess cur- at a signifi cant disadvantage against their rent strengths and options for future com- global competitors. petitive strategies and tactics. Additionally, Please visit our website at www.swissbiz.ca it touches on these executives’ perspectives under “Trade” for the full Deloitte Research regarding the North American Free Trade Manufacturing Study. ■ Agreement (NAFTA) and the impact of cur-

rent trade integration policies between the Continued from page 21 United States, Canada, and Mexico, reveal- (11 Rules of Life - Reality Check ing the issues and benefi ts as perceived by for Students) senior executives who lead many of North America’s most signifi cant manufacturing Rule 3: You will NOT make $60,000 a year enterprises. right out of high school. You won’t be a Manufacturing industries are vital to vice-president with a car phone until you the North American economy and are an earn both. indispensable source of the high-paying jobs Rule 4: If you think your teacher is tough, that are necessary for a vibrant 21st-century wait till you get a boss. middle class. Americans have harnessed Rule 5: Flipping burgers is not beneath manufacturing to explore the boundaries your dignity. Your Grandparents had a WHAT IMPACT HAS GLOBALIZATION HAD of science, technology, and commerce and different word for burger fl ipping: they ON NORTH AMERICAN MANUFACTUR- to create a high standard of living that is called it opportunity. ING PRODUCTIVITY, COMPETITIVENESS envied around the world. The manufactur- AND PROFITABILITY? ing economy remains a driving force of Rule 6: If you mess up, it’s not your economic growth, productivity and innova- parents’ fault, so don’t whine about your A Deloitte Research Manufacturing Study tion in North America and provides the mistakes, learn from them. To determine an answer to this timely ques- foundation for many other industries such Rule 7: Before you were born, your tion, the member fi rms of Deloitte Touche as fi nancial, retail, health care, technology parents weren’t as boring as they are Tohmatsu in Canada, Mexico and the United and professional services. North American now. They got that way from paying your States, with the cooperation of the National manufacturing had led the world in goods bills, cleaning your clothes and listening Association of Manufacturers (NAM), The and services since the end of World War II, to you talk about how cool you thought Manufacturing Institute and the Canadian largely because of its infrastructure, innova- you were. So before you save the rain Manufacturers & Exporters (CME), surveyed tion, technology, skilled workforce, large forest from the parasites of your parent’s 321 executives of leading North American market and geographical advantages. generation, try delousing the closet in manufacturing enterprises across product However, the world is changing rapidly your own room. sectors to obtain their perspectives on their as other countries and regions acquire current and expected future competitive- Rule 8: Your school may have done away competitive advantages that seriously ness. Of those surveyed, 45 percent were with winners and losers, but life HAS NOT. challenge many aspects of North American from the United States, 36 percent from In some schools, they have abolished dominance. High structural and compliance Canada and 17% from Mexico. Among the failing grades and they’ll give you as costs; uncompetitive legacy commitments; companies represented in this survey, 23% MANY TIMES as you want to get the right aging facilities and equipment; insuffi cient had revenues over US$ 1 billion; 15% had answer. This doesn’t bear the slightest investment; lax corporate governance; and revenues between US$ 200 million to US$ resemblance to ANYTHING in real life. short-term profi t agendas; these are (in many 1 billion; and 62 percent, below US$ 200 Rule 9: Life is not divided into semesters. cases, self-infl icted) reasons for the loss of million in revenues (see appendix for details You don’t get summers off and very manufacturing competitiveness in certain on survey methodology and respondent pro- few employers are interested in help- industries. Likewise, uncompetitive tax and fi le). The survey responses have been sum- ing you FIND YOURSELF. Do that on your labour policies, restrictive immigration poli- marized and represent the opinion of the own time. cies, faulty trade agreements, burdensome executive management of these fi rms. No national debt, and many other federal and supplementary research has been added. Continued on page 32 state or provincial policies and regulations

J UNE/JULY 31 SWITZERLAND CENTRE FOR TRADE FAIRS/ LA SUISSE – PLACE DE FOIRES

25.08 – 27.08 2009 EMEX – Exhibition for Marketing, Communication and Events once a year Zurich Ferienmesse Zürich SWITZERLAND CENTRE FOR TRADE FAIRS/ LA SUISSE – PLACE DE FOIRES 01.09 – 04.09 2009 GO. AUTOMATION TECHNOLOGY – Technology Fair For Automation and Electronics every 2 years Basle Basel Fairground 03.09 – 07.09 2009 BAUEN & MODERNISIEREN – Swiss Trade Fair for Building Modernization once a year Zurich Ferienmesse Zürich 25.09 – 04.10 2009 ZÜSPA – Zurich Autumn Exhibition once a year Zurich Ferienmesse Zürich 01.10 – 04.10 2009 BAUEN + WOHNEN / LURENOVA – Swiss Fair for Home Modernization once a year Luzern Centre d’exposition de l’Allmend 05.10 – 09.10 2009 ITU TELECOM WORLD – World Telecommunication Exhibition every 3 years Geneve Palexpo 02.10 – 04.10 2009 Gesundheitsmessen.ch – Health Trade Fair Wald – Switzerland 05.10 – 09.10 2009 ITU TELECOM WORLD – World Telecommunication Exhibition and Forum Geneva – Switzerland 08.10 – 18.10 2009 OLMA – Swiss Agricultural and Food Fair St. Gall – Switzerland 09.10 ¬ 11.10 2009 Gesundheitsmessen.ch – Health Trade Fair Nafels – Switzerland

Continued from page 31 (11 Rules of Life - Reality Check for Students)

Rule 10: Television is NOT real life. In real life people actually have to leave the cof- fee shop and go to jobs. Rule 11: Be nice to nerds. Chances are you’ll end up working for one. (Hans Munger, Editor)

32 I NFO SUISSE MONTREAL NEW YORK 2195 Crescent St. 785 Madison Ave. 514.848.0595 212.249.5700 CUSTOM DESIGNS, MASTER GOLDSMITHS & RARE GEMS SINCE 1954 www.kaufmanndesuisse.ca roger federer Master of the court. Grand Slam collector. Longest consecutive streak as world No. 1. Role model. Mentor. Phenomenon. Called the greatest player of all time. By the greatest players of all time. rolex. a crown for every achievement.

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