OCT11-cover-:Layout 1 11/1/11 4:00 PM Page 1 Art World News OCTOB ER 2011
THE INDEPENDENT NEWS SOURCE YOU SURVIVED! ARE YOU GETTING NOW WHAT? YOUR FAIR SHARE OF ROYALTIES? Now that the shock of the Great Recession has worn Joshua Kaufman, a lead - off, most of the damage ing attorney in art, copy - has been done, it’s time to right and licensing law, talk about rebuilding your notes that 88% of all royal - business with a fresh per - ties are underpaid. His arti - spective, observes gallery cle that begins on page 30, Harbour Gallery, Mississauga, Ontario, with Ingleton’s “Bear.” expert and business writer explains the steps a licen - Cristi Smith in her article sor can take to remedy the ‘You Survived! What Next?” situation. Niki Colley, co- WHY THE PRESTIGE OF beginning on page 41. If owner of Canadian Art you look forward, she says, Prints and Winn Devon Art with a fresh perspective, Group, page 28, tells why GALLERIES ENDURES you can identify new Made in North America “If you meet a girl for the first time and say, ‘Would you like horizons. The key is to Makes Sense. Another to go to a gallery opening?’ it’s such a cool thing to do,” says approach every common highlight of Art World Scott Jacobs, licensed Harley-Davidson artist who represents business perception (or as - News ’ section showcasing his own work through Scott Jacobs Studio in Rancho Santa sumption) with a new eye. the open edition print mar - Fe, CA. “People enjoy that part of the business, like taking Shake it up and see what ket is Barney Davey’s part in a gallery walk. That is never going to go away. I had happens! “Exploring Open Edition three galleries for a long Opportunities,” page 36, time and we would bring and “What’s Hot!” page 34. in the artists and people WEST COAST ART & loved that. It’s a very FRAME SHOW EXPANDS prestigious thing to do.” SPACE FOR 2012 EVENT DR. SEUSS AT CHICAGO But Scott Jacobs, like MUSEUM OF SCIENCE many other independ - The West Coast Art & AND INDUSTRY ent artists, sees the Frame Show in Las Vegas need to evaluate where has announced that Dr. Seuss, whose work is and how his artwork is additional exhibition space represented by Chase Art effectively sold while still has been added to the up - Companies, enjoys a maintaining its value and coming January show due three-month long show of pricing integrity. Today, “Fresh Poppies” is an oil to the “overwhelming artwork and invention at the there are many and varied painting by Monika Meunier, response for booth space.” Museum of Science and In - venues: Art fairs are bur - a French artist newly signed Article is on page 16. dustry. See page 18. geoning as exemplified by DE Fine Art. See page 10. continued on page 16
QUOTE OF THE MONTH: “I think it is an integral part of an artist’s development—the credence that is given their work when they are in a reputable gallery.” Andrew Chasen, page 16 Ad Template-revised:Layout 1 9/27/11 10:17 AM Page 1 Ad Template-revised:Layout 1 9/27/11 10:21 AM Page 1 Moss1-Revised:Layout 1 5/3/11 10:49 AM Page 1 Moss2-Revised-new:Layout 1 5/3/11 10:55 AM Page 1 KEN ORTON
Unistor, 54x36 Hockney Lines, 54x36
Ken Orton paints light. In the purest sense of those words. His subject matters vary. All are lovingly seen and skillfully rendered but are transient objects that merely intercede and interplay with the immensity of his light.
Ken is currently seeking gallery representation throughout the USA and Canada for the sale of his original paintings and archival pigment prints.
www.kenorton.us [email protected] cell: 941.416.1341 ny: 607.326.3338 fl: 941.484.0380 OCT11-TOC:Layout 1 11/1/11 3:45 PM Page 1
VOLUME XVI INSIDE THIS ISSUE ISSUE 9
DEPARTMENTS All Aboard for Custom Framing Open Edition Print Art Greenwich Fashions Showcase ARTISTS & PUBLISHERS Page 10 Art Greenwich, the “floating Columnist Greg Perkins con - Niki Colley talks about printing FRAMING art show” aboard SeaFair, cludes his series of articles domestically, Barney Davey Page 24 attracted an attendance of based on Larson-Juhl’s Fram - explores the open edition print 5,500 during its five-day run ing Fashion Show held earlier opportunities that are avail - BUSINESS INSIDER in Greenwich, CT, where 28 this year, presenting yet able, and in our What’s Hot Page 28 international galleries and another Framing Fashions section we highlight the top dealers took booth space . trend, American Spirit. selling prints for September. LEGAL ISSUES Page 30 Page 20 Page 24 Page 28 OPEN EDITION PRINTS Page 33 Royalties: Getting Technology: BigScan You Survived! WHAT’S HOT Your Fair Share? Cruse Digital Capture Now What? IN OPEN EDITIONS Page 34 Columnist Joshua Kaufman Industry expert Ted Dillard Gallery expert and business discusses a survey con - looks at Parrot Digigraphics’ owner Cristi Smith says that OPEN EDITION ducted by Invotex Group, Cruse Synchron system and now that the shock of the PRINT ISSUES that found that a signifigant its advantages in relation to Great Recession has worn Page 36 reason for underpay ment of depth of field; its ability to off, it’s time to talk about TECHNOLOGY royalties is erroneous con - retain alignment; and the rebuilding your business Page 38 tract interpretation. mechanics of the capture. with a fresh perspective. ART & BUSINESS Page 30 Page 38 Page 41 Page 41
CALENDAR Page 44
CLASSIFIEDS Page 45
ADVERTISER INDEX Page 46
Artwork featured is Bob Kolbrener’s “ STOP, Benton, CA, 1977,” a photograph available in three sizes. Call Bob Kolbrener Photography at (631) 447-3997, www.bobkolbrenener photography.com.
ART WORLD NEWS PAGE 7 OCT11-Opinioparrot-11.3.qxp:Layout 1 11/3/11 10:33 AM Page 1
IN OUR OPINION
TIME TO COME don’t lose sight of the big pic - ture by ignoring or diluting what INTO THE LIGHT successes are taking place in ART WORLD NEWS our marketplace. Certainly the Editor in Chief Sarah Seamark ver the last several structure and environment has [email protected] weeks retail sales in the changed and sales are chal - Oindustry have reboun- lenging, but they do exist! Managing Editor Koleen Kaffan ded a bit from the painful And, the growth rate is one of [email protected] pause that seemed to exist improvement. Production Manager Sue Bonaventura from late July (debt ceiling [email protected] talks, US credit rating down - So often, the most difficult Editor at Large Jo Yanow-Schwartz grade) to mid-September thing to manage during tough (Hurricane Irene). Hopefully times is one’s attitude. The ef - Columnists Todd Bingham the better performance will fectiveness of leadership and [email protected] place each business into a po - the degree of ultimate success Barney Davey sition to finish the year in of an organization rests heav - [email protected] strong fashion. For the major - ily on the mental fortitude fos - Joshua Kaufman ity of art and framing-related tered within the group. If you [email protected] companies, a strong fourth continue to believe things are quarter would mean that 2011 bad and will continue to be bad Contributing Writers Greg Perkins is an improvement over 2010. forever, you’re probably right Cristi Smith and no one could talk you outof Publisher John Haffey Even with such a pronoun- your misery that you hold so [email protected] ced step in the right direction tightly. But for the winners, folks seem to be very ready to they can’t wait to shed the Associate Publisher Brooks Male discount the effect of positive darkness and step into the light [email protected] news while amplifying the to share what great things their Information Technologist Joe Gardella feared effect of bad news. To business can do for their cus - many, the view of the glass is tomers. These are the folks remaining half empty. Acknowl - who can see the forest, the Editorial Advisory Board edging what so many business trees, and the blue sky before Phillip Gevik, Gallery Phillip, Don Mills, Ontario, Canada owners and families have en - them. They will be the growth Steven Hartman, The Contessa Gallery, Cleveland, OH dured over the last few years, of our industry. Philip M. Janes, Arts Exclusive Inc., Simsbury, CT a down-trodden point of view is Heidi Leigh, Animazing Gallery, SoHo, NY of little surprise in the absence Brooks Male of some sustained healing. But Associate Publisher Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION Eastern U.S. & International Midwest & West Coast John Haffey, Publisher Brooks Male, Associate Publisher Phone (203) 854-8566 Phone (847) 705-6519 Fax (203) 854-8569 Fax (847) 776-8542 [email protected] [email protected]
Art World News (Volume XVI, Number 9) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you are requesting. Single copy price is $10.00.
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PAGE 8 ART WORLD NEWS Ad Template-revised:Layout 1 10/12/11 9:45 AM Page 1 OCT11-A&P-pg1:Layout 1 10/31/11 11:57 AM Page 1
ARTISTS & PUBLISHERS
Mackenzie Thorpe at Atlas Galleries Eric Christensen Wine Country Shows
Mackenzie Every au - Thorpe, who tumn during now repre - the Napa sents his Valley wine own work country har - through vest, Gallery Mackenzie 1870 hosts Thorpe Ltd. its annual in Yorkshire, Eric Chris - England, en - tensen artist joyed a reception packed re - when pa - ception for Diane Petr Hasenstab, left, co-owner of trons from At Gallery 1870 in Yountville, CA, are from the opening Atlas Galleries, and Michele Dagovitz, exec - across the left, artist Eric Christensen, whose work is of his show utive VP, with Mackenzie Thorpe whose pas - country shown; director Kassia Kilgore, and gallery at Atlas tel painting “A Whole Lotta Love” is shown. make the owners Kathy and Paul Thoren. Galleries in trip to Cali - Chicago where his new pastels, prints, and sculpture were fornia’s wine mecca to meet Eric in person. A highlight of presented. “The evening of the event was absolutely the exhibit was Christensen’s bi-directional triptych, “Estate jammed with his collectors. It was very exciting!” says Bliss,” shown in the photo. A giclée on canvas of each of Atlas Galleries’ Michele Dagovitz. Retail prices for Thorpe’s the three pieces is available in three sizes: edition of 100, 18 work range from around $700 up to the $20,000s. To by 21 inches; edition of 50, 24 by 28; and edition of 25, 36 reach Atlas Galleries, visit the website: www.atlasgalleries by 42. Call (408) 445-1314, www.ericchristensenart.com. .com; for more on Thorpe’s artwork, contact his U.S. repre - sentative, Kari Guhl, via e-mail at: [email protected]. Chihuly Awarded for ‘Opening Minds’ DE Fine Art’s New Artist, New Series Master glass artist DE Fine Art, Atlanta, presents Dale Chihuly a new series of oil on board has been work by artist Javier Mulio named re - called Americana . Inspired by cipient of the nostalgia of American cul - the Institute ture, the Spanish artist’s still- of Interna - lifes feature everyday items tional Edu - with attention to the details. cation’s Fritz Retail prices for his work, ex - Redlich clusively represented by DE, Alumni range from $5,500 –$9,900. In Award in Photo by Scott Mitchell Leen related news, the company is recognition Dale Chihuly’s “Blue Lotus Basket Set with making the work of Monika of his distin - Obsidian Lip Wraps,” 27 by 12 by 27 inches. Meunier from Nice, France, guished ca - available in the U.S. Meu - “Reflections of a Simpler reer in creat ing art across many different cultures. Nearly nier’s oils on canvas retail Time” by Javier Mulio is 500 business, education, government, foundation, and for $1,000 for her small an oil on board measuring policy leaders celebrated the 2011 award winner’s commit - pieces to $12,900 for her 11 by 14 inches. ment to the institute’s mission of “opening minds to the large triptychs. For details, world” at a gala dinner in New York in early October. telephone (770) 300-9733 or visit: www.de-fineart.com. For further information on the artist, visit: www.chihuly.com.
PAGE 10 ART WORLD NEWS Ad Template-revised:Layout 1 10/14/11 2:22 PM Page 1 BermanoAd-pg1:Layout 18/16/113:56PMPage
BERMANO BermanoAd-pg2:Layout 1 9/20/11 4:15 PM Page 1
My paintings are pure and are painted from my soul . My body is merely the vehicle that gets them on the canvas. The joy I feel when I paint is nothing short of pure exhilaration and I can’t stop painting because I simply can’t wait to see what the painting will look like when it's done.
BERMANO Dallas • 702.354.3665 • www.bermano.us Bermano donates 50 percent of all gross sales of his art to charity. OCT11-A&P-pg2:Layout 1 10/31/11 12:06 PM Page 1
A & P
Mêdad Debuts ‘Universal Shapes’ Gallery 601’s Fundraising Show
Each year the Gallery 601, Durst Organi - Boise, ID, zation, which helped cele - includes a fine brate Breast arts founda - Cancer tion that has Awareness been in exis - Month with tence for 14 a fundraising years, selects show for the emerging Susan G. “If You Should Leave Me” by Cassandra artists to ex - Komen Barney is a giclée on canvas in an edition hibit at one of Mêdad with his new paintings of black-and- Foundation of 75, measuring 24 by 12 inches ($495). their six Man - white shapes on large canvases. of Boise hattan gal - called “Bras Over Boise.” Along with The Little Black Dress leries. Interna tionally known artist Mêdad enjoyed a five-week Club, the gallery featured artfully created bras, raffled for a exhibition of his new large black-and-white canvases of shapes $20 donation and 100 percent of the proceeds raised were and forms at the Lobby Gallery of the Wall Street Journal donated. Ten percent of the sales of artwork by Cassandra Building. Entitled “Universal Shapes,” the exhibit was a show - Barney was also donated to The Little Black Dress, a char - case for paintings that resulted from Mêdad’s exploration of itable woman’s organization. A giveaway of a framed print the philosophy surrounding universal shapes. Some of the of “Pink Ribbon” by James Christensen was awarded to pieces are now at the Landmark Gallery, and his paintings can one lucky collector. For further information, telephone be seen by private appointment through his agent, Ellen Robin - Gallery 601 at (208) 336-5899 or visit: www.gallery601.com. son, at the Mêdad Showroom in New York. For Landmark Gallery, call (917) 715-9149; Ellen Robinson, (212) 581-3890. Butters Gallery Presents Jeff Fontaine Honor Fraser’s Angel Art Donations Butters Gallery, Los Angeles-based gallery Portland, Honor Fraser announced the OR, recently participation of three of their held the first gallery artists Alexandra solo exhibit Grant, Glenn Kaino, and of local Annie Lapin in Angel Art artist Jeff 2011, a contemporary art Fontaine, in auction benefitting Project which a col - Angel Food. Money raised by lectors’ pre - the auction of the artwork view and was directed to Project Angel artist talk Food’s kitchen for the prepa - opened the ration and delivery, by volun - event. “Untitled #2” by Jeff Fontaine is a mixed teers, of 700,000 meals Fontaine media on rusted steel panels measuring for those struggling with works with 66 1/2 by 57 inches, retailing for $9,200. HIV/AIDS, cancer, and other paint and life-threatening illnesses. For chemicals on steel. The show titled “New Works on Steel” details on the auction visit: “Scene-Body” by Annie is the gallery’s contribution to the First Thursday art walk as www.angelartauction.com. Lapin is an oil and acrylic part of the Portland Art Dealers Association, which is also Call the gallery at (310) 837- on linen, measuring 24 by celebrating its 25th anniversary. For more details, telephone 0191, www.honorfraser.com. 42 inches ($8,000). Butters Gallery at (503) 248-9378, www.buttersgallery.com.
PAGE 14 ART WORLD NEWS Ad Template-revised:Layout 1 10/7/11 12:18 PM Page 1 OCT11 Cover article page 1:Layout 1 10/31/11 11:21 AM Page 1
WEST COAST ART & FRAME SHOW EXPANDS PRESTIGE OF GALLERIES ENDURES SPACE FOR 2012 EVENT; PPFA CONVENTION continued from page 1 been in galleries before, is don’t try to prevent an artist TO BE HELD AT WCAF by several shows converg - seeing the reaction they get from making money, but if it ing on Los Angeles earlier from the art buying public gets to the point where it is LAS VEGAS—The West this fall seeking to tap into Coast Art & Frame Show in “the rich and diverse cul - Las Vegas has announced tural landscape of Southern that additional exhibition California,” such as Art Plat - space has been added to the form - Los Angeles, PULSE, upcoming January show due and the Affordable Art Fair to the “overwhelming re - in January. This past sum - sponse for booth space.” The mer the inaugural Ama - WCAF and National Confer - gansett Fine Arts Festival ence, sponsored by Picture took place in East Hampton Framing Magazine , is being to much acclaim... and the held at a new venue, The Mi - list goes on. The Web, of rage on the Las Vegas Strip, course, continues to be a January 30 to February 1. valuable marketing tool for The main exhibit hall at the independent artists, as well Mirage Events Center, which as a conduit for sales. Some covers 90,000 square feet, websites have been estab - “Kennedy Afternoon” by Ken Orton is an oil painting, 48 by sold out in September. To lished specifically as busi - 36 inches. Contact Ken Orton Studio, Venice, FL. Visit the help accommodate additional ness platforms for multiple website: www.kenorton.us or www.kenortongallery.com. exhibitors, a new area, Mon - artists. Cruiseships, also are tego Hall, has been added. It a sought after venue, and and helping their career interfering with us, then we will include an additional some artists will take their along.” Chasen Galleries have to revisit that.” Pricing, 5,000 square feet of exhibit work on the road to events does require exclusivity in Mr. Chasen says, is a tricky space along with a 2,500- that correlate with their sub - the area for an artist. “We area because it is a fine line square-foot Production Pavil - ject matter such as wine what an artist’s ion and a large food court. tastings or motorcycle ral - work will sell The new area will be located lies. Yet, the prestige of for and what it on the main walkway just be - the art gallery as artist rep - won’t. Then fore the registration rotunda resentative endures, albeit there is the adjacent to the National Con - there are fewer today. gallery’s over - ference classrooms. head to con - Andrew Chasen, owner sider which is In related news, the PPFA of Chasen Galleries in Rich - generally far Annual Convention will be mond, VA, in business higher than an held in conjunction with the twelve years and represent - artist’s outgo - WCAF and National Confer - ing such artists as Hessam ings. “People ence for the first time. A num - Abrishami, Joanne Rafferty, think if they go ber of special events for Trisha Adams, and Samir directly to the PPFA members, who number Sammoun, says, “I think it artist, they will about 2,000 retailers and sup - is an integral part of an get the art pliers, will take place at the artist’s development—the cheaper, and show including a PPFA Ven - credence that is given their that is not a dor Tabletop Showcase and work when they are in a rep - good situa - reception and an exhibit of utable gallery. Some start tion—one, as a entries in the PPFA framing selling on their own at gallery, we competition. Mark Kloster - shows and fairs, and usually could not meyer, president-elect of the they get tired of doing that tolerate.” Photo Marketing Association, and look for sales to em - Chasen Gal - PPFA’s parent organization, anate from a gallery. I think leries does says, “I think this is a great representation in a gallery is Michael Cheney’s “Misty Chicago Mood” have contracts moment for the framing in - something all artists long for is a newly released giclée on canvas pub - with its artists dustry.” For WCAF: and seek. “What we enjoy lished by Atlas Galleries in an edition of 99 www.wcafshow.com; for the about taking on a new artist, in two sizes: 24 by 36 and 12 by 24. Call continued on PPFA: www.ppfa.com. especially if they have not (800) 423-7635, www.atlasgalleries.com. page 18 PAGE 16 ART WORLD NEWS Ad Template-revised:Layout 1 10/11/11 2:15 PM Page 1 OCT11 Cover article page 2:Layout 1 10/31/11 11:32 AM Page 1
THE ART OF DR SEUSS PRESTIGE OF GALLERIES Atlanta-based Onyeka Ibe “They can help in career pro - EXHIBITION IN continued from page 16 of Ibe Fine Art, agrees, “I motion; galleries meet with CHICAGO GARNERS need galleries to promote my consumers all the time and MUCH NEWSPAPER AND “but we don’t insist on get feedback about your art - TV MEDIA ATTENTION them.” Retail prices at the work that can help you as an gallery range from a few artist.” He believes a gallery CHICAGO—The opening of hundred dollars to $38,000. lends more credibility in terms The Art of Dr. Seuss’ The magic area right now is of promoting an artist’s work, “There’s Fun to Be Done! $1,500 to $3,500. and they have connections Dr. Seuss & The Art of with galleries in other cities, Invention” at the Museum of Ken Orton, who repre - which can be helpful. “Good Science and Industry, was sents himself through Ken galleries are also there to pro - featured on the front page of Orton Gallery, Venice, FL, mote your work to museums. the Arts & Entertainment knows only too well the That has happened to me.” It section of The Chicago Sun rigors of the art fair circuit. was through the Huff Harring - Times and The Chicago Trib - “After a show I feel like I ton Fine Art gallery in Atlanta une , as well as on local TV. used to at the end of that Ibe’s work was exhibited “The excitement and expo - a game of rugby. I feel This is one of two portraits in the Museum of Contempo - sure around the event has physically battered about.” in a diptych titled “Porce - rary Art of Georgia. At the been great,” says Bill Dreyer, Shows are not inexpensive lain Promises” by Drew moment Ibe is in about 10 gal - the collection’s curator. “Our either, and run him about Tal, a fine art on aluminum leries in the U.S., and he also main focus with the collection $1,000 for lodging, gas, fair edition available from has a presence in Italy and his and the event is to drive fees, and so on. Yet Orton Emmanuel Fremin Gallery, home country of Nigeria. He business to the art and to the has been successful at fairs. Chelsea (www.emmanuel says he scaled back when the galleries.” The museum ex - Earlier in the fall, he enjoyed fremingallery.com). Great Recession hit our part pected 1,000 members to visit his second best show ever. of the art market and many the event, but 2,500 were in It was the Gracie Square work. When you focus on galleries struggled or went attendance. Art Show in New York City promoting your own work you out of business. Artists suf - where he sold a good number don’t spend enough time fered too. Ibe had an experi - As an exclusive event for of paintings and, better still, painting.” The gallery as a ence when he felt a gallery select collectors, dealers, and his prices rebounded to was not honest about industry professionals, Chase a pre-Great Recession when his art was sold or Art Companies held a two-day level. “If you have your for how much. Over the event called “A Night At The audience, you are selling years, Orton has devel - Museum,” across Chicago, at the right prices, and oped certain criteria he that culminated in a private you choose the right looks for in a gallery, as sneak-preview of the exhibi - shows, it can be a very his experiences also have tion celebrating the life and profitable way of making been mixed. Firstly, he art of Theodor Seuss Geisel, a living,” he says. Never - looks for a good relation - aka Dr. Seuss. theless, Orton says he ship with the gallery really wants more repre - owner, someone he feels As part of the event, there sentation in galleries so will actively take an inter - were special meals, city tours, that he can move away est in his work and a lecture by the collection’s from fairs. Currently, he promote it accordingly. curator Bill Dreyer, and a pri - is in a few select gal - “Above all, check among vate docent tour of The Art leries in the U.S. includ - other artists and galleries. Institute of Chicago, ing the Nan Miller Gallery People with a good repu - focusing on historic work that in Rochester, NY, as tation are people who de - influenced Seuss. Response well as Catto Gallery serve to be here.” to the event was so great in Hampstead, London, that a second private event England. Now he is ac - Michele Dagovitz, ex - is being scheduled for tively working to expand ecutive vice president of November. his gallery network and “Convergence” by Onyeka Ibe is an Atlas Galleries, Chicago, his business in general, oil painting, 30 by 48 inches, retail - observes, “There are so For further information, tele - having hired Emma Thur - ing for $19,000. Contact Ibe Fine Art, many artists on the Inter - phone Chase Art Companies, good to get his work out Atlanta (www.ibefineart.com). net that I think many of located in Northbrook, IL, to a broader audience, them get lost. When we (847) 564-2000 or visit the and Jameson Wilkins to venue where clients can pick one up we put 100% company’s website located manage his print studio and come in to see the work in at: www.drseussart.com. online presence. person, is important, too. continued on page 23 PAGE 18 ART WORLD NEWS AWNHouseAdREVISED10.11-BKGD5.qxp:Layout 1 10/28/11 9:44 AM Page 1
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143 Rowayton Ave. Rowayton, CT 06853 PHONE: 203.854.8566 FAX: 203.854.8569 e-mail: [email protected] www.artworldnews.com OCT11-Sea Fair page:Layout 1 10/31/11 4:20 PM Page 1
IFAE FORMS ALLIANCE WITH MARK EDWARD ALL ABOARD FOR ART GREENWICH! PARTNERS AND THE CHARTIS INSURERS Despite stormy objets d’art, and 20th cen - FOR 2012 FAIR SEASON weather, figura - tury period jewelry designed tively because of by Cartier, Tiffany & Co., Van BONITA SPRINGS, FL— the ongoing chal - Cleef & Arpels, and Yves St. International Fine Art lenges of the econ - Laurent. David Lester told Expositions (IFAE), organiz - omy, and in reality Art World News , You have ers of international art fairs, because of the to have a broad range of ex - has formed a strategic rain, the opening hibitors, styles, and prices. alliance with Mark Edward night of the inaugu - The super high end is not Partners, insurance brokers; ral Art Greenwich the right formula (in today’s and Chartis, property-casu - aboard SeaFair market).” alty, and general insurance drew more than Swedish artist Marianne Lind is pictured providers, to serve as the ex - 850 attendees. In with her photographs displayed in the Exhibitors at the show re - clusive insurance brokers and all, the “floating art booth of Plateaux Gallery, London. ported early sales, including underwriters for IFAE’s 2012 show” attracted Green River Stone who fairs. “We are excited about an attendance of 5,500 dur - Warhol, Joan Miró, Pablo Pi - offer fossil murals, and other the value this new relation - ing its five-day run in Green - casso, Roy Lichtenstein, and stone products with prices ship will add to IFAE and Ex - wich, CT, where 28 inter- Salvador Dali for sale on from $800 to $1 million. poships LLLP, to our fairs, national galleries and dealers “This venue is and for the fair attendees,” took booth space on the amazing, and very says David Lester, principal 228-foot-long mega yacht. qualified people with his wife Lee Ann Lester are here,” said the of IFAE and Expoships. “As a SeaFair is owned by company’s premier insurance brokerage David and Lee Ann Lester, Christina Madden. firm for high-net-worth individ - founders of International “We did quite well uals, especially those who Fine Art Expositions, and it in Newport but this collect art and other valuable has been traveling to coastal is a higher end articles, Mark Edward towns with an affluent art clientele here in Partners is particularly well buying population for much Greenwich.” Fred - suited to join us in this of this year, In late March it eric Got of Galerie venture. The Chartis was in Sarasota, FL, fol - Frederic Got from insurers—which insure many lowed by Newport, RI, for Christina Madden, a partner in Green Paris, who was of - of the country’s top collectors several weeks this summer, River Stone New York, specialist in fering mostly work through its Private Client then down the coast to museum quality fossils as wall murals. by French artists Group—are a natural fit for Greenwich, CT; on to More - with prices from us as well.” head City, NC, and now cir - board, there also were 17th $5,000 to $45,000, added, cling back to its winter show century paintings, 20th cen - “It’s always good. We did The schedule of events in - in and Sarasota. tury French and American Sarasota and then joined cludes Miami International Art SeaFair in Greenwich. We Fair (MIA), taking place Janu - The booth space do most of the Lesters’ art ary 12 –16 aboard the mega aboard SeaFair fairs, and I think the ship is a yacht SeaFair; ArtPalmBeach was specially de - very good venue because it on January 19 –23; the signed to provide is beautiful and different. It American International Fine an intimate setting, has a great atmosphere Art Fair (AIFAF) on February and in Greenwich which is good for sales.” 3–12; and Naples Interna - featured paintings, tional Art & Antique Fair prints, sculpture, The upcoming venues for (NIAAF) on February 23 –28. jewelry, and fine SeaFair are: Additionally, Mark Edward carpets and furni - Art Sarasota Holiday Fair, Partners and Chartis will be ture. The list of December 15 to 19. sponsoring special events wares is broader Third edition of the Miami and lectures for collectors than that of the Attendee Rebecca Wayland, right, and International Art Fair, Janu - and vendors at MIA, typical fair. While from left, Clare Hare and Sandra Neish - ary 13 –15. ArtPalmBeach, AIFAF, and there was work by tadt of Waterhouse & Dodd Fine Art, NIAAF. For further information blue-chip modern London and New York, in front of a Visit: www.expoships.com; on the fairs, visit the and contemporary Jean-Francois Rauzier C-type print, and for International Fine Art website: www.ifae.com. artists like Andy “Cabinet Dauphine,” 98 by 58 inches. Expositions: www.ifae.com. PAGE 20 ART WORLD NEWS Ad Template-revised:Layout 1 9/20/11 4:07 PM Page 1 OCT11-Arnot page:Layout 1 10/31/11 2:38 PM Page 1
JEFF STECK ANNOUNCES LAUNCH OF ARTIST WORKING ALL THE ANGLES MANAGEMENT COMPANY When you work gallery.” Yet, the gallery itself all the angles, is a relatively new concept something may for the Arnots who created stick. That’s an it as an extension to their oft-used phrase showroom only about two in this still difficult years ago. Now, for gallery business climate, openings, they invite atten - but one that rings dees into their gallery space true. A few days and allow them also to before Gallery browse their adjoining show - Night on 57th room. “You have to be open Street in mid-Oc - Vicki Arnot, third from left, Mary Reed minded in business today, tober, Arnot Gal - from New York on her right and friends and try things that are differ - leries created an Alan and Morrie Ross from Chapel Hill, ent,” she says. online newsletter SC, with Luigi Rocca’s “San Marco, Ariel that it sent out to View,” 47 1/4 by 23 1/2 inches, shown. For information on Arnot its entire mailing Galleries, and the some 200 list. Partly as a result of re - “Hyper-Realism and Impres - artists, living and deceased, LOS ANGELES—Industry ceiving the newsletter, a sionism with a Focus on that it represents, call (212) veteran Jeff Steck has formed client from Tennessee who Luigi Rocca and Jeff Steck Management, a happened to be in Manhat - Malva,” that at - company that offers branding tan at the time, went to tracted “a crowd and marketing services to Arnot Galleries’ open house interested in art artists, and assists them in and showed an interest in a for art’s sake.” getting their work shown in new artist; another client Mrs. Arnot adds, galleries. For about two from Oklahoma, came in and “Because it was years, Mr. Steck has been made a purchase. All in all, a combination of working with Los Angeles Vicki Arnot, co-owner with our opening re - artist Jess Black to gain ex - her husband Peter Arnot of ception for the se- posure for his work. In 2010, Arnot Galleries, said it was a ason and Gallery the two formed Jess Black good evening. “We were Night on 57th A crowd gathers at Arnot Galleries during Fine Art. Mr. Steck says, pleased with the results, and Street, with 44 Gallery Night on 57th Street, New York. “Because of what I have been still have other ‘serious’ fol - galleries taking able to do for Jess’ career, low ups from it,” she says. part, there were more seri - 245-8287 or visit the web - which has largely been mar - The title of the show was ous people coming to our site: www.arnotart.com. keting and branding, other artists, actors, and small busi - ness owners have asked me GOLD-PLATED TRIBUTE TO GRAM PARSONS to do the same for them.” Easy Leaf Products, Los An - Tree, CA, checked into the tribute,” says Larry Neuberg, Shown is Black’s “Lip Serv - geles, a division of Neuberg room in which Gram Parsons president of Easy Leaf Prod - ice,” acrylic and charcoal on & Neuberg Importers Group, died in 1973, room number 8, ucts. A second door also was canvas, 18 by 26 inches. This Inc., is part of an artistic trib - and prepared to gild the gilded and then taken to painting is the inspiration for a ute created by William Adair door as homage to the Pappy & Harriet’s, a local wa - collection of paintings that of Gold Leaf Studios, Wash - lyric, which refers to the pro - tering hole where Parsons Black is working on to explore ington, DC, to Gram Par - tection of intellectual prop - performed. There, fan mes - aspects of being a Jehovah’s sons, a 1960s American erty rights. To create the sages were scratched into Witness as a child. His singer-songwriter. “On the “Golden Door,” Mr. Adair the door before it was re - originals retail for $1,200 to thirty-first floor a gold-plated used Easy Leaf Products’ 23- turned to the inn. $4,200. A very limited print door won’t keep out the karat Deep Gold Leaf and program is being considered Lord’s burning rain.” This lyric Composition Metal Leaf/ For further information on for this collection. For Jeff from Parsons’ “Sin City” in - Imitation Gold Leaf. “I have Easy Leaf Products, go to Steck Management, call Jeff spired the idea of the worked with William Adair for their website located at: at (818) 399-4211 or: www. “Golden Door.” years and his artistic per - www. easyleafproducts.com; jeffsteck.com; for more on spective is very dynamic, we and to reach Bill Adair of Black’s work: www.jessblack Mr. Adair went to the were excited at the opportu - Gold Leaf Studios, visit: art.com or call Mr. Steck. Joshua Tree Inn in Joshua nity to become a part of this www.goldleafstudios.com. PAGE 22 ART WORLD NEWS OCT11 Cover article page 3:Layout 1 10/31/11 11:51 AM Page 1
PRESTIGE OF GALLERIES for the marketing materials gansett Fine Arts Festival on 3-D PLAQUE-FRAME continued from page 18 for Art Greenwich, hosted by Long Island, NY. “The ability FROM KEN SHOTWELL David and Lee Ann Lester. (for the public) to meet the RECEIVES DESIGN PATENT into them and expose them Mastromatteo’s painting, artist at a fair and tour a body to 20,000 people on our one of a series entitled of their work is invaluable. mailing list.” Family-owned “Indepensenses,” was also That is more than you get and in business for more used on the expoships.com from a website, and possibly than 40 years, Atlas Gal - website where all the SeaFair more than from a gallery.” leries carries artwork that shows are promoted, expos - ranges in price from a $200 ing his work to countless From an artist’s perspec - Dr. Seuss print to $300,000 viewers. As Mr. Fremin says tive it can be beneficial to try for a Renoir painting. They on his website (www.emman all angles, as does Scott Ja - may take on five new artists uelfremingallery.com), “Our cobs whose work is repre - in a year, and sometimes role is to be the catalyst for sented by 15 to 20 galleries. just one will be successful, them to develop their free - He believes that galleries but each is given equal treat - dom of expression in a set - have an important role to ment “and we put a lot of ting that is conducive for play, but also seeks out other money into them. We really both the artist and the collec - avenues. About 400 Harley- do commit to our artists. We tor alike. This is accom - Davidson dealers carry his have an expert staff and plished by not only exposing work. “We are also pretty ac - CENTRAL, SC—Your eyes beautiful galleries.” tive on the road; we tell you that you are looking at One is on upscale have a big-rig and a piece of art in a deep frame. Michigan Avenue, an - drive around the coun - However, in reality the paint - other in the Blooming - try to take part in ing, frame, and deep sides dale’s mall, and Atlas 12 to 15 retail shows are flat. This optical illusion, is presently looking for a year, mostly big mo - available exclusively from a third space on Michi - torcycle events. At artist/inventor Ken Shotwell, gan Avenue. “We Sturgis we can sell has recently been design have one of the best 200 to 300 pieces. patented (US D639, 075S) exposures an artist When you think of and is utility patent- pending. can get. It just doesn’t those numbers, it’s The Plaque-Frame can be get better than that. hard to give up.” wall-hung or can be a desk- We are a great art David Oleski’s “Three Granny Smith top item. The internationally- force and have been Apples,” oil on linen canvas, 60 by 40, As Patty Smith, known artist invented the around so long.” ($4,500). Visit: www.davidoleski.com. owner of Art Expres - Plaque-Frame technology to sions Gallery in San give the illusion of a frame Emmanuel Fremin well their creations in the actual Diego, points out, “The with extra depth and, as can knows the importance of a (gallery) space but also by world is so fast-changing be noted, the outer perimeter gallery space. He was in promoting them with count - and how we do business is of the plaque actually has six SoHo, and has chosen the less galleries throughout Eu - changing equally quickly.” sides, not four. The printed Chelsea district of New York rope and participating in For example, social media is (or laminated) art image and to open his new Emmanuel highly prominent art fairs that part of the means to reach the printed “frame” are Fremin Gallery. “Clients enable their artworks to be the gallery’s client base and mounted on (or printed di - want to have a venue where displayed through numerous extend it, “and unless you rectly onto) a thin base mate - they can come and see the forums; the commitment to are tech-savvy you need to rial, then cut out yielding the art,” he says. He is taking a nurturing an ongoing relation - hire someone to assist with six-sided plaque. Currently 1,500-square-foot space on ship between the artist, this, as well as to optimize open to licensees for the the fifth floor of a building press, and collector is an in - your website and work all patent and patent-pending with other artists. “Being tegral part of our concept.” the angles to reach a rights, Shotwell states, part of the Chelsea art scene younger base.” Likewise, “Plaque-Frames could see with other galleries, and hav - Artist David Oleski of West there are so many avenues markets beyond art galleries, ing a gallery walk—it is very Chester, PA, painter of still- open to artists. Mrs. Smith including Big Box retailers, important and necessary for lifes, particularly of fruit, is a concludes, “It comes down online outlets, and shopping the artists,” says Mr. Fremin. big believer in the value of art to what a gallery can offer an networks.” The product will be He also promotes his artists fairs, having served on the artist, and what the artist introduced at the West Coast through art fairs, such as board of the Rittenhouse perceives as the value and Art & Frame Show, January Red Dot, Art Miami, and Art Square Fine Art Show in the ethics of the situation.” 30 –February 1. Visit: Palm Beach. The work of Philadelphia for the past 10 www.artisan directltd.net/ one of his artists, Giuseppe years, and this summer laun- Sarah Seamark is Editor in artists/shotwell_ ken or e- Mastromatteo, was chosen ched his own fair, the Ama - Chief of Art World News. mail: [email protected]. ART WORLD NEWS PAGE 23 OCT11 L-J Framing Part 4 REVpage 1:Layout 1 10/31/11 1:36 PM Page 1
MAX MOULDING DEBUTS LA MAISON COLLECTION CUSTOM FRAMING FASHIONS American Spirit Wild, Wild West: Al - theme of the box to your re - though the category is Wild, gion, his profession, or his Greg Perkins concludes his Wild West, this is really hobbies. Of course the de - series of articles based on Larson-Juhl’s Framing Fash - ion Show held earlier this year, presenting yet another Framing Fashions trend, American Spirit.
Many consumers are look - LOS ANGELES— Max ing for products made right Moulding’s LaMaison here in the U.S. The Larson- Collection, divined from Juhl factory in Ashland, WI, chateaus and farmhouses in makes a wide variety of Normandy, Provence, Bor - mouldings to satisfy this deaux, and Burgundy, with need. soft vintage finishes and nat - ural wood grain, is made of America’s Favorite solid hardwood. Each mould - Pastime: Americans have Wild, Wild West: “Cutting Horses” by Janet Vanderhoof is ing is distressed with a gray long had a love affair with item 1122824 at: www.artthatfits.com. The liner is Flax wash using a hand-applied baseball. And in fact, it is 443964; the outer moulding is Vermont 521721; the fillet, finishing process to achieve very often called America’s Velasquez 107741; the moulding for the box is Bandana the weathered look. The Favorite Pastime. Whether 362928; the mat is B4969 Truffle; divider strips are cut from 2 1/2-inch wide profiles with it’s kids playing little league foamboard and wrapped with fabric peeled from B4969. antique silver lip come in five or souvenirs from the World wood tone finishes of gray, Series, there are so many about embracing your region sign can also be transitioned espresso, brown, green, and baseball-related items to of the country and framing into a woman’s jewelry box mahogany. For further infor - frame. things that relate to it. by choosing different mould - mation, call (800) 282- 9966, Shown at the ings and fabrics. www.maxmoulding.com. top of this page is a box Other ideas for regional that might sit Wild West framing include THE AMERICAN PICTURE on top of a arrowheads, a child’s first FRAMING ACADEMY cowboy’s pair of boots, or an embroi - CELEBRATES 10TH dresser. The dered western shirt. If you ANNIVERSARY WITH cover is a don’t live in the West, think MATCUTTER DRAWING piece of fra- of all the regional things you med art. The can frame for your cus - SOUTHINGTON, CT—The America’s Favorite Pastime: Moulding is actual box is tomers. American Picture Framing Bandana 362925 (two of same frame back- made from a Academy invites those inter- to-back); mat and mat strips are C7701 separate America’s Heroes: ested in learning about its Linen Canvas; chain and screw eyes are frame and Many people idolize sports framing classes to submit their used to suspend the frame from the bat. the inside is or movie stars but America’s e-mail address and in doing completely Heroes are the people in the so, to become eligible for the Here, above, a major lined with f abric. The strips military who protect and framing school’s quarterly league game ball was placed inside dividing the interior into serve our country. For those prize drawings. Entrants could in a shadowbox and made to sections are made from who are currently in the win a matcutter, iPad, or other hang on the wall from a bat. foamboard wrapped with fab - service, show your pride prizes. Known as a leading ric. The compartments hold with a framed portrait in provider of education and con - Even though a baseball is everything this guy empties uniform. Framed military me - sulting services, the acad - the focus, memorabilia from from his pockets at the end mentoes from any era make emy’s teaching staff includes any sport can be framed. It of the day. By choosing dif - a wonderful gift to give to Paul Cascio, also referred to is a great way to build a kid’s ferent art and moulding, the the soldier or to hang to pay as “The Guerilla Framer.” Visit: self-esteem or to show sup - box can be designed to ap - tribute to a beloved ances- www.pictureframingschool. port for your favorite ath - peal to a man in any state. com or call (888) 840-9605. letes and teams. Look for ways to tie the continued on page 26 PAGE 24 ART WORLD NEWS Ad Template-revised:Layout 1 10/18/11 9:32 AM Page 1 OCT11 L-J Framing Part 4 REVpage 2:Layout 1 10/31/11 1:41 PM Page 1
FRAMERICA LAUNCHES FRAMING FASHIONS to pay tribute WOOD-MATES continued from page 24 to American icon Elvis tor. At right is a wonderful Presley. piece of history featuring a Shown below war hero’s military pho to, is an example squadron photo, and patch of a vintage from his flight jacket resting record jacket on a linen mat and framed from Elvis’ with masculine moulding. Viva Las Awards, commenda tions, Vegas single. uniforms, and weapons all Both the deserve special attention. frame and the mat have The Great Outdoors: been bedaz - Shown below, Arlynn Rook America’s Heroes: Moulding is Tuscany zled with a lit - Wilbanks, Larson-Juhl mar - 532530; fillet is Acropolis 142700 inside tle Elvis bling. keting, illustrates the fact frame; mat is C7501 Vinktweed; fillet is We know this YAPHANK, NY— Framerica that Americans love The Acropolis 142700 inside mat openings; mat is a bit of an presents its new Wood-Mates Great Outdoors and all the is C5711 Deep Black behind fabric patch. over-the-top sample set including espresso design, but it walnut, estate cherry, mocha pared to shallower mould - is definitely Elvis and might walnut, blonde maple, and cof - ings, but when you start to also be well-suited to any fee bean. Dave Rosner, senior combine mouldings to cre - young girl who believes she VP of marketing, notes, ate the depth you need, it is a princess! Whether your “We’ve discovered an emerg - opens up nearly unlimited customers are Elvis fans or ing trend towards combining options. To create this frame they get crazy about other complementary, as well as design, one moulding was musicians or celebrities, there contrasting woods, to create a placed on top of another to are all types of things out more diverse and elegant achieve the necessary rab - there to frame that will ap - look.” Call (800) 372-6422 or bet depth, without sacrificing peal to their obsessions. Think go to: www.framerica.com for either the desired moulding about other records, sheet more information. style or the color. For your music, movie posters, auto - customers who are not all graphs, and other trinkets. that out - LARSON-JUHL PRESENTS The Great Outdoors, pre - doorsy, it is LANCASTER COLLECTION sented by Arlynn Rook also popular Wilbanks, Larson-Juhl mar - today to keting: Upper moulding is bring the Cascade 204401 (attached outdoors in - to lip of lower frame); lower side with moulding is Cascade beautiful 304401; mat: C7553 Edel - landscape weiss; thin rope trim out - prints or lines the mat opening with a other natu - bow at bottom. ral, organic NORCROSS, GA—Inspired images. by the rustic and worn woods activities that go along with Viva Las Vegas with Dale Holmgren, Larson- iconic to the landscape in Lan - it. Arlynn holds a framing Viva Las Juhl West Region Sales: Inner moulding is caster County, PA, Larson- example that demonstrates Vegas: Cranbrook 313674; outer moulding is Cran - Juhl’s Lancaster Collection how something meaningful Dale Holm - brook 603674; upper mat is C25700 Vivid is PEFC certified. The to a person, like fishing gren of Lar - White; lower mat is C25700 Vivid White; faux collection features a fine, wire- lures, can become “art” son-Juhl rhinestone embellishments on the mat can be brushed texture on light, when they are appropriately West Re - purchased at a craft store. medium, and dark finishes on framed. For people who are gion Sales, an array of profiles from a not into art, this can be a introduces a completely dif - Greg Perkins is customer 13/16-inch contemporary cap great way to get them ex - ferent note. Since the Lar - programs manager for Lar - to a 2 11/16-inch wide tradi - cited about custom framing. son-Juhl fashion show took son-Juhl, Norcross, GA. To tional shape. For more details, Shadowbox mouldings are place in Las Vegas, you reach him, E-mail: Greg_ visit: www.larsonjuhl.com. limited in their number com - have to grab the opportunity [email protected]. PAGE 26 ART WORLD NEWS Ad Template-revised:Layout 1 9/6/11 11:31 AM Page 1 OCT11-Nikki Opinion:Layout 1 11/1/11 3:55 PM Page 1
BUSINESS INSIDER
MADE IN NORTH AMERICA MAKES SENSE
by Niki Colley Beyond the “big picture” greater quality control, of something we should be talk - These days, news of the economic ramifications of out - course, but it also allows us to ing about more as an industry. economy and “Main sourcing, we’ve be more responsive and The more we can keep our op - Street vs Wall found the benefits quicker to market with the lat - erations local, the smaller our Street” is every - of keeping our pro - est trends. Printing overseas carbon footprint is, and the where—from maga - duction in North often means greater lead-time more sustainable our business zines and news America often off - and larger order commit - will be in the future. reports, to conversa - sets the savings of ments. Domestic printing al - tions overheard in moving our printing lows us to be proactive rather Finally, I feel a great sense cafes. As a business owner, overseas. For one thing, our than reactive and respond of obligation toward the com - I’ve been thinking a lot lately stringent copyright laws in more quickly to customer re - munity in which I live and work. about how the larger North America not quests and new trends. It’s important to me that my issues of the global only help protect employees have jobs and can economy impact our our investments in As publishers, we work pri - support their families, and that business and our em - trend research and marily within the business-to- the artists we work with can ployees, and how de - product design, business world, but I can't continue to create beautiful cisions we make now they protect the help thinking about the end and innovative work. It’s also will effect business in artists we work with user—the person who buys important to me that our cus - the future. We know as well by helping our prints after they’ve been tomers can support their fam - that, in theoretical ensure they get framed by one of our cus - ilies by selling quality designs terms, we need do - paid for their work. tomers. The trend toward con - that inspire people to want to mestic job creation in This is a really im - sumers choosing more local add some color, style, and vi - North America to stimulate portant issue for us and the and green products is increas - tality to their home decor. the economy, but what does artists we work with. We be - ing. Consumers are exploring Everything ultimately stems this really mean in concrete lieve that the best creative more organic and local food from that. It all reverberates terms for us as art publishers, ideas come out of North options, and slowly seem to back to us, the economy is or within the art industry in America and it’s important to be shifting back toward an global, but it’s also personal. general? For me it means, support our creative industry interest in supporting local wherever possible, making a so we can continue to lead businesses and sustainable Niki Colley is co-owner and conscientious effort to keep the way in design innovation. products. This trend is starting Chief Creative Officer at creation and production of our Printing domestically also of - to hit the decor industry, and I Canadian Art Prints and Winn products in North America. fers other benefits. It gives us think it’s one to watch and Devon Art Group Inc.
PAGE 28 ART WORLD NEWS Ad Template-revised:Layout 1 10/6/11 10:26 AM Page 1 SEPT11-Legal page 1:Layout 1 10/31/11 4:28 PM Page 1
LEGAL ISSUES
ROYALTIES: ARE YOU GETTING YOUR FAIR SHARE?
by Joshua Kaufman owed more than 100% of for as the basis of royalty tion is poor draftsmanship. According to one recent the total amount reported! payments. Certainly, there The contract is not clear as survey 88% of all royalties Next was 12% of underre - were those who try to un - to what revenues are in - are under - porting in the range derpay their royalties and at - cluded, what deductions are paid, which of 11% to 24%, and tempt to find shelter, or a permissible, or when a sale is a really 10% underreported defensible position in con - occurs. The definitions are staggering in the range of 6% to tract misinterpretation. Oth - usually buried somewhere statistic. 10%. Then 9% incor - ers who misinterpret the under the definition of “Net According rectly reported 25% contract could have easily Sales.” Most licensing con - to the study to 49% of the totals, done so without any malice tracts begin with the con - conducted and 5% improperly or intention which results in cept of gross revenues and by Invotex reported 50% to underpaying their obligation. then provide for certain de - Group, 99% of the total ductions and contingencies, there are a amounts. This study The problem of contract then come up with a “Net wide vari - shows a very signifi - interpretation, when it Sales” number off of which ety of rea - cant and substantial comes to royalties, can be the royalties are keyed. sons for Joshua Kaufman. underreporting, not based on several factors. underpay - only in overall per - For example, licensors have Almost all licensing ment. The largest single rea - centages (88%) but in the a system in place by which agreements state that royal - son for underpayment was size of the under reporting. they calculate their royalty ties are based on “goods erroneous contract interpre - sold.” It sounds simple tation. In second place was enough, but when are goods disallowed deductions being Are you getting your fair share of your actually “sold” and the roy - taken from the royalties. alty obligation is incurred? Third runner-up was unre - royalties? 88% of licensors are not. There are generally two trig - ported sales. Rounding out Efforts will indeed yield meaningful and ger points for when goods the other reasons were roy - measurable results for your investment are sold for the purposes alty rate errors, math errors, of owing a royalty; either unreported sublicenses, un - of time and money. when the goods are shipped reported benchmarks and or when the funds are milestones and transfer received. prices. A full 30% underreported payments, which are one- from 50% to over 100% of size-fits-all formulas. Or, that If royalties are due upon The next question which the amounts owed. the person in charge of roy - receipt of funds and the li - the survey tackled was the alty payments has a certain censee gives terms of 30, size of the underreporting. Erroneous pre-conceived understand - 60, or 90 days the sale does Invotex found that 27% of ing of how to calculate royal - not technically occur until the underreporting resulted Contract ties, has not read the payment is received, which in a discrepancy of only 1% Interpretation contract and instituted a pol - would be 30, 60, or 90 days to 5% of the total amount icy based on their (mis)un- after the customer receives reported. One might take The single largest factor derstanding. Also, contracts the goods. This is a signifi - comfort in the fact that the for underreporting, accord - might have changed and the cantly different timeframe underreporting was a small ing to the study, was based accounting department was than from when the goods percentage of the royalties. on questionable license in - not notified of any changes. were invoiced or shipped. However, when we look at terpretations. Almost half of What if the customer never the second-largest seg - the licensors misinterpreted The other principal reason ment, they found that 25% what the contract provided for contract misinterpreta - continued on page 32
PAGE 30 ART WORLD NEWS LaMantia-Pease:Layout 1 10/31/11 4:59 PM Page 1
ART WORLD NEWS PAGE 31 SEPT11-Legal page 2:Layout 1 10/31/11 4:36 PM Page 1
LEGAL ISSUES
LEGAL ISSUES the royalty is paid on only ence as an exhibit to the cess to knowledgeable em - continued from page 30 the value of the print? agreement in reality. Li - ployees who can answer censees that have a stan - questions, and also to copy - pays? No royalty may be How Are dard format are going to be ing facilities. Additionally, due even though the li - very hesitant to provide a the auditor should be al - censed goods are in the Discrepancies customized royalty report for lowed to follow-up when market place. Under a sale Discovered? only one of their licenses. necessary. The licensee defined as goods shipped it should be provided with does not really matter if the In certain instances an How Does a an opportunity to respond licensee ever gets paid or alert licensee might notice where they think the auditor when the licensor is due problems when they review Licensor Ensure might have made mistakes, their royalty based on the the royalty report which ac - They Get What or be able to provide subse - shipment of the goods. companies the royalty pay - quent documentation to ments. However, since the Is Due to Them? back up certain deductions This important difference royalty report is generated which might not have been as to when or if royalties are by the licensee it is unlikely Almost every licensing readily available or under - due all depends on one or that the report is going to be agreement has a provision stood by the auditor. two words buried in the def - drafted in such a manner as for an audit which provides inition of Net Sales. There is to highlight or red flag prob - for reasonable notice and The audit is generally paid no right or wrong definition. lem areas. Which raises the that the auditor is provided for by the licensor unless a Valid arguments can be issue of what is covered in a access to the licensee’s discrepancy to their detri - made on both sides as ment is found, then the bur - to which definition should den of payment shifts to the apply. It is a matter of nego - A comprehensive royalty report is licensee. Contracts range tiations. But, if the definition invaluable. What is to be included in from any discrepancy at all is not thought through and will trigger the switch in ob - discussed, then when it the report needs to be in the contract ligation, to as high as a 10% comes time to pay the royal - or, if the standard license royalty report deviation needs to be identi - ties, there very well may be is used, it should be reviewed ahead of fied prior to the onus being a serious dispute and an shifted to the licensee. under payment of royalties time and incorporated by reference to Generally the number is finding in an audit. the agreement. somewhere between five and 7 1/2%. Another area of misun - derstanding can be when royalty report. This is an - books and records as they Many licensors hesitate the licensed goods are not other area which is often apply to the licensor. Having to undertake an audit, even sold as a standalone prod - ignored by the parties when a properly well thought out, if they think they are not uct and there may or may negotiating a contract. Most well drafted audit clause can being under-paid because not be any allocation of the licensing agreements simply avoid a myriad of problems. they do not want to alienate sales price upon which the state that a royalty report Audit clauses should pro - their customers. However, royalties are based. Let us will accompany the pay - vide the nature of the notice most licensees have been in say if an artwork (print) is li - ments. A comprehensive to be provided, and what the business long enough, censed but is shipped with - royalty report is invaluable. kind of information the li - have been audited many out a frame, is the royalty What is to be included in the censee should provide the times, and understand that paid on the sales price of report needs to be in the auditor before the on-site in - it is not any kind of personal the finished goods which in - contract or, if the licensee’s spection. It should provide attack or a questioning of cludes the frame, or is the standard license royalty re - that the auditor is given ac - their veracity, it is a normal value of the print separated port will be used, it should cess to the materials that business occurrence. out from the value of the be reviewed ahead of time they need, are provided with overall products sold and and incorporated by refer - workspace, as well as ac - continued on page 35
PAGE 32 ART WORLD NEWS OCT11-OE:Layout 1 10/31/11 3:33 PM Page 1
OPEN EDITION PRINTS
SunDance Wild Graphics Apple
“Pumpkin Poppies II” "Colorful Damask" by Shirley Novak by Image Size: Tiffany Hakimipour 18" x 18" Image Size: Retail Price: 24” x 36” $16 Item #: 8569B 407.240.1091 802.457.3003
www.sdgraphics.com www.sundancegraphics.com E-MAIL: [email protected] www.wildapple.com 9580 Delegates Dr. Orlando, FL 32837
Editions Zhee Singer Limited Studio
“Flora” 10451 by Robert Ginder “R oyal Carnation Flower – A shlin Red” 800.228.0928 413.664.0740 www.editionslimited.com E-MAIL: [email protected] www.ZheeSingerStudio.com 4090 Halleck Street Emeryville, CA 94608
New York Haddad’s Graphic Society Fine Arts Inc.
“Patchwork I” by Judi Bagnato “ Color Splash I” Image Size: 26" x 26" Retail Price: $36 800.942.3323 800.677.6947 Fax: 714.996.4153
www.nygs.com www.haddadsfinearts.com E-MAIL: [email protected] E-MAIL: [email protected] 129 Glover Avenue Norwalk, CT 06850 3855 E. Mira Loma Ave. Anaheim, CA 92806
ART WORLD NEWS PAGE 33 OCT11-NOE:Layout 1 10/31/11 3:22 PM Page 1
WHAT’S HOT IN OPEN EDITIONS
Here are the Hydrangea Square II best selling prints “Hydrangea Square II” by Daphné from the month of Brissonnet measures 12 by 12 inches . and retails for $10.50. Phone Wild September Apple, Woodstock, VT, at (800) 756- 8359 or go to: www.wildapple.com.
Paris
Luke Stockdale’s Wallflower III “Paris” measures 12 by 36 inches and 20 “Wallflower III” by James Burghardt by 60 inches. The measures 16 by 16 inches and retails retail prices are $28 for $20. Call New World Graphics, and $70, respectively. Richmond, VA, at (804) 213-0600, Telephone McGaw or go to the website located at: Graphics Inc., Man - www.theworldartgroup.com chester Center, VT, at ( 802) 362-3662, or visit the website located at: www. mcgawgraphics.com.
Gold Leaves I
Patricia Pinto’s “Gold Leaves I” measures 18 by 18 inches and the retail price is $20. Call SunDance Graphics, Orlando, FL, at (407) 240- 1091 or visit: www.sdgraphics.com.
Evergreen Plantation Mike Jones’ “Evergreen Cowboy Puppy Plantation” measures 36 by 24 inches and retails for $ 44. Robert Dawson’s “Cowboy Puppy” Call Winn Devon Art Group measures 24 by 18 inches and retails for Inc., Richmond, British Co - $43. Call Bentley Global Arts Group, lumbia, at (800) 663-1166, or Walnut Creek, CA, at (800) 227-1666 or go to: www.winndevon.com. go to: www.bentleypublishinggroup.com.
PAGE 34 ART WORLD NEWS SEPT11-Legal page 3:Layout 1 10/31/11 4:43 PM Page 1
LEGAL ISSUES
LEGAL ISSUES where these differences these matters and incorpo - has a wealth of experience continued from page 32 might arise and to discuss rating them into the contract in all forms of licensing in - them up front and include the up-front is a classic example cluding software, trade - If you are a licensee or li - various contingencies in any of penny wise pound foolish. marks, copyright, sports, censor and want to avoid art, and personalities. He being in the 88%, the key is has negotiated hundreds of to raise issues during the The key is to raise issues during the licenses involving most of contract negotiations, draft contract negotiations and draft a the major licensing entities a contract with proper lan - (representing licensee, li - guage, and monitor activi - contract with proper language, then censors, and agents). He ties to be sure that the monitor activities. has published more than 200 contract is being adhered articles and regularly lec - to. Then, from time to time, tures on various topics in the make sure everybody is on agreements. In the short Joshua J. Kaufman, Esq., is field, is an adjunct law pro - mark to conduct an audit. term, it will make for a long- a partner in the law firm of fessor at American Univer - er, more cumbersome and Venable, LLP, and chair of sity Law School, and is The ways to interpret con - potentially more complex their Copyright & Licensing counsel to the Art Copyright tracts, disallowed deductions agreement, but at the back - Group. He is one of the Coalition. To reach Mr. Kauf - being taken, and underre - end there will be fewer prob - country’s foremost attor - man, e-mail him at: jjkaufman ported sales can go on and lems, issues, and disputes. neys in art, copyright, and li - @venable.com or call him at on. The key is to understand Not properly going through censing law. Mr. Kaufman (202) 344-8538.
ART WORLD NEWS PAGE 35 OCT11-Open Eds Barney page 1:Layout 1 11/1/11 11:38 AM Page 1
OPEN EDITION PRINT ISSUES
EXPLORING OPEN EDITION OPPORTUNITIES
by Barney Davey your art business fares de - cause there are examples of demand. One would pre - Part Two of his article that pends on your ability to artists who continue to sume that works from a lim - began in September AWN. recognize and respond to enjoy success in traditional ited edition should be more Last month, this series the changes. Keeping what markets. Still, it’s a smart expensive than those from an began with a works, leaving behind idea to keep weighing open edition. Still, Ansel brief review of what is broken, and opportunities. The reality is Adams’ most famous photo - art print market leveraging new oppor - the large number of visual graph, “Moonrise, Hernan - history recogniz - tunities are your keys artists versus the declining dez, New Mexico, 1941,” ing the success to succeeding in number of publishers and was an open edition, and he of artists and chaotic times. galleries, dictates most printed new versions over a publishers in artists need to build prof - period of decades. Prices for both open and Today, artists have itable direct distribution these works have stayed limited edition affordable technology channels to succeed. Fortu - high because of the attrac - prints. This Barney Davey. to create a delivery nately, independent artists tion to this image and the month we will system to market to have access to affordable, connection to the artist.” look at how using open edi - buyers predisposed to buy powerful tools and a wealth tions in today’s market can direct from the artist. Be - of knowledge to help them It appears a new breed of benefit artists. To be clear, I cause of uncertainty in tradi - build a successful career. art buyer is developing. One do not advocate abandoning who prefers choice, conven - limited editions for artists ience and high quality, as op - and publishers who have If the art is powerful and reproduced posed to being forced to buy success with the model. As in the highest level then it can be a fine art print with no say in the country saying goes, size or substrate. The bottom “Dance with the one that marketed to those who might be line is if the art is powerful brung ya.” Surely, limited called art buyers as opposed to and reproduced in the high - editions will remain as a art collectors. est level, then it can be mar - valid marketing model in the keted to those who might be print market. called art buyers, as opposed tional markets’ ability to It is reasonable for artists to art collectors. While in The emergence of print- endure, I urge developing to want to earn a decent liv - both limited and open edi - on-demand (POD) technol - these channels for inde - ing from the result of their tions, the primary desire is to ogy forever changed the art pendent artists. The tools labor. A way for some is to own the image, the second - print market, just as it has and knowledge are there for avoid artificially capping their ary buying choice for “art the music, film, and book artists who want to manage income by exclusively mar - buyers” is based on quality, publishing businesses. Other their careers and dictate keting their digital fine art convenience and variety. coinciding developments, in - how their work gets to mar - prints as limited editions. Until POD evolved, buyers cluding affordable small busi - ket. For many independent Open editions provide the with these needs could not ness e-commerce solutions, artists, selling direct is the means to broadening their be served and, as such, were the influence of social media, future. Nevertheless, some collector base in the mass never identified or devel - the quick acceptance by con - successful galleries and market, and the opportunity oped. The late Steve Jobs’ sumers to buying online, the publishers continue to en - for beloved images to sell magic at Apple was creating rise of Big Box retailing, force exclusivity on the well for decades. In my new hot products, not by asking and the flood of imports, artists they represent. If e-book, How to Price Digital what consumers wanted, but combined to drive change artists are comfortable with Fine Art Prints , art business rather by developing access- to breakneck speeds. In - such conditions, they should author Daniel Grant says this ible technology to fill previ- evitably, change creates pit - try to make the traditional about pricing limited and open falls and opportunities. How system work for them be - editions: “Pricing is based on continued on page 37
PAGE 36 ART WORLD NEWS OCT11-Open Eds Barney page 2:Layout 1 11/1/11 11:41 AM Page 1
OPEN EDITIONS who has read my books and ing limited editions. New The key to success is to continued from page 36 blog for many years. He was York and California are con - be fully transparent by oper - influenced by my thoughts sidered the most stringent. ating one’s business with ously unmet needs. Once and decided to work in open Artists legally need to com - integrity and honesty. If buy - buyers realized how cool editions. He says, “Your ply even if they are selling ers know the facts, they iPods, iPhones, and iPads writings about limited versus via the Internet from another won’t feel duped about what are, they were hooked. I think open edition prints were one state. The burden of time- they are buying. And, those today’s art print market of the deciding factors in my consuming, costly, extra with a collector mentality greatly underutilizes the full choice to go to open prints bookkeeping is eliminated can still get a precious lim - marketing capacity of POD in in 2007. It was the right de - with open editions. ited. And, smaller editions printmaking. Granted, art buy- cision for me. I began a se - are easier to manage on the ers who want quality and con - ries of Angora Goat images The renowned artist, back-end and more likely to venience are different from in 2008. There are now five Arthur Secunda, has been succeed on the fickle sec - collectors who will only buy in the series. The goats are shown in leading galleries ondary market. Like the art limited edition prints. Instead part of a 10-year experiment and museums worldwide. He market in general, the art of annoying these collectors to control the growth of also had a successful poster print business is personal, with established preferences Canadian blackberry bushes printing run with Haddad’s subject to change, and diffi - for limited editions by at - on the open balds on tree - Fine Arts. He was known to cult to grasp at times. What tempting to convert them, the less mountain tops along express his poster sales works for some artists is suggestion is to market to the Appalachian Trail on the helped pay for his studio in suicidal for others. What it buyers who will pay premium Tennessee/North Carolina France and grow awareness comes down to for artists is prices for high quality work, the need to research, be but prefer the options offered willing to try new things, and in open edition prints. What it comes down to for artists is the equally willing to give up on need to research, be willing to try new them if they don’t work out. It is logical that removing Ultimately, the decisions questions about limited edi - things and equally willing to give up about open versus limited tion provenance will reduce on them if they don’t work out. See editions can only be made anxiety and speed the buying what is best for you and your career. by the artist. It is your life. decision, especially online. You have to decide what Successful online gallery re - is best for you and your sults indicate buyers will pay border. The series took off for his work. It didn’t ruin the career. When you are com - premium prices for high qual - with the first goat image career of Pablo Picasso fortable with those deci - ity images they love, and are ‘Arlo’ who became my best when he had a successful sions, you can plan a course not deterred by open edi - selling image of all time. If I open edition print series sold of action to achieve your tions. For popular artists, had limited the sales of this, in Sears’ stores in the goals with dignity, integrity, sales to the much larger pool and succeeding, goat im - 1950s. Terry Redlin, revered and great results. of open edition buyers should ages, I would have lost a lot Americana artist, has a large return greater profits than by of income. And, ‘Arlo is still museum that is a major Barney Davey is a multi- strictly selling higher priced a big hit.” tourist attraction in his home decade art market veteran. limited editions. If artists can state of South Dakota. Dur - He is the author of How to enlarge their collector base Other things to note about ing his career, he has sold Profit from the Art Print with open editions and give limited editions are the hid - both open and limited edi - Market, a bestseller on the them choices, it can help den costs involved. The tions of the images. Some of Amazon.com “Business of their business. In today’s tu - artist or publisher has to es - his images were dissected Art” category. He also pub - multuous times, it is an advis - tablish a system for tracking and sold as smaller images. lishes the highly regarded able path for most to follow. every limited edition. For a None of this has dissuaded ArtPrintIssues.com, a busi - prolific artist, this can be - his collector base and they ness blog for visual artists. Jeffrey Stoner is a lead - come an arduous task. There continue to buy editions of Visit his website at: www. ing fine art photographer are laws in 14 states regard - existing images. barneydavey.com.
ART WORLD NEWS PAGE 37 OCT11-Parrot Part 2 REV page 1:Layout 1 10/31/11 3:58 PM Page 1
TECHNOLOGY
THE BIG SCAN CRUSE DIGITAL CAPTURE
by Ted Dillard the lens to the subject, and focus plane than the front of The first impression you In the previous issue of Art their ratios to one another. our subject. It’s going to be get of the Cruse is that it’s a World News, Mr. Dillard, out of focus. huge piece of equipment, Imaging Services Manager Here’s how that works. In and it is… but for a very at Parrot Digigraphics’ a typical desktop flatbed Now, with the Cruse sys - good reason. newly formed operation, scanner you have the lens tem we have the subject sit - TheBigScan.com, discuss- inside the body of the scan - ting on the platen with the Put these two things to - ed the benefits of the Cruse ner. First, let’s look at what lens and sensor head as gether, the lighting (men - Synchron system of digital we would expect from scan - much as 60 inches away. tioned in the previous article capture in relation to scan - ning, say, a leaf on a flatbed. (See picture at the bottom in September AWN ) and the ning artwork up to 48 by 72 of page.) In this dia - depth of field, and combine inches in one pass and its gram, the front of them with a state-of-the-art capability of producing bal - the subject is 60 16-bit imaging sensor and anced lighting, even when inches away from Color Management system scanning reflective objects. the lens, and that is and you have a very power - Now Mr. Dillard, a 25-year the focus plane. The ful system indeed. veteran commercial photog - back of the subject rapher, looks at the Cruse is 62 inches away, or Precision Synchron’s advantages in The lens of this desktop flatbed 3.3% further away. relation to depth of field; its scanner is designed to focus at It’s an insignificant Geometry ability to retain alignment; about two inches. The front of the difference, and will Technology and the mechanics of the leaf sits right on the platen at two remain in tack-sharp capture. inches. The back, however, is an - focus. The distance Another compelling attrib - other two inches away, and so is a from the subject to ute of the Cruse is the Depth of Field full two inches out of the focus plane the lens is what gives geometry of the camera and of the lens. us this advantage. table. Because it’s set up for There’s another powerful pixel-by-pixel scanning, which attribute of the Cruse sys - (See picture above.) requires absolutely micro - tem, and that is what is The lens is de - scopic tolerances of align - known as “depth of field” in signed to focus at ment, the entire system is photography. It’s the range about 2 inches. The installed and calibrated to be of distance that an object front of our leaf sits geometrically perfect. Not will be in sharp focus. right on the platen, only that, it stays that way, We’ve all seen portraits of at 2 inches. The unlike a conventional camera people with a lovely, out-of- back of the leaf, on a tripod or a copystand focus background, and the however, is another that gets out of alignment subject in tack-sharp focus. 2 inches away, so every time it’s moved. This is known as “shallow it’s a full 2 inches depth of field” or shallow out of the focus Here’s why that’s impor - focus, and it’s something plane of the lens. tant. Unless the subject and that we’d like to avoid in the copy table are at pre - the scanning world if we Or, to put it in The front of the subject is 60 inches cisely the same parallel are scanning anything with mathematical away from the lens, and that is the plane as the plane of focus thickness or layers, like col - terms, the back of focus plane. The back of the subject for your camera, you’re lages, artifacts, or textiles our subject (the is 62 inches away or 3.3% more. That going to see geometric dis- with texture. Once again, it’s leaf) is 100% fur - is an insignificant difference and will about the distances from ther away from the remain in sharp focus. continued on page 39
PAGE 38 ART WORLD NEWS OCT11-Parrot Part 2 REV page 2:Layout 1 11/1/11 11:44 AM Page 1
PRINTMAKING optical “flatness” of a good essential. Far below, right, The Cruse system uses continued from page 38 reproduction lens optimized the picture shows an exag - the finest optically correct for digital capture. Most gerated example of what op - lenses available, and this tortion, often called pers- lenses for general-purpose tical distortion looks like. type of distortion is simply pective distortion or simply photography are not particu - Not every lens has this not an issue. “keystoning.” The four pic - larly “optically flat.” That is, problem to a large extent, tures to the right, illustrate they are not corrected to fix and it’s correctable in the The Mechanics what happens if everything is perfectly aligned—and if Of the Capture it’s not. The grid overlay is just to show you what’s A typical professional square and what’s not. DSLR camera is designed to cover a broad spectrum of Essentially every copy uses, from shooting a soccer photograph made by any game, wedding reception, portable camera system will and a fine portrait, so it has have some degree of distor - to be as many things as tion. Can you fix it in Photo - possible to the broadest shop? Of course, but you’re base of users. The Cruse doing some serious manipu - has one purpose, and one lation of the basic pixel Alignment: If everything is perfectly aligned, you get the purpose only. structure of the image. image above left. If you have the camera or work tilted on one axis, in this case the top-bottom axis, it’s going to look For that reason, the Cruse The Cruse, on the other like the top right image. That is also what it looks like if uses a unique digital sensor hand, is calibrated to be op - you point a camera up at a tall building. If the camera tips to capture the scan, a “Tri- tically and geometrically per - slightly in both the top and bottom axes, as well as the Linear CCD.” A typical fect when it’s installed. side/side axes, the image looks like a parallelogram, as DSLR camera uses what’s Quite literally, it has to be seen below, left. Below right, you see the effects of optical called a “Bayer Array” CCD, aligned to the tolerances of distortion resulting from a lens that is not optically flat. or CMOS sensor, and it each pixel for the system to makes some significant com - work properly—a dimension promises to cover that broad of around 5 to 10 microns. spectrum of uses. For this reason, the image needs no geometric correc - Here’s how it works. The tion in post-production, and sensor has millions of pixels when you stitch multiple that capture your image in section scans together red, green, and blue chan - (when the original is larger nels. These three channels than the 48- by 72-inch make up every color you table) there’s perfect align - can see, and in a digital ment of pixels from side-to- image are translated as sin - side. gle pixels with three chan - nels: RGB pixels. It doesn’t matter if the the natural optical distortion design of the lens element camera is moved up or that any lens will produce, array. But unless it is specif - On the next page, we il - down. Once the system is simply because it’s not ically designed as a “flat lustrate what the sensor aligned, it stays aligned. overly important to a gen - field” or “optically correct looks like in a DSLR. It is an eral photographer. reproduction” lens, it will array of basic groups of four Additionally, we need to have this type of distortion consider the benefits of the In reproduction work, it’s to some degree. continued on page 40
ART WORLD NEWS PAGE 39 OCT11-Parrot Part 2 REV page 3:Layout 1 10/31/11 4:15 PM Page 1
TECHNOLOGY
PRINTMAKING At left is imperative. ) The actual pro- continued from page 39 what the cess of scanning a work of sensor looks art, however, is just about pixels. Each one of these like in a as simple as placing the four pixels, when reading DSLR, an painting on the table, mak - the image coming through array of ing a few measurements, the lens, gives you a value groups of four pixels. Above, adjusting the settings in the for its channel. The red, each of the four pixels, when control software, doing a green, and blue each give reading the image coming prescan and then a final through the lens, gives you you color information for scan. In a production envi - a value for its channel. their respective colors, and ronment it is almost as sim- the second green gives you ple to operate as a commer - the luminance information— At left, a tri-linear strip of cial flatbed scanner, but with how bright it appears. (See pixels enables you to sam - results that set the standard picture top of page, far ple your subject with each at a completely different right.) Interestingly, it turns of the three channels. level of quality. out the green pixel is also a pretty good indication of It’s a strip of red, green, Conclusion According to John how the human eye per - and blue pixels, one pixel Lorusso, president of Parrot ceives brightness. wide, shown immediately All this special-purpose Digigraphics, parent com - above. Because it scans, it design and function may pany of TheBigScan.com In the camera processor gives you the ability to sam - make you think the Cruse which specializes in large for - these values go from being ple your subject with each system is extremely com - mat scanning, the cost of individual pixels of one color of the three channels. plex and expensive to oper - a scan is competitive, size- to “virtual” pixels of three ate. You’d be partially right, for-size, with conventional colors. This is called de-mo - Below, right, you have it is an expensive machine, scans, even without consid - saic processing—transform - outlined pixels in red, green, and it is complex to set up ering the quality of the image ing individual information and blue, representing one and install so that it oper - produced by the Cruse. into three channels based, pixel each in an image. What ates properly. It can, like any essentially, on an educated In 1996, John Lorusso guess calculated from Consider the out - formed a team of industry neighboring pixels. Is this lined pixel to be one leaders to launch Parrot bad? Not necessarily, but pixel in an image: Digigraphic Ltd., pushing it’s not the best option if Top is red, middle the envelope of digital capt- it can be avoided. Not only is green, and ure, color management, and is it “interpolated” data, but bottom image is digital output technology. it can also give you some blue. This gives you Parrot’s 15-year collabora - very objectionable artifacts actual red, green, tion with leading manufac - from aliasing and moiré, the and blue values for turers has resulted in latter having a wavy or each pixel location the development of cutting watered pattern. These can in the image. edge products for capture, be minimized in processing, color management, and gi - but again, the true image this gives you is actual red, sophisticated system, be clée printing technology, as suffers. green, and blue values for set up and run incorrectly. well as the highest-gamut each pixel location in the The Cruse must be profes - inkjet media—fine art water - We can, however, gather image. There’s no interpola - sionally installed, aligned, color papers, canvas, pho - actual pixel data for our tion, sampling, or de-mo - and the color management tobase, and more. Visit: image using a tri-linear array. sai cking necessary, resulting calibration is critical to its www.parrotcolor.com or e- Here’s what a tri-linear CCD in a true, high-bit depth file performance. (Note: It is not mail: [email protected], looks like. with no artifacts. “highly recommended,” it’s or phone (877) 727-7682.
PAGE 40 ART WORLD NEWS OCT11-Cristi Smith page 1:Layout 1 10/31/11 2:43 PM Page 1
ART & BUSINESS
YOU SURVIVED! NOW WHAT?
by Cristi Smith mind. Knowledge is power, Artists, publishers, and what are you doing to find it Those of us who are still in and now you know what galleries used to flock to the elsewhere? Those shows business following the most doesn’t work in a depressed big trade shows to see and are having their own credibil - frightening recession in art market. This gives you be seen, but the past sev - ity problems. You don’t have memory are ner- the power eral years have seen an to make them yours by vously patting and license enormous decrease in at - proxy. There is a tremen - ourselves on to seek new tendees and exhibitors. dous world of astonishingly the back as we (and possi - This expense was justified talented artists out there knock on wood, bly unortho - “in the good old days” be - who have rooms and bins of grateful for our dox) ways cause it was worth it. Now worthy art that the world will fates or more to make we’re not so sure. never see because they likely the choices money and don’t know how to market it, we made, that grow your Where do we see new art and you aren’t coming to are still keeping client base. now? How can you find new find it. us in business It’s a good galleries? Where are the today. How time for a re - great artists? You’ve heard Recently, Ford and I took quickly so many ality check, the expression, “the harder a trip to San Miguel de Al - of us transform- and allowing you work, the luckier you lende to seek out new and ed from fear - common get,” and the more experi - exciting artists. We had less warriors to sense— ence I’ve earned, I agree. heard for years that this timid victims of rather than “Tuscany of an economic protocol —to Mexico” storm that dev - prevail when There is a tremendous world town is brim - astated the art considering ming with market like a new ways to of astonishingly talented world-class hurricane rav - Cristi Smith pictured in an generate artists out there who have artists within ages the coast - artist’s studio in Mexico revenue. rooms and bins of worthy art this small line. But now the searching for exciting new community, shock has worn work to bring to her gallery. To begin that the world will never see and we off, most of the with, how because they don’t know how heard right! damage has been done, do you advertise and mar - to market it. Are you going We were as - and it’s time to talk about ket your artwork? Every - tonished at rebuilding your business with thing’s changed! We used out to find it? the number a fresh perspective. to write press releases and of incredibly send images to newspaper talented and I’m not talking about res - art sections and they would But I think the more accu - creative artists who live and urrecting the same art busi - publish them. Now newspa - rate quote may be “the exhibit their work there, ness models that left so pers are barely hanging on, smarter I work, the luckier I coming from all parts of the many art professionals vul - and those art sections are get.” Are you employing the world to live in this peaceful, nerable to the capricious rare, if they exist at all any - same business strategy that scenic and inspirational nature of the economy. Ex - more. We used to send is creating the doldrums on town in Mexico. The cost of perience now teaches us, postcards to our database your bottom line? As art pur - staying there is far less ex - as it has in so many eco - and collectors’ addresses, veyors, we might find it diffi - pensive than attending a nomic downturns, that you but now that seems archaic cult to perform that function trade show—the excellent must rebuild your business and expensive with the ad - these days. If you’re not ex - lodging and food is about with this newfound experi - vent of e-mail. But do they cited about what you see in ence and information in open them? the art industry at big shows, continued on page 42
ART WORLD NEWS PAGE 41 OCT11-Cristi Smith page 2:Layout 1 10/31/11 2:49 PM Page 1
ART & BUSINESS
YOU’VE SURVIVED! Look at how the music in - you actually listened to an The key is to embrace the continued from page 41 dustry has changed. Twenty entire “album” from one changes that are being thrust years ago it would have artist? Remember the musi - upon you. Take another look half that of anywhere in been unimaginable that peo - cians that refused to par- at social media (that’s a America. We discovered great, new PR tool) and how several superior artists you expect consumers to whom we’ll be exhibiting buy your art. The Web is be - and introducing to our col - coming the most powerful lectors, and we anticipate gallery in the world, and it will their appreciation for our ef - become even more impor - forts at finding them. tant as the younger genera - tion matures and begins The very idea of building collecting art. They are ac - a retail business model that customed to buying every - relies on unsolicited “artist thing online, and art will fairies” alighting upon your become no exception. gallery doorway with a port - folio under their arms and What do people see providing your entire (and when they visit your web - utterly perfect) merchandis - site? Every single week you ing strategy is why many San Miguel de Allende, Mexico, a gathering place for artists. should be updating your galleries went out of busi - website with new informa - ness. Have a vision and a ple would be purchasing ticipate in iTunes as a dis- tion on artists, highlighting plan, and don’t let the fates music in the ways we are tribution channel? certain exhibits, news about dictate your business. Get today. It is no longer critical the gallery happenings, out of your gallery and act for a musician to write and That short-sightedness posting new art… you’ve like a true art purveyor for produce 10 songs for an and, dare I say arrogance, got a lot to say, don’t you? your collectors. cost them Make sure you are taking a great the time to say it in the lan - You can cite the weak deal of guage of the Internet. Be economy as the primary money, relevant, useful, and inter - driver for the shift in our busi - and even - esting and people will be ness plans (and bottom tually they more inclined to visit you lines), and you would be realized (and be tempted to buy) right. However, there are that the more often. other factors—consumer music in - and technology revolutions, dustry I realize this sounds obvi - to be more specific—that was not ous, but I can’t believe the can no longer be ignored or dictated number of galleries and dismissed as irrelevant to and con - artists whose websites are artists and galleries. There is trolled by outdated and stale every a case to be made for early them, but time you visit them. You’re adaptors, and perhaps the A selection of work by artists from San Miguel free mar - communicating that your time has come for the art in - de Allende in Mexico. ket dy - business is outdated and dustry to confront the uncon - namics at stale in the process. ventional and myriad ways album or CD to make money work driven by consumer that consumers want to pur - or become famous. The behavior. Most of them are Being passive is putting chase art, and the non-tradi - vast majority of people don’t now available (and making you on “pause.” Nothing is tional ways gallery owners listen to music that way any money) on iTunes these can source it for them. longer. When is the last time days. continued on page 43
PAGE 42 ART WORLD NEWS OCT11-Cristi Smith page 3:Layout 1 11/2/11 10:29 AM Page 1
YOU’VE SURVIVED! so many new ways of “tak - ened with the sense of “why Cristi Smith entitled “Paint - continued from page 42 ing charge,” whether you are not?” as so many of the so- ing Your New Economic an artist, gallery owner, or called experts proved wrong Landscape.” going to happen. It leaves you vulnerable and apa - With a combined perspec - thetic. You shrug, and think, With every economic setback in tive unique to the art indus - well, this is the art world history, opportunity has sprung try, Cristi Smith is co-owner right now. Wrong! If you and president of Ford Smith think that, then your art from those who blazed new trails Fine Art. She owns the Ford world will continue to shrink in times of turmoil, emboldened Smith Gallery in Roswell, until you’re out of business. with the sense of ‘why not?’ as so GA, and is agent and pub - There are certain harsh real - lisher for her husband, artist ities that must be faced, of many of the so-called experts proved Ford Smith. Her expertise course, but if you look for - wrong when the winds of change were spans two decades in the ward with a fresh perspec - against them. retail advertising and mar - tive, you can identify new keting arenas with executive horizons. The key is to ap - leadership in Fortune 100 re - proach every common busi - publisher. With every eco - when the winds of change tailers in addition to start-up ness perception (or assum- nomic setback in history, op - were against them. companies in the high-end ption) with a different and portunity has sprung from home decor industry. Call new eye. Shake it up and those who blazed new trails This article is part 3 in an on - her at (770) 552-5942 or: see what happens! There are in times of turmoil, embold - going series of articles by www.fordsmithfineart.com.
ART WORLD NEWS PAGE 43 OCT11-Calendar:Layout 1 10/31/11 3:15 PM Page 1
CALENDAR
October 22 –27: Interna - November 17 –20: The visit: www.art-miami.com. December 1 –4: New Art tional Home Furnishings 15th annual Boston Interna - Dealers Alliance (NADA), Market, High Point, NC. Call tional Fine Art Show at the November 30 –Decem - Deauville Beach Resort, (800) 874-6492 or visit: Cyclorama, Boston. Fusco & ber 4: RED DOT Fair, Wyn - 6701 Collins Ave., Miami www.highpointmarket.org for Four/Ventures LLC. For de - wood Art District, 3011 NE Beach. Call (212) 594-0883, more information. tails, call (617) 363-0405 or: 1st Ave. at NE 31st St., www.newartdealers.org. www.fineartboston.com. Miami. Visit: www.reddot October 28 –31: 12th an - fair.com or call George Billis January 30 –February 1: nual Toronto International Art November 30 –Decem - at (917) 273-8621. West Coast Art & Frame Fair, Metro Toronto Conven - ber 4: Miami SOLO, Wyn - Show, Mirage Resort & tion Centre. Produced by wood Art District, Miami. December 1 –4: Art Basel Casino, Las Vegas. The Na - MMPI Canada. Call (604) Presented by Artexpo. Call Miami Beach, Miami Beach tional Conference schedule 730-2065 for details or visit: Eric Smith at (216) 916-9321 Convention Center, Miami of workshops and seminars www.TIAFAIR.com. e-mail: [email protected] Beach, FL. Call (305) 674- begins on January 29. Visit: or: www.miamisolo.com. 1292 for information or visit: www.wcafshow.com or call November 4 –6: Annual www.artbasel.com. (800) 969-7176. Print Fair, Seventh Regiment November 30 –Decem - Armory at Park Ave. and ber 4: Art Miami, The Art December 1 –4: PULSE January 30 –February 3: 67th St., New York. IFPDA. Miami Pavilion, Midtown Miami, The Ice Palace, 1400 Las Vegas Market, World Visit: www.printfair.com or Miami/Wynwood, 3101 NE North Miami Ave., Miami. Market Center, Las Vegas. call (212) 674-6095 for fur - 1st Ave., Miami. Art Miami Visit: www.pulse-art.com or Visit: www.lasvegasmarket. ther details. LLC. Call (520) 529-1108 or call (212) 255-2327. com or call (888) 962-7469.
PAGE 44 ART WORLD NEWS OCT11-Classifieds-revised11.3:Layout 1 11/3/11 11:04 AM Page 1
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ART WORLD NEWS PAGE 45 OCT11-Index:Layout 1 11/1/11 4:10 PM Page 1
ADVERTISERS
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ADVERTISING SALES INFORMATION Open Edition Prints, Page 33 Eastern U.S. & International Midwest & West Coast John Haffey, Brooks Male, Classifieds, Page 45 Publisher Associate Publisher Phone 203.854.8566 Phone 847.705.6519 Fax 203.854.8569 Fax 847.776.8542 Art World News, (ISSN 1525 1772) Volume XVI, [email protected] [email protected] Number 9, is published 10 times a year by Wellspring Communications, Inc., 143 Rowayton Ave., Rowayton, CT For more advertising information, 06853. (Phone 203.854.8566) (Fax 203.854.8569). visit us online at... Single copy price $10. Send address changes to: www.artworldnews.com Art World News, P.O. Box 129, Rowayton, CT 06853.
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