Economics and Expectations

Economics and Expectations Local economic impacts of the natural environment Paul Morling NCP Binham July 2016 Menu A bit about ‘economic’ assessments Economic impacts of nature related tourism in North Norfolk Big idea (?!) Through conservation comes the provision of a range of services which help people engage with nature & promotes a sense of wellbeing and underpins economic prosperity Economic Approaches to valuing Natures contribution to wellbeing Cost – Benefit Analysis Ecosystem Services Framework Natural Capital Accounting Framework Local Economic Modelling Non monetary approaches Connection to Nature Some useful economic concepts A tool for assessing the value of nature based tourism A guide to some tools for estimating ecosystem services A menu of options for increasing revenue from nature based activities Other approaches for assessing the difference nature makes to our lives The Wild Network Exists to champion and support connection with nature and wildness in children and young people Connection to Nature Economic Impact of A Reserve Visitor spending Direct Imports Reserve Wages (Leakages) Activities (households) Indirect Other Sectors Induced Methodology • Visitor surveys at key sites • Collected data on – Visitor type – Length of stay – Spend – Motivation for visit – Postcodes Scale up on the basis of total visitor numbers and key ‘assumptions’. 1999 Study Looks at economic impact of nature motivated visitors Investments by Conservation related Organisations Business perceptions of the value of nature to their enterprises 2012 study Looks at economic impact of nature motivated visitors Valuing North Norfolk Coast – 1999 results • Visitors to the six sites support an estimated 440 FTE jobs • Visitors attracted by birds and wildlife spend £6.2 million per year • 34% of respondents identified birds & wildlife as their main reason to visit the survey area Source: www.rspb.org.uk/Images/conservationworks_tcm5-31091.pdf North Norfolk 1999/2012 Site Visitors Expenditure FTEs (millions) 1999 2012 1999 2012 1999 2012 (2012 prices) Blakeney 140,000 157,700 £12 £24 - 240 Cley 100,000 167,000 £10.4 £19.1 - 244 Holkham 110,000 171,700 £10.7 £27.4 - 223 Morston 140,000 226,000 £11.3 £29.8 - 309 Snettisham 41,000 27,000 £2 £2.3 - 31 Titchwell 135,000 78,000 £8 £10 - 83 Total 666,000 727,400 £54.4 £112.6 440 1130 Hunstanton Results (FTEs) Norfolk Council Council Coast regions - Districts AONB coastal Wildlife Only Holidaymaker 448 374 657 Day Tripper 146 313 407 Total 594 687 1,094 Wildlife, Landscape, peace and tranquillity Holidaymaker 879 734 1,289 Day tripper 215 461 599 . Total 1,094 1,195 1,889 Key Findings (1) •Across the majority of sites the party size has increased. •For all sites most people arrived by car. There have been some slight increases in use of buses, bicycles and walking to access the sites •At Cley, Holkham, Morston & Snettisham there has been an increase in local residents using the site. •At Snettisham and Blakeney there has been an increase in day-tripper numbers. •The average length stay has decreased or stayed the same across all sites except Blakeney where it has increased. The economic downturn could have contributed to people taking shorter breaks. •Across the board there has been a decrease in day-tripping to the sites whilst holidaying elsewhere. This may be an indication of the recession and people not travelling great distances once at their holiday destination. Key Findings (2) •At Titchwell, Holkham, Cley and Blakeney there has been an increase in the use of self-catering accommodation and decrease in the use of other types of accommodation. Site manager feedback suggests the trend to visitors staying at self-catering rather than B and B reflects wider trends and would not be specific to particular sites. Self-catering has grown in North Norfolk and a number of agencies and others promote the area nationally. The quality and quantity of self-catering cottages available has grown over the period and they are becoming better marketed. •The popularity of the Point walk at Blakeney has increased across the sites close by but stayed the same for visitors to Titchwell and Snettisham. •There has been an increase in scenery and landscape being a key reason for visiting North Norfolk for all sites except Titchwell where it has remained the same. •All sites have retained the same level of importance for visitor motivation in coming to North Norfolk except Cley which has increased a key motivator for coming to the area. Holkham Results (source: Fisheye images ) staying nights Party Size 1999 2012 1999 8.6 Adults 2.2 2.4 2012 4.9 Children 0.6 0.4 HOLIDAY Accomodation 1999 2012 Gender 1999 2012 Hotel 18 21 F 51 51 B and B 14 15 M 49 49 Self catering 44 38 Fixed Caravan 11 8 AGE 1999 2012 Towed caravan 2 0 16 to 44 39 33 Camping 2 4 45 to 64 43 46 Hostel 0 1 Friends 5 3 65 plus 19 21 Other 4 7 Transport 1999 2012 Car 93 88 Other sites visited 1999 2012 Bus 0 1 Bicycle 5 1 Point Walk 17 24 Walk 12 8 Point Boat 10 10 Other 1 2 Blakeney Quay 27 33 coming from.. 1999 2012 Cley 21 21 Live in the area 7 13 Daytripping 33 33 Holkham 100 100 Daytripping whilst on 21 2 Morston 15 21 holiday elsewhere On holiday in area 39 53 Snettisham Beach 9 7 Snettisham RSPB 10 4 Titchwell 20 16 none 0 0 ACTIVITIES 1999 2012 Motivation 1999 2012 one main one main Beach 76 15 80 22 Site is the main reason 32 36 Walking 88 46 93 61 Cycle 8 1 8 1 the site is one reason 39 43 Seal watching 12 1 13 0 Birdwatching 39 16 45 7 the area is the main reason 28 21 Wildlife watching 34 0 33 5 Fishing 5 1 2 0 don't know 1 0 Boat trip 13 1 9 0 Historic sites 33 2 35 1 none 1 17 0 3 REASONS 1999 2012 Frequency 1999 2012 one main one main Once 14 28 Scenery/landscape 73 16 80 33 Beaches 67 15 74 26 Twice 14 21 Birds/wildlife 43 18 49 14 Three to Ten times 34 27 Visit friends 15 5 10 4 Eleven to Twenty times 8 9 Historic sites 17 0 18 1 Accommodation 22 8 25 3 More than Twenty 29 14 Personal 9 2 16 2 Don’t know 1 1 recommendation Tourist information 1 0 3 0 Newspaper 3 0 2 0 Peace and quiet 59 12 50 6 Traditional villages 25 1 81 0 Other 12 11 32 11 Don’t know 0 0 0 0 None of the above 0 9 Holkham positive Holkham negative New Opportunities ? Health Biomass Water management Diversification Wellbeing Eudemonic Hedonic.

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