Harlan Titus Beverly, PhD
Austin, TX Phone: (512) 814-8238 E-mail: [email protected] Website: http://fastai.com
Summary Executive with 14 years in Management and Marketing experience complimented by a PhD in Business Administration, an MBA, a BSEE, and 9 years of experience as an Engineer/Product Architect. Raised over $30MM in venture capital as Founder and CEO of Bigfoot Networks (acq. by Qualcomm, 2011), and Bootstrapped 2nd Startup (also acquired), and successfully turned around a 3rd startup (acq. By Groupe SEB in 2014).
Experience Lecturer & Assistant Director of Texas Venture Labs (8/2015 – Present) University of Texas at Austin, McCombs School of Business (Austin, TX) Developed and Taught classes in Entrepreneurship focusing on both research and applied Entrepreneurship. Introduced new “Lean Startup” concept to UT Austin, and helped get Entrepreneurship for Undergraduates established at McCombs School of Business. Assist in management of Texas Venture Labs. Developed and taught new course for Healthcare Technology Commercialization at McCombs for Graduate Students. High student ratings averaging more than 4.8/5 and extremely high remarks for style. Mentor more than 200 students with their startup ideas. Manage budget of over $400,000, including development of ‘virtual P&L’. Create new Agile management method for Texas Venture Labs & Document best practices. Directly Manage Venture Partners of Texas Venture Labs, including mentorship and career guidance.
Capital Factory Mentor and Startup Advisor/Startup Board Member (1/2016 – Present) Capital Factory (Austin, TX) Served as a mentor for over 100 startups through Capital Factory. Served as advisor or board member for more than 50 startups since 2015.
Co-Founder, President & CEO (11/2016 - Present) Free Beer AI, Inc. (Austin, TX) Created a new company based on Artificial Intelligence that finds events that will get you what you truly want (including Free Beer). Targeted to be acquired by an event company like Eventbright.com, Free Beer AI, Inc. is bootstrapped and designed to be run “automatically” through AI software developed by Harlan and his cofounders. As the AI matures, a likelihood of acquisition increases, all without much active human management. It’s not just a company, but an automated company. Launched with just $1,000 in starting capital, and cash-flow-positive from day 1. Resume: Harlan Titus Beverly, PhD
Created a large grass-roots marketing movement with $0 budget, growing by 100% for three straight months. Secured press coverage and continued free exposure through word-of-mouth marketing and networking.
Adjunct Professor (9/2013 – 8/2015) St. Edwards University (Austin, TX) Teaching classes in Digital Media Management program focusing on Business and Marketing topics, while maintaining my position as President & CEO of Key Ingredient. Taught Digital Media Production Planning class focusing on Agile, SCRUM, Lean Startup, and other management techniques. Guest lecturer at many marketing and business classes on the business of games, websites, and other digital media. High student ratings averaging more than 3.38/4 and extremely high remarks for style. Pursuing PhD research projects focused on intersection of Entrepreneurship and Marketing. Since 2005, Guest Lecturer and Entrepreneurship Mentor at The University of Texas at Austin. * 3-Time U.T. One Semester Startup Mentor Prepared and presented 2 case-studies on Bigfoot Networks’ video game hardware business. Annual Judge at U.T. Moot Corp/Texas Venture Labs since 2005.
President & CEO (5/2013 – 5/2016) Key Ingredient (Acquired) (Austin, TX) Hired by the Board of Directors to replace former CEO, and personally re-vitalized struggling start-up endeavor into a flourishing company. Generated first digital revenues and revamped executive and engineering teams to become world-class and the #1 provider of cloud stored recipes in the USA with over 2.3MM recipes stored and hosted in the cloud. Successfully sold company to Groupe SEB in 2014. Raised over $8MM for company. Established formal business plan based on actual traffic models to increase prediction of revenues and expenses by 85%. Created new paradigm for KPI reporting, including monthly Board of Directors updates which tracked all financial and KPI metrics according to plan using waterfall charts. Established a clear and consistent vision for the company through the formal business plan process, and a new value focused formal culture and mission statement.
VP Marketing (4/2011 – 5/2013) Creeris Ventures, LP & Night Owl Games, LP (Austin, TX) Manager of Worldwide Marketing for Creeris Ventures’ 9 portfolio companies. Developed and managed team of highly competent marketing managers at each portfolio company. Managed by training with hands-on direction in 4P5C Product Management, Positioning, and Promotion. Created Food Company Marketing Strategy (Perfect Fit Meals) increasing social fans by 600%. Established Kroger marketing partnerships & Rebranded food website. Managed Marketing at Night Owl Games and reduced customer acquisition cost by 115% while driving more than 1MM players to the game. Established analytics systems and integrated marketing campaign for top web game, Dungeon Overlord.
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Brokered more than 10 high-profile business development transactions, including a $4MM licensing transaction. Created Texas State Law Board approved marketing campaign for Creeris Law firm. Created pricing strategy for Dungeon Overlord leading to 120% higher Average Lifetime Value than competing games.
Founder, President & CEO (8/2009 – 1/2013) Karmaback, Inc. (Acquired) (Austin, TX) Founded Karmaback, a social network marketing company, with the goal of helping companies generate real sales revenue from social networks. Launched and developed sales & marketing strategy for 6 SaaS products. Developed marketing pipeline process and secured 300+ customers. Grew revenue from $0 to $30,000/month+ and cash-flow positive. Developed business plan and secured $25,000 in Angel funding. Managed SEO, SEM, and analytic site optimization for SaaS conversion success including: Google Adwords, Facebook Ads, LinkedIn Ads, and more. Regular consulting practice with ongoing service to dozens of companies.
VP Sales & Business Development (8/2009 –2/2011) Psyko Audio Labs (Austin, TX) Built the entire Sales & Business Development organization from the ground up. Secured over 20 accounts for 1st product launch of brand new company including: Costco, Frys, Tigerdirect, Newegg, NCIX, Buy.com, Amazon, Ingram Micro, ZZF, and more. Secured all launch accounts for Psyko's first product the Psyko 5.1 Headphones... grew from $0 to 100% unit sales (backorder). ($250,000+ at launch) Created sales assets (presentations, retail/e-tail copy, images, & reviewers guide). Led negotiation, PO placement, order fulfillment, and channel marketing. Created “Developer Relations” program for endorsement of Psyko 5.1 headphones by game studios, including: Bethesda/Arkane Studios, Steelpenny Games, and Heatwave.
Founder, President & CEO (2/2005 – 8/2009) Bigfoot Networks, Inc. (Acquired by Qualcomm) (Austin, TX) Founded Bigfoot Networks, a networking consumer product start-up dedicated to reducing lag in online games. Grew Bigfoot from concept to successful multi-million dollar business with over 30 employees, 16 patents, 3 consumer products, and a cross-platform B2B software suite. Raised over $20MM and led team of 30 from concept through worldwide sales. Closed Dell & Alienware accounts with 20-40% attach on all gaming computers. Sourced over 15 partnerships, including signed partnership agreements, leading to new market leverage and revenue in excess of $1MM+/year ($100MM+ total) Created new partnership with Emergent Games for $300K B2B SW + $10M opportunity Developed reporting metrics and procedures for all departments to Board of Directors. Authored and filed 16 patents in the areas of networking, gaming, and chip design.
Product Architect (3/2004 – 2/2005) Britestream Networks (Acquired) (Austin, TX)
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Led product-ization efforts at ASIC design start-up developing SSL Acceleration Devices. Instrumental in the successful product launch and product architecture. Created customer-focused product concept portfolio for SSL technology. Developed low-cost FPGA to solve show-stopping post-silicon customer problem.
Product Architect & Design Engineer (8/1999 - 3/2004) Intel Corp. (Hillsboro, OR) Led networking design team in customer focused architecture and product design. Oversaw product development and launch of world-class networking products (10MM+ units sold). Managed Microsoft Partnership in development of Windows network stack. Led Architecture team of 30+ engineers in RDMA & TCP/IP Offload product definition Filed more than 15 Intel patents for revenue generating IP portfolio. Architecture and design of the World's First 10Gig Ethernet Controller.
Education PhD in Business Administration (8/2015) - 4.0/4.0 Oklahoma State University Dissertation Topic: Managing Customer Expectations Dissertation Title: The Impact of Customer Expectations on Service Employees Heavy Emphasis on Research in Entrepreneurship, Marketing, and Leadership Completed Required Certifications for Research and Teaching
MBA (Entrepreneurship focus) (12/2004) - 3.8/4.0 The University of Texas at Austin Won $100,000 from U.T. Business Plan Competition (Moot Corp)
BSEE & Computer Engineering (Minor in Computer Science) (5/1999) - 3.7/4.0 Ohio Northern University Worked for the US Naval Research Labs for 3 years, and launched 2 satellites into space. Helped design the ISS (International Space Station) Command module US replacement backup FPGA design for communications systems.
Awards 1st Place: U.T. Moot Corp business plan competition ($100,000 seed capital) (2005) Best Elevator Pitch Award (Carnegie Melon business plan competition) (2005) Distinguished Speaker: UT McCombs Business School, Harvard Business School Cyberposium, GDC Austin, Austin Game Conference, SXSW, Sony FanFaire, IGDA, IEEE, EMS Management Conference, JMR Service Marketing Symposium, may others. (2005-2015) Departmental Award for the World’s First 10 Gigabit Ethernet Controller (2002) Civilian Special Act Award for contributions to the MPTB satellite project (1997)
Publications & Patents 21 Awarded Patents (more pending): 8,588,064, 8,543,866, 8,499,169, 8,493,985, 8,458,357, 8,443,181, 8,316,129, 8,289,867, 8,255,919, 8,167,722, 8,018,935, 7,908,364, 7,870,268, 7,590,135,
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7,562,158 7,496,690 7,376,146 7,313,633 7,020,836 Book: Lean Startings by Harlan T. Beverly (2016, Self-published) Book: Navigating your way to Startup Success by Harlan T Beverly (2017, De Gruyter De|Press) Impact of Customer Expectations on Service Employees, Proquest, Dissertation Publication, 12/1/2015, https://shareok.org/handle/11244/45340 PROCESS OF MARKETING INVOLVEMENT IN NEW PRODUCT DEVELOPMENT TEAMS, EMS Conference, 9/2014 https://ssrn.com/abstract=2553318
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