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UX Content Research Workbook FALL 2018 V6

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UX Content Research Workbook FALL 2018 V6 Content Audit: Amazon Echo (2nd Generation) Suzanne Jessie Mission Statement: "Our vision is to be earth's most customer-centric company; to build a place where people can come to Find Category Page Title URL Content Type Audience Home Amazon home page www.amazon.com Product Pages/Sales Perspective Client / New client /Existing Client Product Amazon Echo product https://www.amazon.com/all-new- Product Pages/Sales/ Perspective Client Support Support for Amazon https://www.amazon.com/gp/help/ Product Support Landing New customers, Set Up Your Echo (2nd https://www.amazon.com/gp/help/ Support-How to Existing users Automatic Voice https://www.amazon.com/gp/help/ Support/How To Existing Connect Your Echo https://www.amazon.com/gp/help/ Support/ How To Existing About the Light Ring https://www.amazon.com/gp/help/ How-to guide New & Existing Alexa and Alexa https://www.amazon.com/gp/help/ Support FAQs Prospective, new Manage Your Alexa https://www.amazon.com/gp/help/ Community Amazon Digital and https://www.amazonforum.com/for Community page New & existing Help, I can't connect https://www.amazonforum.com/for Community thread Existing customers There was an error https://www.amazonforum.com/for Community thread Does it have voice recognition?https://www.amazon.com/ask/quest Commuity thread Just English voice recognition??,Spanishhttps://www.amazon.com/ask/quest recognition is availaBle?Commuity thread Is any of the Alexa model havehttps://www.amazon.com/ask/quest voice-recognition ? Commuity thread Light ring's on, but no https://www.amazonforum.com/for Community thread Blogs 10 cool things you https://blog.aboutamazon.com/devi Blog Post Existing Users The people behind https://blog.aboutamazon.com/inno Blog Post Perspective Client Amazon Devices Event https://blog.aboutamazon.com/devi Blog post How our scientists are https://blog.aboutamazon.com/am Blog post Prospective, new, Amazon Helps Hotels https://press.aboutamazon.com/ne Press release New and Press Introducing the Next https://press.aboutamazon.com/ne Press release Prospective Ready, Set, https://press.aboutamazon.com/ne Press release Prospective Videos Amazon Echo (2nd https://www.youtube.com/watch?v Video Existing Amazon Echo (2nd https://www.youtube.com/watch?v Video Existing Amazon Echo (2nd https://www.youtube.com/watch?v Video New & existing Introducing the new https://www.youtube.com/watch?v Video Prospective Other About Us Page About Amazon https://www.aboutamazon.com Corporate "About" page Public, Customers, Content Audit: Amazon Echo (2nd Generation) Suzy Mora Anthony Natalia Mission Statement: "Our vision is to be earth's most customer-centric company; to build a place where people can come to Find Journey Step Channel Content Components Topics Chunk 1 Marquis image caousel,text Chunk 1: Prime, music,Fire Stick,clothing,smart Sales: Awareness, Owned Chunk 2: Grid, images,text Chunk 2: Products, Discovery, website/videos reccomendations, Attraction deals,delivery,restaurants, sales Chunk 3: Image carousel,box hover Chunk 3: Toys and games Chunk 4: Image carousel,box hover Chunk 3: Hair accessories Chunk 5: Image,text button Chunk 5: Products from Chunk 6: Image carousel, text, clickable Chunk 6: Today's Deals Chunk 7: Marquis clickable,text,image Chunk 6 Products Chunk 8: Product carousel with hover box, Chunk 8: Medicine Chunk 9: Marquis with illustration, text,link Chunk 9. Gift cards Chunk 10 Grid,images text Chunk 10 discounts Chunk 11 Image Carousel, hover box, text Chunk 11 Budget items Chunk 12 Image carousel, hover box, text Chunk 12 Budget Item with Chunk 13 Grid, clickable Image, text Chunk 13: Kitchen Chunk 14: Grid, clickable images carousel, Chunk 14: Home decore Chunk15: Grid, clickable images caurosel, Chunk 15: Recommended Chunk 16: Grid, text, lists Chunk 16 About Amazon, Sales: Awareness, Owned website Chunk 1 : banner, Image link,Text link Chunk 1: Products Chunk 2: Icon with link, Drop down, Search Chunk 2: Search bar, ads, Chunk 3:Text link, Headers,Text,Text Chunk 3: Echo and Alexa Chunk 4: Photo grid with roll over Chunk 4: Echo (2nd) Chunk 5: Quote Pull Chunk 5: Testimonials from Chunk 6:Marquis, Text, Dialog box, Images Chunk 6: Key product Chunk 7:Header,text, Dialog Chunk 7: Voice control Chunk 8: Header,Text,Photo Chunk 8: Voice control your Chunk 9: Image,Text,Text link,Automatic Chunk 9: Build your smart Chunk 10: Image,Header,Text,Text Chunk 10: Calling and Chunk 11: Image,Header,Text,Text Chunk 11: Voice recognition Chunk 12: Icon grid,Dialog box,Header,Text, Chunk 12: Alexa skill set Chunk 13: Marquis, Header, Text, Text link, Chunk 13: Alexa and Prime Chunk 14: Image,Header,Text,Link Chunk 14: Alexa is always Chunk 15: Header,Text,Text link,Image Chunk 15: Alexa and Kids Chunk 16: Grid,Images,Text block,Text link Chunk 16: Base styles Chunk 17: Grid,images,Text link,icons,Button Chunk 17: Compare echo Chunk 18: Header,Text,Image,Icon Chunk 18: Technical Chunk 19:Grid,Text,Text link Chunk 19: Specs Chunk 20: Header,Subheader,Text,Text Chunk 20: Customer Chunk 21:Header,Text Chunk 21: Reviews Chunk 22: Header,Image,Sub Chunk 22: Promotional give Chunk 23: Header text, image carousel with Chunk 23:Recently viewed Chunk 24: Header, Subheader, Text with link, Chunk 24: About us, Chunk 25: Subheaders, Index, Text links Chunk 25: Product Pages Discovery, use, Support, B2C, Chunk 1: Photo, Header Support for Amazon Echo Chunk 2: Sub-header, links Get Started Chunk 3: Sub-header, links Wi-Fi & Bluetooth Chunk 4: Sub-header, links Troubleshoot Chunk 5: Sub-header, links Learn More Chunk 6: Header, sub-header, list, buttons, Help & Customer Service, Chunk 7: Text, buttons, search bar Was this information Support: Use Owned website Use Owned Website Banner ad, search bar, brand icon, category Advising customer that Use Owned Website Banner ad, search bar, brand icon, category Connecting Amazon Echo Use, cultivation Support, B2C, Chunk 1: Header, links, text, animated About the light ring Chunk 2: Search bar, links, header, list/index Alexa Feature Help, All Help Chunk 3: Buttons, links, list/index Quick solutions to Amazon Chunk 4: Text, buttons Customer satisfaction Discovery, use, Support, B2C, Chunk 1: Header, links, text, animated How to use Alexa, voice Chunk 2: Header, list/table of contents/index, Alexa FAQs Table of Chunk 3: Header, text, links FreeTime on Alexa and Chunk 4: Header, text, links Alexa Calling and Chunk 5: Header, text, links Alexa-Enabled Echo Device Chunk 6: Header, text, links Amazon Echo Look FAQs Chunk 7: Header, text, links Echo Connect FAQs Chunk 8: Header, text, links Alexa on Fire Tablets FAQs Chunk 9: Header, text, links Amazon Tap FAQs Chunk 10: Header, text, links Alexa on Amazon Fire TV Chunk 11: Search bar, links, header, list Alexa Feature Help, All Help Chunk 12: Buttons, links, list/index Quick solutions to Amazon Chunk 13: Text, buttons Customer satisfaction use Chunk 1: Banner ad, search box, tabs, Manage your data from Chunk 2: Header, text blocks, linked text Settings and use; Alexa Chunk 3: Header, text blocks, linked text Set or delete third party Chunk 4: Header, text blocks, linked text Manage skills permissions Chunk 5: Header, text blocks, linked text Data that improves Alexa Use, cultivation, Support, P2P Header, buttons, links Echo & Alexa Use, cultivation, Support, P2P Header, buttons, links Support, P2P Header, buttons, links Use, cultivation, Support, P2P Header, buttons, links Use, cultivation, Support, P2P Header, buttons, links Use, cultivation, Support, P2P Header, buttons, links Use, cultivation, Support: Use Owned Website Grid, header, sub hearder,images, text link Random thing Alexa can do Sales & Support Owned Website Grid, header, sub hearder,images, text link People that work at Alexa Discovery, Marketing, B2C, Chunk 1: Photo, header, text, social media Alexa, Artificial Intelligence Chunk 2: Header, list, link, ad image/link Today's popular Amazon Chunk 3: Header, text block, social media How Amazon scientists are Chunk 3: Text block, photo with text Emergence in Chunk 4: Text block, pull quote Key conversational AI and Chunk 5: Text block Making Alexa smarter Chunk 6: Text block Conversational AI research Chunk 7: Photo, link, text block Alexa's newest teacher is Chunk 8: Text block, link Future of conversational AI Chunk 9: Links, ratings, social media share Blog post ratings/sharing Chunk 10: Photos, links, text block Alexa skills to try, cool Chunk 11: Photo, link, text, button Dogs in Amazon workplace Discovery B2C, marketing. Chunk 1: Menu icon, tabs, header, text Alexa for hospitality Chunk 2: Text block, link. New use of Echo in a hotel Chunk 3: Text block, image, link Future of Echo in hospitality Chunk 4: Text block, link Adjust in room devices by Chunk 5: Text block Guest will be able to use his Chunk 6: Text block, link Better future in hospitality Chunk 7: Text block, link, footer, social media What Amazon does for the Awareness Marketing, B2C, Chunk 1: Icon Link, Drop down dots, Amazon blog: Day 1 Chunk 2: Header, index links, Press Center Navigation links Chunk 3: Press Release Header Text Intro to new Echo Chunk 4:Body Text Quotes, history and new Chunk 5: Body Text:New Echo New design, imersive Chunk 6: Body Text: All new echo plus setup hub in minutes, more Chunk 7: Body text: all new alexa features Routines, smart home Chunk 8: Body Text: Pricing & Availability Description of the pricing Chunk 9: body text: about amazon Four principles that guide Chunk 10: Footer (social media text, amazon Links to other sections of Discovery, Marketing, B2C, Chunk 1:
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