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Card Shark Media October Deck.Pptx Card Shark Media, Inc. Steven J. Miller | Richard Sondheimer www.ShareMyPair.com 310-709-6858 Now THAT’S a ShareMyPair hand! Poker is a Social Game N Poker is a game of skill with an element of luck resulting in countless stories of big wins and bad beats N Players have an inner compulsion to share their poker stories with friends but they often don’t get the instant feedback they crave N Players want to improve their games, and there’s no better way than peer-to-peer commentary and pro player analysis N Traditional methods of poker story-telling, by phone, email and text, aren’t effective, fail to engage, and don’t leverage social media such as Twitter and Facebook ShareMyPair is Poker 2.0 N User-generated content shared on a peer-to-peer basis N Quickly and easily recreates memorable poker hands N Immediately and automatically builds an animated video of the hand just played N Instantly share poker hand animated videos with friends and followers on Twitter, Facebook, by email and text message, and to the SMP community N Encourages social interaction and collaboration among poker players around the world both in and out of the app N The only poker utility app that enables players to create & share hand videos they’ve played in live game venues The Business Model is Compelling N 150 million players worldwide (estimate) N Global online poker market is $4.3 billion with 14% growth and will double with the return of regulated and licensed online poker to the USA N Total online gaming market is more than $18 billion N Lead generation is a proven business model N The most successful poker lead gen company grossed over $100 million last year N The poker lead gen market is highly fragmented Revenue Rake [reyk] noun - The scaled commission fee taken by a casino for every poker hand dealt. N online casinos pay affiliates up to 45% of the lifetime rake (approximately $600-900) of a player N Affiliate fees can be $250-400 over the players lifetime N Lead generation accounts for 50% of traffic to online gaming operators N Successful lead generation companies gross over $100 million annually using this model ShareMyPair is Unique N It’s the only poker hand re-player app for live games N The app’s hand input/animation is new, innovative and highly disruptive N Intuitive design makes hand entry and social sharing easy and fast N Lead generation is a proven business model N It’s the easiest and best way to share poker hand stories with friends, followers and fans N Utility patent filed in 2014 to protect our IP N The app is available now for Apple iOS and Android smart devices Tweet from WPT POY Andy Frankenberger The Old Way The ShareMyPair Way N @AMFrankenberger: Then UTG 3300, call, I call btn w 22, BB call. Flop 245 dd. UTG 10k, me 20k, BB 50k (puke), fold. I tank/shove/pray. Him A3. Riv 4! N HUH!?! ShareMyPair is Viral N ShareMyPair finds the player, not the other way around, and that means significantly lower cost of user acquisition N ShareMyPair hand animations appear in your email inbox or Twitter feed N After watching the hand video, viewers are prompted with a Call to Action to download the free app N Comment on any hand but only after registration SMP vs. Competition ShareMyPair Pokerstrategy.com N Grows organically & virally N High cost of user acquistion N User-generated content N Relies on costly proprietary content for growth N Currently 2 employees growing to 30 N 200 + employees and 500+ freelance N 2013 Revenue $0 N 2013 Revenue over $100 N Geo-location/geo-fencing million enabled N Limited geo-location N Micro-targeting by player N No player segmentation segments for maximum N Limited peer-to-peer advertising efficiency engagement Future Plans N Add poker forums to website to become a destination for poker players N Add online poker hand importer to solidify ShareMyPair as the user’s sole repository for their poker playing history N Target brick and mortar casinos for partnerships N Mining of our email database N E-books and poker tutorials/training created by Team ShareMyPair pros (in-app purchase) Key Relationships N 4-year Player Services Agreements with poker professionals Phil Hellmuth, Greg Raymer, Jonathan Little, Faraz Jaka, Bernard Lee and Brian Hastings to act as Brand Ambassadors actively promoting ShareMyPair N Poker Players Alliance, World Poker Tour League, National Poker League, and others have partnered for “skinned” version of app reaching over 2,000,000 poker players N Brian Balsbaugh, Founder and CEO of Poker Royalty (the CAA/Mike Ovitz of poker) is an advisor N Wilson, Sonsini, Goodrich & Rosati is our legal counsel Investment Sought N Amount to be raised: Up to $1,000,000 N Instrument funding: Convertible Equity to Series A N Discount to Series A round: 25% capped at a $4,000,000 pre-money valuation. If a Series A round is not raised, then Convertible Equity will convert to at a $2,000,000 pre-money valuation. N Terms of Financing: If a series A round is not raised, the note will convert to equity June 30, 2015 N Note: Must be accredited investor Executive Biographies Steve Miller, Co-Founder and President N Worked in poker industry since 2006 N Syndicated content by Daniel Negreanu, Phil Hellmuth and Card Player magazine N California State Director of the Poker Players Alliance since 2008 N Expert in the licensing and regulation of online poker in the United States N Adjunct Professor of Entrepreneurship, Chapman University N Experienced business owner and executive in aircraft parts industry, management consulting, and economic forecasting and analysis N AB degree in Economics from UC Berkeley, SM degree in Management from Alfred P. Sloan School at MIT Executive Biographies Rich Sondheimer, Co-Founder and COO N Experienced investor and advisor to many early stage companies N Partner in Poetic Partners, a boutique venture company N Experienced businessman with over 25 years of experience working in finance, operations, and computers N Past experience includes: Co-Founder and CEO of Pacific Crest Technologies; CFO and VP Operations at Blue Ridge Entertainment; strategic planning positions at Lorimar, Fox, and Pepsi-Cola N BSM degree from Tulane University, MBA degree in specializing in Finance and Marketing from the University of Chicago Booth School of Business Card Shark Media, Inc. Card Shark Media, Inc. 528 Palisades Drive, Suite 151 Pacific Palisades, CA 90272 www.ShareMyPair.com Steven J. Miller Rich Sondheimer Co-Founder & President Co-Founder & COO [email protected] [email protected] (310) 454-2700 (310)709-6858 .
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