CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Legacy Business Registry Staff Report HEARING DATE APRIL 8, 2019 WORLD GYM SAN FRANCISCO Application No.: LBR-2018-19-042 Business Name: World Gym San Francisco Business Address: 290 De Haro Street District: District 10 Applicant: Joseph and Robin Talmadge, Owners Nomination Date: February 7, 2019 Nominated By: Mayor London N. Breed Staff Contact: Richard Kurylo [email protected] BUSINESS DESCRIPTION World Gym San Francisco was established on September 19, 1988, by Joe and Robin Talmadge, both 3rd generation San Francisco residents born and raised on Potrero Hill. In 2011, Joe and Robin were joined in management by their daughter Jennifer Talmadge. World Gym San Francisco is a licensee of World Gym International (not a franchise). There are over 220 Word Gyms worldwide located across six continents, 20 countries and several territories. World Gym San Francisco is the only World Gym in San Francisco. Joe and Robin Talmadge currently sit on the advisory board of the World Gym franchise. The World Gym brand began with Joe Gold in 1960s during the glory days of "Muscle Beach" in Venice, California. In 1975, he opened the gym with equipment that he had entirely handmade. Before long, World Gym was the fitness destination for celebrity bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Dave Draper. By the early 1980s, World Gym was firmly established as a global fitness icon. The brand expanded with franchise locations across the United States and abroad. Joe Gold passed away in 2004. In 2006, World Gym was sold to Planet Fitness, and in 2009, the Cammilleri family acquired the World Gym brand. World Gym San Francisco has the resources and recognition of a global brand while still maintaining the feeling of an authentic hometown gym. There are 47 machines, 90 pieces of equipment as well as 12 classes offered. It is well known for its excellent exercise programs and talented fitness instructors. The gym has also developed nutritional programs so that the health of a customer is aided both through exercise and individualized diets. While other fitness locations continue to purchase new equipment, World Gym San Francisco takes pride in keeping equipment that is appropriate for the body types of its customers. The business is located on the northwest corner of De Haro and 16th streets in the South of Market neighborhood. CRITERION 1: Has the applicant operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years? 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Yes, the applicant has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years: 290 De Haro Street from 1988 to 2019 (31 years in September) CRITERION 2: Has the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community? Yes, the applicant has contributed to the Potrero Hill neighborhood’s history and identity. The Historic Preservation Commission recommended the applicant as qualifying, noting the following ways the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community: • World Gym San Francisco has contributed to the history and identity of San Francisco and the South of Market neighborhood • The business is associated with the practice of bodybuilding. • The business is associated with Joe Gold, one of the originators of bodybuilding practice and culture, which largely began as a phenomenon at “Muscle Beach” in Venice, California. In his prime, he toured with Mae West, and was at the heart of the cozy connection between the Muscle Beach fitness scene and the Hollywood celebrity scene. • The building was originally the factory of Pfizer Company in the 1920s and later the as manufacturing/warehouse and distribution center for Tandy Clothing in the 1940s. The property has a Planning Department Historic Resource status of “C” (No Historic Resource Present) as it was evaluated in 2011 in the Showplace Square/Northeast Mission Historic Resource Survey and found not to be a historic resource (status code 6Z). • Business Name has received the following awards and/or commendations: World Gym Convention. o 1994 – Meritorious Service Award o 1995 – Joe Gold Trophy o 1999 – Most Improved Gym o 2004 – Most Effective Website San Francisco Police Department – Certificate of Appreciation, November 5, 1994. Senator Milton Marks – Congratulations on being honored by Potrero Hill Neighborhood House, 1996. Mayor Willie Brown – Proclamation in recognition of their longstanding contribution to the Potrero Hill Neighborhood House, April 20, 1996. International Studies Academy, Varsity Girls Basketball – Thank you recognition for 2000-2001. International Studies Academy Athletic Department – "Hall of Fame Award,” 2006. Potrero View Article – praised as a great place to work out, August 2016. CRITERION 3: Is the applicant committed to maintaining the physical features or traditions that define the business, including craft, culinary, or art forms? Yes, San Francisco World Gym is committed to maintaining the physical features, craft, art form and traditions that define the business. 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR HISTORIC PRESERVATION COMMISSION RECOMMENDATION The Historic Preservation Commission recommends that World Gym San Francisco qualifies for the Legacy Business Registry under Administrative Code Section 2A.242(b)(2) and recommends safeguarding of the below listed physical features and traditions. Physical Features or Traditions that Define the Business: • Tradition of supporting neighborhood events, activities, and youth. • The original World Gym gorilla logo and colors. • Specialized exercise equipment. • Excellent trainers. • Nutrition program. • Targeted programs for established athletes. • Unique programs, including suspension training, timed interval training, and power lifting. CORE PHYSICAL FEATURE OR TRADITION THAT DEFINES THE BUSINESS Following is the core physical feature or tradition that defines the business that would be required for maintenance of the business on the Legacy Business Registry. • Gym. STAFF RECOMMENDATION Staff recommends that the San Francisco Small Business Commission include World Gym San Francisco currently located at 290 De Haro Street in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242. Richard Kurylo, Program Manager Legacy Business Program 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Small Business Commission Draft Resolution HEARING DATE APRIL 8, 2019 WORLD GYM SAN FRANCISCO LEGACY BUSINESS REGISTRY RESOLUTION NO. _________________________ Application No.: LBR-2018-19-042 Business Name: World Gym San Francisco Business Address: 290 De Haro Street District: District 10 Applicant: Joseph and Robin Talmadge, Owners Nomination Date: February 7, 2019 Nominated By: Mayor London N. Breed Staff Contact: Richard Kurylo [email protected] ADOPTING FINDINGS APPROVING THE LEGACY BUSINESS REGISTRY APPLICATION FOR WORLD GYM SAN FRANCISCO, CURRENTLY LOCATED AT 290 DE HARO STREET. WHEREAS, in accordance with Administrative Code Section 2A.242, the Office of Small Business maintains a registry of Legacy Businesses in San Francisco (the "Registry") to recognize that longstanding, community- serving businesses can be valuable cultural assets of the City and to be a tool for providing educational and promotional assistance to Legacy Businesses to encourage their continued viability and success; and WHEREAS, the subject business has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years; or WHEREAS, the subject business has operated in San Francisco for more than 20 years but less than 30 years, has had no break in San Francisco operations exceeding two years, has significantly contributed to the history or identity of a particular neighborhood or community and, if not included in the Registry, faces a significant risk of displacement; and WHEREAS, the subject business has contributed to the neighborhood's history and identity; and WHEREAS, the subject business is committed to maintaining the physical features and traditions that define the business; and WHEREAS, at a duly noticed public hearing held on April 8, 2019, the San Francisco Small Business Commission reviewed documents and correspondence, and heard oral testimony on the Legacy Business Registry application; therefore 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR BE IT RESOLVED that the Small Business Commission hereby includes World Gym San