CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR
OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR
Legacy Business Registry Staff Report
HEARING DATE APRIL 8, 2019
WORLD GYM SAN FRANCISCO
Application No.: LBR-2018-19-042 Business Name: World Gym San Francisco Business Address: 290 De Haro Street District: District 10 Applicant: Joseph and Robin Talmadge, Owners Nomination Date: February 7, 2019 Nominated By: Mayor London N. Breed Staff Contact: Richard Kurylo [email protected]
BUSINESS DESCRIPTION World Gym San Francisco was established on September 19, 1988, by Joe and Robin Talmadge, both 3rd generation San Francisco residents born and raised on Potrero Hill. In 2011, Joe and Robin were joined in management by their daughter Jennifer Talmadge. World Gym San Francisco is a licensee of World Gym International (not a franchise). There are over 220 Word Gyms worldwide located across six continents, 20 countries and several territories. World Gym San Francisco is the only World Gym in San Francisco. Joe and Robin Talmadge currently sit on the advisory board of the World Gym franchise.
The World Gym brand began with Joe Gold in 1960s during the glory days of "Muscle Beach" in Venice, California. In 1975, he opened the gym with equipment that he had entirely handmade. Before long, World Gym was the fitness destination for celebrity bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Dave Draper. By the early 1980s, World Gym was firmly established as a global fitness icon. The brand expanded with franchise locations across the United States and abroad. Joe Gold passed away in 2004. In 2006, World Gym was sold to Planet Fitness, and in 2009, the Cammilleri family acquired the World Gym brand.
World Gym San Francisco has the resources and recognition of a global brand while still maintaining the feeling of an authentic hometown gym. There are 47 machines, 90 pieces of equipment as well as 12 classes offered. It is well known for its excellent exercise programs and talented fitness instructors. The gym has also developed nutritional programs so that the health of a customer is aided both through exercise and individualized diets. While other fitness locations continue to purchase new equipment, World Gym San Francisco takes pride in keeping equipment that is appropriate for the body types of its customers.
The business is located on the northwest corner of De Haro and 16th streets in the South of Market neighborhood.
CRITERION 1: Has the applicant operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years?
1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR
OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR
Yes, the applicant has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years:
290 De Haro Street from 1988 to 2019 (31 years in September)
CRITERION 2: Has the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community?
Yes, the applicant has contributed to the Potrero Hill neighborhood’s history and identity.
The Historic Preservation Commission recommended the applicant as qualifying, noting the following ways the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community:
• World Gym San Francisco has contributed to the history and identity of San Francisco and the South of Market neighborhood
• The business is associated with the practice of bodybuilding.
• The business is associated with Joe Gold, one of the originators of bodybuilding practice and culture, which largely began as a phenomenon at “Muscle Beach” in Venice, California. In his prime, he toured with Mae West, and was at the heart of the cozy connection between the Muscle Beach fitness scene and the Hollywood celebrity scene.
• The building was originally the factory of Pfizer Company in the 1920s and later the as manufacturing/warehouse and distribution center for Tandy Clothing in the 1940s. The property has a Planning Department Historic Resource status of “C” (No Historic Resource Present) as it was evaluated in 2011 in the Showplace Square/Northeast Mission Historic Resource Survey and found not to be a historic resource (status code 6Z).
• Business Name has received the following awards and/or commendations: World Gym Convention. o 1994 – Meritorious Service Award o 1995 – Joe Gold Trophy o 1999 – Most Improved Gym o 2004 – Most Effective Website San Francisco Police Department – Certificate of Appreciation, November 5, 1994. Senator Milton Marks – Congratulations on being honored by Potrero Hill Neighborhood House, 1996. Mayor Willie Brown – Proclamation in recognition of their longstanding contribution to the Potrero Hill Neighborhood House, April 20, 1996. International Studies Academy, Varsity Girls Basketball – Thank you recognition for 2000-2001. International Studies Academy Athletic Department – "Hall of Fame Award,” 2006. Potrero View Article – praised as a great place to work out, August 2016.
CRITERION 3: Is the applicant committed to maintaining the physical features or traditions that define the business, including craft, culinary, or art forms?
Yes, San Francisco World Gym is committed to maintaining the physical features, craft, art form and traditions that define the business.
1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR
OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR
HISTORIC PRESERVATION COMMISSION RECOMMENDATION The Historic Preservation Commission recommends that World Gym San Francisco qualifies for the Legacy Business Registry under Administrative Code Section 2A.242(b)(2) and recommends safeguarding of the below listed physical features and traditions.
Physical Features or Traditions that Define the Business: • Tradition of supporting neighborhood events, activities, and youth. • The original World Gym gorilla logo and colors. • Specialized exercise equipment. • Excellent trainers. • Nutrition program. • Targeted programs for established athletes. • Unique programs, including suspension training, timed interval training, and power lifting.
CORE PHYSICAL FEATURE OR TRADITION THAT DEFINES THE BUSINESS Following is the core physical feature or tradition that defines the business that would be required for maintenance of the business on the Legacy Business Registry. • Gym.
STAFF RECOMMENDATION Staff recommends that the San Francisco Small Business Commission include World Gym San Francisco currently located at 290 De Haro Street in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242.
Richard Kurylo, Program Manager Legacy Business Program
1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR
OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR
Small Business Commission Draft Resolution
HEARING DATE APRIL 8, 2019
WORLD GYM SAN FRANCISCO
LEGACY BUSINESS REGISTRY RESOLUTION NO. ______
Application No.: LBR-2018-19-042 Business Name: World Gym San Francisco Business Address: 290 De Haro Street District: District 10 Applicant: Joseph and Robin Talmadge, Owners Nomination Date: February 7, 2019 Nominated By: Mayor London N. Breed Staff Contact: Richard Kurylo [email protected]
ADOPTING FINDINGS APPROVING THE LEGACY BUSINESS REGISTRY APPLICATION FOR WORLD GYM SAN FRANCISCO, CURRENTLY LOCATED AT 290 DE HARO STREET.
WHEREAS, in accordance with Administrative Code Section 2A.242, the Office of Small Business maintains a registry of Legacy Businesses in San Francisco (the "Registry") to recognize that longstanding, community- serving businesses can be valuable cultural assets of the City and to be a tool for providing educational and promotional assistance to Legacy Businesses to encourage their continued viability and success; and
WHEREAS, the subject business has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years; or
WHEREAS, the subject business has operated in San Francisco for more than 20 years but less than 30 years, has had no break in San Francisco operations exceeding two years, has significantly contributed to the history or identity of a particular neighborhood or community and, if not included in the Registry, faces a significant risk of displacement; and
WHEREAS, the subject business has contributed to the neighborhood's history and identity; and
WHEREAS, the subject business is committed to maintaining the physical features and traditions that define the business; and
WHEREAS, at a duly noticed public hearing held on April 8, 2019, the San Francisco Small Business Commission reviewed documents and correspondence, and heard oral testimony on the Legacy Business Registry application; therefore
1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR
OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR
BE IT RESOLVED that the Small Business Commission hereby includes World Gym San Francisco in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242.
BE IT FURTHER RESOLVED that the Small Business Commission recommends safeguarding the below listed physical features and traditions at World Gym San Francisco:
Physical Features or Traditions that Define the Business: • Tradition of supporting neighborhood events, activities, and youth. • The original World Gym gorilla logo and colors. • Specialized exercise equipment. • Excellent trainers. • Nutrition program. • Targeted programs for established athletes. • Unique programs, including suspension training, timed interval training, and power lifting.
BE IT FURTHER RESOLVED that the Small Business Commission requires maintenance of the below listed core physical feature or tradition to maintain World Gym San Francisco on the Legacy Business Registry: • Gym.
______
I hereby certify that the foregoing Resolution was ADOPTED by the Small Business Commission on April 8, 2019.
______Regina Dick-Endrizzi Director
RESOLUTION NO. ______
Ayes – Nays – Abstained – Absent –
1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR
OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR
Legacy Business Application Review Registry Sheet
Application No.: LBR-2018-19-042 Business Name: World Gym San Francisco Business Address: 290 De Haro Street District: District 10 Applicant: Joseph and Robin Talmadge, Owners Nomination Date: February 7, 2019 Nominated By: Mayor London N. Breed
CRITERION 1: Has the applicant has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years? X Yes No
290 De Haro Street from 1988 to 2019 (31 years in September)
CRITERION 2: Has the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community? X Yes No
CRITERION 3: Is the applicant committed to maintaining the physical features or traditions that define the business, including craft, culinary, or art forms? X Yes No
NOTES: N/A
DELIVERY DATE TO HPC: March 6, 2019
Richard Kurylo Program Manager, Legacy Business Program
1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected]
Legacy Business Registry Application
Section Two: Business Location(s). List the business address of the original San Francisco location, the start date of business, and the dates of operation at the original location. Check the box indicating whether the original location of the business in San Francisco is the founding location of the business. If the business moved from its original location and has had additional addresses in San Francisco, identify all other addresses and the dates of operation at each address. For businesses with more than one location, list the additional locations in section three of the narrative.
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OTHER ADDRESSES (if applicable): ZIP CODE: DATES OF OPERATION Start:
End:
OTHER ADDRESSES (if applicable): ZIP CODE: DATES OF OPERATION Start:
End:
OTHER ADDRESSES (if applicable): ZIP CODE: DATES OF OPERATION Start:
End:
OTHER ADDRESSES (if applicable): ZIP CODE: DATES OF OPERATION Start:
End:
OTHER ADDRESSES (if applicable): ZIP CODE: DATES OF OPERATION Start:
End:
OTHER ADDRESSES (if applicable): ZIP CODE: DATES OF OPERATION Start:
End:
V.5- 6/17/2016
SAN FRANCISCO WORLD GYM Section 4: Written Historical Narrative
CRITERION 1
a. Provide a short history of the business from the date the business opened in San Francisco to the present day, including the ownership history. For businesses with multiple locations, include the history of the original location in San Francisco (including whether it was the business's founding and or headquartered location) and the opening dates and locations of all other locations.
San Francisco World Gym, located at 280 De Haro Street, was established on September 19, 1988. The business opened by Joe and Robin Talmadge, both 3rd generation San Francisco residents born and raised on Potrero Hill. In 2011, Joe and Robin were joined in management by their daughter Jennifer Talmadge who was just a child when the business began.
San Francisco World Gym is a franchise of World Gym International. There are over 220 franchises worldwide located across six continents, 20 countries and several territories. San Francisco World Gym is the only World Gym in San Francisco. Joe and Robin Talmadge currently sit on the advisory board of the World Gym franchise in Los Angeles. With their service on the board, they advise new owners of World Gyms on how to operate their facilities and how their gyms should look.
The iconic World Gym brand began with Joe Gold during the glory days of "Muscle Beach" in Venice, CA. In the “olden days” before the 1960s, there weren’t many options for working out. But Joe had a passion for bodybuilding. He found success as a professional “muscleman” and toured with celebrities.
In 1965, Joe started Gold's gym, which became known as the “mecca for bodybuilding.” Many world-famous bodybuilders trained there. Joe sold the gym and the rights to the name in 1973 and went back out to sea as a sea merchant. When he came back, he regretted that he had sold the rights to his name. Since he couldn't use “Gold” in its name, he opened a new gym in 1976 under the name of World Gym. The new gym was unique because all the equipment was handmade by Joe Gold himself.
Before long, World Gym was the fitness destination for celebrity bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Dave Draper. By the early 1980s, World Gym was firmly established as a global fitness icon. The brand expanded with franchise locations across the United States and abroad. The personal fitness revolution was now in full swing, fueled in large part by convenient, affordable World Gym locations.
The 1990s saw a rapid change in the fitness industry. World Gym was at the forefront of this change by providing cutting-edge equipment, one-on-one coaching and the best workout environments possible. While Joe Gold recovered from health issues, Arnold Schwarzenegger spent three years as World Gym’s CEO, guiding the brand through this time of change. In the 2000s, World Gym continued to grow, with a culture formed by the Muscle Beach lifestyle.
Joe Gold passed away in 2004, leaving behind a rich legacy of fitness excellence. Known as the father of bodybuilding, Joe helped build the connection between fitness and Hollywood, and launched an international fitness brand.
In 2006, World Gym was sold to Planet Fitness, the brand known for its judgment-free zone and “no lunkheads” alarm, for around $10 million. The Planet Fitness-World Gym merger dissipated quickly. Several World Gym franchisees did not want to convert their gyms to Planet Fitness, and more than 100 World Gym franchisees left the system. In 2009, the Cammilleri family acquired the World Gym brand. Today, World Gym International is operated by four members of the family: Joyce Cammilleri owns World Gym and is chairman of the board; Joyce's son Guy Cammilleri serves as managing director; Joyce’s twin sons Marcus and Leo are directors.
When the Cammilleri family took over World Gym, about 70 percent of World Gyms were in the United States. Today, the breakdown of domestic to international World Gyms is about 60/40 as the company looks to become more of a global brand. As the company expands, however, it is not forgetting its roots. Joe Gold's spirit of seriously fun fitness lives on today through World Gym, and his innovations and values continue to drive the brand today.
San Francisco World Gym has the power, resources and recognition of a global brand, while still maintaining the feeling of an authentic hometown gym. There are 47 machines, 90 pieces of equipment as well as 12 classes offered. It is well known for its excellent exercise programs and talented fitness instructors. The gym has also developed nutritional programs so that the health of a customer is aided both exercise and individualized diet. While other fitness locations continue to purchase new equipment, San Francisco World Gym takes pride in keeping equipment that is appropriate for the body types of its customers.
As Potrero Hill has changed, San Francisco World Gym has experienced huge increases in rent and possible development of the current location. The property is currently zoned as PDR-1-D. The zoning has been adjusted to allow office use can bring in high rent. Because of the change in zoning, San Francisco World Gym may be forced out of business due to rent increases. b. Describe any circumstances that required the business to cease operations in San Francisco for more than six months?
San Francisco World Gym has not ceased its operations for more than 6 months since 1988. c. Is the business a family-owned business? If so, give the generational history of the business.
This is a family owned business operated by Joe and Robin Talmadge. Jennifer Talmadge, the oldest of their three children, joined in the management of the business in 2011. d. Describe the ownership history when the business ownership is not the original owner or a family-owned business.
San Francisco World Gym has been in the same location with the original owners since it opened in 1988. e. When the current ownership is not the original owner and has owned the business for less than 30 years, the applicant will need to provide documentation of the existence of the business prior to current ownership to verify it has been in operation for 30+ years. Please use the list of supplemental documents and/or materials as a guide to help demonstrate the existence of the business prior to current ownership.
The ownership history of the business for the last 30 years has been the Talmadge family: 1988-Present: Joe Talmadge and Robin Talmadge
f. Note any other special features of the business location, such as, if the property associated with the business is listed on a local, state, or federal historic resources registry.
The business has been in the hands of the Talmadge family since its establishment. Previously the building housed PDR (Production Distribution Repair) factories. The building was originally the factory of Pfizer Company in the 1920s and later the as manufacturing/warehouse and distribution center for Tandy Clothing in the 1940s. The building itself is not historic and is listed by the Planning Department as Category C (No Historic Resource Present / Not Age Eligible) with regard to the California Environmental Quality Act.
CRITERION 2
a. Describe the business's contribution to the history and/or identity of the neighborhood, community or San Francisco.
In 1976, it all began at World Gym: The iconic celebrity fitness scene; the serious, no-nonsense workout; the commitment to always remain a true gym, not a resort; a place where fitness is an authentic passion; where you belong among friends; where everyone is a star and you find power to lift yourself to greatness. World Gym is a world-famous brand for seriously fun fitness.
San Francisco World Gym, like all World Gyms, has a broad selection of strength machines, cardio machines, elliptical machines, treadmills, stationary bikes, stair climbers and more. They have barbells, dumbbells, racks and benches, the core of any good strength training program.
San Francisco World Gym is a neighborhood-centric organization and is recognized as a neighborhood treasure. Robin, Joe and family go out of their way to support neighborhood events and positive neighborhood activities. When the Potrero Hill Festival occurs yearly, they are there. When the Mission Carnival occurs in every May, they are there. San Francisco World Gym donates exercise equipment to the SF Police Stations and the Fire Departments. They arrange fundraisers to support local causes. Over the past 30 years, they have supported numerous neighborhood causes and received many letters of commendation for their community work. b. Is the business (or has been) associated with significant events in the neighborhood, the city, or the business industry?
San Francisco World Gym was the location of the first official Romania vs. USA Body Building Contest in 1994. During a time of political disturbances in Romania, this contest supported the people of Romania by creating human support connections related to sporting events. The event raised money for children in distress. A letter of thanks was received from then-Mayor Frank Jordan.
A few of the other significant events that the San Francisco World Gym has participated in, and received recognition for, include the following:
• The Women in Sports Day, January 12, 2008, held by the California Interscholastic Federations, San Francisco Section. Robin Talmadge was recognized by Donald C Collins, Commissioner of Athletics. • Workout for Hope, April 4, 1992, sponsored by the City of Hope Medical Center Aerobics Against Aids program. • The Academy of Friends 1994 Oscar Night Gala which provides grants and emergency assistance to Bay Area AIDS agencies. • The AIDS Emergency Fund 10th Anniversary Dinner and Auction, February 28, 1992, was supported by the San Francisco World Gym.
San Francisco World Gym has sponsored many fundraising activities for community health. In October 17, 1993, San Francisco World Gym held a fundraiser and raised $17,000 to support the Domestic Violence Association. In 1995, a Spin Gears event was held for the American Heart Association. A cardio event was held for blind and hearing impaired students from ISA High School by hiring a teacher for the day to conduct a class for the students. c. Has the business ever been referenced in an historical context? Such as in a business trade publication, media, or historical documents?
San Francisco World Gym has received numerous awards, plaques, proclamations and recognition through the years for its role of being an excellent gym and a strong community member. The business has also been featured in the local press.
• World Gym Convention o 1994 – Meritorious Service Award o 1995 – Joe Gold Trophy o 1999 – Most Improved Gym o 2004 – Most Effective Website • San Francisco Police Department – Certificate of Appreciation, November 5, 1994 • Senator Milton Marks – Congratulations on being honored by Potrero Hill Neighborhood House, 1996 • Mayor Willie Brown – Proclamation in recognition of their longstanding contribution to the Potrero Hill Neighborhood House, April 20, 1996 • International Studies Academy, Varsity Girls Basketball – Thank you recognition for 2000-2001 • International Studies Academy Athletic Department – "Hall of Fame Award,” 2006 • Potrero View Article – praised as a great place to work out, August 2016 d. Is the business associated with a significant or historical person?
The founder of World Gym, Joe Gold, was one of the original ringleaders of Muscle Beach. In his prime, he toured with Mae West, and was at the heart of the cozy connection between the Muscle Beach fitness scene and the Hollywood celebrity scene. Joe blazed a trail followed later by the likes of Arnold Schwarzenegger, Lou Ferrigno and Dave Draper to name just a few – all of whom had significant Hollywood careers and an intimate connection to, and love for, World Gym. Since that time, World Gym has evolved into an internationally recognized brand that has captured the imagination of people around the globe.
The excellent equipment, features, and programs of San Francisco World Gym – in addition to World Gym being one of the most celebrated fitness brands in the world today – has attracted a number of well-known clients. Members have included Barry Bonds, Sharon Stone, Dwayne Johnson, Elon Musk, Mark Pincus, Alden Smith (2012 NFL defense player of the year, Pro Bowl; member of San Francisco 49ers; current member of Oakland Raiders), Greg Brockman (founder and CTO of Stripe; cofounder of OpenAl), Chris James (morning DJ on I Heart Radio; in charge of SF Pride), Barbara Garcia (Director of the San Francisco Department of Public Health), Sandra Hernandez (former director of the San Francisco Department of Public Health; former CEO of the San Francisco Foundation; current president and CEO of California Health Care Foundation), Brian Chesky (CEO of AirBNB), Nick Hodulik (former owner and CEO of General Things), Renel Taylor (San Francisco Giants MC/announcer; long time radio host), Brit Hawn (CEO of City Nights, Sound Factory), and Jon Anderson. Trainers such as Achim Albrecht and Ricky LaRocca are sought after for the excellent work they do. e. How does the business demonstrate its commitment to the community?
San Francisco World Gym is a gym that supports the community. The Talmadge family supports neighborhood events and activities, and arranges fundraisers to support local causes, including the following:
• City of Hope Medical Center, Workout For Hope, 1992 • AIDS Emergency Fund, 1992 • Fundraising for Touch Romania, Inc., helping children in distress, 1994 • Academy of Friends Silent Auction, 1994 • Potrero Hill Festival, 1990-Present • Mission Carnival, 2005-Present • International Studies Academy Varsity Girls Basketball, 2000-2001 • Frisco Hells Angels, 2007 • CIF San Francisco Section's Women in Sports Day, 2008
The business supports local kids unable to afford by offering membership to local high schools and setting up classes for their students. The gym supports local elementary schools by making yearly membership donations at the annual Spring Festivals of both Daniel Webster Elementary School (465 Missouri St.) and Live Oak School (655 DeHaro St.).
Continuing the tradition of donating to the community, San Francisco World Gym donated workout equipment and treadmills valued at $50,000 to Downtown High School (653 Vermont Street) when they purchased new equipment for their facility. f. Provide a description of the community the business serves.
The San Francisco World Gym serves the neighborhoods of Potrero Hill, the Mission, Bayview, SOMA, and Noe Valley. The San Francisco World Gym serves men and women from ages 16-85, ranging from regular folks wanting exercise to professional athletes and body builders. g. Is the business associated with a culturally significant building/structure/site/object/interior?
The building was originally the factory of Pfizer Company in the 1920s and later the as manufacturing/warehouse and distribution center for Tandy Clothing in the 1940s.
The original World Gym gorilla logo decorates the building. The gym is painted inside with red, blue, gray and orange colors that are used throughout the world for World Gyms. h. How would the community be diminished if the business were to be sold, relocated, shut down, etc.?
If San Francisco World Gym were to close, the neighborhood would lose an institution that: • Serves both regular folks and professional athletes • Has unique equipment that is specially chosen by actually trying out the equipment • Serves the community by offering classes to local high school students • Serves the community by holding fundraisers for important causes and supporting schools
It is businesses like this that make living in the neighborhood a feeling of living in a supportive community.
CRITERION 3 a. Describe the business and the essential features that define its character.
San Francisco World Gym is not just a place to exercise, it is a business that supports the local community. San Francisco World Gym is a family-owned business that has served the community for 30 years by providing a warm and welcoming place for folks to work to keep their bodies in shape. The gym features specialized equipment that fits the bodies of both men and women and is specially selected by the Talmadges. There are excellent trainers and a nutrition program. San Francisco World Gym also has programs for established athletes who need exceptional care and guidance. Unique programs like TRX (suspension training), HITCAMP (timed interval training) and TTSF (power lifting) are not offered by other gyms.
Run by a family that has been a positive part of the community for three generations, world gym is not just a place to exercise, it is a business that aims to support local community projects, parks and the public. b. How does the business demonstrate a commitment to maintaining the historical traditions that define the business, and which of these traditions should not be changed in order to retain the businesses historical character? (e.g., business model, goods and services, craft, culinary, or art forms)
San Francisco World Gym keeps its connection to the almost-50-year-old World Gym group by displaying the World Gym gorilla logo, keeping the building painted with World Gym colors and maintaining to Venice old gym tradition. Just as important is San Francisco World Gym's commitment to the community in which it’s located. Coming from a family with a tradition of community support, the business owners donate equipment and funds, hold fundraising events and give out free memberships to underserved students, making San Francisco World Gym an essential part of the community. c. How has the business demonstrated a commitment to maintaining the special physical features that define the business? Describe any special exterior and interior physical characteristics of the space occupied by the business (e.g. signage, murals, architectural details, neon signs, etc.).
The building has a history of PDR uses dating back to 1952. The current business is run by San Francisco residents whose families have been in the neighborhood longer than the building. World Gym fits in well in a PDR neighborhood that is only blocks away from a residential neighborhood. The residential neighborhood is changing as many formerly industrial buildings have been converted to Urban Mixed Use (UMU) zoning and are now apartments and condominiums. It is important to have services like this located in the neighborhood. The building has windows which when peered into show the customers using the exercise equipment. The original logo is a gorilla with weights, painted inside the gym in red, blue, gray and orange. These colors are used through United States and around the world. d. When the current ownership is not the original owner and has owned the business for less than 30years; the applicant will need to provide documentation that demonstrates the current owner has maintained the physical features or traditions that define the business, including craft, culinary, or art forms. Please use the list of supplemental documents and/or materials as a guide to help demonstrate the existence of the business prior to current ownership.
Not Applicable. The current ownership has been in business for 30 years.
From: Jean Bogiages To: LegacyBusiness (ECN) Subject: World Gym San Francisco and the Legacy Business Registry Date: Monday, June 26, 2017 4:41:00 PM
To Whom it May Concern,
I'd like to express my support for the World Gym San Francisco to be on the Legacy Business Registry. They are coming up on their 29th year as a business serving the local Showplace Square, Mission District, Potrero Hill and Dogpatch neighborhoods. They are an asset to the community.
Thank you, Jean Bogiages
http://sfmuna.org
Legacy Business Registry Multiple Cases April 3, 2019 Hearing Multiple Locations
Filing Date: March 6, 2019 Case No.: 2019-004051LBR Business Name: World Gym San Francisco Business Address: 290 De Haro Street Zoning: PDR-1-D (Production, Distribution & Repair-1-Design) Zoning District 58-X/68-X Height and Bulk District Block/Lot: 3937/001 Applicant: Joseph and Robin Talmadge, Owners 290 De Haro Street San Francisco, CA 94103 Nominated By: Mayor London N. Breed Supervisor District: District 10 Staff Contact: Shelley Caltagirone - (415) 558-6625 [email protected] Reviewed By: Tim Frye – (415) 575-6822 [email protected]
BUSINESS DESCRIPTION San Francisco World Gym was established on September 19, 1988 by Joe and Robin Talmadge, both 3rd generation San Francisco residents born and raised on Potrero Hill. In 2011, Joe and Robin were joined in management by their daughter Jennifer Talmadge. San Francisco World Gym is a franchise of World Gym International. There are over 220 franchises worldwide located across six continents, 20 countries and several territories. San Francisco World Gym is the only World Gym in San Francisco. Joe and Robin Talmadge currently sit on the advisory board of the World Gym franchise.
The World Gym brand began with Joe Gold in 1960s during the glory days of "Muscle Beach" in Venice, California. In 1975, he opened the gym with equipment that he had entirely handmade. Before long, World Gym was the fitness destination for celebrity bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Dave Draper. By the early 1980s, World Gym was firmly established as a global fitness icon. The brand expanded with franchise locations across the United States and abroad. Joe Gold passed away in 2004. In 2006, World Gym was sold to Planet Fitness, and in 2009, the Cammilleri family acquired the World Gym brand. San Francisco World Gym has the resources and recognition of a global brand, while still maintaining the feeling of an authentic hometown gym. There are 47 machines, 90 pieces of equipment as well as 12 classes offered. It is well known for its excellent exercise programs and talented fitness instructors. The gym has also developed nutritional programs so that the health of a customer is aided both exercise and individualized diet. While other fitness locations continue to purchase new equipment, San Francisco World Gym takes pride in keeping equipment that is appropriate for the body types of its customers.
The business is located on the northwest corner of De Haro and 16th streets in the South of Market neighborhood. It is within a PDR-1-D (Production, Distribution & Repair-1-Design) Zoning District and within a 58-X/68-X Height and Bulk District.
4 Legacy Business Registry Multiple Cases April 3, 2019 Hearing Multiple Locations
STAFF ANALYSIS Review Criteria 1. When was business founded? The business was founded in 1988.
2. Does the business qualify for listing on the Legacy Business Registry? If so, how? Yes. San Francisco World Gym qualifies for listing on the Legacy Business Registry because it meets all of the eligibility Criteria:
i. San Francisco World Gym has operated continuously in San Francisco for 31 years.
ii. San Francisco World Gym has contributed to the history and identity of San Francisco and the South of Market neighborhood.
iii. San Francisco World Gym is committed to maintaining the physical features, craft, art form and traditions that define the business.
3. Is the business associated with a culturally significant art/craft/cuisine/tradition? Yes. The business is associated with the practice of bodybuilding.
4. Is the business or its building associated with significant events, persons, and/or architecture? Yes. The business is associated with Joe Gold, one of the originators of bodybuilding practice and culture, which largely began as a phenomenon at “Muscle Beach” in Venice, California. In his prime, he toured with Mae West, and was at the heart of the cozy connection between the Muscle Beach fitness scene and the Hollywood celebrity scene.
5. Is the property associated with the business listed on a local, state, or federal historic resource registry? No. The building was originally the factory of Pfizer Company in the 1920s and later the as manufacturing/warehouse and distribution center for Tandy Clothing in the 1940s. The property has a Planning Department Historic Resource status of “C” (No Historic Resource Present) as it was evaluated in 2011 in the Showplace Square/Northeast Mission Historic Resource Survey and found not to be a historic resource (status code 6Z).
6. Is the business mentioned in a local historic context statement? No.
7. Has the business been cited in published literature, newspapers, journals, etc.? Yes. San Francisco World Gym has received numerous awards, plaques, proclamations and recognition through the years for its role of being an excellent gym and a strong community member. The business has also been featured in the local press. • World Gym Convention o 1994 – Meritorious Service Award o 1995 – Joe Gold Trophy o 1999 – Most Improved Gym o 2004 – Most Effective Website
5 Legacy Business Registry Multiple Cases April 3, 2019 Hearing Multiple Locations
• San Francisco Police Department – Certificate of Appreciation, November 5, 1994 • Senator Milton Marks – Congratulations on being honored by Potrero Hill Neighborhood House, 1996 • Mayor Willie Brown – Proclamation in recognition of their longstanding contribution to the Potrero Hill Neighborhood House, April 20, 1996 • International Studies Academy, Varsity Girls Basketball – Thank you recognition for 2000-2001 • International Studies Academy Athletic Department – "Hall of Fame Award,” 2006 • Potrero View Article – praised as a great place to work out, August 2016. Physical Features or Traditions that Define the Business Location(s) associated with the business: • 290 De Haro Street
Recommended by Applicant • Tradition of supporting neighborhood events, activities, and youth • The original World Gym gorilla logo and colors • Specialized exercise equipment • Excellent trainers • Nutrition program • Targeted programs for established athletes • Unique programs, including suspension training, timed interval training, and power lifting
Additional Recommended by Staff • None
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Historic Preservation Commission Draft Resolution No. ### HEARING DATE: APRIL 3, 2019
Case No.: 2019-004051LBR Business Name: World Gym San Francisco Business Address: 290 De Haro Street Zoning: PDR-1-D (Production, Distribution & Repair-1-Design) Zoning District 58-X/68-X Height and Bulk District Block/Lot: 3937/001 Applicant: Joseph and Robin Talmadge, Owners 290 De Haro Street San Francisco, CA 94103 Nominated By: Mayor London N. Breed Supervisor District: District 10 Staff Contact: Shelley Caltagirone - (415) 558-6625 [email protected] Reviewed By: Tim Frye – (415) 575-6822 [email protected]
ADOPTING FINDINGS RECOMMENDING TO THE SMALL BUSINESS COMMISSION APPROVAL OF THE LEGACY BUSINESS REGISTRY NOMINATION FOR WORLD GYM SAN FRANCISCO CURRENTLY LOCATED AT 290 DE HARO STREET, (BLOCK/LOT 3937/001).
WHEREAS, in accordance with Administrative Code Section 2A.242, the Office of Small Business maintains a registry of Legacy Businesses in San Francisco (the "Registry") to recognize that longstanding, community-serving businesses can be valuable cultural assets of the City and to be a tool for providing educational and promotional assistance to Legacy Businesses to encourage their continued viability and success; and
WHEREAS, the subject business has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years; and
WHEREAS, the subject business has contributed to the City’s history and identity; and
WHEREAS, the subject business is committed to maintaining the traditions that define the business; and
WHEREAS, at a duly noticed public hearing held on April 3, 2019, the Historic Preservation Commission reviewed documents, correspondence and heard oral testimony on the Legacy Business Registry nomination.
www.sfplanning.org Resolution No. ### CASE NO. 2019-004051LBR April 3, 2019 290 De Haro Street
THEREFORE BE IT RESOLVED that the Historic Preservation Commission hereby recommends that World Gym San Francisco qualifies for the Legacy Business Registry under Administrative Code Section 2A.242(b)(2) as it has operated for 30 or more years and has continued to contribute to the community.
BE IT FURTHER RESOLVED that the Historic Preservation Commission hereby recommends safeguarding of the below listed physical features and traditions for World Gym San Francisco.
Location(s): • 290 De Haro Street
Physical Features or Traditions that Define the Business: • Tradition of supporting neighborhood events, activities, and youth • The original World Gym gorilla logo and colors • Specialized exercise equipment • Excellent trainers • Nutrition program • Targeted programs for established athletes • Unique programs, including suspension training, timed interval training, and power lifting
BE IT FURTHER RESOLVED that the Historic Preservation Commission’s findings and recommendations are made solely for the purpose of evaluating the subject business's eligibility for the Legacy Business Registry, and the Historic Preservation Commission makes no finding that the subject property or any of its features constitutes a historical resource pursuant to CEQA Guidelines Section 15064.5(a).
BE IT FURTHER RESOLVED that the Historic Preservation Commission hereby directs its Commission Secretary to transmit this Resolution and other pertinent materials in the case file 2019-004051LBR to the Office of Small Business April 3, 2019.
Jonas P. Ionin Commission Secretary
AYES:
NOES:
ABSENT:
ADOPTED:
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