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Home , Chosewood Park, Old Fourth Ward, Peachtree Park

Origin Study Findings February, 2013

Situation:

Neighborhood / Area origin studies we conducted on February 2nd at the Community Recycling Center (CRC) and on February 9th at the CRC.

Service Area Definitions:

• Primary service area – where 70% of the users stated they were from • Secondary service area – where 71% to 85% of the users stated they were from • Tertiary service area – where >85% of the users state they were from

Findings:

Old Fourth Ward (O4W) CRC

• Between 2012 and 2013 the primary service had compacted 20% from 15 to 12 neighborhoods. Virginia Highland, Midtown, Morningside, Decatur, , and O4F continued high usage. Interesting to note that O4W dropped from 1st to 7th in usage. Understandably, Buckhead dropped out of the primary service area. • Since the 2012 study the secondary service area has compacted slightly, (8%), from 12 to 11 neighborhoods. Recyclers come from a broad geographic area. • In the tertiary service area, the number of neighborhoods cited declined fro 44 to 35, a 26% decline. Like the secondary service area, this area draws from broad geographic area. • In total, the service area was compacted from 70 to 57 neighborhoods, (18%), but continues to draw from a broad geographic area.

Buckhead CRC

• Still in its first year of operations, the Buckhead CRC draws from 26 areas, a much smaller number of areas than O4W. • The primary service area is comprised of 3 areas / neighborhoods, Buckhead, Morningside and Virginia Highland. This may be explained by the simple fact that Buckhead is much larger geographically than O4W. • The secondary service area is comprised of just 5 areas. • The tertiary service is comprised of 18 areas, with 3 being some distance away. • This service area tends to draw from a much tighter inner city area than O4W.

Conclusions

• The Keep Beautiful Community Recycle Centers serve a very broad area of Atlanta and the surrounding areas. • The O4W CRC draws from many more neighborhoods than Buckhead but that may be largely explained by the geographic size of the Buckhead neighborhood cited by the recyclers and its relative newness. A second explanation may be the location of the O4W CRC – it is adjacent to Interstate. In fact many people using the O4W CRC state that it is easier for them to access O4W than Buckhead despite being closer geographically to Buckhead. • People will travel significant distances to recycle the items accepted by the CRCs. • If another CRC were to be added, it would probably be best to locate it near an expressway.

Old Fourth Ward Origin Study 2/9/2013 Event

Origin Community Number Percent Cum % Virginia Highland 34 13.1% 13.1% Midtown 29 11.2% 24.3% Morningside 19 7.3% 31.7% Decatur 17 6.6% 38.2% Inman Park 14 5.4% 43.6% Candler Park 14 5.4% 49.0% -> Primary Service Area O4W 12 4.6% 53.7% Druid Hills 11 4.2% 57.9% Ormwood 11 4.2% 62.2% 10 3.9% 66.0% Poncey Highlands 7 2.7% 68.7% Kirkwood 6 2.3% 71.0% Henry County 4 1.5% 72.6% Brook Haven 3 1.2% 73.7% Brookwood 3 1.2% 74.9% Cabbage Town 3 1.2% 76.1% Cascade 3 1.2% 77.2% -> Secondary Service Edgewood 3 1.2% 78.4% Area Lake Claire 3 1.2% 79.5% Lillburn 3 1.2% 80.7% Riverdale 3 1.2% 81.9% Sandy Springs 3 1.2% 83.0% Stone Mountain 3 1.2% 84.2% Bolton Road 2 0.8% 84.9% Clarksdale 2 0.8% 85.7% 2 0.8% 86.5% Grant Park 2 0.8% 87.3% Home Park 2 0.8% 88.0% Reynolds Town 2 0.8% 88.8% Tucker 2 0.8% 89.6% Adamsville 1 0.4% 90.0% 1 0.4% 90.3% 1 0.4% 90.7% Berkley Park 1 0.4% 91.1% Braden 1 0.4% 91.5% Briarwood 1 0.4% 91.9% Buckhead 1 0.4% 92.3% Canton 1 0.4% 92.7% Cascade Hts 1 0.4% 93.1% 1 0.4% 93.4% Collier Hts 1 0.4% 93.8% -> Tertiary Service Area Dekalb County 1 0.4% 94.2% Duluth 1 0.4% 94.6% Ellinwood 1 0.4% 95.0% English Avenue 1 0.4% 95.4% Fairburn 1 0.4% 95.8% Forrest park 1 0.4% 96.1% Greenbriar 1 0.4% 96.5% Gwinnett Cty 1 0.4% 96.9% 1 0.4% 97.3% Piedmont Hts. 1 0.4% 97.7% Polar Rock 1 0.4% 98.1% S. Fulton 0 0.0% 98.1% SW Atlanta 1 0.4% 98.5% Tocco Hills 1 0.4% 98.8% Villa Rica 1 0.4% 99.2% Vinings 1 0.4% 99.6% Winter's Chapel 1 0.4% 100.0% Total 259 100.0%

Buckhead Origin Study: 2/2/2013 Event

Origin Community Total Percent Cum % Buckhead* 112 62.2% 62.2% Morningside 11 6.1% 68.3% -> Primary Service Area Virginia Highland 10 5.6% 73.9% Midtown 6 3.3% 77.2% Vinings 5 2.8% 80.0% Ansley Park 4 2.2% 82.2% -> Secondary Service Area Brookhaven 4 2.2% 84.4% Sandy Springs 4 2.2% 86.7% Decatur 3 1.7% 88.3% Dunwoody 3 1.7% 90.0% Druid Hills 2 1.1% 91.1% Grant Park 2 1.1% 92.2% Cobb County 1 0.6% 92.8% Dekalb County 1 0.6% 93.3% Conyers 1 0.6% 93.9% Home Park 1 0.6% 94.4% Conyers 1 0.6% 95.0% -> Tertiary Service Area Cascade 1 0.6% 95.6% Old 4th Ward 1 0.6% 96.1% Bolton Road 1 0.6% 96.7% Smyrna 1 0.6% 97.2% Doraville 1 0.6% 97.8% Hts. 1 0.6% 98.3% Cabbage Town 1 0.6% 98.9% Tocco Hills 1 0.6% 99.4% Piedmont Hts. 1 0.6% 100.0% Total 180 100.0% Note: * Neighborhoods mentioned in addition to Buckhead & Included: Loring Hts., Chastain, Underwood Hills, Tuxedo, Peachtree Park & Hills