AHMEDABAD, BENGALURU, BHOPAL, BHUBANESWAR, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI AND PUNE 20 February 2019 1 COMMERCIAL FEATURE

Top View SPEAKERSPEAK For the first time in 80 years! HANS PAUL BURKNER Chairman, Boston Consulting Group “With Brand Dharma as the theme, I am convinced that this Congress will be a Namaste! I am really excited to be coming to Kochi for the wonderful platform for leaders to come and hold forth their grand vision for the IAA World Congress 2019 in February. The world has rapidly changed over the last few years driven by technology. And we future while leaving the august audience enchanted for three days.” will be coming together in Kochi to talk about what it means for marketers, brand custodians and the media industry. With the massive middle class and very diverse demographics, am delighted to announce has to follow to connect with its in their respective areas of India provides a fascinating opportunity for advertisers. that after 80 years, India, for customers and society at large. expertise will come to set the first time, will be hosting This Congress will be a unique forth their grand vision for the the prestigious International platform for leaders among future and leave the audience Advertising Association World marketers, brand custodians captivated over three days in JONAS KJELLBERG I Co-Founder of Skype MUKESH D AMBANI Congress with the theme Brand and the media to address the Kochi. Dharma. The theme Brand simple but profound question on I welcome all of you to be a Chairman, IAA World Congress I am super happy to be part of the IAA World Congress in Chairman & Managing Director, Dharma means to bring to life what’s coming next. part of this historic event and Kochi, the ‘Tech for Good’ conference. It’s going to be super Reliance Industries Limited the basic principles a brand I am sure the world leaders make it a grand success. exciting to be there and looking forward to meeting you all and discussing around how to create gamechangers and drive new tech, new ideas into the market of India. So again super excited and looking forward to meeting you all at the IAA ‘It’s been hard work but Welcome to Kochi! World Congress. SCOTT BEDBURY it has paid off’ This is one of the biggest global summits that India is hosting in the Author, speaker, CEO at Brandstream Chairman of the RK Swamy Hansa Group, the India Chapter of the marketing and media space. While it is an excellent opportunity for Look forward to seeing everyone in Kochi in February. International Advertising Association was hyperactive when Srinivasan us to get up-close with some really high quality speakers, it is also an Sharing with you I have been working on for the last couple of years my second book finally. It’s a bit on war and truth and K Swamy was at the helm. The world took notice of India and Swamy ideal setting to reconnect with old friends and make an all-new set. I trust and the collapse of trust we are facing as individuals, as and there’s been no looking back. He was elected Senior VP of the look forward with pleasure to meeting you at the IAA World Congress. citizens, as business leaders and, more importantly, how we navigate through that. So I am very excited to share that with global body in 2016, and on October 4, 2018, he took charge as Thank you, IAA Global and India staff for standing shoulder to shoulder you. You’ll be among the first to see some of that. Chairman and World President of the IAA. A quick chat with putting these three power-packed days together and creating a platform Srinivasan K Swamy on the IAA World Congress for some of the biggest names in Advertising. TIM REID Over the last six- has paid off. » By Pradeep Guha Lulu International Comedy Writer and Innovation Expert odd months, we Convention Centre been seeing a big You’ve got Paul hearty in Kochi for three I am an innovator, comedy writer and former adman. I am really looking forward to speaking at the IAA World Congress build-up to the IAA Polman and Mark welcome days requires a fair in Kochi. While I’ll be sharing my thoughts on how we can all World Congress. So Pritchard on the A to all at the investment of their be more creative and have bigger and better ideas by doing how is this going same day! IAA World time. On behalf of the what comedians do. So look forward to seeing you in Kochi. to be different from » Yes, both excellent Congress organising committee, what one may have speakers. 2019. This is the 44th I can assure you that it already seen? edition of the Congress will be time well spent. » As you know, this And why Kochi? Why and the galaxy of stars I am sure you will is the first time in not a more easy-to- from across the world enjoy your stay in LINDSAY PATTISON the 80-year history reach location like who have gathered Kochi. To help you Chief Client Officer, WPP of the International SRINIVASAN K Mumbai, Delhi, Goa here is testimony PRADEEP GUHA get a flavour of the SWAMY Chairman, Advertising Association or Jaipur? to the importance fantastic state and I am hugely excited to be joining a brilliant line of speakers Chairman and World Steering Committee, that we have a World » We went to different accorded to the event, its cuisine, plus get at the IAA World Congress 2019. We all know that the world Congress in India. And President, International places in India, to the International IAA World Congress you a look-and-feel is massively disrupted by technology, and our industry and we are making sure Advertising Association different places in Advertising of India’s vibrant film our clients are facing dramatic changes. Changes and this will be the best Mumbai, but we didn’t Association, to and fashion scene, opportunities. So what’s coming next is the all-important Congress ever held by find any place which India and of course don’t forget to be there question. It’s a question that unites everyone at WPP, everyone IAA anywhere in the world. India has could accommodate 2500 people to the answers we for the programmes across our industry as we look to partner with our clients. hosted the Ad Asia summits in 2003 in one room. At some place we are seeking to the every evening. Like and in 2011 and then we had the found the facilities wanting and at question: What’s with all the speaker IAA Silver Jubilee Summit and all of some others the acoustics were not Coming Next. sessions and the PIYUSH PANDEY them were excellent events, and I very good. Plus getting a hotel with Over the next arrangements, a lot Chief Creative Officer, Ogilvy, Worldwide & can tell you the IAA World Congress conference room with a capacity three days, over of effort has gone in Executive Chairman, Ogilvy, India will be even better. We hope to of over a thousand was difficult. 40 of the biggest to put these cultural be surpassing all the previous We went to Delhi, Agra, Kolkata, names in the world events together. I feel really honoured to be one of the speakers at IAA World events held in the marketing Hyderabad, Chennai, there was no – across a very wide My sincere thanks Congress 2019. I look forward to sharing with you whatever communications industry and make other place left, other than Kochi. spectrum of business, to Mr Mukesh Ambani, I have learnt from my country and from the rest of the world. And I would love to learn from all of you, from the vast it the best in the world. And hence Kochi has an amazing venue called technology and society Chairman and members experience that you carry. See you in Kochi. we did not allow any chance to the Lulu BolgattyInternational – will congregate in Kochi. of the Governing Council for compromise on delivery. We’ve Convention Center. It is one of the With technology changing our their ongoing guidance, members invited over 35 amazing speakers, world’s finest convention centres lives faster than our imagination, of the Steering Committee for all of who have confirmed and we I’ve seen. A capacity of 2500, brand businesses are striving to match the their unstinted efforts, the IAA want to make sure the evenings new (it opened last May) and, of pace of change with a conscience Global and India staff for standing SHEENA IYENGAR are going to be very interesting course, Grand Hyatt and Lulu are that will shape the purpose of the shoulder-to-shoulder putting these Visually challenged but visionary expert on power & paradoxes of choice; Professor, Columbia Business School and rocking.So people will have a both making sure we have the best business. IAA’s World Congress three power packed days together. wholesome experience of excellent of everything there. theme, ‘Brand Dharma’, Tech for Most importantly, my thanks go I am really looking forward to coming to India on February 22 content and entertainment, and the Good aims to seed the thoughts out to all overseas and domestic to speak at the International Advertising Association World overall experience – including the You mentioned the speaker of change through the wisdom of delegates, our esteemed speakers Congress. I have spent nearly three decades now studying use of technology for the Congress sessions in the day? some of the finest speakers on the and our gracious sponsors. Choice. Why do we want a choice, how do we make a choice, itself -- will be a very memorable » On Day 1 we’ll have Kerala food subject from all over the world. This is one of the biggest global how do we make better choices. As leaders today, the most thing for three days. Whoever is not and entertainment. Day 2 will be for That the Congress is happening summits that India is hosting in the important decisions we have to make is - what’ our brand. coming is likely to miss out on some Indian fashion and food, we’ll have in Kochi in India has special marketing and media space. While great entertainment content. Manish Malhotra, Lubna Adam. relevance. Last year, the southern it’s an excellent opportunity for us And there is the Bollyood night state of Kerala suffered one of to get up-close with some really JEAN DAVID There are some speakers who Mother Nature’s worst furies. But high quality speakers, it’s also an Creative Consultant one has seen and heard earlier, So how much time has gone into the way Kerala and her people ideal setting to reconnect with old but there are many all-new faces putting this together? fought back and brought things friends and make an all-new set. I I am very proud to be part of the World Congress of International » Yes, a lot of work has been putting » We’ve been working for 7-9 back to normal is testimony of their look forward to meeting you at the Advertising Association in Kochi. I will have the pleasure to talk into curating the sessions. Getting months now. Before that we were courage and resolve. IAA World Congress. to about creativity and innovation. More specifically I’ll go through them to fit the World Congress planning thingsfor six-odd months. Although we had announced the key innovative element that contributes to the incredible success of Cirque du Soleil in terms of marketing, sales, HR, dates into their busy calendars and So, it’s been more than a year. But this many months ago, for captains Pradeep Guha is a veteran creation, exportation, advertising. I’ll show you how you can apply then finalising the topics with them. it’s in the last six months, we’ve of industry to take time off and mediaperson and Chairman, Steering those key innovative elements in your own business. It’s been good, hard work but it’s seen some serious engagement. be present at the Grand Hyatt Committee, IAA World Congress

ANDREW KEEN British-American entrepreneur and author

I am the author of How to Fix the Future. I am really excited and thrilled to be invited to Kochi to speak at the IAA World Biggest & Best Marketing Congress. I am going to be talking about my book, How to Fix the Future, showing the way in which advertising can be reformed and fitted into a more sustainable digital ecosystem in the future. I am quite excited about it and look forward to Communications Event in the World seeing you’ll soon in a couple of months.

t is indeed a matter of great pride, delegates. We are sparing industry and our country, the JACQUES SEGUELA not just for the India Chapter of absolutely no effort to make this students in the marcom space. I Co-Founder, RSCG & Vice President, Havas the International Advertising edition the biggest and the best truly hope that they make the best Association, but for the entire marketing communications event use of this unique opportunity. I am in this business for 60 years and every decade this I industry at large, to host the 44th in the world. I must also mention, that business runs after a new future. And always I see the same edition of IAA World Congress in This assemblage of some of we are extremely grateful thing. The future of advertising is its past: just to have an idea. India, after a wait of 80 long years. the sharpest minds in the realm to the Government, for the But this time, it’s different. It’s a battle against the supremacy Some of the biggest names of marketing, advertising and commendable support extended of technology. Tech without affect is the ruin of the soul. And tech without idea is the ruin of advertising. PUNIT GOENKA in marketing, advertising and media, is a great opportunity towards IAA India Chapter, President, IAA India Chapter media will be present under one for marketers, professionals enabling and empowering us roof to exchange thoughts and in advertising and media and to host this edition in the most perspectives with the esteemed most above, for the future of the efficient manner.” More Speakers’ photographs on Page 3 2 20 February 2019 AHMEDABAD, BENGALURU, BHOPAL, BHUBANESWAR, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI AND PUNE COMMERCIAL FEATURE

Location, Content, Entertainment… the IAA World Congress 2019 will have it all The Making of a Blockbuster » By Ramesh Narayan AdAsia Jaipur 2003, it is because The first stumble was when we I was told that for an interna- the Chairman of the Steering Com- knew we wouldn’t be able to hold tional convention to be hugely suc- ike good advertis- mittee (then called Organising the Congress as planned earlier in cessful you needed to put together ing folk we asked Committee) was the same for the Mumbai. This resulted in a Bharat three things. Location, Content, for a brief.We AdAsia and for this IAA World Con- Darshan where we realised that Entertainment! shouldn’t have. gress. Pradeep Guha. most conferences in India are held in Kochi is a lovely place and Ker- L The two-line brief So the old team with Srinivasan hotel banquet rooms that were mas- ala is even better. Our speakers, we ended up giv- Swamy taking the place of Goutam querading as Convention Centres. well, the list speaks for itself. The ing ourselves Rakshit, Kaushik Roy donning the And so we went in search of the three evenings will be memorable. was: “Make it the mantle of Co Chair Steering Com- Holy Grail. A truly international Con- And this is what I told audiences biggest. Make it the best”. mittee and MV Shreyams Kumar be- vention Centre. And we found it in across the globe when I set out on But there is a background to coming the go-to person, was once Kochi. The Grand Hyatt Lulu Con- my “roadshow”. Roadshow at Milan this. And if I keep alluding to the again living the impossible dream. vention Centre on Bolgatty Island. Srinivasan Swamy and I are Then came the quest for con- relatively new to the IAA world.And And so the roadshow took me grand convention. We would have tent. A content committee chaired so we were cautioned by a sen- off the beaten track.To Bucharest, attempted to make it as “green” as by Pradeep Guha and assisted by ior person that a roadshow would Warsaw, Vienna, Moscow, St Pe- possible. We would have infused whosoever happened to know any- be meaningless. We decided to tersburg, Taipei, Kuala Lumpur, Ja- an element of “good” that the IAA one on that ambitious list, scoured ignore the advice from someone karta, Kathmandu, Milan (all in that India Chapter is famous for (in the universe for speakers who RAMESH NARAYAN who should know, and go with our jerky order) and I am so glad that I our campaign to raise awareness would deliver great content, and Chairman - Planning and Marketing, instinct that said that personal con- can sit back and say “I was right”. about diabetic retinopathy). yet not be over-exposed. IAA World Congress 2019 tact is really what brings results. Not only was the response warm, We would have provided about And the final result is there Not emailers. I had the opportunity to make so 300 students and academics with for everyone to see. These are many new friends. And these won- a unique opportunity at a very spe- names that are worth their weight be missed. And please SOMEONE ASKED ME “IF I derful people will be in Kochi and I cial rate. And we would have lived in gold. And there is a wonderful note, this is an incom- CAN SPARE JUST ONE DAY, hope our friendship will be cement- by the IAA India Chapter ethos of combination of very well-known plete list. ed there. “what’s good is good for business”. people like Mukesh Ambani, Sri Sri Someone asked me WHICH IS THE DAY YOU That’s what these international Thirteen years after I stopped Ravi Shankar, Amitabh Bachchan, “if I can spare just one WOULD ADVISE ME TO COME conventions are all about: learning, running an advertising agency I Deepika Padukone, Andre Agassi, day, which is the day FOR”. AND I SERIOUSLY sharing ideas and views, enjoying never thought I would be in the eye Chris Tung, to name a few. you would advise me THOUGHT ABOUT IT, AND IN together and establishing lasting of this wonderful storm.But then, I And some hidden gems like to come for”. And I seri- ALL HONESTY, HAD TO SOUND relationships. always said I was a lucky person. Byron Sharp, Sheena Iyengar, Ru- ously thought about it, And so the curtain will rise on maan Chowdhury, Pranav Mistry, and in all honesty, had CLICHED WHEN I SAID, “YOU the IAA World Congress. (Ramesh Narayan is an ad in- Scott Bedbury, Andrew Keen and to sound cliched when MUST BE THERE FOR ALL I believe we would have the dustry veteran and columnist. He is Jonas Kjeilberg whose work is so I said, “you must be THREE DAYS”. shown the world the good face of Chairman - Planning and Marketing, Meeting the Governor of Saint Petersburg awesome that they simply cannot there for all three days”. India. We would have staged a IAA World Congress 2019)

why the Reactions from 10 IAA Committee members reasons IAA World Congress @ Kochi is the place to be in

1 GOD’S OWN COUNTRY 6 EVENING ENTERTAINMENT If you are from outside of India, remember you are in Much effort has been invested in ensuring the God’s Own Country. In the next three days, you’ll get evenings are enjoyable for all delegates and a better idea of why Kochi was the preferred destina- guests. And each night is being presented by tion for global traders. You are in India, and try and people who know it best – whether it’s Kerala DR BHASKAR DAS PRADEEP DWIVEDI SHASHI SINHA get up-close of the unique cuisine and culture of our culture and cuisine, fashion and films. Group President, Group Advisor, Sakal Media Group CEO - India, IPG Mediabrands. Also, amazing land. And if you are from within the country, Republic Media Network and Honorary Secretary, IAA India Vice President, IAA India enjoy the sights, sounds and tastes of Kochi. There are conferences and meetings The IAA World Congress is one of the IAA has organised a wonderful three days galore in today’s day and world. Where most eagerly anticipated events in recent with great quality speakers which India IAA World Congress stands out is the times and promises to be a never-before has not seen before, senior and global 2 IAA, LIKE NO OTHER 7 NETWORK TILL YOU DROP content architecture where the purity of experience. From the India’s inspiring corporate leaders, communication experts the theme that is ‘Brand Dharma’ has been business leaders to a stellar global and intellectuals and gurus. It is going to be The International Advertising Association is an When you have two to two-and-a-half thousand adhered to completely. And the width of line-up of speakers, the three days are a wonderful three days. Further the evenings industry body that is unique in every possible way. people in the house, can you manage to work the content has been framed keeping in promising to provide non-stop action at a have great entertainment with glamour and And we now have Srinivasan K Swamy at the helm with just a few dozen business cards? If you mind the future. From this point it is the world class venue in God’s own country. fun. For delegates we expect not only terrific who will raise the bar. He did that when he helmed haven’t got enough, get your folks back home to future backwards content creation so that What wonderful setting for rediscovering learning but also immense bonding as the the India chapter for four years. If the IAA World courier a few to you. It’s the place to network till post-conference, the delegates would feel an elevated ‘Brand Dharma’ for all whole communication fraternity will be there. Congress is any indication, we can expect a lot of you drop. Serious. cognitively enriched and leave with a ‘Wow’ the media, advertising and marketing It also helps that the location is Kochi. All in feeling. mavens of our times. all, it will be a great experience which has not action. So if you aren’t a member yet, perhaps you been experienced before in India. need to do that soonest.

JAIDEEP GANDHI NEERAJ ROY 3 IT’S THE IAA WORLD CONGRESS! 8 WHAT’S COMING NEXT? Honorary Treasurer, Managing Director & CEO, International Advertising Hungama Digital Media It’s taken 80 years before the World Congress could Now if that’s a question you are asking yourself Association India Chapter happen here. But the time is possibly just right. India for opportunities on the job front, good to dress The 44th IAA World Congress promises has been shining over the last few decades and an up your LinkedIn profile soonest. The IAA World The IAA World Congress is a total high. to be a stimulating engagement over indicator of this is the number of Global CxOs in Congress could well take you places. High profile speakers. High energy three days with truly world class international corporations who hail from here. And evenings. Sheer hard work of Pradeep speakers. India is leading the way on our marketing services business is throbbing. Sir, Sunder and Ramesh Sir. After 80 digital and it’s only apt that within the years of IAA, the World Congress is broader theme of ‘Brand Dharma’ being organised in India and till the next we have a huge focus on consumer 80. This will surely going to be an epic engagement being disrupted by digital 4 GALAXY OF SPEAKERS 9 KOCHI – ATTRACTIONS event like the AdAsia Jaipur. innovations. We would’ve exceeded the airline baggage had There is so much to see in Kochi: the Chinese we got all the books that some of the IAA World Fishing Nets, the Mattancherry or Dutch Palace, Congress speakers have written. There’s a lot of toil the Pardesi Synagogue, the Elephant Training that has gone on to curating the three-day Congress. Centre in Kodanad, St Francis Church, Loafer’s So look at networking only in the breaks and the Corner. We suggest you do a check on the time evenings. Sit glued to your seats through the day. you have and hire a car to do the sightseeing and shopping. Pssst! You should’ve stayed on for another day!

5 SHINING STARS SPICES, BANANA CHIPS… LOTS TO 10 BUY FOR FAMILY AND THE OFFICE M V SHREYAMS KUMAR MEGHA TATA VISHAKHA SINGH Along with all the gyaan from industry biggies and Joint Managing Director, COO, Founder and Director, Red Polka & Mentor, thinkers, there is a generous sprinkling of stars Spices, banana chips, coir products, coconut Mathrubhumi BTVI My Dear Luck through the three days. And we aren’t talking of shell stuff, Kathakali masks, snakeboat models, the glamset from the evenings… they could well be silk and sarees, the traditional lamp… the list is Kochi, the gateway to Kerala, has the As a part of IAA India chapter, I am I am very excited to attend this rich and multi-faceted giving you a tip or two on business and life. endless. Perhaps time to plan your next trip to distinction to be chosen to host the extremely proud and excited at the Congress. It goes profound with content on Aadhar, IAA World Congress. What makes the same time about the opportunity to Dharma, art of choosing... and brings an abstract Kochi and LuLu-land. honour even more significant is that it host for the first time IAA World Con- touch with views from sports and entertainment is the biggest global event in the field of gress in its 80-year-old history. With field. It stays agile with Robot, AI and stays relevant communication and marketing. It gives us more than 35 global thought leaders, with creative gurus and brand makers. It is wide with an opportunity to showcase the city, and in inspirational and transformational both Western and Eastern view of businesses and it turn our home state of Kerala, as an event- speakers from diverse walks of life brings our Indian business and culture in focus too. THIS SPECIAL FEATURE friendly destination, helping in attracting and a 1500+-strong delegation ex- Pick any four names from the stellar speakers’ list Contact: more such high wattage congregations. pected, this IAA World Congress is and you will find them unique yet unified with the IS CONCEPTUALISED [email protected] A successful conduct would bruit the going to be one of the best our in- theme- ‘Brand Dharma- Tech for Good’ like- Nandan hospitality of our accommodating shores dustry has seen! Nilekani, Sheena Iyengar, Andre Agassi, Paul Pol- AND EXECUTED BY 9892325250 among professionals worldwide. It would man - each one brings depth from a different angle also lend a much-needed fillip to the to the theme. I am confident that threads from this COMPILED BY MxMIndia tourism industry. event will weave a new thought process. AHMEDABAD, BENGALURU, BHOPAL, BHUBANESWAR, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI AND PUNE 20 February 2019 3 COMMERCIAL FEATURE

Governing Council Members

THE LEADING LIGHTS OF THE IAA WORLD CONGRESS LEADERSHIP

GOVERNING COUNCIL MEMBERS » Mukesh D Ambani Ajay Piramal Anand Mahindra Pawan Munjal Sanjiv Goenka Nandan Nilekani Chairman, Chairman, Chairman, Chairman, MD & CEO Chairman, Co-founder, Infosys and IAA World Congress Piramal Group Mahindra Group Hero MotoCorp Limited RP-Sanjiv Goenka Group Former Chairman,Unique CMD, Identification Authority of Reliance Industries Ltd. India (Aadhar)

Chanda Kochhar Prof. Dipak C. Jain Sanjiv Mehta Srinivasan Swamy Vineet Jain Punit Goenka Uday Shankar Director on Board of John CMD, Hindustan Unilever Chairman & World President, Managing Director Managing Director & CEO President, 21st Century Fox, Deere & Co. (USA) Limited & Executive Vice International Advertising The Times of India Group Zee Network and Chairman & CEO, Star President, Unilever South Association / CMD India Asia R K SWAMY BBDO, India

GALAXY OF» SPEAKERS

Mukesh Ambani Paul Polman Robot Sophia Dr Shashi Tharoor Amitabh Bachchan Nandan Nilekani Sir Martin Sorrell Sri Sri Ravi Shankar Chairman, Managing President, ICC, Chairman of Social Humanoid Robot Diplomat, Parliamentarian Brand Indian Icon Entrepreneur and Executive Chairman, Spiritual Leader Director the B-Team and Vice-Chair, Thought Leader S4 Capital Reliance Industries Limited UN Global Compact & CEO, Unilever (Jan 2009 to Dec 2018)

Marc Pritchard Hod Lipson Chris Tung Andre Agassi Deepika Padukone Alexandra Rumman Chowdhury Chief Brand Officer, Professor of Engineering Chief Marketing Officer Tennis Champion & Actress & Social Influencer Deschamps-Sonsino AI Developer, Speaker Procter & Gamble & Data Science, Columbia Alibaba Inspirational Speaker Interaction Designer, Accenture Applied University in New York Product Designer & Intelligence Entrepreneur

Prof. Byron Sharp Rahul Welde Simon Kahn Vijay Amritraj Michael McQueen Pranav Mistry Sanjay Podder Professor of Marketing EVP, Digital Transformation, Chief Marketing Officer Former Tennis Player, Sports Best Seller Author & Trend Head of Think Tank Team Managing Director, Science and Director Unilever Google APAC Commentator & Actor Forecaster & Global VP Research, Accenture Labs, and Ehrenberg - Bass Institute Samsung Eisenhower Fellow

Munish Varma Mark D’arcy Kajol Devgan Penny Baldwin Edward Pank D Shivakumar Ralph Simon Partner, SoftBank Investment VP, Global Business Indian actress and Senior Vice President, Chief Managing Director, WARC, Group Executive President Founder & Chief Executive Advisers Marketing, and Chief social influencer Marketing Officer Asia Pacific for Strategy and Business Mobilium Global Also see SpeakerSpeak Creative Officer, Facebook Qualcomm Technologies, Inc Development, Aditya Birla Group on Page 1 4 20 February 2019 AHMEDABAD, BENGALURU, BHOPAL, BHUBANESWAR, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI AND PUNE COMMERCIAL FEATURE

44TH IAA WORLD CONGRESS FEBRUARY 20-22, 2019 AGENDA - DAY 1, FEBRUARY 20, 2019 Basking in the Time Speakers Topic 9.30-10.00am Tea/Coffee Break Inaugural Ceremony Mukesh Ambani, Chairman & Managing Director, Reliance Industries Ltd. Kochi culture 10.00-12.30pm Amitabh Bachchan, Indian Actor, film producer and television host Sri Sri Ravi Shankar, Humanitarian & Spiritual Leader World President & Other Officials of IAA, Global & IAA India 12.30-1.45pm Lunch Break 1.45-2.15pm Nandan Nilekani, Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. Aadhar Leapfrog Who Really Owns the Data? The Privacy 2.15-2.45pm Hans Paul Burkner, Chairman, Boston Consulting Group v/s Personalization Debate 2.45-3.15pm Penny Baldwin, Senior Vice President, Chief Marketing Officer, Qualcomm Technologies Inc. Accelerating the Mobile Revolution 3.15-3.45pm Tea/Coffee Break 3.45-4.00pm Boris Eremin, President, IAA Russia Chapter Presentation - World Congress 2020, Russia D. Shivakumar, Group Executive President-Strategy & Business Development, 4.00-4.30pm Brand Trust in a Digital World Aditya Birla Group Generating Game Changer Ideas That 4.30-5.00pm Jonas Kjellberg, Lecturer, Author, Venture Investor & Co-Creator, Skype Attract Venture Capital f you have had a Munish Varma, Partner, Softbank Investment Advisers Investing at the forefront of the day full of heavy 5.00-5.30pm (In conversation with Mini Menon) information revolution duty speakers, the only way you can 5.30-6.00pm Sir Martin Sorrell, Executive Chairman, S4Capital (In conversation with Anant Rangaswami) The New Reality I get yourself to re- 6.00-6.10pm Winding Down turn the following day for more is an 6.10-7.00pm Sunset Tea/Coffee evening where you can soothe your Party Time - Music & Flavours of Kerala senses, shake a leg and chill. On 7.00 pm Guest of Honor - Kajol Devgan - Indian Day 1 of the IAA World Congress, formance by acclaimed Thaik- onwards Actress & Social Influencer see the culture and cuisine of the kudam band. host state come alive. So expect Meanwhile, in the backwa- Dress Code : Conference Sessions - Business Casuals, Evening Parties - Smart Casuals some Panjarimelam and Thalapoli. ters, don’t miss the Vallamkali, Temperature : Between 23°C to 30°C As traditional Kerala cuisine will be the traditional boat race. There AGENDA - DAY 2, FEBRUARY 21, 2019 served, art forms will be performed will also be a few art forms being on the ground. There will be a per- performed on a traditional Kerala Paul Polman, President of the ICC, Chairman of the B-Team and Vice-Chair of the UN Shaping Society Through Purposeful 9.30-10.00am boat in the backwaters. Global Compact. CEO Unilever (Jan 2009 to Dec 2018) Business The second and third days will 10.00-10.30am Simon Kahn, Chief Marketing Officer, Google APAC The Future of Digital Immersion see all the fun and frolic getting hotter with fashion and films. Panel: De-risk the Future At the Bollywood Night, perfor- (Moderated by Tom Doctoroff) 10.30-11.15am mances by international artistes, Michael McQueen, Trend forecaster and Author Preparing Now for What’s Next the Terence Lewis Contemporary Tim Reid, Comedy Writer and Innovation Expert Imagine the Future & Reinvent Your Business Dance Company and DJ Khushi 11.15-11.45am Tea/Coffee Break Soni plus a bonus act by interna- tional performers from Austria are 11.45am-12.15pm Marc Pritchard, Chief Brand Officer, Procter & Gamble Leading Disruption to Drive Growth set to keep people glued to their 12.15-12.45pm Chris Tung, Chief Marketing Officer, Alibaba A unique Alibaba model for brand growth seats for five to six hours. With some of the most re- Mark D’Arcy, VP of Global Business Marketing and Chief Creative Officer, Facebook The Crowd Sings Back - The Best Ideas 12.45-1.15pm spected names in the business (In conversation with Neeraj Roy) Shaping Culture Are Shaped By Culture like Manish Malhotra and Lubna 1.15-2.30pm Lunch Break Adams, need we say more? 2.30-2.45pm IAA Awards Prof. Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass 2.45-3.15pm How Brands Grow in a Digital World Institute Kerala Kalamandalam Panel: Getting Future Ready (Moderated by Ralph Simon) KOCHI GREETS ALL ITS VISITORS 3.15-4.00pm Rahul Welde, EVP Digital Transformation, Unilever The Unilever Way WITH A MULTITUDE OF COLOURS Lindsay Pattison, Chief Cient Officer, WPP The WPP Way AND HUES. YOU WILL SIMPLY 4.00-4.30pm Tea/Coffee Break Queen LOVE THE DIVERSITY AND 4.30-5.00pm Jacques Seguela, Co-Founder of RSCG & Vice President of Havas Media Tech Without Affect is the Death of Advertising RICHNESS OF KOCHI’S CUISINE. 5.00-5.30pm Edward Pank, Managing Director, WARC Asia Pacific Tech for good: innovating for social impact of the 5.30-6.00pm Piyush Pandey, Global Chief Creative Officer of Ogilvy & Mather Brand Communication for Social Change 6.00-6.10pm Winding Down Mattancherry Dutch Palace 6.10-7.00pm Sunset Tea/Coffee Arabian Party Time - Fashion & Flavours of India Guest of Honor - 7.30 pm Dr. Shashi Tharoor - Diplomat, onwards Parliamentarian and former Under Sea Secretary General of the United Nations development of Kochi. Today, Kochi has emerged as one Dress Code : Conference Sessions - Business Casuals, Evening Parties - Smart Casuals of the must-visit destinations Temperature : Between 23°C to 30°C places to visit in Kerala. AGENDA - DAY 3, FEBRUARY 22, 2019 GREAT FOOD PLACES TO VISIT You will simply love the diversity and rich- Building Superhuman Brands for the 9.30-10.00am Scott Bedbury, CEO, Brandstream Inc. Kochi greets all its visitors with a multi- ness of Kochi’s cuisine. Influenced by cul- Digital Age tude of colours and hues. There is plenty tures from across the world with a strong 10.00-10.30am Sheena Iyengar, Professor, Columbia Business School The Art of Making Choices to see in the city, including the beauti- local flavour and zest, there is an eclectic ful coastal landscape, European style mix of traditional eateries, cafes housed in 10.30-11.00am Jean David, Pioneer & Builder, Cirque du Soleil Cirque du Soleil – Lessons in Innovation bungalows and impressive churches. A colonial era buildings and high-end dining 11.00-11.30am Tea/Coffee Break popular hub among tourists is the Fort experiences where the food is top class. Kochi area of the city, with narrow roads Try Norwegian salmon at the Rice Boat, 11.30am- The Future of Mobiles and Wearable Pranav Mistry, Head, Think Tank Team & Global Vice President-Research, Samsung lined with a mix of old houses built by prawns butter pepper garlic at Nawras, 12.00noon Technology the Portuguese, Dutch and British in the banoffee pie at Qissa Café, crab toast at 12.00noon- Alexandra Deschamps-Sonsino, Internet of Things Thought Leader, Entrepreneur and Designing Ethical Products in the Era of colonial period. The Santa Cruz Cathe- Fusion Bay or Pan-Asian Dutch delica- 12.30pm Product Designer Internet of Things dral Basilica at Fort Kochi is one of the cies at East Indies. Or dig into Malabar » By Abraham George finest and most impressive churches in parottas at History Restaurant, savour 12.30-1.00pm Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence Responsible Artificial Intelligence for Humanity India. Another popular attraction is the traditional cuisine at the Malabar Junc- 1.00-2.15pm Lunch Break he coastal town of Kochi St Francis Church where the Portuguese tion. People of Kochi love fish! Freshwater offers a unique set of explorer Vasco da Gama’s body was laid fishes, prawns, tuna, squids and shrimps 2.15-2.30pm Robot Sophia, Social humanoid robot developed by Hanson Robotics Robots & Humans - Friends or Foes? sights and attractions to rest after he died in Kochi in 1524. The are cooked in different styles here. Rel- 2.30-3.00pm Hod Lipson, Professor of Engineering and Data Science, Columbia University The Six Waves of Artificial Intelligence for you to enjoy as you landmark that draws loads of public is a ish the local fresh water fish delicacies get in for the IAA World series of massive Chinese Fishing Nets of Meen Molagitta and Chemmeen Polli- Tech4Good: Scaling Societal T Congress. Located in on the waterfront, undoubtedly Kochi’s chathu prepared in spicy and tangy coco- 3.00-3.30pm Sanjay Podder, Managing Director, Accenture Labs Transformation in Fourth Industrial the lush green state of most recognisable sight. Just a kilometre nut gravy. Tourists also love to sit by the Revolution Kerala in southwest In- away from Fort Kochi is Mattancherry, an- super comfy waterfront bistros and stylish 3.30-3.45pm Sarmad Ali, Chairman - Organizing Committee Presentation - AdAsia 2019, Pakistan dia, Kochi (earlier called Cochin) has an other fascinating area in Kochi where you cafes. Hop into Kashi Art Café or Seagull amazing melange of multi-cultural experi- can spend time wandering through the Restaurant or Loafer’s Corner for quick 3.45-4.15pm Tea/Coffee Break ences. Known as the Queen of the Arabi- streets and lanes of Jew Town, famous bites and a soothing ambience. For the 4.15-4.45pm Andrew Keen, Entrepreneur, author & broadaster. Director, salonFutureCast Repairing a Broken World: Fix the Future an Sea, one can soak in a fascinating mix for antique shops and precious artefacts absolute traditional, try Dhe Puttu serving of heritage, history, culture and cuisine from across the world. The Mattancherry the time-honoured puttu dish which was Andre Agassi, Former World No. 1 Tennis Player 4.45-5.15pm from a host of countries with strong local Palace, also called Dutch Palace, houses selected by National Geographic Maga- (In conversation with Vijay Amritraj) traditions. For many centuries, Kochi had a famous museum that holds exquisite zine as the best breakfast in the world. 5.15-5.45pm Deepika Padukone, Actor & Social Influencer (In conversation withAnuradha Sengupta) been a gathering place for merchants and and intricately detailed ancient Kerala tourists from various nations. The Arabs, murals and paintings. Don’t miss the Pa- Enjoy the best of Kochi. 5.45-6.00pm Closing British, Chinese, Dutch, and Portuguese radesi Synagogue, one of the oldest ac- 6.00-7.00pm Sunset Tea/Coffee all descended on this rich port city to take tive synagogues in the Commonwealth of back home some of its wealth, especially Nations. For a whiff of culture, you must Abraham George is 7.00 pm Chairman & Managing Farewell Dinner Indian spices. The highly valued cinna- get a glimpse of Kathakali, the very unu- onwards mon, cardamom, ginger, pepper and tur- sual and ancient form of dance-drama Director – Intersight Tours meric were shipped out from the ports of that’s traditional to Kerala. Try the Cochin & Travels Pvt Ltd. He is Dress Code : Conference Sessions - Business Casuals, Evening Parties - Smart Casuals also Member – National Temperature : Between 23°C to 30°C Kochi. And what the foreigners left behind Cultural Centre, Kerala Kathakali Centre, were indelible marks on the history and or Greenix Village to see a performance. Tourism Advisory Council