AHMEDABAD, BENGALURU, BHOPAL, BHUBANESWAR, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI AND PUNE 20 February 2019 1 COMMERCIAL FEATURE Top View SPEAKERSPEAK For the first time in 80 years! HANS PAUL BURKNER Chairman, Boston Consulting Group “With Brand Dharma as the theme, I am convinced that this Congress will be a Namaste! I am really excited to be coming to Kochi for the wonderful platform for leaders to come and hold forth their grand vision for the IAA World Congress 2019 in February. The world has rapidly changed over the last few years driven by technology. And we future while leaving the august audience enchanted for three days.” will be coming together in Kochi to talk about what it means for marketers, brand custodians and the media industry. With the massive middle class and very diverse demographics, am delighted to announce has to follow to connect with its in their respective areas of India provides a fascinating opportunity for advertisers. that after 80 years, India, for customers and society at large. expertise will come to set the first time, will be hosting This Congress will be a unique forth their grand vision for the the prestigious International platform for leaders among future and leave the audience Advertising Association World marketers, brand custodians captivated over three days in JONAS KJELLBERG I Co-Founder of Skype MUKESH D AMBANI Congress with the theme Brand and the media to address the Kochi. Dharma. The theme Brand simple but profound question on I welcome all of you to be a Chairman, IAA World Congress I am super happy to be part of the IAA World Congress in Chairman & Managing Director, Dharma means to bring to life what’s coming next. part of this historic event and Kochi, the ‘Tech for Good’ conference. It’s going to be super Reliance Industries Limited the basic principles a brand I am sure the world leaders make it a grand success. exciting to be there and looking forward to meeting you all and discussing around how to create gamechangers and drive new tech, new ideas into the market of India. So again super excited and looking forward to meeting you all at the IAA ‘It’s been hard work but Welcome to Kochi! World Congress. SCOTT BEDBURY it has paid off’ This is one of the biggest global summits that India is hosting in the Author, speaker, CEO at Brandstream Chairman of the RK Swamy Hansa Group, the India Chapter of the marketing and media space. While it is an excellent opportunity for Look forward to seeing everyone in Kochi in February. International Advertising Association was hyperactive when Srinivasan us to get up-close with some really high quality speakers, it is also an Sharing with you I have been working on for the last couple of years my second book finally. It’s a bit on war and truth and K Swamy was at the helm. The world took notice of India and Swamy ideal setting to reconnect with old friends and make an all-new set. I trust and the collapse of trust we are facing as individuals, as and there’s been no looking back. He was elected Senior VP of the look forward with pleasure to meeting you at the IAA World Congress. citizens, as business leaders and, more importantly, how we navigate through that. So I am very excited to share that with global body in 2016, and on October 4, 2018, he took charge as Thank you, IAA Global and India staff for standing shoulder to shoulder you. You’ll be among the first to see some of that. Chairman and World President of the IAA. A quick chat with putting these three power-packed days together and creating a platform Srinivasan K Swamy on the IAA World Congress for some of the biggest names in Advertising. TIM REID Over the last six- has paid off. » By Pradeep Guha Lulu International Comedy Writer and Innovation Expert odd months, we Convention Centre been seeing a big You’ve got Paul hearty in Kochi for three I am an innovator, comedy writer and former adman. I am really looking forward to speaking at the IAA World Congress build-up to the IAA Polman and Mark welcome days requires a fair in Kochi. While I’ll be sharing my thoughts on how we can all World Congress. So Pritchard on the A to all at the investment of their be more creative and have bigger and better ideas by doing how is this going same day! IAA World time. On behalf of the what comedians do. So look forward to seeing you in Kochi. to be different from » Yes, both excellent Congress organising committee, what one may have speakers. 2019. This is the 44th I can assure you that it already seen? edition of the Congress will be time well spent. » As you know, this And why Kochi? Why and the galaxy of stars I am sure you will is the first time in not a more easy-to- from across the world enjoy your stay in LINDSAY PATTISON the 80-year history reach location like who have gathered Kochi. To help you Chief Client Officer, WPP of the International SRINIVASAN K Mumbai, Delhi, Goa here is testimony PRADEEP GUHA get a flavour of the SWAMY Chairman, Advertising Association or Jaipur? to the importance fantastic state and I am hugely excited to be joining a brilliant line of speakers Chairman and World Steering Committee, that we have a World » We went to different accorded to the event, its cuisine, plus get at the IAA World Congress 2019. We all know that the world Congress in India. And President, International places in India, to the International IAA World Congress you a look-and-feel is massively disrupted by technology, and our industry and we are making sure Advertising Association different places in Advertising of India’s vibrant film our clients are facing dramatic changes. Changes and this will be the best Mumbai, but we didn’t Association, to and fashion scene, opportunities. So what’s coming next is the all-important Congress ever held by find any place which India and of course don’t forget to be there question. It’s a question that unites everyone at WPP, everyone IAA anywhere in the world. India has could accommodate 2500 people to the answers we for the programmes across our industry as we look to partner with our clients. hosted the Ad Asia summits in 2003 in one room. At some place we are seeking to the every evening. Like and in 2011 and then we had the found the facilities wanting and at question: What’s with all the speaker IAA Silver Jubilee Summit and all of some others the acoustics were not Coming Next. sessions and the PIYUSH PANDEY them were excellent events, and I very good. Plus getting a hotel with Over the next arrangements, a lot Chief Creative Officer, Ogilvy, Worldwide & can tell you the IAA World Congress conference room with a capacity three days, over of effort has gone in Executive Chairman, Ogilvy, India will be even better. We hope to of over a thousand was difficult. 40 of the biggest to put these cultural be surpassing all the previous We went to Delhi, Agra, Kolkata, names in the world events together. I feel really honoured to be one of the speakers at IAA World events held in the marketing Hyderabad, Chennai, there was no – across a very wide My sincere thanks Congress 2019. I look forward to sharing with you whatever communications industry and make other place left, other than Kochi. spectrum of business, to Mr Mukesh Ambani, I have learnt from my country and from the rest of the world. And I would love to learn from all of you, from the vast it the best in the world. And hence Kochi has an amazing venue called technology and society Chairman and members experience that you carry. See you in Kochi. we did not allow any chance to the Lulu BolgattyInternational – will congregate in Kochi. of the Governing Council for compromise on delivery. We’ve Convention Center. It is one of the With technology changing our their ongoing guidance, members invited over 35 amazing speakers, world’s finest convention centres lives faster than our imagination, of the Steering Committee for all of who have confirmed and we I’ve seen. A capacity of 2500, brand businesses are striving to match the their unstinted efforts, the IAA want to make sure the evenings new (it opened last May) and, of pace of change with a conscience Global and India staff for standing SHEENA IYENGAR are going to be very interesting course, Grand Hyatt and Lulu are that will shape the purpose of the shoulder-to-shoulder putting these Visually challenged but visionary expert on power & paradoxes of choice; Professor, Columbia Business School and rocking.So people will have a both making sure we have the best business. IAA’s World Congress three power packed days together. wholesome experience of excellent of everything there. theme, ‘Brand Dharma’, Tech for Most importantly, my thanks go I am really looking forward to coming to India on February 22 content and entertainment, and the Good aims to seed the thoughts out to all overseas and domestic to speak at the International Advertising Association World overall experience – including the You mentioned the speaker of change through the wisdom of delegates, our esteemed speakers Congress. I have spent nearly three decades now studying use of technology for the Congress sessions in the day? some of the finest speakers on the and our gracious sponsors.