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V2020V Ocean Racing Club VENDEE2020VISION OCEAN RACING CLUB THE OPPORTUNITY AN EXCLUSIVE BUSINESS CLUB CENTRED AROUND OCEAN RACING AND THE DEVELOPMENT OF YOUTH TALENT ★ B2B, B2C and employee engagement platform ★ Strong networking opportunity through exclusive club membership ★ Sports marketing and media property with authentic content creation at its core ★ A fraction of the normal campaign entry cost with team and race yacht already in place ★ Support a performance orientated sailing initiative, investing in exceptional young individuals, athletes and “stars of the future” ★ Strong sustainable energy values to support partners’ CSR ★ Association with cutting edge technology, innovation and design SHARED VALUES WHITECAP AND ARTEMIS ★ Whitecap in seventh year of managing Artemis’ investment in sailing ★ Special relationship enables brand partners cost effective entry to ocean yacht racing ★ Existing investment in project underwritten by Artemis ★ Existing and reputable sailing project ★ Equal and shared benefits to all partners ★ Benefit from Artemis significant investment in sailing over the past 10 years DEE CAFFARI MIKE TINDALL FRIENDS OF VENDEE2020VISION ZARA TINDALL ROBIN KNOX JOHNSTON VENDEE2020VISION FACT: 2019 SEES 50 YEARS SINCE A BRIT WON A SOLO NON-STOP AROUND THE WORLD RACE MISSION: THE FIRST BRITISH WINNER OF THE VENDEE GLOBE 2020 ★ Managed by Whitecap - Founder of Vendee2020vision and established yachting partner to Artemis Investment Management and Harrods ★ Turnkey sports marketing solution - Open 60 race yacht, skippers and campaign team already in place ★ Working with key partners to exceed traditional sponsorship returns ★ World record holders of Around Britain and Ireland ★ Training and evaluating the UK’s best upcoming solo skippers ★ Transat Jacques Vabre 2017: an iconic and revered ocean race and a key part of our training and selection process for the Vendee Globe 2020 COWES WEEK - 29 JULY-5 AUGUST VENDEE2020VISION PRIVATE AND EXCLUSIVE WATERSIDE NETWORKING AND ENTERTAINMENT FACILITY ★ Water side location with stand out branding ★ Intimate shore base adjacent to Red Jet ferry terminal ★ Official club launch party on Thursday evening - 100+ guests ★ Friday evening BBQ, fireworks and Red Arrows ★ RIB transfers direct to the Open 60 for onboard experiences ★ Great transport links, only yards from the Redjet ★ Opportunity to meet with “sailing and sporting Royalty” at launch event ROLEX FASTNET RACE - 6-8 AUGUST VENDEE2020VISION TO COMPETE IN ONE OF THE WORLD’S MOST ICONIC OFFSHORE RACES - THE FASTNET RACE ★ Biggest offshore race in the British sailing calendar, with around 400 participants ★ Access to VENDEE2020VISION guest facility in sought after location in Cowes ★ Meet and greet with crew before departure ★ Close up, on the water viewing of the Fastnet start onboard luxury motor yacht ★ Daily social media updates from the boat ★ Opportunity for Facebook live link from the boat LENGTH OF BRITAIN - SEPTEMBER WORLD RECORD ATTEMPT OF THE ICONIC CHALLENGE OF TAKING ON THE LENGTH OF BRITAIN ★ 876nm from Land’s End to John O’Groats ★ Attempting to break the current World Record of 83h 53min ★ Generate significant media interest ★ Authentic and compelling content for social media TRANSAT JACQUES VABRE - NOVEMBER RACE FACTS ★ Established race - 13th edition ★ Key race for the training and selection process ★ Double handed race - From France to Brazil (5400 miles) ★ 650,000 spectators ★ 3.5 million race followers ★ 400 visiting journalists ★ 10,000 articles EXPERIENCES NETWORKING COMMUNICATION BENEFITS OF MEMBERSHIP BRANDING CONTENT PRODUCT DEMONSTRATION MONEY CAN’T TEAM WORK CELEBRATION BUY EXPERIENCES HANDS ON BESPOKE ENGAGING BOAT LAUNCH SAILING DAYS PRIZE GIVING NETWORKING RACES EVENTS SKIPPER APPEARENCES CONTENT TARGET NEWS FACTORY AUDIENCE COMMUNICATION BUILT FOR SOCIAL MEDIA DIGITAL COMMUNICATION ATHLETES BOAT RIB BRANDING 720m2 CLOTHING VEHICLES BILLBOARD HUMAN DRAMA AUTHENTIC BESPOKE CONTENT BRITISH RIGHTS FREE COMPELLING PRODUCT DEMONSTRATION PACKAGE OVERVIEW - £50K JUNE 2017 TO JANUARY 2018 EXPERIENCES CONTENT AND MEDIA GBR 100 2 days on Open 60 (6 guests per day) Rights free usage of images and videos 1/2 day on Open 60 during Cowes Week Weekly social media updates V Behind the scenes access Daily social media updates during racing 2020 Access to British sailing legends Project overview video 2 guests onboard Fastnet spectator boat Skipper visit/presentation NETWORKING EVENTS BRANDING Launch event at Cowes Week Branding space on hull and sails Farewell to skippers event Logo on all team clothing, vehicles and RIB BRAND BRANDV Homecoming event RACES Dedicated website area and links BRAND BRAND BRAND VENDEE 2020VISION Brand mentions in all team communications VENDEE2020VISION RACES BRAND BRAND BRAND BRAND BRAND V2020V Fastnet Race Transat Jacque Vabre ACTIVATION OPPORTUNITIES* CLIENT AND EMPLOYEE ENGAGEMENT EVENTS RACE VILLAGE PROMOTION OPPORTUNITIES IN FRANCE ★ Internal launch event ★ Promotional space ★ Cowes Week and Fastnet start events ★ VIP farewell to skippers event ★ Marketing activation ★ Viewing the start/finish of the Transat Jacques Vabre from VIP spectator boat CONTENT CREATION ★ Stakeholder networking events ★ Skipper profiling ★ Live video links into customer or ON WATER MONEY CAN’T BUY EXPERIENCES employee conferences ★ Onboard race boat opportunities ★ Live radio and TV interviews COMPETITION TO DRIVE SALES AND ROI ★ Royalty free images and video footage ★ Online game / prize to sail on yacht ★ PR stunt opportunities *NOT INCLUDED IN THE PACKAGE GET ONBOARD! VENDEE2020VISION.
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