2016 INDUSTRY REPORT
INDUSTRY REPORT About Socialbakers
Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers’ suite of solutions helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is one of the industry leaders in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, Google+, and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011. For more information, visit www.socialbakers.com.
INDUSTRY REPORT Check-ins
In the report, you have the check-ins since Facebook started collecting the data & 2016 check-ins. For hotels, there are also the Were Here stats as the Check-in metric doesn’t work properly for pages with global/local structure (in this case huge hotel chains). In case of the hotel chains the data are aggregated by name of the chain because it wouldn’t make since to do it for each URL (location) separately (the number are almost the same for each location, therefore the top 15 would be otherwise e.g. just Hilton’s and Sheraton’s local pages).
In the airport ranking, there is also Istanbul Ataturk Airport (13th most checked-in airport of 2016).
INDUSTRY REPORT INDUSTRY REPORT TOP 15 AIRPORTS BY TOTAL CHECKINS
NAME ALL TIME CHECK-INS (31th Dec. 2016) CHECKINS 2016
Los Angeles International Airport (LAX) 16046675 4614438 Suvarnabhumi Airport BKK 9162339 2716357 Chicago O’Hare International Airport 7929638 2009565 Dallas Fort Worth International Airport 6618253 1643584 San Francisco International Airport (SFO) 5825786 604797 Amsterdam Airport Schiphol 5697443 1534569 Orlando International Airport (MCO) 4876768 1024457 Changi Airport 4576097 630723 Hartsfield-Jackson Atlanta International Airport 4456543 1840616 McCarran International Airport 4407136 711508 Seattle-Tacoma International Airport (Sea-Tac) 4243721 669371 Boston Logan International Airport 4039176 958997 Toronto Pearson International Airport 3999626 1036414 Istanbul Ataturk Airport - IST 3662928 986485 Phoenix Sky Harbor International Airport 3584564 1010392
INDUSTRY REPORT INDUSTRY REPORT TOP 15 HOTELS BY TOTAL CHECKINS
NAME ALL TIME CHECK-INS (31th Dec. 2016) CHECKINS 2016
Atlantis The Palm, Dubai 1283576 466780 Venetian Macao 898612 239183 Pearl Continental Lahore 701924 268328 Fontainebleau Miami Beach 674317 149549 Sofitel Philippine Plaza Manila 657965 180024 Hilton Hawaiian Village Waikiki Beach Resort 649537 168515 Gaylord Opryland Resort & Convention Center 630332 225078 Butlins 620727 25214 The Star 576308 55870 W New York - Times Square 550624 323648 Makati Shangri-La, Manila 550293 110038 Ushuaïa Ibiza Beach Hotel (Official) 518328 145204 Regent Taipei 469631 35392 Galaxy Macau 465446 89532 Crown Perth 432022 266020
INDUSTRY REPORT INDUSTRY REPORT TOP 15 HOTELS BY “WERE HERE” COUNT-ALL TIME
NAME ALL TIME WERE HERE (31th Dec. 2016)
Hilton Hotels & Resorts 15667022 Sheraton Hotels & Resorts 10554268 Hyatt Regency 7873021 Marriott Hotels 7854847 Westin Hotels & Resorts 6878607 JW Marriott 4944157 W Hotels Worldwide 3869434 Best Western Hotels & Resorts 3241634 Sofitel 3229858 ibis 3017093 Embassy Suites Hotels 2850664 Le Méridien Hotels 2534715 Premier Inn 2426228 Mercure Hotels 2264713 The Luxury Collection 2139161
INDUSTRY REPORT INDUSTRY REPORT Hashtags of Brands Related to Tourism
Analyses of six tags related to tourism: Airlines, Airport, Accommodation, Travel, Travel Booking and Transportation. You can see a difference among the categories of hashtag usage. E.g. Airports use the airport codes (#LAX). In general, these brands like to use hashtag cities or countries (#London, #Paris...)
INDUSTRY REPORT INDUSTRY REPORT ALL AIRLINES
HASHTAG COUNT HASHTAG COUNT
#MembersGetIt 6350 #VAxmasriddle 2758 #TTC 3600 #checkin 604 #Travel 2889 #JetInstant 320 #VAxmasriddle 2758 #tapportugal 235 #2017iscoming 1487 #AirAstana 204 #Christmas 1467 #Travel 188 #Leeds 1325 #AirFrance 175 #ManchesterVictoria 883 #GATF2016 155 #cruise 785 #TravelTips 154 #TravelTuesday 779 #flySAA 153
INDUSTRY REPORT AIRPORTS ACCOMMODATION
HASHTAG COUNT HASHTAG COUNT
#12tipsofChristmas 156 #MembersGetIt 6350 #LAX 110 #christmas 871 #Avgeek 83 #Travel 643 #LAXtraffic 62 #Rewarding 402 #BHX 48 #TravelTuesday 286 #thecode 48 #Halloween 266 #Christmas 46 #London 262 #flyLAX 46 #TheMEScene 223 #BlackFriday 46 #FeelWelcome 208 #MANCSgiving 44 #NYE 198
INDUSTRY REPORT TRAVEL BOOKING & TRAVEL TRANSPORTATION
HASHTAG COUNT HASHTAG COUNT
#travel 1763 #TTC 3600 #cruise 782 #2017isComing 1486 #airfare 678 #Leeds 1310 #Holidays 494 #ManchesterVictoria 883 #Saga 433 #DisruptionSWT 714 #TWchats 369 #BlackpoolNorth 589 #AAAInspector 353 #EMTUpdate 588 #LiveIntrepid 278 #ManchesterPiccadilly 566 #TravelTuesday 277 #LiverpoolLimeStreet 516 #christmas 264 #Sheffield 431
INDUSTRY REPORT INDUSTRY REPORT Social Care Terms
Just top 200 most frequent words (stop words excluded) that people use when mentioning a travel brands.
INDUSTRY REPORT INDUSTRY REPORT ACCOMMODATION AIRLINES TRAVEL BOOKING
TERM COUNT TERM COUNT TERM COUNT
hotel 1971 flight 122435 help 2130 stay 1302 thanks 36825 host 1825 room 1177 i’m 29837 hotel 1785 service 1176 time 29454 service 1740 thanks 1088 service 28509 booking 1700 thank 1078 it’s 24143 like 1581 great 1050 plane 23742 i’m 1569 realdonaldtrump 914 help 23257 it’s 1510 like 883 fly 23047 customer 1419 i’m 863 thank 22543 thanks 1344
INDUSTRY REPORT 2016 INDUSTRY REPORT
INDUSTRY REPORT