Artificial intelligence in the audiovisual sector IRIS Special IRIS Special 2020-2 Artificial intelligence in the audiovisual sector European Audiovisual Observatory, Strasbourg 2020 ISBN 978-92-871-8806-9 (print edition) Director of publication – Susanne Nikoltchev, Executive Director Editorial supervision – Maja Cappello, Head of Department for legal information Editorial team – Francisco Javier Cabrera Blázquez, Sophie Valais, Legal Analysts European Audiovisual Observatory Authors (in alphabetical order) Mira Burri, Sarah Eskens, Kelsey Farish, Giancarlo Frosio, Riccardo Guidotti, Atte Jääskeläinen, Andrea Pin, Justina Raižytė Translation France Courrèges, Julie Mamou, Marco Polo Sarl, Nathalie Sturlèse, Stefan Pooth, Erwin Rohwer, Sonja Schmidt, Ulrike Welsch Proofreading Anthony Mills, Catherine Koleda, Gianna Iacino Editorial assistant – Sabine Bouajaja Press and Public Relations – Alison Hindhaugh,
[email protected] European Audiovisual Observatory Publisher European Audiovisual Observatory 76, allée de la Robertsau F-67000 Strasbourg, France Tél. : +33 (0)3 90 21 60 00 Fax : +33 (0)3 90 21 60 19
[email protected] www.obs.coe.int Cover layout – ALTRAN, France Please quote this publication as: Cappello M. (ed.), Artificial intelligence in the audiovisual sector, IRIS Special, European Audiovisual Observatory, Strasbourg, 2020 © European Audiovisual Observatory (Council of Europe), Strasbourg, December 2020 Opinions expressed in this publication are personal and do not necessarily represent the views of the European Audiovisual Observatory, its members or the Council of Europe Artificial intelligence in the audiovisual sector Mira Burri, Sarah Eskens, Kelsey Farish, Giancarlo Frosio, Riccardo Guidotti, Atte Jääskeläinen, Andrea Pin, Justina Raižytė Foreword According to Elon Musk, the founder of SpaceX and CEO of Tesla, "we should be very careful about artificial intelligence," it may be "our biggest existential threat." Sounds scary, doesn’t it? And yet, everybody is talking about it, and more and more companies are using it.