2012 PROMAXBDA EUROPE AWARDS WINNERS LIST
2012 PROMAXBDA EUROPE GRAND PRIX WINNERS
In-House Marketing Team of the Year Presented to Viasat London
In-House Design Team of the Year Presented to Sky Creative, BSkyB
Out-of-House Agency of the Year Presented to Red Bee Media
BEST PROGRAMME BRANDING/IMAGE CAMPAIGN
GOLD FRANCE 5 - HISTORY OF AMERICA LES TELECREATEURS
SILVER JAMES BOND IN NORWAY TVNORGE
BEST GENERAL BRANDING/IMAGE PROMOTION
GOLD CANAL+ : THE BEAR CANAL+ FRANCE
SILVER YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE
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BEST GENERAL BRANDING/IMAGE CAMPAIGN
GOLD BBC KNOWLEDGE REBRAND CAMPAIGN - WONDERBALL IMAGE SPOT, VIGNETTES AND ANIMATION BBC WORLDWIDE
SILVER TODAY I FEEL... CIELO
BEST THEMED PROMOTION OR CAMPAIGN
GOLD HALLOWEEN 3 DAY SCREAM VIASAT LONDON
SILVER CRIME CHRISTMAS RAI
BEST SPECIAL EVENT PROMOTION
GOLD 9/11 WEEK - PAPER FOX INTERNATIONAL CHANNELS UK
SILVER FINEST MONSTER MOVIES BDA CREATIVE
BEST NEWS OR CURRENT AFFAIRS PROMOTION OR CAMPAIGN
GOLD 9/11 WEEK - SECONDS FROM DISASTER FOX INTERNATIONAL CHANNELS UK
SILVER SKY NEWS CORRESPONDENTS CAMPAIGN SKY CREATIVE, BSKYB
BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMOTION
GOLD 9/11 WEEK - PAPER FOX INTERNATIONAL CHANNELS UK
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SILVER BAKER BOYS DISCOVERY NETWORKS BENELUX
BEST ENTERTAINMENT/MUSIC/VARIETY/COMEDY PROMOTION
GOLD EUROPE MUSIC AWARDS 2011 MTV NETWORKS - WDSBA (WORLD DESIGN STUDIO BUENOS AIRES)
SILVER GLASTONBURY RED BEE MEDIA
BEST INTEGRATED MARKETING CAMPAIGN
GOLD NATIONAL GEOGRAPHIC CHANNEL - TEST YOUR BRAIN FOX CHANNELS ITALY
SILVER WALKING THE AMAZON DISCOVERY UK CREATIVE
BEST LEISURE & LIFESTYLE PROMOTION
GOLD WHEELER DEALERS: AMERICAN BEAUTIES DISCOVERY UK CREATIVE
SILVER PROJECT RUNWAY SEASON LAUNCH SPOT TV3 SWEDEN VIASAT LONDON
BEST REALITY/DOCU-DRAMA PROMOTION
GOLD TEEN MOM 2 MTV NETWORKS - WDSBA (WORLD DESIGN STUDIO BUENOS AIRES)
SILVER SAT.1 - BABY ALARM CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH
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BEST CHILDREN'S PROMOTION
GOLD HELP DORA HELP "HILF DORA HELFEN" SOCIAL CAMPAIGN NICKELODEON NORTH EUROPE
SILVER ANIMAL PLANET CLUB GENERIC PROMO DISCOVERY COMMUNICATIONS
BEST DRAMA PROMOTION
GOLD SKY 1 - MAD DOGS 2 SKY CREATIVE, BSKYB
SILVER BEING HUMAN SERIES 3 RED BEE MEDIA
BEST SPORTS PROMOTION OR CAMPAIGN (LIVE EVENT/GAME)
GOLD SAT.1 RAN BOXEN CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH
SILVER BOXEN KLITSCHKO VS. HAYE RTL CREATION GMBH
BEST SPORTS PROMOTION OR CAMPAIGN (NOT A LIVE EVENT/GAME)
GOLD RUGBY 6 NATIONS 2011 LA7
SILVER THE JAMES CRACKNELL TRILOGY DISCOVERY UK CREATIVE
BEST MOVIE ON TV PROMOTION
GOLD FILM1 IN DECEMBER FILM1 ON AIR
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SILVER 13TH STREET WHITE SHARXMAS UNIVERSAL NETWORKS INTERNATIONAL GERMANY
MOST INNOVATIVE CROSS-PLATFORM PROMOTION
GOLD 13TH STREET UNIVERSAL RELAUNCH CAMPAIGN UNIVERSAL NETWORKS INTERNATIONAL GERMANY
SILVER NATIONAL GEOGRAPHIC CHANNEL - TEST YOUR BRAIN FOX CHANNELS ITALY
BEST SPONSOR INTEGRATION
GOLD CI SPONSORS THE KENNEDYS A+E NETWORKS UK
SILVER TV4 SWEDEN IDOL 2011 BOND STREET FILM STOCKHOLM / TV4
BEST PUBLIC SERVICE ANNOUNCEMENT
GOLD DON'T BOTTLE IT UP BDA
SILVER MEDIA LITERACY GIVE AN HOUR RED BEE MEDIA
BEST PROMO NOT USING PROGRAMME FOOTAGE
GOLD LUTHER RED BEE MEDIA
SILVER PRIME IN TO ACTION VIDEOHOUSE / PRIME
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BEST SOUND DESIGN
GOLD DISCOVERY HISTORIA BRAND IMAGE PROMO DISCOVERY NETWORKS CENTRAL EUROPE
SILVER AVANCES SERIES 2012 PROMOTION CANAL+ SPAIN
BEST USE OF EXISTING MUSIC IN A PROMO
GOLD SNAPPED A+E NETWORKS UK
SILVER JUST CAN'T GET ENOUGH - FESTIVE FOOTBALL SKY CREATIVE, BSKYB
BEST USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO
GOLD EUROPE MUSIC AWARDS 2011 MTV NETWORKS - WDSBA (WORLD DESIGN STUDIO BUENOS AIRES)
SILVER EUROSPORT REBRAND IDENTITY MASSIVEMUSIC
BEST WORK NEVER SEEN
GOLD THE ANNIVERSARY SPLENDID
SILVER RTL TEXT PROMOTION HOLLANDCENTRAAL
SOMETHING FOR NOTHING
GOLD MEGAQUAKE: HOUR THAT SHOOK JAPAN DISCOVERY UK CREATIVE
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SILVER PRETTY LITTLE LIARS - PINOCCHIAS SPTI NETWORKS IBERIA - SONY
BEST SALES/MARKETING/PRESENTATION TAPE
GOLD FOX CHANNELS ITALY GFX REEL 2011 FOX CHANNELS ITALY
SILVER WHAT TO DO WHEN SOMEONE DIES BDA CREATIVE
BEST USE OF HUMOUR IN PROMOTION
GOLD CANAL+ : THE BEAR CANAL+ FRANCE
SILVER FRANCE 5 - HISTORY OF AMERICA LES TELECREATEURS
BEST COPY/SCRIPT WRITING
GOLD CANAL+ : THE BEAR CANAL+ FRANCE
SILVER YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE
BEST EDITING
GOLD LENNY ID CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH
SILVER WALKING THE AMAZON DISCOVERY UK CREATIVE
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BEST CABLE, SATELLITE OR ONLINE CONTENT PLATFORM PROMOTION
GOLD FINAL LEAP VIASAT LONDON
SILVER VIAWHO VIASAT LONDON
BEST PROMO FOR CHANNEL WEBSITE OR INTERACTIVE SERVICE
GOLD FINAL LEAP VIASAT LONDON
SILVER YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE
BEST ON DEMAND/CATCH-UP PROMOTION
GOLD FINAL LEAP VIASAT LONDON
SILVER BLACK SWAN CHELLO CREATIVE
BEST WEBSITE EXPERIENCE
GOLD THE WALKING DEAD ORANGE CINEMA SERIES
SILVER DISCOVERY DISCOVERY UK CREATIVE
BEST INTERACTIVE APP
GOLD 13TH STREET UNIVERSAL: THE WITNESS REAL-LIFE-GAME UNIVERSAL NETWORKS INTERNATIONAL GERMANY
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SILVER THE WALKING DEAD RED BEE MEDIA
USER GENERATED CONTENT/PROMOTION UTILISING SOCIAL MEDIA
GOLD TOLERANCE DAY CREATIVE SOLUTIONS - PROSIEBENSAT.1 TV DEUTSCHLAND
SILVER LIVE FROM THE RED CARPET 2011 - FACEBOOK APPLICATION E! ENTERTAINMENT
ROCKET AWARD WINNER
EMESE GÓG
BEST DESIGN IN PROMOTION
GOLD F1 MONACO GRAND PRIX 2011 PROMO FILM TURQUOISE BRANDING & BBC SPORT
SILVER 9/11 WEEK - PAPER FOX INTERNATIONAL CHANNELS UK
BEST GENERAL/CHANNEL BRANDING DESIGN
GOLD BOING REFACE 2011 TURNER BROADCASTING SYSTEM ITALY
SILVER SPORT+ DREAM ON
BEST PROGRAMME BRANDING DESIGN
GOLD SUPER SUNDAY SKY CREATIVE, BSKYB
SILVER PIXEL-MAKER - ZDF.KULTUR LUXLOTUSLINER
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BEST STING/INTERSTITIAL
GOLD BBC KNOWLEDGE WONDER SHARED - ANIMATED VIGNETTE BBC WORLDWIDE
SILVER LA7 CHRISTMAS RED BEE MEDIA
BEST ON-AIR IDENT CAMPAIGN (IN-HOUSE)
GOLD SKY MOVIES IDENT AND SKY MOVIES CHRISTMAS IDENT SKY CREATIVE, BSKYB
SILVER NGC TEST YOUR BRAIN CAMPAIGN FOX CHANNELS ITALY
BEST ON-AIR IDENT CAMPAIGN (OUT-OF-HOUSE)
GOLD ARTE NEW BRAND IDENTS ARTE
SILVER BBC 2 CHRISTMAS RED BEE MEDIA
BEST ORIGINAL LOGO DESIGN
GOLD IMPOSSIBLE LOGO SBS TV / KANAL 5
SILVER NGC TEST YOUR BRAIN REEL FOX CHANNELS ITALY
BEST ANIMATION
GOLD BT VISION CHANNEL CHRISTMAS PACKAGE 2011 BT VISION
SILVER BBC KNOWLEDGE WONDER SHARED - ZERO ANIMATED VIGNETTE BBC WORLDWIDE
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BEST USE OF TYPOGRAPHY
GOLD MTV BRAND REFRESH 2011 VIMN - MTV WORLD DESIGN STUDIO MILAN
SILVER FOXCRIME SPOT LAS VEGAS CSI11 FOX CHANNELS ITALY
BEST ONE-TIME ONLY SET DESIGN
GOLD VILLA VANTHILT DEMENSEN
SILVER DEKOR WAHLEN SRF SWISS RADIO AND TELEVISION
BEST POSTER OR OUTDOOR AD
GOLD LIFE AND FATE POSTER DEVILFISH CREATIVE
SILVER NGC – SECONDS FROM DISASTER FOX CREATIVE UK
BEST PRINT AD FOR TRADE OR CONSUMER
GOLD NGC – ALIEN SPECIAL FOX CREATIVE UK
SILVER UNSTOPPABLE? THE JAMES CRACKNELL TRILOGY DISCOVERY UK CREATIVE
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IF YOU HAVE ANY QUESTIONS PLEASE CONTACT THE PROMAXBDA AWARDS DEPARTMENT:
Stacy La Cotera, Director Awards & Competitions [email protected] or (310) 789-1503
Christina Martinez, Awards Assistant Manager [email protected] or (310) 789-1526
Meg Wynne, Awards Coordinator [email protected] or (310) 789-1501
Michael Chewning, Awards Coordinator [email protected] or (310) 789-1502
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