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LINE Q2 2019 Earnings Results LINE Corporation July 24, 2019 Disclaimer This presentation contains forward-looking statements with respect to the current plans, estimates, strategies and beliefs of LINE Corporation (the “Company”). Forward- looking statements include, but are not limited to, those statements using words such as “anticipate,” “believe,” “continues,” “expect,” “estimate,” “intend,” “project” and similar expressions and future or conditional verbs such as “will,” “would,” “should,” “could,” “might,” “can,” “may,” or similar expressions generally intended to identify forward-looking statements. These forward-looking statements are based on information currently available to the Company, speak only as of the date hereof and are based on the Company’s current plans and expectations and are subject to a number of known and unknown uncertainties and risks, many of which are beyond the Company’s control. As a consequence, current plans, anticipated actions and future financial positions and results of operations may differ significantly from those expressed in any forward-looking statements in the presentation. You are cautioned not to unduly rely on such forward-looking statements when evaluating the information presented and the Company does not intend to update any of these forward-looking statements. Risks and uncertainties that might affect the Company include, but are not limited to: 1. its ability to attract and retain users and increase the level of engagement of its users; 2. its ability to improve user monetization; 3. its ability to successfully enter new markets and manage its business expansion; 4. its ability to compete in the global social network services market; 5. its ability to develop or acquire new products and services, improve its existing products and services and increase the value of its products and services in a timely and cost effective manner 6. its ability to maintain good relationships with platform partners and attract new platform partners; 7. its ability to attract advertisers to the LINE platform and increase the amount that advertisers spend with LINE; 8. its expectations regarding its user growth rate and the usage of its mobile applications; 9. its ability to increase revenues and its revenue growth rate; 10. its ability to timely and effectively scale and adapt its existing technology and network infrastructure; 11. its ability to successfully acquire and integrate companies and assets; 12. its future business development, results of operations and financial condition; 13. the regulatory environment in which it operates; 14. fluctuations in currency exchange rates and changes in the proportion of its revenues and expenses denominated in foreign currencies; and 15. changes in business or macroeconomic conditions. The information contained in this material are preliminary results as of July 24, 2019, and LINE does not guarantee its accuracy or completeness. 2 Q2 2019 Highlights Highlights Monthly Active Users | Four Key Countries (mm users) Japan Taiwan Thailand Indonesia • Display ads revenue 25% YoY growth DAU/MAU% 77% 79% • Core Smart channel expanding as planned 164 164 • Strong increase in number of new Official Accounts 18 24 • 44 Sharp increase in LINE Pay MAU 43 • High retention rate and increase in remittance transactions Strategic 21 • LINE Pay accepting locations growing 21 • NTT Docomo to participate in MoPA • Expanding partnership with VISA Japan MAU: (YoY) 81 +5mm 76 DAU/MAU%： Others • Issuance of stock options 86% Q2'18 Q2'19 3 Revenues Revenues Geographical breakdown （bn yen） （For Q2 2019） Strategic Business YoY Japan Core Business (Communication/Content/Others) Overseas Core Business (Ads) + 9.5% 56.0 55.3 55.4 51.9 50.6 7.0 7.4 9.5 (13%) 7.2 6.0 18.1 17.7 17.5 17.4 17.7 (32%) 26% 74% 29.0 29.9 30.7 27.2 26.9 (55%) Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 4 Segment Revenues and Operating Margin Core | Revenues / Operating margin Strategic | Revenues / Operating income （bn yen） （bn yen） YoY YoY + 8.6% + 16.2% 48.0 48.4 46.5 44.6 44.7 9.5 7.2 7.4 7.0 6.0 17.2% 17.8% 16.1% ▲ 6.9 ▲ 8.8 13.4% ▲ 12.0 11.4% ▲ 15.0 ▲ 23.5 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 5 Core Business Core | Communication / Content / Others Revenues LINE Manga transaction volume YoY （bn yen） (bn yen) + 76.5% Others 6.3 6.0 Communication 5.3 YoY 4.9 Content + 1.9% 3.6 18.1 17.4 17.7 17.7 17.7 1.2 0.8 0.9 0.9 1.2 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 6.9 7.3 6.9 7.4 7.2 LINE MUSIC transaction volume YoY (bn yen) + 57.0% 2.5 2.6 2.3 2.0 1.7 9.4 9.9 9.7 9.5 9.3 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 7 Core | Ads Revenues Key KPI （bn yen） YoY Other Ads + 12.9% Account Ads # of Official Accounts (accounts) Display Ads 30.7 29.9 29.0 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 27.2 26.9 3.6 3.6 672 677 774 925 1,183 4.5 *Global paid official accounts 4.0 4.2 YoY # of LINE@ Accounts (accounts in thousands) 15.6 15.6 + 11.6% Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 15.3 14.0 13.9 7,929 8,526 9,156 9,747 9,859 *Global active accounts 11.5 10.6 YoY 9.2 8.8 9.1 # of LAP Impressions + 24.8% (impressions in millions) Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 21,167 23,265 23,568 26,291 37,653 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 *LAP: LINE Ads Platform 8 Note: Others ads include ad revenues mainly from Livedoor, NAVER Matome, and LINE Part Time Jobs LINE＠ and Official Account merged to become LINE Official Account in April. The number of accounts are accounted based on previous standards Core | Account Ads：1H Achievement and 2H Roadmap 1H 2H • Introduced pay-as-you-go pricing plan to provide • Upgrade search function (enhance search results, map flexibility to contract search) • Added feature for advertisers to send messages based • Prepare pay-as-you-go sponsored stickers on fixed budget Increase • Link user-friending function with display ads accounts • Upgraded home tab UI New accounts created in Japan since December: 396 (approx. 300 Official Accounts in operation during the first 7yrs since launch) • Added feature to specify the number of message • Integrate A/B testing function to test ad creatives transmission • Provide re-targeting and look-a-like targeting • Increase Added 1 to 1 chat capability functions sales • Enhanced dashboard features • Consolidated and leverage data across LINE ad price products • Improve message UI and reporting format Average sale price for new domestic accounts • Prepare reports outlining user interests and traffic (opened since Dec.) increased 90% from Q1 to Q2 patterns to friend accounts 9 Core | Display Ads：1H Achievement and 2H Roadmap 1H 2H • • Fully migrated to new ad platform Enhance reports • • Improve auto-bidding functions Upgrade Changed definition of an impression • platform • Released function to target users in individual Optimize distribution logic (using LINE data) capability municipalities Strengthen data sharing across LINE ad products • Expanded eligible client base for dynamic ads • Prepare and launch self-serve platform and SMB-related initiatives Expand • Launched auto-bidding feature for app clients advertiser • Offer new products for brand advertisers • Talk Head View (Smart channel video ad) • Add flyers and other ad formats • Began testing of Smart channel • Fully launch Smart channel in Japan Increase ad • Expanded ad formats for existing ad • Begin overseas inventory inventories • Launch LAP for Publishers (ad network business) 10 Core | Display Ads：Smart Channel Update # of Smart Channel impressions Smart Channel Video Ads （100 mm impression） • Released in June 19.6 Unique reach 47 mm / day 14.8 Talk Head View Age group between 15-29 9.1 90% reached / day Remarkable reach capability for a video ad inventory April May June 11 Core | Display Ads：Further Expansion of Ad Inventory LAP for Publishers Openchat Wallet • Group chats to be formed based on • Users receive useful/bargain • Ad distribution platform leveraging forums/communities information in wallet tab LINE’s audience data • Store card, campaigns, flyers, coupons, location based information, financial, etc. Release in August Release in summer 2019 Release in fall 2019 12 Strategic Business Strategic | O2O・Commerce Shopping-related Gourmet-related Travel-related transaction volume transaction volume transaction volume • SHOPPING GO (off-line) • LINE Pockeo (take-out) • Odekake NOW released December 2018 YoY released April 2019 YoY (search and reservation QoQ service for restaurant, + 78.8% + 76.3% events, activities) released + 85.4% on June 27 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q4'18 Q1'19 Q2'19 Note: The shopping-related transaction volume includes LINE Shopping and SHOPPING GO 14 The gourmet-related transaction volume includes LINE Delima and LINE Pokeo The travel-related transaction volume is the sum of past reservations and estimates based on past reservations Strategic | LINE Pay • LINE Pay transaction volume increased QoQ in all countries. Transaction volume in Japan grew 2.2x times YoY LINE Pay Global Transaction Volume LINE Pay Global MAU （bn yen） （10k users） YoY YoY + 10.1% + 181.1% 375 741 286 259 261 252 430 400 364 264 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 15 Strategic | LINE Pay (Japan) • Over 36 million registered users in Japan • Successfully activated approx.
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