Notice of the 18Th Ordinary General Meeting of Shareholders

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Notice of the 18Th Ordinary General Meeting of Shareholders Note: This document has been translated from the Japanese original for reference purposes only. In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail. The Company assumes no responsibility for this translation or for direct, indirect or any other forms of damages arising from the translation. LINE Notice of the 18th Ordinary General Meeting of Shareholders Date: 10:00 a.m., Thursday, March 29, 2018 Location: “Prince Hall,” 5th floor, Annex Tower, Shinagawa Prince Hotel 4-10-30 Takanawa, Minato-ku, Tokyo Please note that the location is changed from the last meeting. LINE Corporation Securities code: 3938 - 1 - CLOSING THE DISTANCE Our mission is to bring people, information and services closer together. To our shareholders and investors I would first like to take this opportunity to thank our shareholders for their continued support and interest in LINE. As part of our Smart Portal strategy, we launched LINE SHOPPING and other new services in 2017 and continued to steadily expand existing services, such as LINE Pay and LINE NEWS. The advertising business also gained momentum, making a significant contribution to revenue growth. In anticipation for a world after smartphones, we launched the AI assistant Clova and began selling Clova-embedded smart speakers in autumn 2017. We also enhanced initiatives to address social issues, including working with authorities to create LINE-based helplines. In 2018, we plan to steadily grow existing businesses while making strategic moves in areas such as AI and Fintech to increase shareholder value. I hope we can receive your continued support as we work to deliver the LINE Group’s business strategy. Takeshi Idezawa, Representative Director and President - 2 - Securities code: 3938 March 8, 2018 To our shareholders Takeshi Idezawa, Representative Director and President LINE Corporation 4-1-6 Shinjuku, Shinjuku-ku, Tokyo Notice of the 18th Ordinary General Meeting of Shareholders You are cordially invited to attend the 18th Ordinary General Meeting of Shareholders of LINE Corporation (the Company), which will be held as described below: 1. Date: 10:00 a.m., Thursday, March 29, 2018 2. Location: “Prince Hall,” 5th floor, Annex Tower, Shinagawa Prince Hotel 4-10-30 Takanawa, Minato-ku, Tokyo (Please note that the location is changed from the last meeting.) 3. Agenda: Items To Be Reported: 1. Report on the Business Report and Consolidated Financial Statements for the 18th business term (from January 1, 2017 to December 31, 2017), and the results of the audit on the Consolidated Financial Statements by the Accounting Auditor and the Board of Corporate Auditors 2. Report on the Non-consolidated Financial Statements for the 18th business term (from January 1, 2017 to December 31, 2017) Notes: You are kindly requested to present the enclosed attendance card for the general meeting of shareholders to the receptionist when you attend the meeting. To conserve natural resources, please bring this notice with you. Please note that persons other than shareholders who can exercise voting rights, such as proxy agents who are not shareholders or those accompanying shareholders, will not be permitted to enter the meeting venue. In the event of situations requiring amendments to items in the Business Report, Consolidated Financial Statements or Non-consolidated Financial Statements, amended items will be posted on the Company’s website (https://linecorp.com/en/ir/stock). Internet-based Disclosure The following items are posted on the Company’s website in accordance with laws and regulations and Article 16 of the Articles of Incorporation of the Company, they are not provided in this Notice. 1) Consolidated Statements of Change in Equity and Notes to Consolidated Financial Statements 2) Non-consolidated Statements of Changes in Equity and Notes to Non-consolidated Financial Statements URL: https://linecorp.com/en/ir/stock - 3 - Attached materials Business Report From January 1, 2017 to December 31, 2017 1. Current Condition of Corporate Group (1) Business progress and results 1) Overview The LINE Group pushes ahead with its Smart Portal strategy. Under the strategy, we aim to bring about a world in which our LINE communication application (LINE) acts as a gateway, to encompass all aspects of people’s lives. As of December 31, 2017, LINE MAUs* in the Group’s four key countries (Japan, Taiwan, Thailand and Indonesia) were 167.5 million, up 0.3% from the previous fiscal year-end, while MAUs in Japan increased by 7.4 million to 73 million during the fiscal year. Also, the DAUs**/MAUs ratio, which indicates the level of engagement with users, remained high in the four key countries, at 75%. LINE had a particularly dominant position in the Japanese market, where the DAUs/MAUs ratio was 84%. The high frequency of use that LINE enjoys places the Group in a dominant position in terms of strategy promotion and future business expansion. Using LINE as a platform, the Group is actively rolling out a wide range of services in two areas – stickers, news, manga, games and other services in the content area, and payment, mobile communication services, job search information and other services in the daily life area. In fiscal 2017, as a result of employing such tactics as launching new products and functions for its various services and interlinking services with other services in order to increase the number of users and the frequency of their use, the Group expanded settlement volume for services including LINE Pay, LINE Manga, and LINE MUSIC. Advertising services, which the Group has been developing for the strong content and services on the LINE platform, showed strong growth with a year-on-year increase in revenue of 39.9% due to measures such as increasing the number of advertisements and enhancing functions of the advertising platform, which helped drive the Group’s overall revenue growth. Moreover, the Group launched new services such as LINE SHOPPING and LINE Delima, and moved into the field of artificial intelligence (AI) as part of its post smartphone strategy. As a result of the above, the consolidated operating results of the Group were as follows. Revenues totaled 167.1 billion yen, a new record for the Group, increasing 18.8% year on year. Profit from operating activities was 25.1 billion yen, a year-on-year increase of 26.0%, despite increases in business consignment expenses and personnel expenses accompanying business expansion. Profit attributable to the shareholders of the Company was 8.1 billion yen, a year-on- year increase of 19.4%. * Monthly Active Users (MAUs) in a given month refers to the number of user accounts that (i) launched LINE or LINE GAME from mobile devices; (ii) sent messages through LINE or any other LINE application from personal computers or mobile devices, in each case at least once during that month. ** Daily Active Users (DAUs) in a given day refers to the number of user accounts that (i) launched LINE or LINE GAME from mobile devices; (ii) sent messages through LINE or any other LINE application from personal computers or mobile devices, in each case at least once during that day. - 4 - - 5 - 2) Principal services and revenues by service Because the business of the Group consists of a single business segment, this information is presented by service. <Advertising> Principal service: Timeline/LINE NEWS ads, LINE Official Account, LINE@, Sponsored Sticker, Portal ads, etc. Revenues from Advertising increased by 39.9% year on year and became the driving force that boosted the Group’s overall revenues. Performance ads achieved significant growth with 2.5 times the previous fiscal year’s annual revenues. This was mainly the result of an expansion in advertisements including LINE NEWS, more sophisticated data usage, the enhancement of advertisement platform functionality, and an increase in advertisers. Revenues from messenger ads increased by 16.2% year on year due to an increase in the number of official accounts and LINE@ accounts in Japan and overseas. <Communication> Principal service: Stickers, Theme, LINE Out (Call), etc. Revenues from Communication increased by 3.2% year on year. The Group succeeded in launching new services such as New Year’s Stickers that include New Year’s gift money, “deco-moji” that are large and colorful emoji, and the “LINE Creators Studio” that allows users to easily create, submit and sell LINE stickers using only their smart phone. Also, initiatives are underway including improving products from popular creators of “creators’ stickers.” - 6 - <Content> Principal service: LINE GAME, LINE Manga, LINE Fortune, LINE MUSIC, etc. Revenues from Content overall decreased by 10.4% year on year. Specifically, in regard to LINE GAME, although sales for existing puzzle games were level, sales of new titles were unable to make up for the decrease in sales of existing titles. However, with the goal of taking on the new challenge of the mid-core games category, for which user demand is high, in 2017 the Group established the subsidiary, LINE GAMES Corporation, and the subsidiary acquired NextFloor Corporation. Settlement amounts increased substantially for content other than games, with LINE MANGA steadily growing as Japan’s No. 1 e-book app, and LINE MUSIC exceeding 43 million songs distributed. <Others> Principal service: LINE Pay, LINE Friends, LINE Mobile, LINE Part-time Job, etc. The annual transaction amount for LINE Pay in 2017 exceeded 450 billion yen, making 2017 a year of dramatic growth. In October 2017 the number of global monthly transactions exceeded 10 million, and in November the number of registered accounts exceeded 40 million. Additionally revenues from Others increased by 69.8% year on year due to the launch of 10 new LINE FRIENDS stores including a location in New York, and due to the significant growth of LINE Mobile.
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