Handcraft League Craftsmen
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- - _ gag& of ContEnti. DO YOU KNOW OUR NAME? 4 EDITORIAL 4 WHAT THE DECORATOR WOULD LIKE 6 by DOROTHY DRAPER MARKETING OF HANDICRAFTS 8 by ALFRED AUERBACH ANGORA WOOL RAISING IN VERMONT 10 by MARJORIE JOHNSON CRAFTSMEN MEET WITH YOUR NEIGHBORS 13 WHAT IS A CRAFTSMAN? 20 by RICHARD F. BACH of The Metropolitan Museum of Art. UNITY— 22 by HOLGER CAHILL MAGAZINE PUBLISHED BY Enarraft (fro:wrathy Erttgur of Anwrira office AMERICA HOUSE 7 East 54th Street, New York, N. Y. DIRECTORS Mr. Peter Bittermann Mrs. Frances Miller Mr. David R. Campbell Miss M. M. Rodney Mrs. Dorothy Draper Mrs. T. F. C. Shirley Mrs. Samuel S. Duryee Mrs. S. W. Stanton Mr. Allen Eaton Miss Elizabeth Titcomb Mr. Laurits C. Eichner Mrs. Vanderbilt Webb OFFICERS Mrs. Vanderbilt Webb, President Miss Mary E. Rodney, Secretary Mr. David R. Campbell, Vice-President Mrs. L. C. Eichner, Treasurer 3 co• 20a 2/au know 64(4 /frame? This newly born child, our first effort at a publication, is nameless. Purposely so. We want our readers to feel it is their child as well as ours, and who doesn't feel that they at least have a right to participate in the naming of their infant? Shall it be just plain Bulletin or Magazine or something fancy and "highfallutin"? Let us know. Three friends, Mrs. Dorothy Draper, Mrs. Samuel S. Duryee and Mr. Alfred Auerbach, will be a Committee of three to choose the best name from those sent in. Think about it. Talk about it. Send us your suggestion—who knows! You may be the winner and gain our eternal gratitude! OTEE til29 1 N THIS FIRST NUMBER of our Bulletin prove mutually helpful. We publish let- we wish to greet those consignors who ters and articles of real interest from already know AMERICA HOUSE and well-known Friends of Handcrafts, and those whom we hope may soon be we take special pride in publishing a counted on as new friends. We want to condensed version of Mr. Holger Cahill's tell you a little about the HANDCRAFT speech given June 17, 1941, before the COOPERATIVE LEAGUE OF AMERICA members of the New Hampshire Arts and and our hopes for its future, and in ad- Crafts in Durham. We hope everyone dition to bring you news of the work of will make a point of reading this speech. the craft groups who go to make up our It says beautifully and clearly what many organization, and we hope this depart- of us have thought and been unable to ment of our Bulletin will expand and express. OUR CREED The Handcraft Cooperative League of plished only through constant attention America believes wholeheartedly in the to design, intelligent marketing, proper value of handcraft programs in every prices—both wholesale and retail—and community. We believe in them not only further education of the public and the for the economic help they bring to the producer. individual but for those intangible values In addition, we believe that the quality of spirit and culture which through them of the merchandise must be constantly permeate deep into the life of the improved and that this is best brought people. about by more active cooperation be- We believe that the time has come tween the artist-designer and the crafts- when the American people must face the man and a greater willingness on the part fact that they have allowed the mate- of the latter to keep his designs flexible rialism of the machine age to rob them to meet the demands of the market. of a great creative heritage. We believe in local craft groups and We believe that this heritage cannot local marketing outlets. But we also be- be recaptured by copying the past but lieve that a supplementary National Or- by adapting the tools and materials of ganization is a vital necessity, that only the present to new forms in artistic hand through such an organization can effec- creations. five broad measures of education and We believe that this can be accom- publicity be accomplished. 4 THEORY PUT INTO PRACTICE We realize that by now our readers may be passed on through trained or- be saying to themselves—this is all very ganizers. well as theory but how is such theory to be 4. Constant education through different put into practice? The League has in mind channels such as: the following program which, with modi- Trailer Museums which would tour fications as the future indicates and as the rural districts; specialized instruc- finances allow, we hope ultimately to put into effect. tors who would be available to groups for short or long periods; liaison I. Marketing outlets such as AMERICA workers who would maintain a know- HOUSE in a number of the larger ledge of supply and demand between key cities of the United States. the workers, the local groups and the 2. The establishment of a buyers' Mart, key outlets; a bulletin published at probably in Chicago, where samples regular intervals which would contain of craftsmen's work would be on con- articles of practical help along varied stant display, not for retail sale but lines; intensive work with educational for wholesale orders. Here would be groups, Boards of Education, shop held, probably twice a year, special teachers and craft schools, so as to exhibits along the line of the Leipsig coordinate craft education with lo- Fairs. We envisage the time when cal craft outlets and community life, such a Mart would supersede the key and thus produce a new generation city retail outlets and when these, of craftsmen to replace the old. having done their educational duty 5. Constant national publicity in news- for public and buyer, would gradually papers and magazines. The fostering be discontinued. of craft exhibits in museums and gal- 3. Development of a special section de- leries. voted to advising any interested per- sons forming new craft groups, so 6. Cooperative buying and selling of ma- that the experience of others could terials needed by craftsmen. ACCOMPLISHMENTS Now we wish to tell of our accomplish- at 7 East 54th Street. Here we have done ments to date. In August, 1939, the As- a business which is slowly but surely in- sociated Handweavers, Columbia County creasing every month. Through activities League of Arts and Crafts, Connecticut in connection with AMERICA HOUSE we Craftsmen, Maine Guild, New Hampshire have given to American crafts constant League of Arts and Crafts, New York newspaper and magazine publicity. Hun- Society of Craftsmen, Putnam County dreds of people have come in to study Products, Southern Highlanders and Ver- our displays and we have answered many mont Craftsmen sent representatives to inquiries. Buyers in increasing numbers are discuss a mutual organization along na- hearing about us and becoming impres- tional lines. We were incorporated in sed with the possibilities of American August, 1940, as the HANDCRAFT CO- handmade merchandise. We have pub- OPERATIVE LEAGUE OF AMERICA un- lished this, our first bulletin. der the laws of the State of New York. We have established an information Since then the Handcraft League Crafts- men composed of individual craftsmen service through which all queries per- not heretofore affiliated with any group, taining to crafts will be answered. For in- and Opportunity Inc., of Florida, have stance, we have on file a list of craft joined us. schools and would be in a position to We opened our first outlet in New procure partial scholarships by reduction York City the end of October, 1940, in tuition for our craftsmen. In addition, known as AMERICA HOUSE, situated as a step towards ultimately procuring 5 materials for craftsmen at cost, we have ceive a 10% discount on all purchases. made an arrangement with the Universal This service is, of course, subject to na- Handcraft Service, Inc., by which any of tional and state laws and, owing to war our craftsmen may receive from us an conditions and priorities, prices are sub- introductory card and through its use re- ject to fluctuations. COOPERATION NEEDED If as a craftsman or the head of a samples of your best things so that buyers craft group, you believe in the value of will be attracted; above all, by realizing the work we are doing, how can you help the potential possibilities we are offering us and incidentally help yourself? you of an ever-growing market, best By sending us your best work, priced probably in your dull months. so as to meet competitive merchandise. Incorporated as a cooperative, our By answering our letters promptly, so that we in turn can answer our customers profits will return to groups and indivi- promptly; by keeping us properly sup- duals. Our efforts are directed not to plied with goods; by thinking of us as personal gain but to fostering American a complete part of your program and crafts so that they may play their right- not as a place in which to dump things ful part in the great American scene. in winter you have been unable to sell It is in this spirit that we ask for your co- in summer; by keeping us supplied with operation. What the Decorator Would Like from Arts and Crafts by DOROTHY DRAPER Decorator, Author, Editor of Good Housekeeping Studio, and, we say it with pride, a Director of the Handcraft Cooperative League of America. ECORATORS are always on conform to the trend of the times. D the lookout for something new, By this I do not mean that it must something beautiful that isn't to necessarily belong to the so-called be found in shops carrying ordinary " modern" school in order to meet with commercial products.