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Rebecka Hjorth Communications Consultant

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Rebecka Hjorth Communications Consultant REBECKA HJORTH COMMUNICATIONS CONSULTANT CONTACT PROFILE +46 706 359 671 I offer more than 20 years experience from communications, marketing, PR, media relations and events, both as a consultant and on the client side. For a large part of [email protected] my career, I have worked in an international environment, both at tennis events all over the world and based in an office. I adapt quickly between various cultures and Malmö, Sweden situations, and find new strategic and operational projects and challenges stimulating. www.ad-court.com EXPERIENCE linkedin.com/in/rebeckahjorth/ FOUNDER AND ACCOUNT DIRECTOR Ad-Court | Malmö, Sweden | 1998 – Present EDUCATION • Consultant in the communications, marketing, advertising, media relations, PR, and sports marketing business • Currently working for South Scania Waste Company’s (Sysav) communications department, handling the project management of their annual and sustainability MSc IN BUSINESS report ADMINISTRATION • Some of my previous clients include The Fan Club, Creuna Malmö, ATP Tour, Lagardère Sports, IBM UK, and the Swedish Tennis Association Lund University • As the Press Officer of the Swedish Open in Båstad 2007-2011 and the 1996 Stockholm Open 2010-2011, I was in charge of the PR plan, media relations and accreditation process before the men’s and women’s tournaments I also BSc IN BUSINESS coordinated press conferences and one-on-one interviews with the players – before as well as during the tournaments. I set up and ran the press room with ADMINISTRATION 200 accredited media representatives Lund University 1987 – 1989 PROJECT AND ACCOUNT MANAGER The Fan Club Communications | Malmö, Sweden | 2007– 2018 COURSES IN BUSINESS ADMINISTRATION • Produced advertising campaigns and handled the daily operations for clients such as Folktandvården Skåne, Sydsvenskan Daily News, and Sysav Muhlenberg College, Allentown, PA • Previously worked with a variety of brands, including Centerpartiet during the 1987 2014 general elections, Domino’s Pizza, IKEA Museum, and WeightWatchers Sweden BACHELOR PROGRAM IN • Worked with PR, media relations and digital content for some of The Fan Club’s clients BUSINESS ADMINISTRATION • Won gold in the Swedish advertising competition The Golden Egg for Linnaeus University, Växjö, Sweden Sydsvenskan in 2011 and ToolPool in 2013 • Project managed the launch of Domino’s Pizza Sweden in January 2017, 1985 – 1987 including a grand opening of the first restaurant, cooperations with influencers as well as more traditional channels COURSES EXPERIENCE COURSE IN PLANNING Berghs School of Communications PROJECT MANAGER 2013 Gambro | Lund, Sweden | 2006 – 2007 • Worked at the International Exhibitions department, part of Gambro’s Global Marketing division SKILLS • Coordinated international and national exhibitions for the corporation as well as the subsidiaries PROFESSIONAL SKILLS Public Relations PROJECT AND ACCOUNT MANAGER Media Relations Grey | Malmö | 2005 – 2006 Marketing & Communications Branding • Produced advertising campaigns and managed other projects for clients such as Strategy and Planning Malmö Aviation (now BRA) and Skånetrafiken PERSONAL SKILLS Organized and professional NEW MEDIA MANAGER Problem solver ATP Tour | Monaco | 2003 – 2004 Team player Driven and motivated • Edited and produced content for ATPTour.com as well as various external tennis sites Curious • Was in charge of internal and external web projects as well as various print productions such as the ATP Media Guide and DEUCE Magazine • Handled contacts with the international media as well as the production and distribution of media information, both from the office and on site at tournaments MISCELLANEOUS • Coordinated the global distribution of ATP’s publications and other print productions • Handled the partnerships with a number of commercial partners, including Getty // Language Skills Images and Tennis Warehouse Swedish and English: Mother tongue • During parts of the year I was based in ATP’s HQ in Ponte Vedra Beach, Florida French: Fluent Spanish and Danish: Conversational EDITOR/WRITER/MEDIA COMMUNICATIONS // I have experience working with ATP Tour | Monaco | 2001 – 2003 software such as Office 365, including Sharepoint/Teams, Pages, Numbers, • Edited and produced content for ATPTour.com as well as various external tennis sites Keynote, InDesign, Mailchimp, • Was in charge of internal and external web projects as well as print productions Mynewsdesk, as well as WordPress, such as the ATP Media Guide and DEUCE Magazine Squarespace, Episerver, and various • Handled contacts with the international media and produced media information, other Content Management Systems. both from the office and on site at tournaments • During parts of the year I was based in ATP’s HQ in Ponte Vedra Beach, Florida // Board of Directors of the Swedish Tennis Association 2010 – 2015. Represented Sweden at the ITF AGM in SENIOR COMMUNICATIONS MANAGER 2010 and 2015. ATP Tour | Monaco | 1999 – 2001 • Was in charge of international media relations and coordinated press AWARDS conferences, individual interviews and PR activities with the players before and during tennis events • Acted as a media advisor/coach for the players as well as produced and //Swedish advertising award Golden distributed statistics and other information about players, tournaments and the Egg / Guldägg, Gold in the Newspaper ATP, both from the office and on site at tournaments category in 2011 • Worked on site at tournaments for approximately 25 weeks a year //Swedish advertising award Golden COMMUNICATIONS MANAGER Egg / Guldägg, Gold in the PR Category ATP Tour | Monaco | 1992 – 1995 and Silver in the Alternative and Digital categories in 2013 • Was in charge of international media relations and coordinated press conferences, individual interviews and PR activities with the players before and //Spinn PR, Gold in the Consumer during tennis events Campaign category in 2013 • Acted as a media advisor/coach for the players as well as produced and distributed statistics and other information about players, tournaments and the ATP, both from the office and on site at tournaments • Worked on site at tournaments for approximately 25 weeks a year.
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