STILL IMAGES METADATA GUIDELINE

MANDATORY IPTC FIELDS BASIC DESCRIPTION: Lindsey Vonn trains in Thalgau, on August 23, 2016* For every image you upload, three IPTC fields need to be set correctly. Please check the screenshots for *avoid date endings like th, nd, st. Only the number is needed Adobe Photoshop, Lightroom and Bridge on page three of this guideline.

FOR MULTI-DAY OR MULTI-DISCIPLINE EVENTS: Please enter additional relevant information like discipline and DATE CREATED - Set camera date and time correctly HEADLINE DESCRIPTION competition round (training, qualifying, finals): Thomas Pages performs during the FMX Quarter Pipe Finals at the X Games in Austin, Texas, USA on LOCATION - Enter the city and country the image was taken June 05, 2016 CONTACT DETAILS - Enter your name, phone, email and social hansled in the creator fields

HEADLINE The headline gives a fast impression on who or what is seen in the picture. Whenever possible, SAMPLE DESCRIPTIONS FOR SPECIFIC IMAGE TYPES: use the real name of depictured person(s). Here is a list of the most important headlines:

ACTION OR ARTIST PERFORMING SHOTS: Use the verb that fits the action best. When in doubt, use perform(s): PERSON NAMES(S) WINNER(S) JUDGE(S) Lindsey Vonn trains in Thalgau, Austria on August 24, 2016 - Preferred option when SPECTATOR(S) VENUE Participants perform* at the Soapbox Race in on November 27, 2016 people are in the image TEAM NAME(S) DETAIL *Be aware of the plural. If the picture shows more than 1 person you need to drop the (s) PARTICIPANT(S) (only if applicable) PORTRAITS: Use ‘pose(s) for a portrait’ If none of the above fits, use one or two words which best describe the image. Anna Gasser poses for a portrait in Salzburg, Austria on March 27, 2017 EXAMPLES: Construction Workers, Marching Band, RB11, P-38L „Lightning“, Trophies VENUE: Keep it simple and follow the formula: DESCRIPTION Venue of the Red Bull X-Fighters in Osaka, on May 24, 2015 Keep the description as simple as possible using the below formula: DETAIL: Detail of a bike at Red Bull Rampage in Utah, USA on October 13, 2014

FOR OTHER IMAGES OR IF YOU ARE NOT SURE: Use ‘seen during’ or ‘Picture shows’ WHO DOES WHAT, WHERE AND WHEN Carlo Sainz seen during the Red Bull Show Run in , Austria on May 5, 2015 Picture shows Mark Webber at the Hangar-7 in Salzburg, Austria on June 7, 2015

ATTENTION! CONTACT INFORMATION Do not use any special characters like ä/ö/ü/ß/ñ/è/è etc. If you need assistance regarding metadata or delivery, please get in touch which your Double check the date field provided by your camera, especially after changing time zones. Content Manager or write to [email protected] Make sure to use the proper English name of a city like Cologne instead of Köln. STILL IMAGES METADATA GUIDELINE EXAMPLES

Jens Bygmark Cro Kilian Fischhuber Clinton Moore Jens Bygmark races at the Red Bull Skills in Cro performs during the Red Bull Tag am See in Kilian Fischhuber is seen during Indian Summer at Clinton Moore poses for a portrait during the Lenzerheide, on March 29, 2015 Romanshorn, Austria on June 7, 2014 Red River Gorge in USA on October 13, 2014 second stop of the Red Bull X-Fighters World Tour in Athens, Greece on June 11, 2015.

Anna Fenninger, Lindsey Vonn and Tina Spectators Detail Venue Maze Spectators seen during the Truck Race Trophy at Detail of an RB7 during the Red Bull Show Run in Venue of the Red Bull Guest House in Miami, USA the in Spielberg, Austria on May Hyderabad, on April 5, 2015 on March 22, 2015 Winners Anna Fenninger, Lindsey Vonn and Tina 17, 2015 Maze celebrate on the podium after the downhill competition during the FIS Alpine Skiing World Cup in Meribel, on March 18, 2015 STILL IMAGES METADATA GUIDELINE WHERE TO ENTER THE MANDATORY IPTC FIELDS

ADOBE PHOTOSHOP ADOBE BRIDGE ADOBE LIGHTROOM

IPTC IPTC CORE IPTC CORE ATTENTION! You have to select „Automatically write changes into XMP“ in the catalog settings or your data will not be submitted.