Institute Insights Winter 2010
Total Page:16
File Type:pdf, Size:1020Kb
Institute Insights the newsletter of Oregon Public Health Institute DECEMBER 2010 tomorrow’s health today OPHI: Tomorrow’s Health Today New Name. New Website. Same Vision. Visit our We have a new name and fresh look that projects energy and optimism about revamped health in Oregon. On 10-10-10, we dropped Community Health Partnership from our name and officially became the Oregon Public Health Institute. Please visit our website at revamped website at www.orphi.org to explore new online features and resources. www.orphi.org OPHI built a reputation for action on public health issues far ahead of the mainstream. We will continue in that vein as we enter our second decade. Our philosophy shares much with hockey great Wayne Gretzky. He would say, “Skate to where the puck is going to be.” Not where the puck is now, or where it has already been. Like Gretzky, our orientation is towards the future and reflects an awareness of conditions around us. We plan and anticipate while continually moving forward towards our ultimate goal. Our “puck” is public health. In fact, we designed a hockey puck into our new logo to symbolize the OPHI vision that inspires our work. Public health efforts we invest in today lay the groundwork for the OPHI vision of tomorrow.tomorrow’s At OPHI, we see a day in the not-too-distant future when allhealth Oregonians today have greater opportunities to enjoy optimal health and a better quality of life in the places we live, learn, work, and play. OPHI Gala Tenth Celebrates Ten Years and Anniversary Gala Raises $50,000 October 9, 2010 On Saturday, October 9, over 300 of the Pacific Northwest’s most dynamic figures in public health gathered in Portland to celebrate OPHI’s tenth anniversary. Senators Jeff Merkley and Ron Wyden and Congressman David Wu, Oregon State Representatives Tina Kotek, Mitch Greenlick, Margaret Doherty and Michael Dembrow, Oregon State Senator Laurie Monnes Anderson, Multnomah County Chair Jeff Cogen and Metro Councilor Rex Burkholder were among the guests. The gala was an elegant affair hosted in the Pavilion Ballroom of the Portland Hilton. The theme Seeing Public Health with 20/20 Vision carried throughout the evening with bits of mayhem offered up by the Mirthworks comedy troupe and an inspirational video about OPHI by Rian Moore. In a nod to 20/20 Vision, partygoers sported eyeglasses of every color, shape and description. continued on page 2 Institute Insights tomorrow’s health today www.orphi.org OPHI Gala continued from page 1 Board of Directors Gala highlights included a tribute to OPHI Sharon Black, Chair founder and Oregon public health titan Paige Sipes-Metzler, Billi Odegaard. We raised a toast to her Vice Chair with a signature cocktail named The Billi. Rian Moore, Treasurer OPHI Executive Director Mary Lou Hennrich Carlos Crespo, Secretary introduced the OPHI Founder’s Fund, initiated Liz Baxter this year to honor Billi’s far-reaching impact on Carol Cole public health in our state. Linda Fleming Jack Friedman For photo coverage of the OPHI Tenth Anniversary Bruce Goldberg Gala, visit www.orphi.org/highlights-3 S. Marie Harvey Nicola Pinson OPHI Welcomes New Members to the 2010 Board of Directors Lillian Shirley Liz Baxter, MPH S. Marie Harvey, DrPH Executive Director Professor and Chair Archimedes Movement Department of Public Health Oregon State University Linda Fleming, BSN Retired, Executive Director Nicola Pinson, JD Conference of Local Health Officials Health Law Attorney Farewell to After six years, Deputy Director Kari OPHI campaign. We thank Kari for her McFarlan is departing OPHI. Kari’s public years of commitment to the OPHI vision Deputy Director health policy expertise and leadership and her pivotal role in numerous hard- Kari McFarlan were instrumental in bringing OPHI to won public health victories. All of us at the leading edge of public health in OPHI wish her the very best. the state. Since the start of her tenure, she has had a large hand in every major Statewide In partnership with the Northwest policymakers on public health benefits Health Foundation, OPHI hosts and of a proposed sugar-sweetened Public Health organizes the Public Health Alignment beverage tax. Agencies Align for Workgroup (PHAW). This collective of PHAW members include: American statewide public health organizations Improved Health Heart Association, Oregon Public identifies shared legislative initiatives Health Association, Coalition of Local Policies and coordinates messaging for Health Officials, Oregon’s Master of improved public health policy. In the Public Health Program, Upstream upcoming 2011 legislative session, Public Health, Tobacco-Free Coalition of PHAW will focus efforts to increase Oregon, Oregon Environmental Council the state tobacco tax, build a robust and officials from the Oregon Public Farm to School program and educate Health Division. 2 www.orphi.org tomorrow’s health today Dear Friends and Colleagues, 10-10-10 was a significant milestone. On that date, we crossed the threshold into our second decade with a new name more befitting our forward-looking aspirations. Today, we are the Oregon Public Health Institute. Our new tagline tells our story: Tomorrow’s Health Today. Sustainable prevention is the emphasis of our mission. OPHI focuses on comprehensive ways Oregonians can reshape the places we live, work, learn and play, so the healthy choice is also the easy choice. Over the last few years, OPHI has celebrated policy victories at the state level for school nutritional standards, chain restaurant menu labeling and workplace support for nursing mothers. In 2010, we witnessed passage of landmark federal legislation on these three initiatives. Legislative change does not come easy. OPHI laid groundwork for policy change through conscientious research, a latticework of coalitions and relentless advocacy. Careful planning, vision and expertise of our small but mighty staff enable OPHI to bring pivotal players to the table to join hands on vital issues that impact the immediate and long-term health of all Oregonians. No one organization can claim to do it alone. OPHI thanks our many partners for ten years of successful collaboration. Together we led breakthrough public health initiatives that improve quality of life across the state. For a snapshot of ten years of progressive OPHI public health advocacy, please read the OPHI Top Ten Accomplishments available on our new website at www.orphi.org/brief-history. Your continued support makes possible our crucial work and augments sustaining grants from the US Centers for Disease Control, the Robert Wood Johnson Foundation, the National Network of Public Health Institutes, the Northwest Health Foundation and countless other local and regional partners. As part of our tenth anniversary festivities, OPHI launched the Founder’s Fund to show appreciation for the woman who started our organization. OPHI would not exist, but for Billi Odegaard’s singular vision of better health for all Oregonians. Your gift to the Founder’s Fund will help keep alive Billi’s public health legacy far into the future. Although OPHI has managed over the years on a limited budget, we do require financial support for the essential resources to carry on our work. In these challenging economic times, OPHI needs your help more urgently than ever. As we enter this holiday season of giving, please consider making a contribution that affirms your shared commitment to tomorrow’s health today. Your tax-deductible donation directly advances the OPHI mission to advocate, educate and shape public policies that make our vision of better health attainable for all Oregonians. On behalf of the OPHI staff and board of directors, I thank you and wish you a healthy holiday season. Sincerely, Mary Lou Hennrich Executive Director 3 Institute Insights tomorrow’s health today Health Insurers Oregon Health Insurers Partnering Health insurers have significant for Prevention (OHIPP) is a new economic incentives to promote Promote collaborative of health insurers extended breastfeeding. It is correlated Breastfeeding convened by OPHI to initiate collective with decreased incidence of acute to Prevent Acute health plan strategies that promote childhood illnesses and lifelong chronic preventive practices for their members. diseases such as obesity and diabetes in and Long-term This unique partnership is the first of its both infants and their mothers. Disease kind in the nation. Regence Blue Cross To improve breastfeeding practices, Blue Shield and FamilyCare recently particularly in Oregon communities joined the corps of founding OHIPP with low breastfeeding rates and members: Providence, CareOregon subsequent health disparities, OHIPP is and PacificSource health plans. taking the following strategies under OHIPP designated consideration: breastfeeding as its first point • Incenting evidence-based maternity of intervention care practices in hospitals. with a number of • Establishing the Northwest Mothers community and Milk Bank (www.nwmmb.org) to health system provide donor milk for premature strategies to support infants. Oregon women to • Expanding coverage for outpatient exclusively breastfeed services that support mothers to for longer periods of breastfeed longer. time. Although Oregon has among the • Improving clinician training in highest breastfeeding rates in the US, breastfeeding assessment and only 21% of Oregon mothers exclusively management. breastfeed for the full six month period recommended for optimal health and disease prevention. Communities OPHI is one of two dozen local land use and urban planning practices stakeholders partnering with the that support healthy eating and active Putting Prevention Multnomah County Health Department living. to Work: on its Communities Putting Prevention Improving Health to Work (CPPW) initiative. Activities Zoning Code Changes Improve Urban Through Policy began in early spring of 2010, and will Access to Healthy Food continue through 2011. Change In 2011, the Portland Bureau of Planning Our strategy targets policy and and Sustainability (BPS) will update environmental changes in Multnomah zoning codes to accommodate urban County that increase opportunities food production and distribution.