Wednesday 29th February, 2012 13 The Olympic Games will have distinct look by Danica Kirka LONDON (AP) — For athletes, the Olympics are about the gold. For London organisers, the Olympics are about the pink, the pur- ple and the orange — colours that will give the 2012 games an immediately recognisable look. Cities, towns and ham- lets all over Britain are get- ting ready for their once-in- a-lifetime TV close-ups. Take Mole Valley, a com- munity of 80,000 near London that is hosting the Olympic cycling road race. It has asked residents to plant dahlias, petunias and sunflowers in Olympic- approved shades so when the riders swish past on July 28-29, television view- ers will be left seeing swish- es of pink, purple and orange. It’s not an accident: Making Britain memorable is considered critical to the long-term success of the games. Backdropped by the historic Tower Bridge, a giant “What will people be Olympic Rings floats on the River Thames in London in reminded of when they pull the run-up for the Olympic games, during its launch to out the T-shirt, the pin?” mark 150-days until the start of the London 2012 asked Greenwich University marketing Olympic games, Tuesday, Feb. 28, 2012. department professor Peter (AP Photo/Sang Tan) Vlachos. “Will they remem- tures, you’ve got to dress the set,” ber London or the Olympics?” Goldblatt said. “The genius of Los Work is being done now in hopes Angeles is that they realised it.” that viewers — and potential tourists Then Los Angeles supplied the cast in particular — fondly remember the — having Hollywood stars appear at U.K. and not just the sports. Britain’s the Olympic Village. Screen idols like leaders will spend 9.3 billion pounds Mary Pickford hosted parties. The ($14.6 billion) on the games, but hope Marx Brothers went to athletics events. that tourism and outside investments Movie mogul Louis B. Mayer had ath- will repay billions in revenue over letes over for coffee. time. Although it’s a world away from Los A barge carrying huge Olympic Angeles, cycling venue Mole Valley is rings is sailing down the Thames on England’s Kevin Pietersen, left, is congratulated by his team-mate Craig Kieswetter after he hit a six during the third and final Twenty20 beside itself with excitement, planning Tuesday — a precursor of photo oppor- cricket match between England and Pakistan at the Zayed Cricket Stadium in Abu Dhabi, United Arab Emirates, Monday, Feb. 27, 2012. British street parties, contests for kids, tunities to come. Local neighbourhoods welcome centers for tourists. (AP Photo/Hassan Ammar) without the money to hire a barge for “The games will put Surrey on the the day need only consult Olympic map,” said Denise Saliagopoulos of the organisers’ phonebook sized “Look Surrey County Council, who predicts Book” to get ideas — and purchase the games will attract 1 million materials — to festoon their buildings tourists a year. in games-approved decor. No one is forcing any community to London’s look is predominantly England seal T-20 seires take part. Banner hanging and flower pink, aqua blue, yellow, purple and planting are optional. green — big colours in shards that In London, organisers will hang the slash at the edges of Olympic banners. Olympic rings from the famous Tower “The people who are running these Bridge. Light displays are also planned. things and their paymasters and mis- In a separate move, Olympic organ- tresses have convinced themselves that 2-1 with five-run win isers also are working to keep out any you hold these things to sell yourselves advertisers trying to sneak in a publici- ABU DHABI, United Arab “Jade Dernbach got a fantastic last and never allowed England to score to the world,” said David Goldblatt, ty stunt. Organisers have imposed Emirates (AP) — England won the over, there was a lot of pressure on him freely. who wrote “How to Watch the strict advertising regulations along the Twenty-20 series against Pakistan on in that last over and to hold the temper Shahid Afridi’s figures of 0-19 and Olympics,” with co-author Johnny route to protect Olympic sponsors from Monday to add to its one-day interna- like he did was fantastic,” said Broad, Mohammad Hafeez’s 0-22 exemplified Acton. “The selling of brand GB(Great unwanted competition. tional triumphs after Kevin Pietersen’s who won his first Twenty20 series as cap- their accuracy if not penetration, before Britain)/London is at the heart of the unbeaten 62 led to a five-run victory that tain. Pietersen lifted England’s total in the rationale.” was sealed on the final ball. “We knew it was not a 150-160 wicket last four overs. This is not an idea unique to Pietersen struck six fours and a six so we just held on and got ourselves to a Samit Patel hoisted Ajmal for a London. Hollywood-conscious Los from 52 balls — scoring 40 runs in the competitive total. We knew if we really straight six in his 16 off nine balls, and Angeles recognised in 1932 that the last four overs — to spearhead England hung in there we could push it down to Pietersen ensured England’s bowlers had games offered a platform for selling its to 129-6, a total kept in check by offspin- the wire.” a total to defend when he lifted seamer image as the capital of glitz and sun. ner Saeed Ajmal taking a wicket in each Opening batsman Awais Zia — play- Aizaz Cheema over wide mid on for a six Organisers planted palm trees along of his overs to finish with 4-23. ing in only his third twenty20 match — off the last ball of the innings. Wilshire Boulevard, making it seem Jade Dernbach restricted Pakistan’s gave Pakistan a solid start when he Pakistan won the first game by 8 runs bigger, more stately — a feel that is chase to 124-6 when he clean-bowled cap- scored 23 in putting on 40 runs for the before England hit back with a 38-run readily identifiable as Californian. tain Misbah-ul-Haq for 28 off the last ball second wicket with Asad Shafiq. win over the weekend. “If people are going to take pic- of a final over that cost only seven runs Shafiq top-scored with 34 off 32 balls The tour lasting nearly two months is when 13 was needed for victory. before he was run out in the 13th over, now over, with Pakistan winning 3-0 in Dernbach finished with 2-24 but it and England seamers then choked the Test series but then losing the ODIs was captain Stuart Broad’s penultimate Pakistan batsmen in the last two overs. 4-0. over that put the pressure on Pakistan’s “What can I say about this, I think “We obviously didn’t start well in the batsmen, conceding only a single bound- it’s a real disappointment for us Test matches, but we’ve shown some ary and removing Umar Akmal for 22 (because) 129 was an easy target on this good fight to come back and win the one- from a skied shot in frustration straight wicket but we could not make it in the day series 4-0 and now the Twenty20 to Graeme Swann at long off. end,” Misbah said. series, so we finished on the high,” Shahid Afridi took two off “We had resources, but we have to Broad said. Dernbach’s first delivery of the 20th over improve our performance in every part but was run out next ball, failing to beat of the game — in batting, in bowling and Brief Scores: a strong throw of Jonathan Bairstow especially in fielding.” England 129-6 in 20 overs (Kevin from long off. Earlier, after Broad won his third suc- Pietersen 62 not out, Craig Kieswetter 17; Although Dernbach then bowled a cessive toss, Pietersen’s knock formed Saeed Ajmal 4-23) wide, he kept his cool and conceded just the nucleus of England’s total. Pakistan 124-6 in 20 overs (Asad three singles before knocking back Pakistan spinners were effective on Shafiq 34, Misbah-ul-Haq 28; Jade Misbah’s stumps. the slow pitch of Sheikh Zayed Stadium Dernbach 2-24, Graeme Swann 1-20) FIFA too much power and few respon- sibilities while organizing the event in SKorean baseball player Consumer Brazil. The bill regulating football’s show- probed over match-fixing group protests case tournament is expected to be voted on by a congressional commis- SEOUL, South the player and anoth- sion on Tuesday, and if approved, it will Korea (AP) — South er Twins pitcher against then go before the lower house and Korean prosecutors allegedly took bribes eventually the senate. Brazil President are investigating a from a broker in World Cup bill Dilma Rousseff also has to sign it. professional baseball return for deliberate- “We need to keep the pressure,” BY TALES AZZONI player for alleged ly allowing walks in said the institute, known as Idec. “The match-fixing. certain innings. SAO PAULO (AP) — One of most recent text doesn’t correct the A prosecution Prosecutors are Brazil’s top consumer rights groups is abuses imposed by FIFA and criticized office in the south- separately probing protesting against the approval of a by society. They intend to approve and eastern city of Daegu alleged match-fixing World Cup bill which FIFA and local sanction the law in March, so we don’t said Tuesday it’s in professional vol- organizers say is crucial to the coun- have a lot of time to bring our message questioning an LG leyball and have try’s preparations ahead of the 2014 to the congressmen.” Twins pitcher sur- arrested at least five tournament.