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EU Quality Schemes: Market Potential for Fresh and Processed Products

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EU Quality Schemes: Market Potential for Fresh and Processed Products International comparison of product supply chains in the agri-food sector: determinants of their competitiveness and performance on EU and international markets WORKING PAPER N 8, September 2014 EU Quality Schemes: market potential for fresh and processed products Edited by Cornelia-Florentina Alboiu, Dan-Marius Voicilas Abstract The working paper provides an analysis of “new markets” in selected EU countries. The recent situation, development as well as challenges and tendencies on the markets for products produced and processed according to the EU quality schemes (organic products, protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialties guaranteed (TSG)) will be discussed in the paper in order to identify the market potential for those products. In particular, several case studies of specific EU markets are included. There are wide variations across the EU as to the size of the current market and likely future potential for organic food as well as PDI and PGO products. Of the countries considered, geographical indications are most developed in Italy, but remain of peripheral importance in some established (e.g. UK) and new member states (e.g. Romania). In some countries, were the local market is restricted by low purchasing power, development of the organic sector relies solely on export sales (e.g. Serbia). In established member states the situation of the organic sector has been rather mixed. In Germany sales continue to grow, albeit at a slower rate than in the mid-2000s, while the UK experienced a sharp downturn after 2008. The results of our analysis show that the market was heavily influenced by EU policy (especially by financial support) and the global crisis. After many years of growth, market development has been slowed down by the economic crisis, but the first signs of reviving are starting to show, especially in the context of new EU policies for the period 2014-2020. In spite of all these difficulties the market, in general, could be considered dynamic and has great potential for growth. COMPETE Working Papers present work being conducted within the COMPETE research project. The project analyses competitiveness of various European agri-food supply chains and its determinants. Working papers are intended to stimulate reactions from other experts in the field. For more information on the project see the back cover. Unless otherwise indicated, the views expressed are attributable only to the authors in a personal capacity and not to any institution with which they are associated. Available for free downloading from the COMPETE website (www.compete-project.eu) © Copyright 2014: Alboiu, Čechura, Dries, Fałkowski, Filipovic, Gorton, Grau, Hockmann, Levkovych, Malak-Rawlikowska, Kroupová, Malý, Milczarek-Andrzejewska, Ognjanov, Olper, Pacca, Stojanovic, Voicilas. COMPETE Project Coordination: Leibniz Institute of Agricultural Development in Transitions Economies (IAMO) | Theodor-Lieser-Str.2 | D -06120 Halle Telephone: + 49-345-2928-225 | Fax: + 49-345-2928-299 | Email: [email protected] | ww w.compete-project.eu EU QUALITY SCHEMES Contents Executive Summary ...................................................................................................... 9 1 Introduction ............................................................................................................. 11 2 Czech Republic ....................................................................................................... 14 2.1 Organic-food market in the Czech Republic ................................................................................... 14 2.1.1 Implementation .............................................................................................................................. 14 2.1.2 Market development of organic products in the Czech Republic .................................................. 16 2.1.3 Demand for organic products in the Czech Republic: overall trends ............................................ 20 2.1.4 Investment in research concerning ecological cultivation ............................................................. 22 2.2 PDO, PGI and TSG in the Czech Republic : PDO case study for ”Saaz” Hops ........................... 23 2.2.1 Supply side .................................................................................................................................... 23 2.2.3 Trade ............................................................................................................................................. 26 2.3 Conclusions ........................................................................................................................................ 28 2.4 References .......................................................................................................................................... 30 3 Germany .................................................................................................................. 32 3.1 Organic food market in Germany ..................................................................................................... 32 3.1.1 Implementation .............................................................................................................................. 32 3.1.2 Supply side .................................................................................................................................... 33 3.1.3 Demand for organic products in Germany: Overall trends ............................................................ 35 3.1.4 Trade ............................................................................................................................................. 37 3.2 PDO, PGI and TSG: adoption and diffusion at the Germany agri-food market ........................... 38 3.2.1 Implementation .............................................................................................................................. 38 3.2.2 Supply side .................................................................................................................................... 38 3.2.3 Demand side ................................................................................................................................. 41 3.3 Conclusions ........................................................................................................................................ 42 3.4 References .......................................................................................................................................... 43 4 Italy .......................................................................................................................... 46 4.1 Organic-food market in Italy ............................................................................................................. 46 4.1.2 Supply side .................................................................................................................................... 46 4.1.3 Demand side ................................................................................................................................. 48 4.2 PDO, PGI and TSG products in Italy ................................................................................................ 52 4.2.1 Implementation .............................................................................................................................. 52 4.2.2 Supply of PDO, PGI and TSG products ........................................................................................ 52 4.2.3 Demand side ................................................................................................................................. 54 4.2.4 Trade ............................................................................................................................................. 55 4.3 Conclusions ........................................................................................................................................ 56 4.4 References .......................................................................................................................................... 57 5 The Netherlands ..................................................................................................... 59 5.1 Organic-food market in the Netherlands ......................................................................................... 59 5.1.1 Implementation .............................................................................................................................. 59 5.1.2 Supply side .................................................................................................................................... 61 5.1.3 Demand side ................................................................................................................................. 63 5.1.4 Trade ............................................................................................................................................. 66 5.1.5 Problems and barriers to further development of the market ........................................................ 68 5.1.6 Investment in research concerning organic production ................................................................. 69 5.2 PDO, PGI and TSG products in the Netherlands ............................................................................ 70 5.2.1 Implementation .............................................................................................................................
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