View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Seton Hall University Libraries Political Analysis Volume 19 Volume XIX (2018) Article 2 2018 What are the three characteristics of Trumpism?: A Discourse Analysis of Trump’s Four Major Campaign Speeches Rachel D. Beeman Seton Hall University,
[email protected] Follow this and additional works at: https://scholarship.shu.edu/pa Part of the American Politics Commons Recommended Citation Beeman, Rachel D. (2018) "What are the three characteristics of Trumpism?: A Discourse Analysis of Trump’s Four Major Campaign Speeches," Political Analysis: Vol. 19 , Article 2. Available at: https://scholarship.shu.edu/pa/vol19/iss1/2 POLITICAL ANALYSIS · VOLUME XIX · 2018 What are the three characteristics of Trumpism?: A Discourse Analysis of Trump’s Four Major Campaign Speeches Rachel D. Beeman Rachel's goal in this paper is to advance a moderate voice on a controversial presidency. She uses text analysis techniques and a program outside her comfort zone called ATLAS.ti, with the help of her faculty mentor Dr. Roseanne Mirabella, to analyze four campaign speeches by President Trump. She hopes future research will take advantage of text analysis to explore how rhetorical patterns and cues might provide insight into the characteristics of leaders and elected officials. oday we are not merely transferring This paper will use an empirical and pragmatic power from one Administration to study of speeches given during the campaign to “Tanother, or from one party to another – illustrate the overarching ideological themes— but we are transferring power from Washington, populism, business-like approach to politics, and D.C.