Johnson & Wales University ScholarsArchive@JWU Academic Symposium of Undergraduate College of Arts & Sciences Scholarship Spring 2013 The Rise and Fall of Bread in America Amanda Benson Johnson & Wales University - Providence,
[email protected] Follow this and additional works at: https://scholarsarchive.jwu.edu/ac_symposium Part of the Cultural History Commons, Marketing Commons, and the Other Business Commons Repository Citation Benson, Amanda, "The Rise and Fall of Bread in America" (2013). Academic Symposium of Undergraduate Scholarship. 21. https://scholarsarchive.jwu.edu/ac_symposium/21 This Research Paper is brought to you for free and open access by the College of Arts & Sciences at ScholarsArchive@JWU. It has been accepted for inclusion in Academic Symposium of Undergraduate Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact
[email protected]. Honors Thesis The Rise and Fall of Bread in America Amanda Benson February 20, 2013 Winter 2013 Chef Mitch Stamm Benson 2 Abstract: Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage consumers from purchasing from smaller bakeries.