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White Bread a Social History of the Store-Bought Loaf 1St Edition PDF Book WHITE BREAD A SOCIAL HISTORY OF THE STORE- BOUGHT LOAF 1ST EDITION PDF, EPUB, EBOOK Aaron Bobrow-Strain | 9780807044780 | | | | | White Bread A Social History of the Store-Bought Loaf 1st edition PDF Book Then I pored over more than a hundred years of bread advertisements and women's magazine advice columns. May we not hope the same for local slow food movements? Pure Foods activists forced manufacturers to change the way they handled and distributed food, boycotted unsanitary establishments out of business, forced state and local officials to take food safety more seri- ously, and passed what still serves as a the bedrock of all federal food safety regulation, the Pure Food and Drug Act. Industrial white bread was advertised as "never touched by human hands. I wish he had maybe included some interviews with real people and their thoughts on the food now to provide the contrast with the advertisements he quotes for the past decades. They channel much bigger social concerns. Industrial white bread may have been as much a marvel of modern industry and space age food chemistry as any other product, but it was also the ultimate background food, rarely discussed — except when it went wrong. See details. The author also conveniently passes up the opportunity to comment meaningful on his pet subject of class and racial inequality, instead accusing the reader of preferring to take on the easy subject of advocating good food instead of tackling the hairy but presumably more important problem of racial and class inequality. That's just business as usual. While the preface of the author and the 20th century history started out a bit dry, like a loaf of warm bread, you soon come to the hearty body that leaves you satisfied. Throughout U. Cereal Chem. Sep 26, Michelle Smart rated it it was ok Shelves: stopped-reading-in-the-middle. However, the very last chapter was incredibly moving and powerful and really tied up all of the anecdotes, discourses and history. Borrow-Strain himself is a part of various foodie subcultures fermentation is one of his big things, per the conclusion , and he is attuned to the ways in which many of these "dreams" about food are imposed by white, upper middle class populations on the rest. Details if other :. It sparked Bellamy Clubs, inspired experiments in collective living, fueled growing interest in cooperatively owned enterprise, and sold more copies than almost any other book of its time. Among its two dozen ingredients, the loaf on my desk contains diammonium phosphate, a yeast nutrient and flame retardant produced when ammonia and phosphoric acid react. White bread first became a social lightening rod with the Pure Foods movement of the late s. Quotes from White Bread: A So New Yorkers also purchased more of their bread than the rest of the country, and they bought a lot of it from the Ward Baking Company. Finding this material took me to far-flung libraries and archives where I read the personal papers of social reformers, advertising executives, food scientists, and industrial designers as well as the records of numerous government agencies. Readers also enjoyed. Tear into it. At a most basic level, the book would have benefited from a photo section. A city kid, I grew up playing in vacant lots, not the back pasture. Excerpt: White Bread Preface And which side does an object turn toward dreams? But in all his waxing sentimental about animal exploitation - on a book ostensibly written about bread - it's especially irritating that an oblique discussion of Graham's vegetarianism is the best - indeed, the only - counter to the oppression, violence, and waste that is animal agriculture. Food safety regulations, some with roots in , appeared impotent in the face of a far-flung global food sys- tem dominated by powerful corporations. To ask other readers questions about White Bread , please sign up. Then there are those for whom raw milk is both scary and seductive, wholesome yet menacing. As the author himself is a breadmaker, he weaves a number of personal anecdotes into the book--some better fitting than others. Much less is known about the successes and failures of such efforts in the past. Audio MP3 on CD. I have to confess, I am a lover of bread. It is fun, but it also Marxist and very informative. Anyone paying attention to the rising cries for slow, local, organic, and healthy food today — the growing demands for food justice and restored community that mark our own exciting moment — will find the trials and tribulations of years of battles over bread surprisingly contemporary. Locavores are not demanding that every person be required to consume French batards from artisan bakeries for their sustenance. Grandma could well understand foreign stews made with exotic vegetables on weirdly- shaped skillets. No one said you're a terrible person for wanting local or organic food the point is we can't change the world through insisting that one way of eating is the best when it isn't affordable to all and just ends up turning into a status symbol that reinforces social problems. View all 11 comments. There is extensive evidence of breadmaking in Ancient Egypt in the form of artistic depictions, remains of structures and items used in bread making, and remains of the dough and bread itself. This used the intense mechanical working of dough, and control of gases touching dough, to dramatically reduce the fermentation period and the time taken to produce a loaf at the expense of taste and nutrition. I found more political view explanations than to me interesting history. Sep 17, Cloudia rated it really liked it Shelves: read-for-uni. Sep 04, Balloon Bruce rated it liked it. Our understanding of food history will be limited if we can't observe the shapes, sizes, colors, labels, magazine ads, commercials, product placements, etc. White Bread A Social History of the Store-Bought Loaf 1st edition Writer Food reformers could learn a thing or two from these decades-long bread battles. And 6 looks at the backlash against white bread since the s from both foodies and counterculturalists. Now I'll think of all the social change which happened throughout its history - Thanks Aaron! Eating hand-made, whole wheat bread became "an edible act of rebellion, a way of challenging The Man. Nutrition of white bread vs. Exceptionally well written. Now that's extreme. As social reformer Eleanor Bang reflected in "Bread? By the 5th century BC bread could be purchased in Athens from a baker's shop, and in Rome, Greek bakers appeared in the 2nd century BC, as Hellenized Asia Minor was added to Roman dominion as the province of Asia ; [17] the foreign bakers of bread were permitted to form a collegium. Veg Hist Archaeobot — So why the 4-star rating? Other Editions 6. Showing It teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. The author discusses how white bread evolved in America to become an icon in the early 20th century of all that was right in the world to "white trash". Open Preview See a Problem? Excerpted by permission of Beacon Press. There are people who think that drinking raw milk is like playing Russian roulette with microbes. That's just business as usual. White bread was the preferred food of the wealthier white population. I enjoyed this, even though it did make me feel hungry in some parts. The author is just as guilty of cowardice on this front as the reader, presenting no meaningful recommendations of how to alleviate the burdens of poverty and racism, only admonitions that our plans usually don't take them into account. White bread is the best thing ever. Retrieved 17 July The first few look at the emergence of the store-bought loaf and its connection to debates about nutrition, national health, eugenics, fitness, and assimilation in the Progressive Era. I suppose that's one way to make sure you're not being self-indulgent, but it's also a way to sound like an apologetic weinerboy. The author does a great job of discussing the sometimes unintended side-effects of these social movements, discussing how conservative ideas of eugenics, class and race were promoted along with discussions about food. Overall, it was fair. He organizes the book by looking at various "seductive dreams" about bread: 1 dreams of purity, 2 dreams of control and abundance, 3 dreams of health and discipline, 4 dreams of strength and defense, 5 dreams of peace and security, and 6 dreams of resistance and status. View Product. Apr 18, Riley rated it really liked it. But, in many ways, we owe its very existence to a string of just as well-meaning efforts to improve the way America ate. The sad commentary to this is that it's not a new attitude at all. This in turn led to the formation of towns, as opposed to the nomadic lifestyle, and gave rise to more and more sophisticated forms of societal organization. See details. Perhaps most importantly, small-town newspapers, consumer marketing studies, oral histories, and community cookbooks provided invaluable insight into the silent space between expert advice and daily diet. For generations, white bread was the preferred bread of the rich while the poor ate dark whole-grain bread. See 1 question about White Bread…. Dec 30, Ryan rated it liked it Shelves: , library. They thought it was defying God's will when the bran was separated from the germ, thus white bread was "unholy.
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