Sessions subject to change to subject Sessions RuffaloNL.com 1

the navigation bar at the bottom of your screen. your of bottom the at bar navigation the

event news and RNLNC Paris highlights! You can find this livestream session on the right side of of side right the on session livestream this find can You highlights! Paris RNLNC and news event

Check in with RNLNC Paris Ambassador, Jeff Kallay as he comes to you live with late-breaking late-breaking with live you to comes he as Kallay Jeff Ambassador, Paris RNLNC with in Check

RNLNC Paris Ambassador, Jeff Kallay—Live Session Kallay—Live Jeff Ambassador, Paris RNLNC

9:30-9:45 a.m. CT a.m. 9:30-9:45

and solutions to help you navigate the new normal. normal. new the navigate you help to solutions and

Stroll through the Exhibit Hall to meet and connect with RNLNC Paris exhibitors offering insights insights offering exhibitors Paris RNLNC with connect and meet to Hall Exhibit the through Stroll

Exhibit Hall Open Hall Exhibit

opinions in live polls, and kick off the day with conversation and some surprises! some and conversation with day the off kick and polls, live in opinions

join the party as we spin the “Enrollment Roulette Wheel” to pick hot enrollment topics, get your your get topics, enrollment hot pick to Wheel” Roulette “Enrollment the spin we as party the join

optional morning event. Unpredictable and fun, just like the tradition of French Carnival, you can can you Carnival, French of tradition the like just fun, and Unpredictable event. morning optional

Start the day off by connecting with peers and some of our great presenters in this informal, informal, this in presenters great our of some and peers with connecting by off day the Start

Innovation Lounge Innovation

The Morning Carnival Morning The

Session.

in some Paris latte art, watch on-demand Innovation Sessions, or log into the live Morning Carnival Carnival Morning live the into log or Sessions, Innovation on-demand watch art, latte Paris some in

live views of The City of Light. Next, stroll to the Innovation Lounge to continue conversations, take take conversations, continue to Lounge Innovation the to stroll Next, Light. of City The of views live

Visit the L’Amusant room to meet the Parisian jazz band, snap a photo, chat with others, and see see and others, with chat photo, a snap band, jazz Parisian the meet to room L’Amusant the Visit

Connect Over Coffee Over Connect

9:00-10:00 a.m. CT a.m. 9:00-10:00

Wednesday, July 7 July Wednesday,

zone (the time zone you have your computer set up to). up set computer your have you zone time (the zone

times displayed on the session's countdown clock and in MyAgenda appear in your time time your in appear MyAgenda in and clock countdown session's the on displayed times

Note: Times on this agenda are in Central Time. However, in the virtual environment, environment, virtual the in However, Time. Central in are agenda this on Times Note:

July 7-8 2021 7-8 July

Agenda

RNL NC

Sessions subject to change to subject Sessions RuffaloNL.com 2

achieve even greater enrollment success. enrollment greater even achieve

goal(s). You might just learn of a new strategy to implement to fill your institution's bucket and and bucket institution's your fill to implement to strategy new a of learn just might You goal(s).

to think through and create well-conceived, broad strategies to achieve the desired enrollment enrollment desired the achieve to strategies broad well-conceived, create and through think to

strategies as they worked with RNL to build an annual recruitment plan. One piece of the plan is is plan the of piece One plan. recruitment annual an build to RNL with worked they as strategies

university that have their enrollments headed in the right direction. Each has implemented several several implemented has Each direction. right the in headed enrollments their have that university

is geared to set you and your team up for success! Learn from a private college and a public public a and college private a from Learn success! for up team your and you set to geared is

Is your enrollment headed in the right direction? That's a question we get asked daily. This session session This daily. asked get we question a That's direction? right the in headed enrollment your Is

Sarah Freed—Assistant Vice President of Admissions, West Chester University Chester West Admissions, of President Vice Freed—Assistant Sarah

Jessica Nelson—Executive Director of Admissions, Utica College Utica Admissions, of Director Nelson—Executive Jessica

Jeff Gates—Senior Vice President for Student Life & Enrollment Management, Utica College Utica Management, Enrollment & Life Student for President Vice Gates—Senior Jeff

Petit Palais Meeting Room Meeting Palais Petit

Let's Build the Funnel and Fill the Bucket! the Fill and Funnel the Build Let's

points for your enrollment marketing teams to discuss back on campus. on back discuss to teams marketing enrollment your for points

engage your target audience. This session promises to provide valuable strategy and discussion discussion and strategy valuable provide to promises session This audience. target your engage

environment and then illustrate solutions and strategies that your campus can implement to fully fully to implement can campus your that strategies and solutions illustrate then and environment

on campuses. The time to pivot is now! This session will explore the ever-changing market market ever-changing the explore will session This now! is pivot to time The campuses. on

Engagement to Generation Z students and their Generation X parents have become a priority priority a become have parents X Generation their and students Z Generation to Engagement

The marketing and recruitment landscape of higher education has changed and is still changing! changing! still is and changed has education higher of landscape recruitment and marketing The

Mary Beth Marks—Vice President Enrollment Services, The University of New Orleans New of University The Services, Enrollment President Marks—Vice Beth Mary

Adam Connolly—Vice President of Enrollment Management, RNL Management, Enrollment of President Connolly—Vice Adam

Petit Palais Meeting Room Meeting Palais Petit

Pivot! Digital Student and Parent Engagement Parent and Student Digital Pivot!

Breakout Sessions Breakout

CT a.m. 11:15-11:45

Innovation Lounge, or snap a Parisian photo in the L'Amusant Room! L'Amusant the in photo Parisian a snap or Lounge, Innovation

Stand and stretch! Then connect with colleagues in Public Chat, watch an Innovation Session in the the in Session Innovation an watch Chat, Public in colleagues with connect Then stretch! and Stand

Break

11:00-11:15 a.m. CT a.m. 11:00-11:15

her story about the power of transformation. transformation. of power the about story her

by the time she was 26—and then launching her teaching career. This session will inspire you with with you inspire will session This career. teaching her launching then 26—and was she time the by

siblings in a single-mother household to earning her PhD in sociology from Kent State University University State Kent from sociology in PhD her earning to household single-mother a in siblings

critically acclaimed books. Dr. Berry draws from her own personal journey, going from one of seven seven of one from going journey, personal own her from draws Berry Dr. books. acclaimed critically

and gender in addition to being an entrepreneur, comedian, and author of 11 bestselling and and bestselling 11 of author and comedian, entrepreneur, an being to addition in gender and

accomplished sociologist, Dr. Berry has expertise in several areas including statistics, race relations, relations, race statistics, including areas several in expertise has Berry Dr. sociologist, accomplished

Dr. Bertice Berry has been stirring academic audiences to action for over 25 years. An An years. 25 over for action to audiences academic stirring been has Berry Bertice Dr.

Dr. Bertice Berry—Sociologist, Speaker, Author Speaker, Berry—Sociologist, Bertice Dr.

Keynotes Room Keynotes

Opening Keynote Session with Dr. Bertice Berry Bertice Dr. with Session Keynote Opening 10:00-11:00 a.m. CT a.m. 10:00-11:00

Sessions subject to change to subject Sessions RuffaloNL.com 3

What’s next in digital advertising and user privacy, and how do I prepare for more changes to come? come? to changes more for prepare I do how and privacy, user and advertising digital in next What’s

How do I respond to this update? this to respond I do How •

How is this impacting EDU digital advertising efforts? efforts? advertising digital EDU impacting this is How •

What exactly is the Apple iOS 14.5 update? 14.5 iOS Apple the is exactly What •

Warack will dive into all things Apple iOS 14.5 + user privacy and answer top campus questions: questions: campus top answer and privacy user + 14.5 iOS Apple things all into dive will Warack

were so many unknowns as far as what impact to anticipate. In this session, Connor Bolin and Hayley Hayley and Bolin Connor session, this In anticipate. to impact what as far as unknowns many so were

update, and digital advertising may never be the same. While there was build-up to the release, there there release, the to build-up was there While same. the be never may advertising digital and update,

Where were you on April 26, 2021? In late April, Apple officially released its long-awaited iOS 14.5 14.5 iOS long-awaited its released officially Apple April, late In 2021? 26, April on you were Where

Connor Bolin—Director of Analytics, RNL Analytics, of Bolin—Director Connor

Hayley Warack—Vice President, Digital Strategy & Innovation, RNL Innovation, & Strategy Digital President, Warack—Vice Hayley

Petit Palais Meeting Room Meeting Palais Petit

Apple iOS 14.5 Update and its Impact to EDU Marketers Marketers EDU to Impact its and Update 14.5 iOS Apple

conditions over the past year. past the over conditions

year private, public and community colleges, along with observations on the climate impact from from impact climate the on observations with along colleges, community and public private, year

will share what we know about student satisfaction levels with campus climate pre-pandemic at four- at pre-pandemic climate campus with levels satisfaction student about know we what share will

strongest predictors of individual student retention and institutional graduation rates. This session session This rates. graduation institutional and retention student individual of predictors strongest

student perceptions on your climate? Student satisfaction with campus climate is one of the the of one is climate campus with satisfaction Student climate? your on perceptions student

What is the campus climate like on your campus? Do you know how the pandemic has affected affected has pandemic the how know you Do campus? your on like climate campus the is What

Julie Bryant—Vice President for Student Success, RNL Success, Student for President Bryant—Vice Julie

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The Influence of Campus Climate Satisfaction Pre and Post Pandemic Pandemic Post and Pre Satisfaction Climate Campus of Influence The

most important in their enrollment decision. enrollment their in important most

related to prospective students’ program(s) of interest, how they conduct their search, and what is is what and search, their conduct they how interest, of program(s) students’ prospective to related

students. In this session, we will discuss with our seasoned graduate school panelists the 10 findings findings 10 the panelists school graduate seasoned our with discuss will we session, this In students.

In the spring of 2021, RNL conducted a ground-breaking survey of 1,500 prospective graduate graduate prospective 1,500 of survey ground-breaking a conducted RNL 2021, of spring the In

Cheryl Ann Engel—Director of Recruitment, Luddy School, Indiana University University Indiana School, Luddy Recruitment, of Engel—Director Ann Cheryl

Aaron Mahl—Vice President, RNL President, Mahl—Vice Aaron

Scott Jeffe—Vice President Research Graduate and Online, RNL Online, and Graduate Research President Jeffe—Vice Scott

The Alexander III Bridge Meeting Room Room Meeting Bridge III Alexander The

Successfully Competing for Today’s Graduate Students Graduate Today’s for Competing Successfully

aid strategies, with a healthy dose of messaging on the side. the on messaging of dose healthy a with strategies, aid

In this session we’ll explore best practices in managing the intersection between pricing and financial financial and pricing between intersection the managing in practices best explore we’ll session this In

sphere, finding the right balance between price and aid should be a data-informed art and science. science. and art data-informed a be should aid and price between balance right the finding sphere,

With competition heating up and the value of a college education being questioned in the public public the in questioned being education college a of value the and up heating competition With

Rob Van Cleef—Executive Consultant, RNL Consultant, Cleef—Executive Van Rob

Derek Flynn—Vice President, RNL President, Flynn—Vice Derek

Cathédrale Notre-Dame de Paris Meeting Room Room Meeting Paris de Notre-Dame Cathédrale The Intersection of Price and Aid and Price of Intersection The

Sessions subject to change to subject Sessions RuffaloNL.com 4

Access the Zoom Link in the L'Amusant Room. L'Amusant the in Link Zoom the Access

Royal Palace—Palais Royal Palace—Palais Royal •

Louvre Museum Louvre •

Love Lock Bridge Lock Love •

Notre Dame Cathedral Dame Notre •

Ile Saint Louis—Saint Louis Island Louis Louis—Saint Saint Ile •

they bike around the City of Light. You will visit: visit: will You Light. of City the around bike they

Hear hilarious stories, discover beautiful sites, and interact in real-time with your Parisian guides as as guides Parisian your with real-time in interact and sites, beautiful discover stories, hilarious Hear

Join fellow conference participants as you explore Paris in real-time from your home (or couch!). couch!). (or home your from real-time in Paris explore you as participants conference fellow Join

L'Amusant Room L'Amusant

Optional Paris Bike Tour Live From Paris! (Part One) (Part Paris! From Live Tour Bike Paris Optional

11:55 a.m.-12:35 p.m. CT p.m. a.m.-12:35 11:55

at 11:55 a.m.! 11:55 at

Grab some lunch, watch an Innovation Session, or take part in the Live Paris Bike Tour that kicks off off kicks that Tour Bike Paris Live the in part take or Session, Innovation an watch lunch, some Grab

Le déjeuner (Lunch) déjeuner Le

11:45 a.m.-12:45 p.m. CT p.m. a.m.-12:45 11:45

enrollment funnel. enrollment

and strategy, returning real leads, measurable ROI, and compelling student stories at any point in the the in point any at stories student compelling and ROI, measurable leads, real returning strategy, and

This session will dive into how CampusReel developed a new 3 Phase approach to video creation creation video to approach Phase 3 new a developed CampusReel how into dive will session This

the classroom. Traditional video is expensive and time-consuming, but it doesn’t have to be that way. way. that be to have doesn’t it but time-consuming, and expensive is video Traditional classroom. the

user-generated videos that show the diverse range of student experiences from the dorm room to to room dorm the from experiences student of range diverse the show that videos user-generated

over the last 12 months. Why? Because we've cracked the code on delivering scalable, consistent consistent scalable, delivering on code the cracked we've Because Why? months. 12 last the over

top-rated international business schools, have adopted CampusReel to drive student engagement engagement student drive to CampusReel adopted have schools, business international top-rated

Nearly 100 universities and programs, from small liberal arts colleges to major state universities to to universities state major to colleges arts liberal small from programs, and universities 100 Nearly

Matthew Pellish—Vice President, CampusReel President, Pellish—Vice Matthew

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The 3-Phase Video Strategy to Drive Enrollment Drive to Strategy Video 3-Phase The

right time. time. right

into our multichannel marketing campaigns so that you are able to focus on the right students, at the the at students, right the on focus to able are you that so campaigns marketing multichannel our into

session we’ll review how you can incorporate historical insight and real-time engagement feedback feedback engagement real-time and insight historical incorporate can you how review we’ll session

predictive modeling and analytics with enhanced student and parental behavioral data. In this brief brief this In data. behavioral parental and student enhanced with analytics and modeling predictive

The RNL Student Search and Engagement approach to recruitment combines the power of of power the combines recruitment to approach Engagement and Search Student RNL The

Alecia Ortega—Associate Vice President, RNL President, Vice Ortega—Associate Alecia

Petit Palais Meeting Room Meeting Palais Petit Focus Your Energy on the Right Students With Personalized Engagement Scoring (Demo) Scoring Engagement Personalized With Students Right the on Energy Your Focus

Sessions subject to change to subject Sessions RuffaloNL.com 5

discuss how to use recruitment research to transform your operations and increase enrollment. increase and operations your transform to research recruitment use to how discuss

and tactics that result in students choosing you over another institution. In this session, we will will we session, this In institution. another over you choosing students in result that tactics and

It can be challenging to translate graduate and online student recruitment research into strategies strategies into research recruitment student online and graduate translate to challenging be can It

Teresa MacGregor—Executive Director of Graduate and Professional Studies, Jacksonville University Jacksonville Studies, Professional and Graduate of Director MacGregor—Executive Teresa

Bob Stewart—Vice President, RNL President, Stewart—Vice Bob

The Alexander III Bridge Meeting Room Meeting Bridge III Alexander The

Making Research Work: Translating Recruitment Research Into Action Into Research Recruitment Translating Work: Research Making

various campuses, and how to leverage test-optional post-pandemic to maximize enrollment. enrollment. maximize to post-pandemic test-optional leverage to how and campuses, various

longer a necessary requirement. This session will evaluate the pivot to test-optional, the impact on on impact the test-optional, to pivot the evaluate will session This requirement. necessary a longer

policies allowed these institutions to complete more applications because test scores were no no were scores test because applications more complete to institutions these allowed policies

volumes of admitted students despite having smaller or flat application pools. Test-optional Test-optional pools. application flat or smaller having despite students admitted of volumes

Although outcomes are still to be determined, many test-optional campuses experienced higher higher experienced campuses test-optional many determined, be to still are outcomes Although

made the decision out of necessity. of out decision the made

lacked the institutional buy-in to do so. Others thought of test-optional as temporary and only only and temporary as test-optional of thought Others so. do to buy-in institutional the lacked

institutions saw this as an opportunity to make a move they had desired to make previously, but but previously, make to desired had they move a make to opportunity an as this saw institutions

administrators have been hesitant to adopt test-optional admission policies. However, many many However, policies. admission test-optional adopt to hesitant been have administrators

were forced to become test-optional seemingly overnight. Historically, some faculty, staff, and and staff, faculty, some Historically, overnight. seemingly test-optional become to forced were

were cancelled across the United States. Therefore, many (if not most) colleges and universities universities and colleges most) not (if many Therefore, States. United the across cancelled were

As a result of the COVID-19 pandemic in March of 2020, ACT and SAT testing opportunities opportunities testing SAT and ACT 2020, of March in pandemic COVID-19 the of result a As

April Bush—Executive Consultant, RNL Consultant, Bush—Executive April

James Steen—Vice President of Enrollment Management, Houston Baptist University Baptist Houston Management, Enrollment of President Steen—Vice James

Petit Palais Meeting Room Meeting Palais Petit

Maximizing Test-Optional Admission Beyond a Pandemic a Beyond Admission Test-Optional Maximizing

and higher education will not, and perhaps should not, go back to the way they were. they way the to back go not, should perhaps and not, will education higher and

discussion, we’ll explore lessons learned, innovations made, and consider what facets of enrollment enrollment of facets what consider and made, innovations learned, lessons explore we’ll discussion,

The COVID-19 pandemic has been perhaps the greatest disruptor in the modern era. In this panel panel this In era. modern the in disruptor greatest the perhaps been has pandemic COVID-19 The

Patricia McCarthy—Vice President, Enrollment Management, Indiana University of Pennsylvania of University Indiana Management, Enrollment President, McCarthy—Vice Patricia

Community College College Community

Highlands Virginia Advancement, Institutional of President Pennington—Vice Laura

Naomi Deren—Director of Enrollment Services, The University of Regina of University The Services, Enrollment of Deren—Director Naomi

Dawn Fortin Mattoon—Executive Consultant, RNL Consultant, Mattoon—Executive Fortin Dawn

Cathédrale Notre-Dame de Paris Meeting Room Room Meeting Paris de Notre-Dame Cathédrale

Disruption: The Great Driver of Innovation of Driver Great The Disruption:

Breakout Sessions Breakout

CT p.m. 12:45-1:15

Sessions subject to change to subject Sessions RuffaloNL.com 6

insights into the strategies used for successful implementation. successful for used strategies the into insights

requirements. Audience members can look forward to relatable use-case examples, and deeper deeper and examples, use-case relatable to forward look can members Audience requirements.

practices for implementing AI technology to maximize its benefits based on functional goals and and goals functional on based benefits its maximize to technology AI implementing for practices

as student expectations have shifted to instant information access. We will also explore best best explore also will We access. information instant to shifted have expectations student as

the platform. We'll also examine how staff experiences impact the student journey, especially especially journey, student the impact experiences staff how examine also We'll platform. the

workload/workflows, repetition, and expectations through polls and available chat resources on on resources chat available and polls through expectations and repetition, workload/workflows,

audience members, prompting them to evaluate their experience with staff sentiment toward toward sentiment staff with experience their evaluate to them prompting members, audience

efficiency, enhance user experience, as well as gather and leverage valuable data. We'll engage engage We'll data. valuable leverage and gather as well as experience, user enhance efficiency,

streamlined, omnichannel support for students, scale tier-1 service requirements, improve staff staff improve requirements, service tier-1 scale students, for support omnichannel streamlined,

in higher education, and how it differentiates itself from automation. Discover how AI can provide provide can AI how Discover automation. from itself differentiates it how and education, higher in

In this collaborative session, we will examine both the intent and impact of Artificial Intelligence Intelligence Artificial of impact and intent the both examine will we session, collaborative this In

Mary Frances Coryell—VP of Strategic Alliances and Partnerships, Ivy.ai Partnerships, and Alliances Strategic of Coryell—VP Frances Mary

Felice Walden—Sr. Associate Bursar Operations, Temple University Temple Operations, Bursar Associate Walden—Sr. Felice

David Glezerman—Assistant Vice President and Bursar, Retired, Temple University Temple Retired, Bursar, and President Vice Glezerman—Assistant David

Arc de Triomphe Meeting Room Room Meeting Triomphe de Arc

How to Optimize Efficiency and the Student Experience Using AI Technology AI Using Experience Student the and Efficiency Optimize to How

and measure the enrollment results. enrollment the measure and

and data points that will help you personalize parent engagement, differentiate your institution, institution, your differentiate engagement, parent personalize you help will that points data and

build your parent engagement strategy? Dave Becker, CEO of CampusESP, reveals eight insights insights eight reveals CampusESP, of CEO Becker, Dave strategy? engagement parent your build

that today's parents will be involved in their students' college selection, but what's the best way to to way best the what's but selection, college students' their in involved be will parents today's that

Ninety-nine percent of parents say they’re involved in their students’ college planning. We know know We planning. college students’ their in involved they’re say parents of percent Ninety-nine

Transylvania University University Transylvania

Management, Enrollment and Initiatives Strategic of President Coen—Vice Sarah

Dave Becker—CEO, CampusESP Becker—CEO, Dave

Petit Palais Meeting Room Room Meeting Palais Petit

8 Insights to Help Guide Your Parent Engagement Strategy Strategy Engagement Parent Your Guide Help to Insights 8

well as the students and families they serve. they families and students the as well

as implications for enrollment management officers, their staff in admissions and financial aid, as aid, financial and admissions in staff their officers, management enrollment for implications as

calculation for Pell Grant eligibility. This session will provide an overview of those changes as well well as changes those of overview an provide will session This eligibility. Grant Pell for calculation

there will be multiple changes affecting the financial aid process including a different and separate separate and different a including process aid financial the affecting changes multiple be will there

(EFC) with the Student Aid Index (SAI) beginning with the 2023-24 academic year. As a result, result, a As year. academic 2023-24 the with beginning (SAI) Index Aid Student the with (EFC)

New federal legislation will streamline the FAFSA and replace the Expected Family Contribution Contribution Family Expected the replace and FAFSA the streamline will legislation federal New

Betsy Gingerich—Senior Consultant, RNL Consultant, Gingerich—Senior Betsy

Ann Cools—Senior Consultant, RNL Consultant, Cools—Senior Ann

Roberto Santizo—Senior Consultant, RNL Consultant, Santizo—Senior Roberto

The Louvre Museum Meeting Room Room Meeting Museum Louvre The The Student Aid Index: Shifting Our Thinking on Financial Aid Eligibility Aid Financial on Thinking Our Shifting Index: Aid Student The

Sessions subject to change to subject Sessions RuffaloNL.com 7

skills, transformative change management, and implementation of best-practice strategies. strategies. best-practice of implementation and management, change transformative skills,

persistence, retention, and completion goals on your campus through collaborative leadership leadership collaborative through campus your on goals completion and retention, persistence,

rookie to a seasoned student success leader. This session will provide a playbook for achieving achieving for playbook a provide will session This leader. success student seasoned a to rookie

that provides the opportunities for students to be successful requires moving from a retention retention a from moving requires successful be to students for opportunities the provides that

Student success leadership now is more critical than ever before. Establishing an institutional plan plan institutional an Establishing before. ever than critical more is now leadership success Student

Stephanie Miller—Executive Consultant, RNL Consultant, Miller—Executive Stephanie

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Moving from a Rookie to a Campus Leader Leader Campus a to Rookie a from Moving

you can make whatever structure you have work best for you. you. for best work have you structure whatever make can you

will review results from a recent RNL survey of graduate recruiters and marketers and discuss how how discuss and marketers and recruiters graduate of survey RNL recent a from results review will

undergraduate counterparts. This presents both opportunities and challenges. In this session we we session this In challenges. and opportunities both presents This counterparts. undergraduate

Graduate program marketing and recruitment efforts are more likely to be decentralized than their their than decentralized be to likely more are efforts recruitment and marketing program Graduate

Paul Gemperline—Dean of the Graduate School, East Carolina University Carolina East School, Graduate the of Gemperline—Dean Paul

Reena Lichtenfeld—Executive Consultant, RNL Consultant, Lichtenfeld—Executive Reena

Lew Sanborne—Vice President, RNL President, Sanborne—Vice Lew

The Alexander III Bridge Meeting Room Room Meeting Bridge III Alexander The

Decentralized Recruiting Structures Structures Recruiting Decentralized

Centralized or Decentralized? That is the Question: How to Succeed in Centralized and and Centralized in Succeed to How Question: the is That Decentralized? or Centralized

Breakout Sessions Breakout

CT p.m. 1:30-2:00

Band or snap a Paris-Inspired photo in the L'Amusant Room! L'Amusant the in photo Paris-Inspired a snap or Band

Stretch and grab a snack! Then connect with colleagues in Public Chat, listen to the Parisian Jazz Jazz Parisian the to listen Chat, Public in colleagues with connect Then snack! a grab and Stretch

Break

1:15-1:30 p.m. CT p.m. 1:15-1:30

understand and manage discounting, and maximize net revenue and optimize yield. optimize and revenue net maximize and discounting, manage and understand

strategically use institutional financial aid resources to enroll the student you want to enroll, enroll, to want you student the enroll to resources aid financial institutional use strategically

to partner with you along the way. This session will is best suited for campuses looking to to looking campuses for suited best is will session This way. the along you with partner to

Econometric Modeling and decades of experience in higher education and a consulting team team consulting a and education higher in experience of decades and Modeling Econometric

process in the business, state of the art, cloud-based reporting, Advanced Machine Learning Learning Machine Advanced reporting, cloud-based art, the of state business, the in process

session of how RNL’s Advanced FinAid Solutions employs the most comprehensive, multi-step multi-step comprehensive, most the employs Solutions FinAid Advanced RNL’s how of session

The last year and a half has thrown serious curve balls at higher education. Join us for this demo demo this for us Join education. higher at balls curve serious thrown has half a and year last The

Derek Flynn—Vice President, RNL President, Flynn—Vice Derek

The Louvre Museum Meeting Room Room Meeting Museum Louvre The

Recommendations (Demo) Recommendations Maximize Your Enrollments and Revenue with Data Driven Financial Aid Aid Financial Driven Data with Revenue and Enrollments Your Maximize

Sessions subject to change to subject Sessions RuffaloNL.com 8

personalized video. personalized

Perhaps it’s an increase in the likelihood (by up to 12x) of students to enroll through the delivery of of delivery the through enroll to students of 12x) to up (by likelihood the in increase an it’s Perhaps

Personalized video is quickly becoming the preferred way to engage prospective students. Why? Why? students. prospective engage to way preferred the becoming quickly is video Personalized

Allied Pixel Allied

Partnerships, Education Higher and Development Business of President Mikowski—Vice Tom

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Best Practices in Utilizing Data-Driven Personalized Videos for Enrollment for Videos Personalized Data-Driven Utilizing in Practices Best

strategy for recruitment and admissions. and recruitment for strategy

schools can best ensure a future-proof Constituent Relationship Management (CRM) technology technology (CRM) Management Relationship Constituent future-proof a ensure best can schools

ever-evolving operational requirements, even after staff turnover? Join us while we discuss how how discuss we while us Join turnover? staff after even requirements, operational ever-evolving

provide critical data integration with enterprise systems that are upgraded annually, and support support and annually, upgraded are that systems enterprise with integration data critical provide

future? Will outdated software tools be able to reach applicants on new communication platforms, platforms, communication new on applicants reach to able be tools software outdated Will future?

Can colleges and universities rely on legacy systems to recruit and enroll the students of the the of students the enroll and recruit to systems legacy on rely universities and colleges Can

Lawrence Levy—CEO, EnrollmentRx Levy—CEO, Lawrence

Wendy Hamstra-Smith—Director of Sales Enablement, EnrollmentRx Enablement, Sales of Hamstra-Smith—Director Wendy

Petit Palais Meeting Room Room Meeting Palais Petit

Designing a Future-Proof CRM Strategy to Enroll Tomorrow's Students Tomorrow's Enroll to Strategy CRM Future-Proof a Designing

also setting attainable enrollment goals. enrollment attainable setting also

optimization model to explore various options around keeping their school fiscally healthy while while healthy fiscally school their keeping around options various explore to model optimization

In this session you will hear how campuses across the country have implemented a mathematical mathematical a implemented have country the across campuses how hear will you session this In

academic profile of the institution is compromised? What will happen to the tuition discount rate? rate? discount tuition the to happen will What compromised? is institution the of profile academic

numbers year after year adds to the complexity. What happens if enrollment increases, but the the but increases, enrollment if happens What complexity. the to adds year after year numbers

maintaining a prestigious academic profile. Pressure to maintain and even increase enrollment enrollment increase even and maintain to Pressure profile. academic prestigious a maintaining

are struggling to meet the competing demands of a competitive tuition discount rate while while rate discount tuition competitive a of demands competing the meet to struggling are

With rising tuition rates and an increase in admission competition, higher education institutions institutions education higher competition, admission in increase an and rates tuition rising With

Wes Butterfield—Senior Vice President, RNL President, Vice Butterfield—Senior Wes

Lindsey Possehl—Senior Data Scientist, RNL Scientist, Data Possehl—Senior Lindsey

The Louvre Museum Meeting Room Room Meeting Museum Louvre The

Optimizing Financial Aid Packaging Through Data Science Data Through Packaging Aid Financial Optimizing

and marketing. marketing. and

recruitment for model hybrid a to ahead look we as closely more at looking be they’ll what

most impactful methods that institutions like the University of New Orleans will be keeping and and keeping be will Orleans New of University the like institutions that methods impactful most

in light of new and highly impactful virtual methods. This conversation will showcase some of the the of some showcase will conversation This methods. virtual impactful highly and new of light in

managers to now decide which legacy tactics to reincorporate and which to leave at the wayside wayside the at leave to which and reincorporate to tactics legacy which decide now to managers

With the COVID-19 pandemic entering our rearview mirrors, it will be critical for enrollment enrollment for critical be will it mirrors, rearview our entering pandemic COVID-19 the With

Mary Beth Marks—Vice President Enrollment Services, The University of New Orleans Orleans New of University The Services, Enrollment President Marks—Vice Beth Mary

Gil Rogers—Executive Vice President, PlatformQ Education Education PlatformQ President, Vice Rogers—Executive Gil

Petit Palais Meeting Room Room Meeting Palais Petit

Engagement for Enrollment for Engagement Webinars and Webcasting—What Now? Looking Ahead to the Future of Online Online of Future the to Ahead Looking Now? Webcasting—What and Webinars

Sessions subject to change to subject Sessions RuffaloNL.com 9

have lead their institutions in solving today's enrollment challenges. enrollment today's solving in institutions their lead have

Join the panel of experts with diverse backgrounds to hear their personal insights on how they they how on insights personal their hear to backgrounds diverse with experts of panel the Join

PJ Woolston—Vice President, Enrollment Management, The University of Texas Permian Basin Permian Texas of University The Management, Enrollment President, Woolston—Vice PJ

Wendy Beckemeyer—Vice President for Enrollment Management, Cornell College Cornell Management, Enrollment for President Beckemeyer—Vice Wendy

Chief Enrollment Officer, IUPUI Officer, Enrollment Chief

and Management Enrollment for Chancellor Vice Bradshaw—Associate Boyd

Kathryn Karford—Vice President, RNL President, Karford—Vice Kathryn

Petit Palais Meeting Room Room Meeting Palais Petit

What’s Next? Thought Leadership and Innovation Innovation and Leadership Thought Next? What’s

Breakout Sessions Breakout

CT p.m. 3:00-3:30

and solutions to help you navigate the new normal. new the navigate you help to solutions and

Stroll through the Exhibit Hall to meet and connect with RNLNC Paris exhibitors offering insights insights offering exhibitors Paris RNLNC with connect and meet to Hall Exhibit the through Stroll

Exhibit Hall Open Hall Exhibit

2:00-3:00 p.m. CT p.m. 2:00-3:00

students (and their parents) in new and innovative ways. innovative and new in parents) their (and students

break out of the standard marketing ruts you may find yourself stuck in, and start engaging with with engaging start and in, stuck yourself find may you ruts marketing standard the of out break

get right. This session will focus on how RNL’s Student Search and Engagement is built to help you you help to built is Engagement and Search Student RNL’s how on focus will session This right. get

beyond todays standard digital and traditional marketing strategies is challenging, and difficult to to difficult and challenging, is strategies marketing traditional and digital standard todays beyond

engage your prospective students. Generating a robust digital engagement strategy that goes goes that strategy engagement digital robust a Generating students. prospective your engage

Narrowly focused marketing campaigns are no longer having the impact required to effectively effectively to required impact the having longer no are campaigns marketing focused Narrowly

Matt Krov—AVP for Product Management, RNL Management, Product for Krov—AVP Matt

Matt McKillen—Vice President, Product Management, RNL Management, Product President, McKillen—Vice Matt

Petit Palais Meeting Room Room Meeting Palais Petit

Funnel (Demo) Funnel

Student Engagement is the New Paid Search: How RNL is Rethinking the Top of the the of Top the Rethinking is RNL How Search: Paid New the is Engagement Student

deployment, and measurement. and deployment,

Build a successful video campaign that includes strategy, budgeting, creative, production, production, creative, budgeting, strategy, includes that campaign video successful a Build •

Use on-demand RFI forms to grab attention quickly. attention grab to forms RFI on-demand Use •

reduce melt. reduce

Create relevant video content based on data that can increase applications, boost yield, and and yield, boost applications, increase can that data on based content video relevant Create •

students in an individualized and engaging way. engaging and individualized an in students

Leverage personalized video throughout the enrollment process as a channel to recruit new new recruit to channel a as process enrollment the throughout video personalized Leverage •

Learn how to: how Learn

audience, create deeper connections, and attract new students to your institution. institution. your to students new attract and connections, deeper create audience,

program that will allow you to use personalized video as a powerful tool to engage with your your with engage to tool powerful a as video personalized use to you allow will that program By developing a thought-out strategy for video at your institution, you can create a sustainable sustainable a create can you institution, your at video for strategy thought-out a developing By

Sessions subject to change to subject Sessions RuffaloNL.com 10

of over 1,500 partners. 1,500 over of

for creating and incorporating video effectively and share creative ideas from ThankView’s network network ThankView’s from ideas creative share and effectively video incorporating and creating for

prospective students throughout the enrollment process. He’ll cover roll-up-your-sleeves strategies strategies roll-up-your-sleeves cover He’ll process. enrollment the throughout students prospective

of admissions has become even more critical today and what you can do to reach and retain retain and reach to do can you what and today critical more even become has admissions of

Join Client Experience Researcher Kevin Replinger as he dives into why the digital transformation transformation digital the why into dives he as Replinger Kevin Researcher Experience Client Join

Kevin Replinger—Client Experience Researcher, ThankView Researcher, Experience Replinger—Client Kevin

Petit Palais Meeting Room Room Meeting Palais Petit

Reaching the Next Generation: Using Video to Increase Engagement Engagement Increase to Video Using Generation: Next the Reaching

highest quality. In this session, we will discuss how to make it work on your campus. your on work it make to how discuss will we session, this In quality. highest

and student have been exposed to remote study, it is time to transform online curriculum to its its to curriculum online transform to time is it study, remote to exposed been have student and

transitions to remote learning, but that won’t last forever. Now that almost every faculty member member faculty every almost that Now forever. last won’t that but learning, remote to transitions

Recent RNL data indicate that adult populations have NOT been turned off by pandemic era era pandemic by off turned been NOT have populations adult that indicate data RNL Recent

Leslie Martin—Professor of Psychology, La Sierra University Sierra La Psychology, of Martin—Professor Leslie

Dave Louis—Associate Professor, Educational Psychology and Leadership, Texas Tech University Tech Texas Leadership, and Psychology Educational Professor, Louis—Associate Dave

Black Hills State University State Hills Black

History, of Instructor Program, Honors University the of Kirk—Director Kelly

Dawn Fortin Mattoon—Executive Consultant, RNL Consultant, Mattoon—Executive Fortin Dawn

The Alexander III Bridge Meeting Room Room Meeting Bridge III Alexander The

Transforming Remote Learning to World-Class Online Education Education Online World-Class to Learning Remote Transforming

strategies and outcomes. outcomes. and strategies

at public and private colleges and universities as they share their institutions’ student success success student institutions’ their share they as universities and colleges private and public at

student retention and graduation rates. During this session you will hear from campus leaders leaders campus from hear will you session this During rates. graduation and retention student

year retention efforts? Join us for a panel discussion on various implementation models to improve improve to models implementation various on discussion panel a for us Join efforts? retention year

resources for various student populations, and establish a solid timeline for your first- to second- to first- your for timeline solid a establish and populations, student various for resources

Do you know the best implementation strategy to gather student data, determine relevant relevant determine data, student gather to strategy implementation best the know you Do

Eric Jaburek—Assistant Director of First Year Experience, The Ohio State University State Ohio The Experience, Year First of Director Jaburek—Assistant Eric

Angie Bauman Power—Director of Institutional Effectiveness, Cornell College Cornell Effectiveness, Institutional of Power—Director Bauman Angie

Brandi Phillips—Executive Consultant, RNL Consultant, Phillips—Executive Brandi

Arc de Triomphe Meeting Room Room Meeting Triomphe de Arc

Student Success: Implementation Models for First- to Second-Year Retention Retention Second-Year to First- for Models Implementation Success: Student

success, and everything in between. in everything and success,

for existing programs and new degrees. Our conversation will span market research to student student to research market span will conversation Our degrees. new and programs existing for

As institutions strive to ensure that every dollar counts, we will explore pathways to growth growth to pathways explore will we counts, dollar every that ensure to strive institutions As

which have the greatest potential for growth? Do you know which may be ready to “sunset?” “sunset?” to ready be may which know you Do growth? for potential greatest the have which

Your existing programs are your “product,” but do they meet market demand? Do you know know you Do demand? market meet they do but “product,” your are programs existing Your

Mercyhurst University Mercyhurst

Admissions, Professional and Graduate - Services Enrollment of Lindahl—Director Travis

Holly Tapper—Vice President, Graduate and Online Solutions, RNL Solutions, Online and Graduate President, Tapper—Vice Holly

The Alexander III Bridge Meeting Room Meeting Bridge III Alexander The Leveraging Existing Programs to Grow Enrollment Grow to Programs Existing Leveraging

Sessions subject to change to subject Sessions RuffaloNL.com 11

to gather easy-to-find ingredients prior to the event. the to prior ingredients easy-to-find gather to list shopping a is Here

Access the Zoom link in the L'Amusant Room. L'Amusant the in link Zoom the Access

mocktails)! mocktails)!

from LiquidLab NYC. You will laugh and learn while mixing two Parisian-inspired cocktails (or (or cocktails Parisian-inspired two mixing while learn and laugh will You NYC. LiquidLab from

Join RNLNC Paris participants for this fully interactive mixology event guided by top tier instructors instructors tier top by guided event mixology interactive fully this for participants Paris RNLNC Join

L'Amusant Room L'Amusant

Paris-Inspired Mixology Event Mixology Paris-Inspired

4:00-4:30 p.m. CT p.m. 4:00-4:30

navigation bar at the bottom of your screen. your of bottom the at bar navigation

event news and RNLNC Paris highlights! You can find this livestream session on the right side of the the of side right the on session livestream this find can You highlights! Paris RNLNC and news event

Check in with RNLNC Paris Ambassador Jeff Kallay as he comes to you live with late-breaking late-breaking with live you to comes he as Kallay Jeff Ambassador Paris RNLNC with in Check

RNLNC Paris Ambassador, Jeff Kallay—Live Session Kallay—Live Jeff Ambassador, Paris RNLNC

3:30-3:45 p.m. CT p.m. 3:30-3:45

team uses to optimize your media spend in order to strategically grow your enrollment numbers. enrollment your grow strategically to order in spend media your optimize to uses team

This session will take an inside look at the technology, process, and full funnel data insights the RNL RNL the insights data funnel full and process, technology, the at look inside an take will session This

Enable offering and take a deeper look at, RNL Envision, the technology that powers RNL Enable. Enable. RNL powers that technology the Envision, RNL at, look deeper a take and offering Enable

reporting to grow your institutions graduate and online presence. This session will review the RNL RNL the review will session This presence. online and graduate institutions your grow to reporting

for your institutions. RNL Enable is a new service that provides strategic consulting, marketing, and and marketing, consulting, strategic provides that service new a is Enable RNL institutions. your for

Graduate and online students require a special focus and attention to detail when being recruited recruited being when detail to attention and focus special a require students online and Graduate

Matt McKillen—Vice President, Product Management, RNL Management, Product President, McKillen—Vice Matt

Petit Palais Meeting Room Room Meeting Palais Petit

Enrollment Goals (Demo) (Demo) Goals Enrollment Starts the Smart Way: How RNL Enable Uses Full-Funnel Data to Drive Towards Towards Drive to Data Full-Funnel Uses Enable RNL How Way: Smart the Starts

Sessions subject to change to subject Sessions RuffaloNL.com 12

engage more students and chart a course to enrollment growth. enrollment to course a chart and students more engage

discuss the changes that impacted us all in the previous year and how colleges and universities can can universities and colleges how and year previous the in all us impacted that changes the discuss

Stay in the Auditorium of the Opera Garnier to listen to RNL President and CEO Dr. Sumit Nijhawan Nijhawan Sumit Dr. CEO and President RNL to listen to Garnier Opera the of Auditorium the in Stay

refreshed-mind to start your day. your start to refreshed-mind

Germain-des-Prés on her Steinway Concert Grand piano. You will experience calm, joy, and a a and joy, calm, experience will You piano. Grand Concert Steinway her on Germain-des-Prés

Meditation Concert will be performed live from her living room in the historic center of Paris Saint- Paris of center historic the in room living her from live performed be will Concert Meditation

Experience this calming and deeply connecting music-poetic performance. Dr. Perrey’s Piano Piano Perrey’s Dr. performance. music-poetic connecting deeply and calming this Experience

Dr. Sumit Nijhawan—President and CEO, RNL CEO, and Nijhawan—President Sumit Dr.

Dr. Beate Perrey—Pianist, Musicologist, Author Musicologist, Perrey—Pianist, Beate Dr.

Keynotes Room Keynotes

Piano Meditation Concert Live From Paris and Remarks by RNL's President and CEO and President RNL's by Remarks and Paris From Live Concert Meditation Piano

Session Keynote Morning

9:00-9:45 a.m. CT a.m. 9:00-9:45

the navigation bar at the bottom of your screen. your of bottom the at bar navigation the

event news and RNLNC Paris highlights! You can find this livestream session on the right side of of side right the on session livestream this find can You highlights! Paris RNLNC and news event

Check in with RNLNC Paris Ambassador Jeff Kallay as he comes to you live with late-breaking late-breaking with live you to comes he as Kallay Jeff Ambassador Paris RNLNC with in Check

RNLNC Paris Ambassador, Jeff Kallay—Live Session Kallay—Live Jeff Ambassador, Paris RNLNC

8:30-8:45 a.m. CT a.m. 8:30-8:45

and solutions to help you navigate the new normal. normal. new the navigate you help to solutions and

Stroll through the Exhibit Hall to meet and connect with RNLNC Paris exhibitors offering insights insights offering exhibitors Paris RNLNC with connect and meet to Hall Exhibit the through Stroll

Exhibit Hall Open Hall Exhibit

opinions in live polls, and kick off the day with conversation and some surprises! some and conversation with day the off kick and polls, live in opinions

join the party as we spin the “Enrollment Roulette Wheel” to pick hot enrollment topics, get your your get topics, enrollment hot pick to Wheel” Roulette “Enrollment the spin we as party the join

optional morning event. Unpredictable and fun, just like the tradition of French Carnival, you can can you Carnival, French of tradition the like just fun, and Unpredictable event. morning optional

Start the day off by connecting with peers and some of our great presenters in this informal, informal, this in presenters great our of some and peers with connecting by off day the Start

Innovation Lounge Innovation

The Morning Carnival Morning The

Carnival Session. Carnival

Morning live the into log or Sessions, Innovation on-demand watch art, latte Paris some in take

conversations, continue to Lounge Innovation the to stroll Next, Light. of City The of views live

Visit the L’Amusant room to meet the Parisian jazz band, snap a photo, chat with others, and see see and others, with chat photo, a snap band, jazz Parisian the meet to room L’Amusant the Visit

Connect Over Coffee Over Connect

8:00-9:00 a.m. CT a.m. 8:00-9:00 Thursday, July 8 July Thursday,

Sessions subject to change to subject Sessions RuffaloNL.com 13

Access the Zoom link in the L'Amusant Room. L'Amusant the in link Zoom the Access

Eiffel Tower and Champ de Mars de Champ and Tower Eiffel •

Alexander III Bridge III Alexander •

Petit and Grand Palais Grand and Petit •

Place de la Concorde—Guillotine Square Concorde—Guillotine la de Place •

they bike around the City of Light. You will visit: visit: will You Light. of City the around bike they

Hear hilarious stories, discover beautiful sites, and interact in real-time with your Parisian guides as as guides Parisian your with real-time in interact and sites, beautiful discover stories, hilarious Hear

Join fellow conference participants as you explore Paris in real-time from your home (or couch!). couch!). (or home your from real-time in Paris explore you as participants conference fellow Join

L'Amusant Room L'Amusant

Optional Paris Bike Tour Live From Paris! (Part Two) (Part Paris! From Live Tour Bike Paris Optional

11:55 a.m.-12:35 p.m. CT p.m. a.m.-12:35 11:55

at 11:55 a.m.! 11:55 at

Grab some lunch, watch an Innovation Session, or take part in the Live Paris Bike Tour that kicks off off kicks that Tour Bike Paris Live the in part take or Session, Innovation an watch lunch, some Grab

Le déjeuner (Lunch) déjeuner Le

11:45 a.m.-12:45 p.m. CT p.m. a.m.-12:45 11:45

the navigation bar at the bottom of your screen. your of bottom the at bar navigation the

event news and RNLNC Paris highlights! You can find this livestream session on the right side of of side right the on session livestream this find can You highlights! Paris RNLNC and news event

Check in with RNLNC Paris Ambassador Jeff Kallay as he comes to you live with late-breaking late-breaking with live you to comes he as Kallay Jeff Ambassador Paris RNLNC with in Check

RNLNC Paris Ambassador, Jeff Kallay—Live Session Kallay—Live Jeff Ambassador, Paris RNLNC

11:30-11:45 a.m. CT a.m. 11:30-11:45

session, Professor Reed will discuss how to create “identity loyalty” among your constituents. constituents. your among loyalty” “identity create to how discuss will Reed Professor session,

New York Times York New Journal Street Wall , and NPR. During this informative and entertaining entertaining and informative this During NPR. and , the , the

Forbes , , CNBC, CNN, on featured been has he and cases, and chapters, book articles, 50 than more

expression, and how these factors interface with various domains of business. He is the author of of author the is He business. of domains various with interface factors these how and expression,

topic of identity—the complexity of how a person, organization, brand, or service creates self- creates service or brand, organization, person, a how of complexity identity—the of topic

Professor Americus Reed II is a pioneering expert on the deep social psychological analysis of the the of analysis psychological social deep the on expert pioneering a is II Reed Americus Professor

University of Pennsylvania of University

Americus Reed II— Whitney M. Young, Jr. Professor, Professor of Marketing at the Wharton School, School, Wharton the at Marketing of Professor Professor, Jr. Young, M. Whitney II— Reed Americus

Keynotes Room Keynotes

Keynote Session with Professor Americus Reed II Reed Americus Professor with Session Keynote

10:30-11:30 a.m. CT a.m. 10:30-11:30

and solutions to help you navigate the new normal. new the navigate you help to solutions and

Stroll through the Exhibit Hall to meet and connect with RNLNC Paris exhibitors offering insights insights offering exhibitors Paris RNLNC with connect and meet to Hall Exhibit the through Stroll

Exhibit Hall Open Open Hall Exhibit 9:45-10:30 a.m. CT a.m. 9:45-10:30

Sessions subject to change to subject Sessions RuffaloNL.com 14

generate match the unique characteristics of your programs. your of characteristics unique the match generate

heavily on digital marketing) that reach prospective students, and will ensure that the leads you you leads the that ensure will and students, prospective reach that marketing) digital on heavily

In this session, we will discuss strategies and tactics that employ the channels (a mix leaning leaning mix (a channels the employ that tactics and strategies discuss will we session, this In

leads resulting in enrolled graduate and online students, your efforts (and your money) are wasted. wasted. are money) your (and efforts your students, online and graduate enrolled in resulting leads

Filling the top of your enrollment funnel is where it all begins, but if you don’t generate high quality quality high generate don’t you if but begins, all it where is funnel enrollment your of top the Filling

Emory University Emory

Nicole Hitpas—Chief Marketing and Communications Officer, Goizueta Business School, School, Business Goizueta Officer, Communications and Marketing Hitpas—Chief Nicole

Chris Zagar—Senior Client Success Director, RNL Director, Success Client Zagar—Senior Chris

Charles Ramos—Vice President, RNL President, Ramos—Vice Charles

The Alexander III Bridge Meeting Room Room Meeting Bridge III Alexander The

Filling the Funnel With the RIGHT Leads Leads RIGHT the With Funnel the Filling

profound shift and social moment. social and shift profound

parents that you and your institution need to know and respond to successful navigate this this navigate successful to respond and know to need institution your and you that parents

data garnered from a recent, robust RNL research of college-bound and current college students' students' college current and college-bound of research RNL robust recent, a from garnered data

percent are “highly involved” in their child’s college search, and this session will reveal important important reveal will session this and search, college child’s their in involved” “highly are percent

about the other side of the co-purchasing equation, today’s parents? RNL research shows 79 79 shows research RNL parents? today’s equation, co-purchasing the of side other the about

America with more first-generation and underserved students in the emerging majority. But what what But majority. emerging the in students underserved and first-generation more with America

The changing demographics are well known: declining high school graduates and “browning” of of “browning” and graduates school high declining known: well are demographics changing The

Raquel Bermejo—Associate Vice President, Market Research and Planning, RNL Planning, and Research Market President, Vice Bermejo—Associate Raquel

Jeff Kallay—Senior Vice President, RNL + Render + RNL President, Vice Kallay—Senior Jeff

Petit Palais Meeting Room Room Meeting Palais Petit

The Forgotten Families—What They Need From Your Institution Your From Need They Families—What Forgotten The

current environment. current

the in thrive to using are universities and colleges that strategies growth enrollment

in greater numbers than ever before. This session will explore some of the prevailing strategic strategic prevailing the of some explore will session This before. ever than numbers greater in

change, and constrained resources, the pressure is on to attract, retain, and graduate students students graduate and retain, attract, to on is pressure the resources, constrained and change,

decades. Characterized by stagnant enrollment, ongoing demographic shifts, rapid technological technological rapid shifts, demographic ongoing enrollment, stagnant by Characterized decades.

Higher education professionals are currently dealing with the most turbulent environment in in environment turbulent most the with dealing currently are professionals education Higher

Kevin Crockett—Senior Executive, RNL Executive, Crockett—Senior Kevin

Cathédrale Notre-Dame de Paris Meeting Room Room Meeting Paris de Notre-Dame Cathédrale

Developing Strategic Enrollment Strategies in Response to the Current Environment Current the to Response in Strategies Enrollment Strategic Developing

Breakout Sessions Breakout

CT p.m. 12:45-1:45

Sessions subject to change to subject Sessions RuffaloNL.com 15

student success initiatives and with strategies to move it to the next level. next the to it move to strategies with and initiatives success student

annual retention, and completion plans. You’ll leave this session with the ability to assess your your assess to ability the with session this leave You’ll plans. completion and retention, annual

identification, and the integration of these data points into academic advising, planning strategies, strategies, planning advising, academic into points data these of integration the and identification,

ways to assess student motivation and satisfaction, the use of predictive analytics for early-alert early-alert for analytics predictive of use the satisfaction, and motivation student assess to ways

start? This session will explore the RNL approach to student success. The presenters will share share will presenters The success. student to approach RNL the explore will session This start?

data-informed, and most certainly based upon your students’ needs. But where and how do you you do how and where But needs. students’ your upon based certainly most and data-informed,

The management of student retention outcomes should be integrated throughout your institution, institution, your throughout integrated be should outcomes retention student of management The

Shannon Cook— Director, Retention Solutions, RNL Solutions, Retention Director, Cook— Shannon

Brandi Phillips— Executive Consultant, Student Success Solutions, RNL RNL Solutions, Success Student Consultant, Executive Phillips— Brandi

Stephanie Miller— Executive Consultant, RNL Consultant, Executive Miller— Stephanie

Arc de Triomphe Meeting Room Room Meeting Triomphe de Arc

Implementation (Demo Implementation )

RNL Student Success, an Integrated Program of Assessment, Analytics, Planning, and and Planning, Analytics, Assessment, of Program Integrated an Success, Student RNL

trends, key data points to consider, and strategies for putting that data to work. to data that putting for strategies and consider, to points data key trends,

leveraging that alignment to market programs more effectively. Join us for an overview of national national of overview an for us Join effectively. more programs market to alignment that leveraging

In this session, you’ll learn the “why” and “how” of aligning programs with labor market trends, and and trends, market labor with programs aligning of “how” and “why” the learn you’ll session, this In

programs in the first place can also be used to communicate their value to prospective students. students. prospective to value their communicate to used be also can place first the in programs

enrollment and retention strategies. The good news is, the same data used to develop these these develop to used data same the is, news good The strategies. retention and enrollment

In-demand academic programs that align with learners’ goals are the foundation of effective effective of foundation the are goals learners’ with align that programs academic In-demand

Remie Verougstraete—Content Writer - Higher Education, Emsi Education, Higher - Writer Verougstraete—Content Remie

Petit Palais Meeting Room Room Meeting Palais Petit

Strengthening Enrollment with Market-Aligned Programs Market-Aligned with Enrollment Strengthening

retention strategies. retention

year and any adjustments they plan to make to admissions and financial aid strategies, as well as as well as strategies, aid financial and admissions to make to plan they adjustments any and year

enrollment results. They will also discuss what they learned from their test optional experience this this experience optional test their from learned they what discuss also will They results. enrollment

to move to test optional affected their financial aid strategy and its effects on this year’s overall overall year’s this on effects its and strategy aid financial their affected optional test to move to

professionals from both public and private institutions will discuss how their campus decision decision campus their how discuss will institutions private and public both from professionals

with ACT/SAT-optional test policies for Fall 2022 admissions. In this session, four enrollment enrollment four session, this In admissions. 2022 Fall for policies test ACT/SAT-optional with

pandemic. As of June 2, 2021, there are 1,475+ accredited, 4-year colleges and universities universities and colleges 4-year accredited, 1,475+ are there 2021, 2, June of As pandemic.

According to FairTest.org there were 1,070 colleges that were test optional before the COVID-19 COVID-19 the before optional test were that colleges 1,070 were there FairTest.org to According

Northern Kentucky University Kentucky Northern

Management, Degree and Enrollment for President Scranage—Vice Kim

Andy Woodall—Assistant Vice President of Recruitment and Admissions, Shenandoah University Shenandoah Admissions, and Recruitment of President Vice Woodall—Assistant Andy

Craig Whyte—Director of Scholarships, Utah State University State Utah Scholarships, of Whyte—Director Craig

Joel Recznik—Vice President, Enrollment Management, Franciscan University of Steubenville of University Franciscan Management, Enrollment President, Recznik—Vice Joel

Lisa Browning—Associate Vice President, RNL President, Vice Browning—Associate Lisa

The Louvre Museum Meeting Room Room Meeting Museum Louvre The Test-Optional Policies: Crawl, Walk, or Run or Walk, Crawl, Policies: Test-Optional

Sessions subject to change to subject Sessions RuffaloNL.com 16

transfer students. transfer

for data as well as institutions, public and private both for data covers Report Discounting The

selectivity or athletic affiliation? You’ll learn the answers to these sort of questions and more. more. and questions of sort these to answers the learn You’ll affiliation? athletic or selectivity

what if my campus was located in the western part of the U.S.? What about splits by institution institution by splits about What U.S.? the of part western the in located was campus my if what

institutions like yours? Have you wondered if discount rates vary by region and asked yourself, yourself, asked and region by vary rates discount if wondered you Have yours? like institutions

Are you curious to understand how your campus tuition discount rate stacks up against others others against up stacks rate discount tuition campus your how understand to curious you Are

set of data and analysis. analysis. and data of set

is not advisable. We’ve sliced and diced our campus-partners' data to produce a wonderfully rich rich wonderfully a produce to data campus-partners' our diced and sliced We’ve advisable. not is

rates. We will discuss why discount rates are rising and why simply comparing to a national metric metric national a to comparing simply why and rising are rates discount why discuss will We rates.

that underlining data, this session will take a deep dive into the factors which influence discount discount influence which factors the into dive deep a take will session this data, underlining that

This session will highlight the data available in the 2021 RNL Discounting Report, and then using using then and Report, Discounting RNL 2021 the in available data the highlight will session This

Galen Graber—Vice President, RNL President, Graber—Vice Galen

The Louvre Museum Meeting Room Room Meeting Museum Louvre The

RNL Discounting Report 2021: The KPIs That Influence the Industry the Influence That KPIs The 2021: Report Discounting RNL

transforming the idea of a funnel into the reality of a student journey. student a of reality the into funnel a of idea the transforming

actually engage with a school. Join us to learn how behavioral analytics and machine learning are are learning machine and analytics behavioral how learn to us Join school. a with engage actually

Element451, we’ve been working with colleges to track and analyze how prospective students students prospective how analyze and track to colleges with working been we’ve Element451,

The admissions funnel is flawed. Student behavior doesn’t fit neatly into a linear process. At At process. linear a into neatly fit doesn’t behavior Student flawed. is funnel admissions The

JC Bonilla—Chief Analytics Officer, Element451 and Faculty Member at NYU/Rice University NYU/Rice at Member Faculty and Element451 Officer, Analytics Bonilla—Chief JC

Petit Palais Meeting Room Room Meeting Palais Petit

Beyond the Funnel: How Students Actually Engage Actually Students How Funnel: the Beyond

with participant questions. participant with

informed. We’ll look at real best practices as well as common pitfalls to avoid while engaging live live engaging while avoid to pitfalls common as well as practices best real at look We’ll informed.

scan the environment, and how to be certain your plan (and the strategies within it) are data- are it) within strategies the (and plan your certain be to how and environment, the scan

project: how to bring the right people together, how to engage the campus community, how to to how community, campus the engage to how together, people right the bring to how project:

to compete in a radically altered landscape. Learn the absolute must-do’s for an effective SEP SEP effective an for must-do’s absolute the Learn landscape. altered radically a in compete to

SEP framework balances nimbleness with longer-term strategic planning, allowing each institution institution each allowing planning, strategic longer-term with nimbleness balances framework SEP

imperative given the massive changes the last several years have brought to higher education. The The education. higher to brought have years several last the changes massive the given imperative

Strategic enrollment planning (SEP) is a recursive, ongoing process which has become an an become has which process ongoing recursive, a is (SEP) planning enrollment Strategic

Lew Sanborne—Vice President, RNL President, Sanborne—Vice Lew

Cathédrale Notre-Dame de Paris Meeting Room Room Meeting Paris de Notre-Dame Cathédrale

The Fundamentals of Strategic Enrollment Planning, 2021 Reboot 2021 Planning, Enrollment Strategic of Fundamentals The

Breakout Sessions Breakout

CT p.m. 2:00-2:30

Innovation Lounge, or snap a Parisian photo in the L'Amusant Room! L'Amusant the in photo Parisian a snap or Lounge, Innovation

Stand and stretch! Then connect with colleagues in Public Chat, watch an Innovation Session in the the in Session Innovation an watch Chat, Public in colleagues with connect Then stretch! and Stand

Break 1:45-2:00 p.m. CT p.m. 1:45-2:00

Sessions subject to change to subject Sessions RuffaloNL.com 17

university has capitalized on graduate and online growth opportunities. growth online and graduate on capitalized has university

growing. This session will explore important market trends, current best practices, and how one one how and practices, best current trends, market important explore will session This growing.

In an otherwise challenging time for higher education, graduate and online enrollments are are enrollments online and graduate education, higher for time challenging otherwise an In

Owen Guthrie—Executive Director, University of Alaska Fairbanks Alaska of University Director, Guthrie—Executive Owen

Brad Goan—Assistant Vice President, RNL President, Vice Goan—Assistant Brad

The Alexander III Bridge Meeting Room Room Meeting Bridge III Alexander The

Finding Growth in Graduate and Online Enrollment Online and Graduate in Growth Finding

How investing in student success brings meaningful revenue increases to your institution. your to increases revenue meaningful brings success student in investing How •

student impact. student

How to recognize where resources should be invested for greater operational efficiency and and efficiency operational greater for invested be should resources where recognize to How •

Why common policies and practices need to be re-examined. be to need practices and policies common Why •

How to understand the true impacts of student success. student of impacts true the understand to How •

data lays the foundation for student success. student for foundation the lays data

How the combination of non-cognitive assessment data coupled with traditional admissions admissions traditional with coupled data assessment non-cognitive of combination the How •

and enrollment to initial academic success. In this session, you will learn: will you session, this In success. academic initial to enrollment and

Our use cases and strategies will outline how you can bridge the gap from enrollment to retention retention to enrollment from gap the bridge can you how outline will strategies and cases use Our

inform strategies and tactics that improve each student’s outcome. student’s each improve that tactics and strategies inform

and prescriptive analytics, overlayed with an individual’s motivational and behavioral attributes, to to attributes, behavioral and motivational individual’s an with overlayed analytics, prescriptive and

Join us for an insightful combined session where we will demonstrate how you can use predictive predictive use can you how demonstrate will we where session combined insightful an for us Join

increase retention, persistence, and success at your institution? your at success and persistence, retention, increase

you using it correctly? Most importantly, how do you translate your insights into actions that that actions into insights your translate you do how importantly, Most correctly? it using you

All colleges and universities have data, but do you have the right data? How is it organized? Are Are organized? it is How data? right the have you do but data, have universities and colleges All

advanced analytics—a variety of cognitive and machine-learning data—to change course. change data—to machine-learning and cognitive of variety analytics—a advanced

pandemic on student success is yet to be determined. Those seeing positive outcomes are using using are outcomes positive seeing Those determined. be to yet is success student on pandemic

in retention, graduation, and more importantly, success rates, and the negative influence of the the of influence negative the and rates, success importantly, more and graduation, retention, in

and-retention-report) Clearly, many institutions are struggling to make meaningful improvements improvements meaningful make to struggling are institutions many Clearly, and-retention-report)

starting institutions. (studentclearinghouse.org/nsblog/research-center-releases-2020-persistence- institutions. starting

Before the pandemic, on average only 67 percent of first-year students were retained at their their at retained were students first-year of percent 67 only average on pandemic, the Before

Brandi Phillips—Executive Consultant, Student Success, RNL Success, Student Consultant, Phillips—Executive Brandi

Traci Roble—Director of Partner Success, Othot Success, Partner of Roble—Director Traci

Arc de Triomphe Meeting Room Room Meeting Triomphe de Arc

Student Success Success Student

for Action into Insights Translating Data? Your of Out Most the Making You Are

Sessions subject to change to subject Sessions RuffaloNL.com 18

characteristics of today’s most “adult-friendly” programs. programs. “adult-friendly” most today’s of characteristics

their undergraduate, graduate and online programs? In this session we will talk about the primary primary the about talk will we session this In programs? online and graduate undergraduate, their

changed a lot in recent years. So what do institutions need to do to attract—and retain—adults in in retain—adults attract—and to do to need institutions do what So years. recent in lot a changed

to a focus on attracting “adult students.” But the demands and preferences of these students has has students these of preferences and demands the But students.” “adult attracting on focus a to

As the pandemic has swept through American higher education, the pendulum has swung back back swung has pendulum the education, higher American through swept has pandemic the As

and Graduate Studies, Clarke University Clarke Studies, Graduate and

Paula Schmidt—Interim Vice President for Academic Affairs, Dean for the College of Professional Professional of College the for Dean Affairs, Academic for President Vice Schmidt—Interim Paula

Cherron Hoppes—Chief Academic Officer, RNL Officer, Academic Hoppes—Chief Cherron

The Alexander III Bridge Meeting Room Room Meeting Bridge III Alexander The

So What Does “Adult-Friendly” Really Mean—and Why Does it Matter? Matter? it Does Why Mean—and Really “Adult-Friendly” Does What So

changing online preferences and behaviors. and preferences online changing

digital resources in the enrollment process and how colleges and universities must adapt to meet meet to adapt must universities and colleges how and process enrollment the in resources digital

of high school sophomores, juniors, and seniors, learn how the pandemic accelerated reliance on on reliance accelerated pandemic the how learn seniors, and juniors, sophomores, school high of

gaze on the future and forged ahead with college search and selection. Based on our 2021 study study 2021 our on Based selection. and search college with ahead forged and future the on gaze

In a challenging year of online and hybrid learning, the nation's high school students set their their set students school high nation's the learning, hybrid and online of year challenging a In

Vaughn Shinkus—Assistant Vice President, RNL President, Vice Shinkus—Assistant Vaughn

Jeff Meece—Sales Director, Mongoose Director, Meece—Sales Jeff

Amrit Ahluwalia—Editor in Chief, Modern Campus Modern Chief, in Ahluwalia—Editor Amrit

Petit Palais Meeting Room Room Meeting Palais Petit

E-Expectations 2021: The New Normal in Online College Search College Online in Normal New The 2021: E-Expectations

Breakout Sessions Breakout

CT p.m. 2:45-3:15

in the Innovation Lounge, or listen to the Parisian Jazz in the L'Amusant Room! L'Amusant the in Jazz Parisian the to listen or Lounge, Innovation the in

Stretch and grab a snack! Then connect with colleagues in Public Chat, watch the Paris latte artist artist latte Paris the watch Chat, Public in colleagues with connect Then snack! a grab and Stretch

Break

2:30-2:45 p.m. CT p.m. 2:30-2:45

personalization to their benefit and drive up engagement with prospective students and families. and students prospective with engagement up drive and benefit their to personalization

Amazon, and Instagram. We will discuss ways that colleges and universities can use this mass mass this use can universities and colleges that ways discuss will We Instagram. and Amazon,

of thing can happen and why students expect that you know as much about them as Netflix, Netflix, as them about much as know you that expect students why and happen can thing of

Your phone isn’t listening to you—it doesn’t have to! In this session, we will discuss how this type type this how discuss will we session, this In to! have doesn’t you—it to listening isn’t phone Your

Have you even been discussing a product and later see an ad for it on Facebook or Amazon? Amazon? or Facebook on it for ad an see later and product a discussing been even you Have

Eric Groves—Vice President, RNL President, Groves—Vice Eric

Mary Kreta—Associate Vice President for Enrollment, University of Montana of University Enrollment, for President Vice Kreta—Associate Mary

Petit Palais Meeting Room Room Meeting Palais Petit Mass Personalization in Enrollment Marketing Enrollment in Personalization Mass

Sessions subject to change to subject Sessions RuffaloNL.com 19

stronger student career guidance and higher on-time graduation rates. graduation on-time higher and guidance career student stronger

their catalog platforms to add learning outcomes, career data, and filter searching as they pursue pursue they as searching filter and data, career outcomes, learning add to platforms catalog their

and technologies that are already in use. Join us to learn how some campuses are leveraging leveraging are campuses some how learn to us Join use. in already are that technologies and

Higher education institutions continue to seek ways to drive student success through the tools tools the through success student drive to ways seek to continue institutions education Higher

Kevin Stejskal—Senior Account Executive, Leepfrog Technologies Leepfrog Executive, Account Stejskal—Senior Kevin

Arc de Triomphe Meeting Room Room Meeting Triomphe de Arc

Leveraging Your Catalog to Increase Student Success Student Increase to Catalog Your Leveraging

your class, using data to pivot when life throws you lemons. you throws life when pivot to data using class, your

This session will discuss using econometric and predictive modeling to understand the strength of of strength the understand to modeling predictive and econometric using discuss will session This

Lindsey Possehl—Senior Data Scientist, RNL Scientist, Data Possehl—Senior Lindsey

Derek Flynn—Vice President, RNL President, Flynn—Vice Derek

The Louvre Museum Meeting Room Room Meeting Museum Louvre The

Your Enrollment Strategy Enrollment Your

Variables, Probabilities and Enrollment Likelihood, OH MY! Using Predictive Modeling in in Modeling Predictive Using MY! OH Likelihood, Enrollment and Probabilities Variables,

they experienced following their move away from a revenue share OPM model. model. OPM share revenue a from away move their following experienced they

case study and how their strategic marketing plan played a key role to the successful outcomes outcomes successful the to role key a played plan marketing strategic their how and study case

needed to support a successful transition. To bring this all to life, we will delve into a university university a into delve will we life, to all this bring To transition. successful a support to needed

resources and bandwidth to take into consideration, talent/expertise gaps, and infrastructure infrastructure and gaps, talent/expertise consideration, into take to bandwidth and resources

the critical role that strategic marketing plays for a successful transition. We will review campus campus review will We transition. successful a for plays marketing strategic that role critical the

During this session we will explore topics to consider when transitioning from an OPM model and and model OPM an from transitioning when consider to topics explore will we session this During

Dan Campagna—Senior Client Success Director, RNL Director, Success Client Campagna—Senior Dan

Nicole Cafillio—AVP Client Success, RNL Success, Client Cafillio—AVP Nicole

Petit Palais Meeting Room Room Meeting Palais Petit

Replacing Your Revenue Share Model with Strategic Marketing Strategic with Model Share Revenue Your Replacing

financial viability analysis. viability financial

best practices academic program planning, from market research to enrollment projections to to projections enrollment to research market from planning, program academic practices best

process, for every market they serve and in every modality they deliver. This session will explore explore will session This deliver. they modality every in and serve they market every for process,

Academic program planning should be a critical part of every institution’s strategic planning planning strategic institution’s every of part critical a be should planning program Academic

Brad Goan—Assistant Vice President, RNL President, Vice Goan—Assistant Brad

Scott Jeffe—Vice President, Research, Graduate and Online, RNL Online, and Graduate Research, President, Jeffe—Vice Scott

Kathryn Karford—Vice President, RNL President, Karford—Vice Kathryn

Cathédrale Notre-Dame de Paris Meeting Room Room Meeting Paris de Notre-Dame Cathédrale Designing the Ideal Program Portfolio Program Ideal the Designing

Sessions subject to change to subject Sessions RuffaloNL.com 20

Adjournment

4:00 p.m. CT p.m. 4:00

conference and sends you on your way feeling encouraged and inspired. inspired. and encouraged feeling way your on you sends and conference

Join this high-energy closing session as RNLNC Paris Ambassador Jeff Kallay wraps up the the up wraps Kallay Jeff Ambassador Paris RNLNC as session closing high-energy this Join

Jeff Kallay—RNLNC Paris Ambassador, Senior Vice President, RNL + Render + RNL President, Vice Senior Ambassador, Paris Kallay—RNLNC Jeff

Keynotes Room Keynotes

Closing Session and Wrap-Up and Session Closing

3:30-4:00 p.m. CT p.m. 3:30-4:00

clear, consistent, compelling, and relevant manner to your students and their families. families. their and students your to manner relevant and compelling, consistent, clear,

RNL’s Personalized Financial Aid Videos Aid Financial Personalized RNL’s enable you to communicate your financial aid offer in a in offer aid financial your communicate to you enable

communicating affordability and value is a must for all colleges and universities. Come learn how how learn Come universities. and colleges all for must a is value and affordability communicating

With financial aid being a top factor in the students’ decision to enroll, modernizing how we we how modernizing enroll, to decision students’ the in factor top a being aid financial With

Ale Sosa Pieroni—Vice President, RNL President, Pieroni—Vice Sosa Ale

The Louvre Museum Meeting Room Room Meeting Museum Louvre The

Make Meaningful Connections Through Personalized Financial Aid Videos (Demo) Videos Aid Financial Personalized Through Connections Meaningful Make

campus, and the things a CRM can’t do. do. can’t CRM a things the and campus,

the role of strategic enrollment planning in CRM implementation, the best things a CRM can do for for do can CRM a things best the implementation, CRM in planning enrollment strategic of role the

experience to the discussion. Join us to discuss whether your campus is ready for a CRM change, change, CRM a for ready is campus your whether discuss to us Join discussion. the to experience

system implementations on a variety of campuses as well as bringing enrollment management management enrollment bringing as well as campuses of variety a on implementations system

challenges. Is a CRM really the answer? The leaders of this session have participated in several several in participated have session this of leaders The answer? the really CRM a Is challenges.

Making the move to a high power CRM may appear to be the solution to your enrollment enrollment your to solution the be to appear may CRM power high a to move the Making

Kim Myrick—Vice President, RNL President, Myrick—Vice Kim

Nathan Ament—Chief Enrollment Officer, Loyola University New Orleans New University Loyola Officer, Enrollment Ament—Chief Nathan

Petit Palais Meeting Room Room Meeting Palais Petit CRM Game Changer—Or Is It? It? Is Changer—Or Game CRM