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View Full Conference Agenda RNLNC Agenda July 7-8 2021 Note: Times on this agenda are in Central Time. However, in the virtual environment, times displayed on the session's countdown clock and in MyAgenda appear in your time zone (the time zone you have your computer set up to). Wednesday, July 7 9:00-10:00 a.m. CT Connect Over Coffee Visit the L’Amusant room to meet the Parisian jazz band, snap a photo, chat with others, and see live views of The City of Light. Next, stroll to the Innovation Lounge to continue conversations, take in some Paris latte art, watch on-demand Innovation Sessions, or log into the live Morning Carnival Session. The Morning Carnival Innovation Lounge Start the day off by connecting with peers and some of our great presenters in this informal, optional morning event. Unpredictable and fun, just like the tradition of French Carnival, you can join the party as we spin the “Enrollment Roulette Wheel” to pick hot enrollment topics, get your opinions in live polls, and kick off the day with conversation and some surprises! Exhibit Hall Open Stroll through the Exhibit Hall to meet and connect with RNLNC Paris exhibitors offering insights and solutions to help you navigate the new normal. 9:30-9:45 a.m. CT RNLNC Paris Ambassador, Jeff Kallay—Live Session Check in with RNLNC Paris Ambassador, Jeff Kallay as he comes to you live with late-breaking event news and RNLNC Paris highlights! You can find this livestream session on the right side of the navigation bar at the bottom of your screen. RuffaloNL.com Sessions subject to change 1 10:00-11:00 a.m. CT Opening Keynote Session with Dr. Bertice Berry Keynotes Room Dr. Bertice Berry—Sociologist, Speaker, Author Dr. Bertice Berry has been stirring academic audiences to action for over 25 years. An accomplished sociologist, Dr. Berry has expertise in several areas including statistics, race relations, and gender in addition to being an entrepreneur, comedian, and author of 11 bestselling and critically acclaimed books. Dr. Berry draws from her own personal journey, going from one of seven siblings in a single-mother household to earning her PhD in sociology from Kent State University by the time she was 26—and then launching her teaching career. This session will inspire you with her story about the power of transformation. 11:00-11:15 a.m. CT Break Stand and stretch! Then connect with colleagues in Public Chat, watch an Innovation Session in the Innovation Lounge, or snap a Parisian photo in the L'Amusant Room! 11:15-11:45 a.m. CT Breakout Sessions Pivot! Digital Student and Parent Engagement Petit Palais Meeting Room Adam Connolly—Vice President of Enrollment Management, RNL Mary Beth Marks—Vice President Enrollment Services, The University of New Orleans The marketing and recruitment landscape of higher education has changed and is still changing! Engagement to Generation Z students and their Generation X parents have become a priority on campuses. The time to pivot is now! This session will explore the ever-changing market environment and then illustrate solutions and strategies that your campus can implement to fully engage your target audience. This session promises to provide valuable strategy and discussion points for your enrollment marketing teams to discuss back on campus. Let's Build the Funnel and Fill the Bucket! Petit Palais Meeting Room Jeff Gates—Senior Vice President for Student Life & Enrollment Management, Utica College Jessica Nelson—Executive Director of Admissions, Utica College Sarah Freed—Assistant Vice President of Admissions, West Chester University Is your enrollment headed in the right direction? That's a question we get asked daily. This session is geared to set you and your team up for success! Learn from a private college and a public university that have their enrollments headed in the right direction. Each has implemented several strategies as they worked with RNL to build an annual recruitment plan. One piece of the plan is to think through and create well-conceived, broad strategies to achieve the desired enrollment goal(s). You might just learn of a new strategy to implement to fill your institution's bucket and achieve even greater enrollment success. RuffaloNL.com Sessions subject to change 2 The Intersection of Price and Aid Cathédrale Notre-Dame de Paris Meeting Room Derek Flynn—Vice President, RNL Rob Van Cleef—Executive Consultant, RNL With competition heating up and the value of a college education being questioned in the public sphere, finding the right balance between price and aid should be a data-informed art and science. In this session we’ll explore best practices in managing the intersection between pricing and financial aid strategies, with a healthy dose of messaging on the side. Successfully Competing for Today’s Graduate Students The Alexander III Bridge Meeting Room Scott Jeffe—Vice President Research Graduate and Online, RNL Aaron Mahl—Vice President, RNL Cheryl Ann Engel—Director of Recruitment, Luddy School, Indiana University In the spring of 2021, RNL conducted a ground-breaking survey of 1,500 prospective graduate students. In this session, we will discuss with our seasoned graduate school panelists the 10 findings related to prospective students’ program(s) of interest, how they conduct their search, and what is most important in their enrollment decision. The Influence of Campus Climate Satisfaction Pre and Post Pandemic Arc de Triomphe Meeting Room Julie Bryant—Vice President for Student Success, RNL What is the campus climate like on your campus? Do you know how the pandemic has affected student perceptions on your climate? Student satisfaction with campus climate is one of the strongest predictors of individual student retention and institutional graduation rates. This session will share what we know about student satisfaction levels with campus climate pre-pandemic at four- year private, public and community colleges, along with observations on the climate impact from conditions over the past year. Apple iOS 14.5 Update and its Impact to EDU Marketers Petit Palais Meeting Room Hayley Warack—Vice President, Digital Strategy & Innovation, RNL Connor Bolin—Director of Analytics, RNL Where were you on April 26, 2021? In late April, Apple officially released its long-awaited iOS 14.5 update, and digital advertising may never be the same. While there was build-up to the release, there were so many unknowns as far as what impact to anticipate. In this session, Connor Bolin and Hayley Warack will dive into all things Apple iOS 14.5 + user privacy and answer top campus questions: • What exactly is the Apple iOS 14.5 update? • How is this impacting EDU digital advertising efforts? • How do I respond to this update? What’s next in digital advertising and user privacy, and how do I prepare for more changes to come? RuffaloNL.com Sessions subject to change 3 Focus Your Energy on the Right Students With Personalized Engagement Scoring (Demo) Petit Palais Meeting Room Alecia Ortega—Associate Vice President, RNL The RNL Student Search and Engagement approach to recruitment combines the power of predictive modeling and analytics with enhanced student and parental behavioral data. In this brief session we’ll review how you can incorporate historical insight and real-time engagement feedback into our multichannel marketing campaigns so that you are able to focus on the right students, at the right time. The 3-Phase Video Strategy to Drive Enrollment Petit Palais Meeting Room Matthew Pellish—Vice President, CampusReel Nearly 100 universities and programs, from small liberal arts colleges to major state universities to top-rated international business schools, have adopted CampusReel to drive student engagement over the last 12 months. Why? Because we've cracked the code on delivering scalable, consistent user-generated videos that show the diverse range of student experiences from the dorm room to the classroom. Traditional video is expensive and time-consuming, but it doesn’t have to be that way. This session will dive into how CampusReel developed a new 3 Phase approach to video creation and strategy, returning real leads, measurable ROI, and compelling student stories at any point in the enrollment funnel. 11:45 a.m.-12:45 p.m. CT Le déjeuner (Lunch) Grab some lunch, watch an Innovation Session, or take part in the Live Paris Bike Tour that kicks off at 11:55 a.m.! 11:55 a.m.-12:35 p.m. CT Optional Paris Bike Tour Live From Paris! (Part One) L'Amusant Room Join fellow conference participants as you explore Paris in real-time from your home (or couch!). Hear hilarious stories, discover beautiful sites, and interact in real-time with your Parisian guides as they bike around the City of Light. You will visit: • Ile Saint Louis—Saint Louis Island • Notre Dame Cathedral • Love Lock Bridge • Louvre Museum • Royal Palace—Palais Royal Access the Zoom Link in the L'Amusant Room. RuffaloNL.com Sessions subject to change 4 12:45-1:15 p.m. CT Breakout Sessions Disruption: The Great Driver of Innovation Cathédrale Notre-Dame de Paris Meeting Room Dawn Fortin Mattoon—Executive Consultant, RNL Naomi Deren—Director of Enrollment Services, The University of Regina Laura Pennington—Vice President of Institutional Advancement, Virginia Highlands Community College Patricia McCarthy—Vice President, Enrollment Management, Indiana University of Pennsylvania The COVID-19 pandemic has been perhaps the greatest disruptor in the modern era. In this panel discussion, we’ll explore lessons learned, innovations made, and consider what facets of enrollment and higher education will not, and perhaps should not, go back to the way they were. Maximizing Test-Optional Admission Beyond a Pandemic Petit Palais Meeting Room James Steen—Vice President of Enrollment Management, Houston Baptist University April Bush—Executive Consultant, RNL As a result of the COVID-19 pandemic in March of 2020, ACT and SAT testing opportunities were cancelled across the United States.
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