For Immediate Release

Mother Dairy Partners with Delhi Daredevils as the Principal Sponsor for the Team

- With this association, Brand Mother Dairy will be seen on the lead arm of Delhi Daredevils team jersey. - Exciting activations involving farmers, consumers and fans to be rolled out during the season.

New Delhi, April 06, 2016: Instilled with the promise of Happy Food Happy People; Mother Dairy, the milk & milk products major, today announced its association as a Principal Sponsor of the Delhi Daredevils Team in the upcoming season of the prestigious (IPL). As a part of this association the Mother Dairy brand will be seen as the principal sponsor of the Delhi Daredevils team jersey, along with the visibility at key spots on match days.

With this partnership, Mother Dairy will leverage the exciting and appealing platform of T20 cricket with innovative initiatives to engage with fans and the consumers. The brand will also engage with key stakeholders like farmers and ex-servicemen being booth operators and making them feel special while recognising their contribution to the Nation.

Speaking on the association, Mr. S Nagarajan, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “It’s a matter of great joy to be a part of the Indian Festival of T20 extravaganza. Our association with Delhi Daredevils team was a natural fit as we share the same passion for Delhi and the very reason of our existence. This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us to bond with today’s generation. We wish the team all the best for the upcoming season.”

Brand Mother Dairy in partnership with Delhi Daredevils will soon be launching a mass campaign at the Company’s select booths across the capital region to further strengthen the bond with Delhiities, giving an opportunity to express their passion and support for their team. In addition, cricket lovers will also get to experience the brand in the stadium through delectable range of products.

Elaborating on the partnership, CEO, Delhi Daredevils, Mr. Hemant Dua, stated, “We are delighted to welcome Mother Dairy to the Delhi Daredevils family. I am confident that with their support, Delhi Daredevils, with the exciting new additions to our squad will be able to give our fans a lot to cheer about this season.”

GMR Sports, the Delhi Daredevils franchise owners are backed by the GMR Group. The Delhi Daredevils have a strong line-up for the season and are mentored by the legendary , the former Indian . The team will be led by the renowned pacer Zaheer Khan and includes leading cricketers such as the latest World Cup sensation Carlos Brathwaite, J P Duminy, Mohammad Shami, Imran Tahir, Amit Mishra, , Quinton de Kock and Sanju Samson to name a few.

About Mother Dairy Fruit & Vegetable Pvt. Ltd.

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of Operation Flood, the world's biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer and ghee under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables, range of unpolished pulses, fruit juices, jams etc. under the ‘Safal’ brand. Mother Dairy through its brands has a national footprint across all major cities in India, offering a delectable range of products to its customers.

About GMR Sports

The GMR Group successfully bid for the Delhi franchise of the Indian Premier League (IPL) in a closely-contested auction conducted by the Board of Control for Cricket in India (BCCI) in 2008. The GMR Group had marked its presence earlier in the Capital by modernising and restructuring of the Indira Gandhi International Airport. Delhi franchise of IPL is an extension of its commitment to build social assets in the National Capital Region (NCR).

Keeping in tune with the passion, fighting spirit and dynamism of the people of the celebrated city of Delhi, GMR Sports Pvt Ltd, had named its team Delhi Daredevils. GMR Sports Pvt Ltd will continue to reflect the spirit of Delhi.

Since 2013, Delhi Daredevils has played two IPL matches in its second home city, Raipur, at the invitation of the Government of Chhattisgarh.

GMR Sports Pvt Ltd believes that sports in general and cricket in particular provides an important connect with the community at large. Promoting and nurturing potential talent at the grassroot level in around the Capital has been its social objective. As custodian of the Delhi Daredevils, the GMR Sports Pvt Ltd dedicates itself to promoting the game.

The Daredevils School Cup, launched in NCR in 2012, is one such initiative. A number of boys were selected from there for a special camp and to be nets-bowlers for the Delhi Daredevils. Also part of the initiatives was the launch of the highly popular Corporate Cup and has now staged two seasons thus far. The Dare to Care initiative in partnership with UNICEF was aimed at creating awareness on issues faced by adolescent girls in India.