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Havas.Com Incorporated in France with Limited Liability and Issued Capital of €122,478,663.60 2003 ANNUAL REPORT 6) 2, allée de Longchamp – 92281 Suresnes Cedex – France Tel.: +33 (0)1 58 47 90 00 – Fax: +33 (0)1 58 47 99 99 www.havas.com Incorporated in France with limited liability and issued capital of €122,478,663.60 Registered in Nanterre – RCS 335 480 265 Design and layout: Ben – – Cover: / Métis Images (page 11); Michel Azous 17 / Métis Images; P.Dolémieux Photos: G.Korganow 2003 ANNUAL REPORT EURO RSCG WORLDWIDE ARNOLD WORLDWIDE PARTNERS MEDIA PLANNING GROUP EUROPE LATIN AMERICA EUROPE EUROPE FRANCE ITALY ARGENTINA FRANCE FRANCE 100% EURO RSCG 65% W ET COMPAGNIE (Group) 100% MPG Full service agencies 67% EURO RSCG MCM (Group) 81% WHYNET EURO RSCG INTERACTION 100% LE NOUVEL ELDORADO 100% MEDIA PLANNING 100% BETC EURO RSCG ER INTERACTIF 90% 25% ESTUDIO DE COMUNICACIÓN 85% BRANN COMMUNIDER 100% ARENA ABSOLUT REALITY 95% D’ANTONA & PARTNERS 51% ARGENTINA 100% DEVARRIEUX VILLARET 100% GÉOPOLIS 100% EURO RSCG FRANCE 100% EQUIPE 100% EURO RSCG ITALIA BRAZIL LES FÉES EXISTENT 51% 100% MEDIA CONTACTS Marketing services 49% CARILLO PASTORE EURO RSCG DEVILSTUDIO 100% 100% CCA SDPES 97% EURO RSCG MARKETING SERVICES: NETHERLANDS EURO RSCG INTERACTION 51% 49% DEVARRIEUX VILLARET EHS 51% 100% HAVAS SPORTS - ER INCENTIVE 100% EURO RSCG PARTNERS DUEZT EURO RSCG 51% ITALY 100% MEDIA PUB CONSULTANTS - EURO RSCG THE CONNECT MACHINE BIKKER EURO RSCG 100% HUMAN I EURO RSCG 100% 61% EURO CAP 100% ATA DE MARTINI & C AUSTRIA Corporate BLRS 85% CHILE SPAIN 100% MPG AUSTRIA 99% EURO RSCG C&O PORTUGAL 100% EURO RSCG CHILE 70% ARNOLD WORLDWIDE SPAIN BELGIUM Healthcare and specialist advertising agencies 100% EURO RSCG PUBLICIDADE PUBLIART EURO RSCG 68% 100% LA BANDA DE AGUSTIN MEDINA 100% MPG BELGIUM EURO RSCG II DESIGN 90% 100% EURO RSCG LIFE THE SALES MACHINE CHILE 76% 47% LA BANDA BELOW THE LINE 53% DENMARK 100% EURO RSCG CD SANTÉ 100% EURO RSCG SERVIÇOS DE MARKETING COLOMBIA UNITED KINGDOM 100% MEDIA PLANNING DENMARK 100% PROD’S 51% HPP 66% SPOT 25% WCRS GERMANY Regional network SPAIN 100% EURO RSCG INTERACTION 100% EURO RSCG ESPAÑA 100% MEDIA PLANNING GERMANY GMBH 100% EURO RSCG VERSION LATINE (Marseille) 100% THE SALES MACHINE S A THE SALES MACHINE SPAIN 100% NORTH AMERICA 100% MPG SCHMITTER 81% EURO RSCG & COMPAGNIE (Rennes) 100% EURO RSCG COLOMBIA E-ONE 52% USA 100% MPG NETWORK 100% EURO RSCG ENSEMBLE (Lyon) MEXICO 100% EURO RSCG COMMUNICANCE RP-UNO 30% 100% ARNOLD WORLDWIDE GREECE DIFUSIÓN Y AUDIENCIAS 85% 83% BETANCOURT BEKER EURO RSCG 100% MC KINNEY SILVER 95% MEDIA PLANNING GREECE AUSTRIA 71% SOLERO & SOLERO & PARTNERS 100% PERSONNEL SUPPORT 92% EURO RSCG E&E 65% ASCI DIRECT 100% THE SALES MACHINE CANADA HUNGARY THE SALES MACHINE 100% 52% EVENTO ORIGINAL DE COMUNICACIÓN 55% EURO RSCG INTERACTION 100% ARNOLD WORLDWIDE CANADA 100% MPG HUNGARY HUMAN I EURO RSCG 80% 60% GRUPO VALE EURO RSCG ITALY SWITZERLAND ESTRATEGIAS EURO RSCG 100% 100% MEDIA PLANNING BELGIUM 100% EURO RSCG SWITZERLAND LATIN AMERICA BEST VALUE MEDIA 100% 100% PALMARÈS CATAPULT 100% NETHERLANDS ADMINISTRADORA 2000 100% BRAZIL 100% THE RETAIL CREATIVE AGENCY (Group) CBR 66% 40% AGE 100% MEDIA PLANNING JV VALE 100% 100% EURO RSCG PARTNERS 100% EURO RSCG LIFE AG 100% MEDIA CONTACTS VALE BATES 100% PRODUCTIVITY 100% ASIA PACIFIC POLAND 44% EQUATOR 56% TURKEY PERU 55% KLAN 100% MEDIA PLANNING POLAND 83% EURO RSCG DUNA AUSTRALIA GERMANY 55% BLUESTAR 60% BRANDHOUSE ARNOLD WORLDWIDE 100% MEDIA CONTACTS 100% HAVAS HOLDING DEUTSCHLAND THE SALES MACHINE 79% PUERTO RICO PORTUGAL EURO RSCG THOMSEN ROHLE KOERNER 100% 86% PREMIER MALDONADO & ASSOC. 100% MEDIA PLANNING PUBLICIDADE EURO RSCG KREMER KONIG FOERSTER 100% UNITED KINGDOM URUGUAY 100% MEDIA CONTACTS EURO RSCG LIFE 100% 100% EURO RSCG LONDON 96% LA ESTACA 100% MEDIAPOLIS DORFER RELATIONSHIP COMMUNICATION 100% 100% BISS LANCASTER 96% VICEVERSA EURO RSCG 80% ARENA PORTUGAL EURO RSCG PARTNERS 100% 100% CGI BRANDSENSE OTHERS 96% VICEVERSA INTERNATIONAL EURO RSCG LUBKE PREY 80% 100% EURO RSCG HEALTHCARE SPAIN 100% KLP LIMITED 100% EURO RSCG ABC FRANCE 100% MEDIA PLANNING GROUP SA ABC HAMBOURG 76% 100% BOUNTY (Group) ASIA PACIFIC 80% MEDIA ADVISORS 100% CIRCLE UK 98% BMA LAGON AUSTRALIA 100% MEDIA CONTACTS GREECE 51% THE MAITLAND CONSULTANCY 64% COLORADO 100% METRICS IN MARKETING 75% EURO RSCG ATHENS 100% EURO RSCG AUSTRALIA PTY LTD 100% ER LIFE MSC 100% PULP 80% ARENA MEDIA COMMUNICATIONS IRELAND 100% COLUMNS 40% THE MOULT AGENCY 80% INTEGRATED OPTIONS IRELAND 80% ARENA COMMUNICATIONS NETWORK 100% YOUNG EURO RSCG 57% PARTNERS ANDREW 88% EHS BRANN 100% FOTORAMA IRELAND ISRAEL 40% SDM CHINA 100% EHS REALTIME LTD 70% EURO RSCG GREAT OCEAN SWITZERLAND 51% ZSZ (Group) ALL RESPONSE MEDIA 57% 70% JINGSHI COMPUTER CO. LTD UNITED KINGDOM 100% MEDIA PLANNING EHS REALTIME LEEDS 76% 70% FIELDFORCE MARKETING CO. LTD 40% AIS GROUP UNITED KINGDOM 100% BRANN UK 70% FIELDFORCE PROSPECT CO. LTD 100% MBO LONDON 100% MEDIA PLANNING 100% CONRAN DESIGN GROUP 100% THE SALES MACHINE (SHANGHAI) 100% ELLERT RETAILS 100% MEDIA CONTACTS 50% RSMB TELEVISION 100% COGNISANCE HONG KONG NORTH AMERICA 100% SKYBRIDGE GROUP 100% FOTORAMA UK USA 100% EURO RSCG 100% ARNOLD INTERACTIVE NORTH AMERICA 100% HR GARDENS UK PARTNERSHIP HONG KONG LTD 100% MEDIA PLANNING USA 100% EURO RSCG HOLDINGS CORP. 76% STEAM UK EASTERN COUNTRIES SYNERGIE COMMUNICATIONS 100% 100% MEDIA PLANNING MIAMI MVBMS EURO RSCG 100% 51% EURO RSCG BUDAPEST (Hungary) EURO RSCG CONTACT 100% 100% MEDIA CONTACTS ROSE WORLDWIDE 100% USA 100% EURO RSCG POLAND (Poland) 100% MPG USA EURO RSCG TATHAM 100% INDIA 100% DAD HOLDINGS CORPORATION 65% EURO RSCG DIALOG (Poland) EURO RSCG DSW PARTNERS 100% 61% EURO RSCG ADVERTISING PRIVATE LTD 100% FIELD RESEARCH 56% EURO RSCG MARKETING HOUSE (Poland) EURO RSCG LIFE AMERICAS 100% 76% EURO RSCG TARGETMEDIA PRIVATE LTD 100% DATA COMMUNIQUE INTERNATIONAL LATIN AMERICA 100% DREAM STUDIO WARSOW (Poland) DEVON DIRECT MARKETING 100% 100% MEDIA SYNDICATION GLOBAL GROUP ORGANIZATION CHART – MARCH 2004 CHART GROUP ORGANIZATION 100% DREAM STUDIO PRAGUE (Czech Republic) INDONESIA ARGENTINA MIDDLEBERG EURO RSCG 80% 100% EURO RSCG A.S. (Czech Republic) 86% EURO RSCG ADWORK 100% MEDIA PLANNING EURO RSCG WORLDWIDE 100% 100% THE SALES MACHINE (Czech Republic) 100% MEDIA CONTACTS BLACK ROCKET EURO RSCG 80% JAPAN 70% EURO RSCG MORADPOUR & PARTNERS 100% ARENA ARGENTINA IMPACT EURO RSCG 100% 100% EURO RSCG JAPAN CO. MOSCOW (Russia) EURO RSCG DIRECT RESPONSE 71% KOREA BRAZIL CHINOOK 100% NORDIC COUNTRIES 60% EURO RSCG NEXT 100% MEDIA CONTACTS TYMAX 100% 100% EURO RSCG GROUP OF COMPANIES MALAYSIA CHILE 100% ABERNATHY MACGREGOR (Finland) 100% MEDIA PLANNING 70% BNL EURO RSCG (Finland) 100% EURO RSCG PARTNERSHIP MALAYSIA LTD 100% BOUNTY SCA WORLDWIDE 100% EPIC-OMNILINK INTEGRATED 100% MEDIA CONTACTS 100% NRS 60% COURAGE EURO RSCG (Denmark) COLOMBIA 100% AMERICAN STUDENT LIST 100% EURO RSCG SODERBERG (Sweden) PHILIPPINES 70% EURO RSCG PHILIPPINES INC. 99% MEDIA PLANNING 100% MAGNET COMMUNICATIONS 100% MEDIA CONTACTS 100% BRANN LLCT 70% AGATEP ASSOCIATES INC. 100% CIRCLE.Com SINGAPORE MEXICO 90% MERIDIAN EURO RSCG LEBANON 100% EURO RSCG (S) PTE LTD 70% MEDIA PLANNING 82% EURO RSCG SHARP PENCIL SA STAREAST COMMUNICATIONS 100% 100% MEDIA CONTACTS CANADA 80% ARENA COMMUNICATIONS SA DE CV 100% SHARPE BLACKMORE UNITED ARAB EMIRATES TAIWAN 80% MEDIA ADVISORS 100% EURO RSCG LIFE 70% BAIN EURO RSCG FZ-LLC 100% EURO RSCG PARTNERSHIP (TAIWAN) LTD 100% IMG 100% ERWW IME FZ-LLC STAREAST COMMUNICATIONS 100% 02-The Businesses 03-Profile 04-Letter from the Chairman and Chief Executive Officer 08-Key Figures JINGSHI ENTERPRISE TAIWAN LTD 70% 10 The Strategic Reorganization and Restructuring Program 11 The Operational Efficiency Program THAILAND - - 100% TBP 12-Sustainable Development 26-Creative Review 28-Business Review 34-Corporate Governance FLAGSHIP COMPANY 51% DIRECT IMPACT THAILAND 100% 54-Results and Financial Position 61-Consolidated Financial Statements 97-Statutory Accounts CONSUMER CONTACT 124-Resolutions 143-Additional Information 175-History of the Company Flap-Group organization chart COMMUNICATION THAILAND 70% Welcome to the new corporate headquarters of Havas in Suresnes (suburb west of Paris), inaugurated in April 2003. Havas has moved into the former Coty perfume factory, a building steeped in history on the Seine riverfront. The Businesses Havas is organized to favor the delivery of seamless, integrated Media expertise and media buying communication services to clients worldwide. Through our three Media expertise covers all the research and techniques that divisions, we cover a wide range of communication consulting help advertisers obtain “more value for money”, by selecting capabilities. the right media to reach the greatest number of readers, listeners or viewers in the target population. Media expertise Advertising has become increasingly important with the growth of Defining the nature and content of advertising messages television advertising, because of the size of TV advertising delivered in words and images via television, print, radio and budgets and the complexity of viewer data. display media to promote products and brands. Media expertise and buying give the advertiser: – qualitative services, to optimize the effectiveness Specialized communications services of purchased space, adapted to the target population; • Direct Marketing: communication and information management – quantitative services, in the form of lower costs. techniques used to develop, leverage and maintain a direct, measurable contact between the message sender and the target. • Sales Promotion: communications
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