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MK-GQ-ING-LT-SITIO.Pdf MEDIA Photo: Pablo Arroyo. Photo: Pablo 2019 MORE THAN 100 YEARS OF HISTORY AND PRESENCE IN 28 MARKETS Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America. With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Jose Carlos Martínez. Carlos Photo: Jose Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. THE POWER OF PURCHASE IS PRINT DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time. 69% of readers pay more According to surveys conducted 40% of readers spend an attention to advertisements when in Mexico, 84% of people average of $2.68 USD and $5.26 they come from sources they read magazines on a regular USD per month in magazines, know and trust. After advertising basis, of which 47% do so while 42% spend between $5.31 USD and $10.52 USD exposure, 34% search for the to get information and to 23% in the same period. advertiser’s website and 33% entertain themselves. look for more information about the products. Photos: Matallana and Bjorn Iooss. Matallana Photos: Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. MULTIPLATFORM PORTFOLIO A WORLD OF POSSIBILITIES EXPERIENCES EVENTS WHITE LABEL BRANDED CONTENT CUSTOMER EXPERIENCES Photo: Matallana. COMMUNICATION DIGITAL MAGAZINES SOCIAL MEDIA SUPPLEMENTS VIDEO FOTOGRAPHY WEBSITES COMMUNITIES DATA Photo: Joseph Degbadjo. Photo: Joseph Photo: Víctor Trani. Photo: Víctor UNIVERSE GQ THE FASHION AND LIFESTYLE forGUIDE the contemporary man ith more than 50 years of experience in the global W market, GQ is the brand that inspires and helps today’s man to make decisions and be informed about fashion, technology, sex, health, gastronomy and business. Through a unique and innovative design, GQ offers the public, material with the best experts, writers and photographers worldwide becoming that ally that everyone needs to have close at hand. Photo: Gavin Bond.Photo: Gavin EDITORIAL DIRECTION DIRECTING THE GQ MAN Urbano Hidalgo aving graduated with a Bachelor degree in Geography and Modern History, and a Master in European Studies from the University of Wolverhampton, United Kingdom, Urbano has 21 years of experience in the editorial and commercial world. He worked as Vanity Fair’s Editor for Condé Nast Spain and Has Deputy Director of Vanity Fair Mexico. In November 2017 he was appointed Editor-in-Chief of GQ Mexico and Latin America. Urbano’s vast journalistic experience in the group and his U passion for fashion, luxury and lifestyle make him a leading H spokesperson in the male editorial sector. Martínez. Carlos Photo: José GQ MULTIPLATFORM UNIQUE USERS AUDIENCE 1,560,000 FOLLOWERS 2,959,210 READERS 1,073,756 total 5,592,966 Photo: Daniel Clavero. Photo: Daniel LeaDERSHIP 41%* SOURCE: Google Analytics Premium, Tailtarget, 2018 + social network monitoring during June 2018. * Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). ADVERTISING SHARE IN MALE MAGAZINES *Advertising pages on interior design magazines, from January to December 2016. Competitive set: Esquire, Gentleman and Life And Style. MEXICO 347,616 CARIBEEAN 47,628 CENTRAL AMERICA 136,804 COLOMBIA 215,620 PERU 109,920 CHILE 1,073,756 77,664 ARGENTINA 121,764 MEXICO TOTAL 347,616 LATIN AMERICA READERSHIP 726,140 * Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). Photo: Matallana. GQ MULTIPLATFORM GQ ROFILE AUDIENCE PRINT belong to an A/B 39% 25-34 years old 70% demographic 35% 35-44 years old 86% own a house 27% 45+ years old believe that FINANCIAL 85% PLANNING is a priority consider having 88% their own STYLE Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Photo: Nino Muñoz. Photo: Nino GQ MULTIPLATFORM THE READERS LUXURY PURCHASES ARE DIVIDED INTO: Accesories (67%) Perfumes (85%) Footwear (65%) PROFILE OUR READERS GQ AUDIENCE PRINT HOBBIES INCLUDE: Going to bars or clubs (72%) Eating in restaurants (100%) Reading books (97%) Exercising (89%) Going shopping (100%) All of our readers make use THE GQ MAN of financial services and have a credit card. LIKES TO TRAVEL THE WORLD All of our readers have 77% 92% travel for pleasure their own car. of our readers are or business, and when loyal to brands. they do, 96% visit restaurants. When shopping, IS CAUTIOUS 67% of readers do it online. 60% 91% have some type of are willing to pay insurance payed by him. for designer clothing. 88% of our readers like Photo: Bjorn Iooss. a good cocktail. All of our readers have consider that these are purchased luxury items, and 76% symbols of status. Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. GQ MULTIPLATFORM PROFILE GQ AUDIENCE DIGITAL 13% 43% 24% 11% SESSIONS 18-24 25-34 35-44 45-54 AGE / YEARS GQ.COM.MX UNIQUE USERS SESSIONS PAGES VIEWS 1,656,164 2,213,189 14,665,355 Photo: Matallana. Source: Google Analytics Premium 2018, TAILTARGET 2018. GQ MULTIPLATFORM PROFILE GQ AUDIENCE DIGITAL THE GQ MAN CRAVES FOR FITNESS: EXPLORING THE WORLD: ALWAYS CONNECTED: 38% + are interested in 80% TRAVELING 45% of our users define themselves as see themselves as SPORTS LOVERS TECHNOLOGY fans 23% have booked trips for the sake of shopping being their favorite spots NORTH AMERICA, ASIA AND LATIN AMERICA Photo: Matallana. Photo: Joseph Degbadjo. Photo: Joseph THE GQ SOUNDTRACK: LOVERS OF THE SEVENTH ART: 49% 60% like a GOOD TUNE like to watch a GOOD FILM Photo: Ram Martínez. Ram Photo: Photo: Pablo Valero. Photo: Pablo GAMING IS A GQ MAN THING: MAXIMUM SPEED: 31% Clavero. Photo: Daniel 42% of our audience like have searched for CARS VIDEO GAMES with the idea of buying one Source: Google Analytics Premium 2018, TAILTARGET 2018. SELECT SUBSCRIBER OF OUR GQ 83% SUBSCRIBERS ARE MEN Medical offices:30.82% CONTROLLED VIP airport lounges: 24.82% Hotels: 12.81% CIRCULATION: Beauty salons: 7.49% Airlines (flights on board):5.98% Restaurants: 4.49% Sports club: 3.72% COMPOSITION OF Barbershops: 2.19% Executive clubs: 2.09% BULK COPIES SOLD: Boutiques: 1.73% Hospitals: 1.52% Boutiques: 53% Banking reception areas: 1.57% Clinics: 18% Universities: 0.40% Beauty salons: 18% Corporate: 0.21% Airlines: 3% Furniture stores: 0.17% Spas: 2% Others: 6% Photo: Alberto Zanetti. EDITORIAL CALENDAR FEBRUARY AUGUST Start the year looking good Say goodbye to the Summer Photo: Matallana. MARCH SEPTEMBER New releases Seasonal accesories APRIL OCTOBER Watch special Formula 1 in Mexico MAY NOVEMBER Preparing for the summer Cars that exceed expectations 2019 JUNE DEC ‘19-JAN ‘20 Everything for the modern father The end of the year JULY The best tips for your ski trip Photo: Greg Lotus. Photo: Greg Photo: Matallana. GQ SUPPLEMENTS Photo: Ricardo Abrahao. Photo: Ricardo Photo: Ram Martínez. Photo: Ram he supplement that biannual publication brings together the that presents T best in cars, yachts, A trends in men’s planes, motorcycles, fashion that go around and more. GQ shows APRIL the world. Clothing, you the options that are accessories and the best JULY creating trends; a unique accessories of the season combination between for the GQ man. technology and style. SEPTEMBER GQ MULTIPLATFORM MEXICO MATERIAL DUE DATE EDITION SPACE RESERVATION MATERIAL DUE DATE ON SALE FEBRUARY Jan 07 Jan 14 Jan 31 MARCH Feb 08 Feb 13 Feb 28 APRIL Mar 06 Mar 13 Mar 28 + GQ STYLE MAY Apr 08 Apr 12 May 02 JUNE May 06 May 13 May 30 JULY Jun 07 Jun 13 Jun 27 + GQ MOTORS AUGUST Jul 08 Jul 12 Aug 01 PRINT SEPTEMBER Aug 9 Aug 13 Aug 29 + GQ STYLE OCTOBER Sep 09 Sep 13 Oct 03 NOVEMBER Oct 07 Oct 14 Oct 31 DEC-JAN ‘20 Nov 07 Nov 13 Nov 28 LATIN AMERICA EDITION SPACE RESERVATION MATERIAL DUE DATE ON SALE FEBRUARY Jan 03 Jan 07 Jan 25 MARCH Feb 04 Feb 07 Feb 26 APRIL Mar 04 Mar 07 Mar 26 MAY Apr 04 Apr 08 Apr 26 JUNE May 03 May 07 May 24 JULY Jun 04 Jun 06 Jun 27 AUGUST Jul 04 Jul 08 Jul 26 SEPTEMBER Aug 05 Aug 08 Aug 26 OCTOBER Sep 03 Sep 06 Sep 26 NOVEMBER Oct 04 Oct 07 Oct 26 DEC-JAN ‘20 Nov 05 Nov 07 Nov 26 Photo: Javier Salas. Photo: Javier GQ EVENT PREMIOS DEL AÑO November Every Year GQ Mexico takes great pride in honoring exceptional individuals whom have stood out in the year for their indelible achievements and global notoriety at the Premios GQ del Año. Photos: Israel Esparza. GQ MULTIPLATFORM MEXICO Cost Per Unit Mexican International (MXP) Rates (USD) Full page $ 178,567 $ 14,286 Half page $ 117,070 $ 9,366 2/3 page $ 156,987 $ 12,571 rint 1/3 page $ 77,285 $ 6,185 SPECIAL POSITIONS Cover II page 1 $ 506,195 $ 40,321 rates 1st spread of book $ 482,091 $ 38,401 premium position 2nd spread $ 477,633 $ 38,038 3rd spread $ 468,706 $ 37,337 3rd cover $ 231,661 $ 18,456 P 4th cover (Back Cover) $ 352,112 $ 28,059 LATIN AMERICA Full Run (USD) Excluding Mexico Full page $ 49,683 $ 36,987 Half page $ 32,566 $ 24,641 2/3 page $ 43,723 $ 32,616 1/3 page $ 22,237 $ 16,665 SPECIAL POSITIONS Cover II page 1 $ 140,422 $ 104,295 1st spead of book premium position $ 133,735 $ 99,329 2nd spread $ 132,496 $ 98,414 3rd spread $ 130,023 $ 96,574 3rd cover $ 64,846 $ 47,679 Photos: Gavin Bond.
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