MEDIA

Photo: Pablo Arroyo. Photo: Pablo 2019 MORE THAN 100 YEARS OF HISTORY AND PRESENCE IN 28 MARKETS

Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America.

With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention.

Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Jose Carlos Martínez. Carlos Photo: Jose Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. THE POWER OF PURCHASE IS PRINT DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time.

69% of readers pay more According to surveys conducted 40% of readers spend an attention to advertisements when in Mexico, 84% of people average of $2.68 USD and $5.26 they come from sources they read magazines on a regular USD per month in magazines, know and trust. After advertising basis, of which 47% do so while 42% spend between $5.31 USD and $10.52 USD exposure, 34% search for the to get information and to 23% in the same period. advertiser’s website and 33% entertain themselves. look for more information about the products. Photos: Matallana and Bjorn Iooss. Matallana Photos:

Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. MULTIPLATFORM PORTFOLIO A WORLD OF POSSIBILITIES EXPERIENCES EVENTS WHITE LABEL BRANDED CONTENT CUSTOMER EXPERIENCES Photo: Matallana.

COMMUNICATION DIGITAL MAGAZINES SOCIAL MEDIA SUPPLEMENTS VIDEO FOTOGRAPHY WEBSITES COMMUNITIES DATA Photo: Joseph Degbadjo. Photo: Joseph Photo: Víctor Trani. Photo: Víctor UNIVERSE GQ

THE FASHION AND LIFESTYLE

GUIDEfor the contemporary man

ith more than 50 years of experience in the global Wmarket, GQ is the brand that inspires and helps today’s man to make decisions and be informed about fashion, technology, sex, health, gastronomy and business. Through a unique and innovative design, GQ offers the public, material with the best experts, writers and photographers worldwide becoming that ally that everyone needs to have close at hand. Photo: Gavin Bond.Photo: Gavin EDITORIAL DIRECTION

DIRECTING THE GQ MAN

Urbano Hidalgo aving graduated with a Bachelor degree in Geography and Modern History, and a Master in European Studies from the University of Wolverhampton, United Kingdom, Urbano has 21 years of experience in the editorial and commercial world. He worked as Vanity Fair’s Editor for Condé Nast Spain and Has Deputy Director of Vanity Fair Mexico. In November 2017 he was appointed Editor-in-Chief of GQ Mexico and Latin America.

Urbano’s vast journalistic experience in the group and his U passion for fashion, luxury and lifestyle make him a leading H spokesperson in the male editorial sector. Martínez. Carlos Photo: José GQ MULTIPLATFORM

UNIQUE USERS AUDIENCE 1,560,000 FOLLOWERS 2,959,210 READERS 1,073,756 total 5,592,966

Photo: Daniel Clavero. Photo: Daniel LeaDERSHIP 41%*

SOURCE: Google Analytics Premium, Tailtarget, 2018 + social network monitoring during June 2018. * Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). ADVERTISING SHARE IN MALE MAGAZINES *Advertising pages on interior design magazines, from January to December 2016. Competitive set: Esquire, Gentleman and Life And Style. MEXICO 347,616 CARIBEEAN 47,628

CENTRAL AMERICA 136,804

COLOMBIA 215,620

PERU 109,920

CHILE 1,073,756 77,664 ARGENTINA 121,764 MEXICO TOTAL 347,616 LATIN AMERICA READERSHIP 726,140

* Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). Photo: Matallana. GQ MULTIPLATFORM GQ ROFILE AUDIENCE PRINT

belong to an A/B 39% 25-34 years old 70% demographic 35% 35-44 years old 86% own a house 27% 45+ years old believe that FINANCIAL 85% PLANNING is a priority consider having 88% their own STYLE

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Photo: Nino Muñoz. Photo: Nino GQ MULTIPLATFORM

THE READERS LUXURY PURCHASES ARE DIVIDED INTO: Accesories (67%) Perfumes (85%) Footwear (65%) PROFILE OUR READERS GQ AUDIENCE PRINT HOBBIES INCLUDE: Going to bars or clubs (72%) Eating in restaurants (100%) Reading books (97%) Exercising (89%) Going shopping (100%) All of our readers make use THE GQ MAN of financial services and have a credit card. LIKES TO TRAVEL THE WORLD All of our readers have 77% 92% travel for pleasure their own car. of our readers are or business, and when loyal to brands. they do, 96% visit restaurants. When shopping, IS CAUTIOUS 67% of readers do it online. 60% 91% have some type of are willing to pay insurance payed by him. for designer clothing. 88% of our readers like Photo: Bjorn Iooss. a good cocktail. All of our readers have consider that these are purchased luxury items, and 76% symbols of status.

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. GQ MULTIPLATFORM PROFILE GQ AUDIENCE DIGITAL

13% 43% 24% 11% SESSIONS 18-24 25-34 35-44 45-54 AGE / YEARS

GQ.COM.MX

UNIQUE USERS SESSIONS PAGES VIEWS 1,656,164 2,213,189 14,665,355 Photo: Matallana. Source: Google Analytics Premium 2018, TAILTARGET 2018. GQ MULTIPLATFORM PROFILE GQ AUDIENCE DIGITAL

THE GQ MAN CRAVES FOR FITNESS: EXPLORING THE WORLD: ALWAYS CONNECTED:

38% + are interested in 80% TRAVELING 45% of our users define themselves as see themselves as SPORTS LOVERS TECHNOLOGY fans 23% have booked trips for the sake of shopping being their favorite spots NORTH AMERICA, ASIA AND LATIN AMERICA Photo: Matallana. Photo: Joseph Degbadjo. Photo: Joseph

THE GQ SOUNDTRACK: LOVERS OF THE SEVENTH ART:

49% 60% like a GOOD TUNE like to watch a GOOD FILM Photo: Ram Martínez. Ram Photo: Photo: Pablo Valero. Photo: Pablo

GAMING IS A GQ MAN THING: MAXIMUM SPEED:

31% Clavero. Photo: Daniel 42% of our audience like have searched for CARS VIDEO GAMES with the idea of buying one

Source: Google Analytics Premium 2018, TAILTARGET 2018. SELECT SUBSCRIBER

OF OUR GQ 83% SUBSCRIBERS ARE MEN

Medical offices: 30.82% CONTROLLED VIP airport lounges: 24.82% Hotels: 12.81% CIRCULATION: Beauty salons: 7.49% Airlines (flights on board):5.98% Restaurants: 4.49% Sports club: 3.72% COMPOSITION OF Barbershops: 2.19% Executive clubs: 2.09% BULK COPIES SOLD: Boutiques: 1.73% Hospitals: 1.52% Boutiques: 53% Banking reception areas: 1.57% Clinics: 18% Universities: 0.40% Beauty salons: 18% Corporate: 0.21% Airlines: 3% Furniture stores: 0.17% Spas: 2% Others: 6% Photo: Alberto Zanetti. EDITORIAL CALENDAR

FEBRUARY AUGUST Start the year looking good Say goodbye to the Summer Photo: Matallana. MARCH SEPTEMBER New releases Seasonal accesories APRIL OCTOBER Watch special Formula 1 in Mexico MAY NOVEMBER Preparing for the summer Cars that exceed expectations

2019 JUNE DEC ‘19-JAN ‘20 Everything for the modern father The end of the year JULY The best tips for your ski trip Photo: Greg Lotus. Photo: Greg Photo: Matallana. GQ SUPPLEMENTS Photo: Ricardo Abrahao. Photo: Ricardo Photo: Ram Martínez. Photo: Ram he supplement that biannual publication brings together the that presents Tbest in cars, yachts, Atrends in men’s planes, motorcycles, fashion that go around and more. GQ shows APRIL the world. Clothing, you the options that are accessories and the best JULY creating trends; a unique accessories of the season combination between for the GQ man. technology and style. SEPTEMBER GQ MULTIPLATFORM

MEXICO MATERIAL DUE DATE EDITION SPACE RESERVATION MATERIAL DUE DATE ON SALE

FEBRUARY Jan 07 Jan 14 Jan 31 MARCH Feb 08 Feb 13 Feb 28 APRIL Mar 06 Mar 13 Mar 28 + GQ STYLE MAY Apr 08 Apr 12 May 02 JUNE May 06 May 13 May 30 JULY Jun 07 Jun 13 Jun 27 + GQ MOTORS AUGUST Jul 08 Jul 12 Aug 01 PRINT SEPTEMBER Aug 9 Aug 13 Aug 29 + GQ STYLE OCTOBER Sep 09 Sep 13 Oct 03 NOVEMBER Oct 07 Oct 14 Oct 31 DEC-JAN ‘20 Nov 07 Nov 13 Nov 28

LATIN AMERICA

EDITION SPACE RESERVATION MATERIAL DUE DATE ON SALE

FEBRUARY Jan 03 Jan 07 Jan 25 MARCH Feb 04 Feb 07 Feb 26 APRIL Mar 04 Mar 07 Mar 26 MAY Apr 04 Apr 08 Apr 26 JUNE May 03 May 07 May 24 JULY Jun 04 Jun 06 Jun 27 AUGUST Jul 04 Jul 08 Jul 26 SEPTEMBER Aug 05 Aug 08 Aug 26 OCTOBER Sep 03 Sep 06 Sep 26 NOVEMBER Oct 04 Oct 07 Oct 26 DEC-JAN ‘20 Nov 05 Nov 07 Nov 26 Photo: Javier Salas. Photo: Javier GQ EVENT PREMIOS DEL AÑO

November Every Year GQ Mexico takes great pride in honoring exceptional individuals whom have stood out in the year for their indelible achievements and global notoriety at the Premios GQ del Año.

Photos: Israel Esparza. GQ MULTIPLATFORM

MEXICO

Cost Per Unit Mexican International (MXP) Rates (USD)

Full page $ 178,567 $ 14,286 Half page $ 117,070 $ 9,366 2/3 page $ 156,987 $ 12,571 rint 1/3 page $ 77,285 $ 6,185 SPECIAL POSITIONS Cover II page 1 $ 506,195 $ 40,321 rates 1st spread of book $ 482,091 $ 38,401 premium position 2nd spread $ 477,633 $ 38,038 3rd spread $ 468,706 $ 37,337 3rd cover $ 231,661 $ 18,456 P 4th cover (Back Cover) $ 352,112 $ 28,059 LATIN AMERICA

Full Run (USD) Excluding Mexico

Full page $ 49,683 $ 36,987 Half page $ 32,566 $ 24,641 2/3 page $ 43,723 $ 32,616 1/3 page $ 22,237 $ 16,665

SPECIAL POSITIONS Cover II page 1 $ 140,422 $ 104,295 1st spead of book premium position $ 133,735 $ 99,329 2nd spread $ 132,496 $ 98,414 3rd spread $ 130,023 $ 96,574 3rd cover $ 64,846 $ 47,679 Photos: Gavin Bond. Gavin Photos: 4th cover $ 97,725 $ 72,708 GQ MULTIPLATAFORMA

FORMATS SIZES RATES MXN RATES USD

SUPER BANNER 960 X 60 $ 287 $ 19 BOX BANNER (DESKTOP AND MOBILE) 300 X 250 $ 260 $ 17 SKYSCRAPER BANNER (DESKTOP AND MOBILE) 300 X 600 $ 355 $ 24 SUPER BANNER PUSHDOWN 960 X 90 - 960 X 300 $ 355 $ 24 VIDEO BOX BANNER 300 X 250 $ 325 $ 22 VIDEO SKYSCRAPER 300 X 600 $ 415 $ 28 TRIPLE FORMAT 960 X 90 + 300 X 250 + 300 X 600 $ 980 $ 65 MINI BANNER MOBILE 320 X 50 $ 355 $ 24 DOUBLE MOBILE FORMAT 320 X 50 + 300 X 600 $ 980 $ 65 INTERSCROLLER (MOBILE) IMAGE + URL OR TRACKINGS $ 415 $ 28 INTERSTITIAL (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 640 $ 43 VIDEO INTERSCROLLER (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 640 $ 43 UNIVERSAL EXPANDABLE (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 640 $ 43

SPONSORSHIP TIME RATES MXN RATES USD

HOME TAKE OVER 1 DAY $ 42,435 $ 2,829 PREMIUM SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 124,259 $ 8,284 REGULAR SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 62,130 $ 4,142

PROMOS TIME RATES MXN RATES USD

ADVERTORIAL MONTHLY $ 47,532 $ 3,169 PROMO NOTA GQ MONTHLY $ 108,682 $ 7,245 PROMO NOTA GQ + PRODUCT SHOT MONTHLY $ 346,840 $ 23,123 CUSTOM SOLUTION* UPON REQUEST VIDEO** UPON REQUEST

EMAIL SOLUTIONS TIME RATES MXN RATES USD

BOX BANNER IN EDITORIAL NEWSLETTER 1 DAY $ 21,323 $ 1,422 EMAILING 1 DAY $ 21,323 $ 1,422 Photo: José Carlos Martínez. Carlos José Photo: DIGITAL *Custom Solutions: Landing Page, Shooting, Editorial Note + Video, White Label, Mini websites, Editorial Content, etc. ** Video: Mini clips, Teaser, Videos (20’’, 30’’, 1’, 3’, etc.), Cinemagraphs, GIF’s, White Label, Brand partnership, Editorial Sponsorship, Short Films, Animation, etc. RATES For more information on rates, sizes and media specifications visit:https://www.gq.com.mx/micros/playbook-cn/ GQ MULTIPLATAFORMA RATES SOCIAL MEDIA

(Prices based on organic reach) QUANTITY RATES MXN RATES USD

OPTION 1 2 Facebook Posts 2 Twitter Posts $ 40,374 $ 2,692 OPTION 2 2 Facebook Posts 1 Instagram Stories Posts $ 45,539 $ 3,036 OPTION 3 1 Facebook Post with 1 picture 2 Twitter Posts with 1 picture $ 79,635 $ 5,309 OPTION 4 2 Facebook Carousel Posts during 1 month (1 every 15 days) $ 123,441 $ 14,896 OPTION 5 (Doesn’t include production) 2 Faceboook Video Posts (KPI 50,000 Video Views) 2 Twitter Video Posts $ 156,348 $ 10,423 OPTION 6 (Doesn’t include production) Coverage: 4 Twitter Posts 1 Facebook Gallery 3 Instagram Stories $ 132,817 $ 8,854 OPTION 7 (Doesn’t include production) Facebook Live Coverage: 1 Facebook Live Transmition 1 Facebook Gallery 4 Twitter Posts 3 Instagram Stories $ 191,043 $ 15,403 OPTION 8 (Doesn’t include production) Instagram Live Coverage: 1 Instagram live Transmition 1 Facebook Gallery 4 Posts en Twitter 3 Instagram Stories $ 190,002 $ 16,000 OPTION 9 1 Instagram Feed Gallery (3 pictures) - For a 3 month period $ 510,000 $ 34,000 OPTION 10 1 Instagram Feed Mosaic (9 pictures) - For a 3 month period $1,530,000 $ 102,000 OPTION 11 2 Twitter Moments (1 every 15 days) 2 commercial mentions in the Twitter Moment every 4 editorial pictures $ 52,750 $ 3,517 OPTION 12 4 Pictures on Instagram Stories in 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 123,358 $ 8,224 OPTION 13 4 Animated GIF Instagram Stories GIF during 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 135,694 $ 9,046 OPTION 14 (Doesn’t include production) 4 Cinemagraph Instagram Stories during 1 month (1 per week) each picture stays visible for 3 days each week 1 Cinemagraph Faceboook Post 2 CinemagraphTwitter Posts $ 185,038 $ 12,336 OPTION 15 4 Dark Post Vertical Videos on Instagram Stories

during 1 month (1 per week), each picture stays $ 222,045 $ 14,803 Bohorquez. Felipe Photo: OPTION 16 Facebook Infographic Sponsorship $ 186,201 $ 12,413 OPTION 17 (Doesn’t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts $ 169,283 $ 11,286 OPTION 18 (Doesn’t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts 1 Instagram Stories Post $ 180,146 $ 12,010 Latin America: For local rates please contact a sales executive. LEGALS

BOOKING REQUIREMENTS

ny client that requires advertising services should contact the sales executive and sign the contract and/or corresponding insertion order in which the contract terms and conditions are specified.

The prices and rates indicated in this document, Aas well as the exchange rate, are reference prices and may be subject to change without prior notice. The total amount indicated in the contract and/or insertion order will reflect the rate at the time of purchase. If you need further information contact your sales executive. Photo: Karla Lisker. Photo: Karla TERMS AND CONDITIONS

Anyone who may require the publication of advertising spaces, must contact the Condé Nast de México, S.A. de C.V., editor of the magazines “Vogue”, “Glamor”, “GQ”, “Vanity Fair”, sales executive and sign the corresponding Contract and/or Insertion Order where “Architectural Digest”, informs its customers, suppliers and the general public, that: the contractual terms and conditions are specified. Published rates may be modified without prior notice, reason for which the price indicated in the Contract and/or each of the Insertion Orders must be paid in full. Any type of promotion, invitation to events, invitation to be part of an article, or any type of communication in relation to our media, is always carried out by Condé Nast de México, S.A. of C.V. directly through its official channels, and never through third parties. Condé Nast de México, S.A. de C.V., will not be held responsible for the content of advertisements nor for inquiring if advertising materials abide by any applicable laws and regulations at the moment of its publication or not. The agency and/or advertiser Likewise, they are informed that the official channels are solely and exclusively those and/or any third party, that contract the publication of advertising spaces, are obligated corresponding to the domains, admexico.mx, vogue.mx, gq.com.mx, glamour.mx, vanityfair.mx, to comply with applicable legislation, and in any case of complaints or accusations condenast.com.mx, condenastamericas.com or letters sent by correspondence, only to our regarding it, must agree to defend and hold harmless Condé Nast de México, S.A. de subscribers, as well as those releases published on our official websites. C.V. and to cover any expenses or fines that may come from it. Condé Nast de México, S.A. of C.V., responsible for the personal data of its clients, users and Condé Nast de México, S.A. de C.V., reserves the right to its absolute discretion of subscribers, never shares such data with third parties; the personal data are treated according suspending or not publishing any publication if the advertising material doesn’t comply to our privacy notice, which can be consulted at: http://www.condenastmexico-latam.com/ with applicable legal orders, and/or if its content is offensive to its readers, contrary to aviso-de-privacidad/, in strict compliance with the respective laws. morality and/or good customs, and/or its own interests, and will not be held responsible. For the foregoing, Condé Nast de México, S.A. of C.V. disclaims any type of communication that If you have any questions or concerns, please contact us at the following address: is sent by third parties outside our editorial group through unofficial channels. [email protected] LET US TELL YOUR STORY You want to know more? Coffee is on us.

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